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1- Data Due Diligence

 No surprises here. I remember a SPA we signed (as a vendor in 2011) there was a clause that said data and databases that allowed trading would be delivered after a CD, and that was pretty much the only reference. Maybe that was enough for this deal 10 years ago, but now those days should be a thing of the past and we should remove the "We can't ask them for their data" stamp. I bet we can. This is the basis of the business we buy. If I were on the buy side today, I would get a third party to ask the target the following questions:

Adnan Rana

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Three things to do right when investing in B2B Event businesses

Recently, several analysts acting on behalf of Private Equity firms looking to invest in B2B Event businesses have reached out to me. Now, that's not my primary area of ​​expertise, but even I would say something is up. Whether it's "troubled assets" or a "recovery scenario", one thing we can be sure of is that more PE money is circulating in our industry than ever before; As far as I remember. Depending on the size of these PE homes, they may be chasing after some of the biggest names in the public space, considering lending more money to existing PE-owned organizers, or working with established industry executives to go on a shopping spree to build new buildings. businesses from scratch.

 As part of these exchanges, some thought-provoking questions (as anyone interested in investors will understand) and incredibly stupid questions (just like that) were asked. Leaving the obvious financial, business, and legal ones aside, here are my three favorite answers to the main question I was asked:

 If you were currently investing in an events business, what would you look for?

1- Data Due Diligence

 No surprises here. I remember a SPA we signed (as a vendor in 2011) there was a clause that said data and databases that allowed trading would be delivered after a CD, and that was pretty much the only reference. Maybe that was enough for this deal 10 years ago, but now those days should be a thing of the past and we should remove the "We can't ask them for their data" stamp. I bet we can. This is the basis of the business we buy. If I were on the buy side today, I would get a third party to ask the target the following questions:

 How many people have you lost access to due to the pandemic job loss, and what have you done to restore access to accounts where you only have one? I know this is a bit verbose and boring, but one question can tell you a lot about the team you're investing in.

While you're at it, here's a non-exhaustive list of data metrics I'd love to use as part of my bargaining strategy:

 What is the contact-to-account ratio for participants? (in plain English, how many people do they know about their clients and prospects?)

Are your customers' products/services adequately tagged in your CRM? So what is the average product per customer? (simply, do they know what their customers are actually doing?)

Do you have a data quality metric? What does it consist of? Innovation? completeness? Another? (read: do you really care about any of these things?)

A short personal advice, get short answers just for these. Forget long-winded explanations.

 2- Digital Talent, do they have it?

 Now that we have a rough idea of ​​where they stand in the face of data capabilities, I think it's time we insisted on a minimum level of digital literacy in key Leadership positions, starting at the top. The FD -> CFO -> CEO route that prevails in our industry has proven incredibly successful for times when organic growth is just over GDP in single digits and actual job growth is sustained inorganically.

 But times are changing now and we need the best managers to search in areas that may be a little beyond their current skills. The hottest topics in our industry: Digital revenues, data management and virtual/hybrid require digital expertise to both define and execute the strategy. I'm investing my money in more Digital Talent to get into boardrooms fast.

 On this topic, as part of my humble contribution to Denzil and Marco's book Re-inventing Live, I proposed a checklist for digital preparation. You can find the full list in the book, but here's what I would insist executive leadership (at least) take care of:

 Is there someone in charge of digital who isn't your Head of IT and doesn't report to the IT function? Do they have a team? To whom do they report?

How often do you meet with your marketing chief? Is he sitting at the marketing board desk? Who does marketing report to? And most importantly, is marketing a cost center for you?

Are you on your marketing seed list? (meaning: do you get all your outgoing email marketing?)

Adnan Rana

[digitalmarketingcontentmarketing]

Zuckerberg's metaverse users log in with VR helmets and interact with each other as holograms.

 The virtual world they connect to is designed to resemble real life.

 For example, colleagues can log in to the metadata store and get together for a meeting. Even if they are separate countries, they will feel like they are all in the same room.

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Has Facebook Changed Its Name? Yes, Now "Meta"

Has Facebook Changed Its Name? Yes, Now "Meta" What started in a college dorm is set to transcend the physical world, a new direction for Facebook begins today with an unexpected name change.

CEO Mark Zuckerberg announced today that the company formerly known as Facebook is now called Meta.

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What are the benefits of using Google My Business?

Google My Business is a free and easy way to track your online reputation.

Google My Business allows you to manage the information others see about you on Google, such as your business name, address, phone number, hours of operation, and images. You can also comment on customer reviews posted directly on the site. For people looking for services in your area, this adds a layer of customization.

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Benefits of Google My Business in 2022

Google My Business is a service provided by Google.

The number of people who regularly use the Internet is huge. Given these numbers, it should come as no surprise that they also have a business directory! However, I doubt many people are aware of the scope of this service. In today's blog post, we'll go over everything you need to know about Google My Business and why it can be useful for your business. Let's start by defining what Google My Business is. Companies can declare their listing or create one from the start on this website in order to sell their products, services and more online.

 What are the benefits of using Google My Business?

Google My Business allows you to manage the information others see about you on Google, such as your business name, address, phone number, hours of operation, and images. You can also comment on customer reviews posted directly on the site. For people looking for services in your area, this adds a layer of customization.

 site-campaign-october

Google My Business is a service that connects to the Google Maps engine to provide business data. Google search is an easy way for business owners to interact with their customers. It's free and is a good way for small businesses to build their brand, market their products or services, and reach out to potential customers, among other things.

How does a company become awareness-driven?

What can marketers and CMOs do to create a culture of deep understanding that delivers tangible results? Read the free report and get answers from some of the industry leaders.

 Get the report

Google My Business has the following competitive advantages:

It offers a free alternative to other paid business advertising platforms.

It is an effective approach for small businesses to establish their identity, market their product or service, and connect with potential customers.

As long as there is an Internet connection, the platform can be accessed from anywhere.

How to create a Google My Business account

Getting started is easy with Google My Business. You are probably primarily concerned with getting your business up and running, but there are other things you need to take care of before the foundation is in place.

Adnan Rana

[digitalmarketingcontentmarketing]

Best Time to Post on Social Media:

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What is the Best Time to Post on Social Media?

 “Managing social media posts is a complete job that requires a good understanding of organization and planning. To reach your followers, it's important to deliver content when your community is most likely to see it and contribute.” So when you should post depends on your audience. But when is the best time to post on social media?

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What is the Best Time to Post on Social Media?

When to post on Instagram?

 Regarding Instagram, the best time to post is at noon (11:00 to 13:00) on weekdays, and especially after 5:00 p.m. after work. Since users log in to this platform via a mobile device, they are generally not active during working hours. Therefore, you will definitely get better engagement by prioritizing publishing your content when your subscribers are most likely to view it on their mobile devices.

 These times are approximate as viewers can be active at different times of the day depending on their interests. What works for some businesses may not be the same for yours. Depending on different areas of expertise, there are different times to post on Instagram. To know the activity of your target audience, it is possible to check your subscribers' engagement by looking at your Instagram statistics. Indeed, you can access the average hours your customers are on Instagram and the days they are more active on the platform.

How about Twitter?

Social media when it comes to Twitter, the best time to post is before work, at dinner, and when you get home. Since it is a platform that we use to get more information or see news, not for fun, it is recommended that you make your broadcasts when subscribers are not working. Saturday afternoon is the time when attendance rates are lowest. Indeed, subscribers who are more focused on planning their weekends do not need to resort to this platform right now.

  And finally, when to post on LinkedIn?

 As you know, the LinkedIn platform attracts more workers. Therefore, to get a high engagement rate, you should post the days of the week that your followers are at work. In short, the hours and days mentioned in this article are average. You may see better engagement from your target audience at other times or times of the week. You can run some tests to see what the best time to post is.

 Entrust the management of your social networks to a web agency

 In short, the best time to post on your social networks varies between different platforms and largely depends on the type of customers your content and business reach. After targeting your audience, you can run tests to determine the best time to make your posts.

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Silicone Toys:

Silicones provide a number of benefits to the products in which they are used, including enhanced flexibility and resistance to moisture, heat, cold, and ultraviolet radiation. Silicones can be manufactured in many forms, including solid, liquid, semi-viscous pastes, lubricants, oils, Silicone Chew Toys, and rubber

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Benefits of using Silicone Chew Toys:

There are a variety of materials to choose from - rubber, wood, and glass. But there's a reason Silicone Materials is at the top of your list. We have our own mold factory and workshop, especially for customers who can make molds and order silicone products. If you have any related needs, such as silicone mother, Silicone Spoons for Eating, baby products, and Silicone Chew Toys outdoor silicone products, household silicone products, please feel free to contact us 100% food-grade, and BPA-free materials.

What makes silicone the best feeding stuff for your baby or toddler? Find out its advantages here:

They are easy to Maintain

As a parent, there are enough things to worry about when feeding your child. There's a mess to clean up, a baby to care for, and a lot of dishes to wash. Make things easy for yourself with Silicone Spoons for Eating. They are non-staining and can be quickly thrown into the dishwasher.

Silicones provide a number of benefits to the products in which they are used, including enhanced flexibility and resistance to moisture, heat, cold, and ultraviolet radiation. Silicones can be manufactured in many forms, including solid, liquid, semi-viscous pastes, lubricants, oils, Silicone Chew Toys, and rubber. To make custom silicone products, you first need to make a set of molds. The molds are mainly designed according to the 3D

drawings or physical samples provided by customers. Of course, our proposal engineer will evaluate the drawings or product samples before designing the molds. After evaluation, a commercial proposal can be sent to you. Cooperation with us you will confirm whether you will make it, and then the mold shop foreman will program the mold according to the 3D drawing or take a sample to copy the number. After the form is completed, the samples will be taken and delivered to you for approval We Offer a wide variety of products, high-quality products, and excellent customer service.

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I'm offering On-page SEO, Yoast SEO, WordPress SEO, Technical SEO, and WordPress Speed Optimization.

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8 Top Digital Marketing Trends You Need to Know About 2022

Digital marketing is taking over every other business in the world as people rely more and more on digital technology, and content marketing is also not lagging behind, it becomes more and more important over time. With third parties between you and your customers or consumers, you will have to use Direct Marketing in 2022 and in the coming years.

Become a thought leader and teach, not sell Today, on all digital platforms, Pakistanis are either complaining about the amount of ads they need to see (mostly the ones that pop up when they watch an interesting YouTube video) or bragging about something good they have. turn off with announcement.

This means that overall, the average Pakistani sees countless ads per day. And frankly, it can be annoying if you're just displaying your products through ads and not telling people about the subject.

Accept setting Customization is a process in which you can make something more personal. If you introduce your brand or company to customers without making sure it's personal, they won't want to buy from you. Customization will give you the chance to make sure your brand has its own personality. Your content doesn't have to be like everyone else's. " Thus, you can never achieve much success. What you need to do is create content that you probably won't see anywhere else. You will have to brainstorm and find ways to improve the sales of your business by creating something unique and personalized.

Create business content Business content is important to keep you updated on the changes that are happening around the world in the marketing world. Since trends are constantly changing, it will be in your best interest to use B2B content rather than other means.

Become the best storyteller Nobody wants to hear about the number of your products and their varieties as much as they want to hear the story behind those products. People would like to know why you created a brand and what you are trying to achieve. Being a storyteller and telling people your story that started building a brand and bringing it to where it is now will engage audiences and give them a sense of empathy that will keep them there for as long as they need to.

Accept market automation Market automation will allow you to keep track of what your customers are interested in. The types of articles they are looking for and everything in between. This way, you can also run your blogs the way they like them, and by embracing market automation, you can keep up with 2022 as data-driven marketing becomes more and more important over time. You can track what your customers are sharing and seeing online, and by doing this you can better impress them and make them stay.

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