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Best Social Media Marketing Company in Kolkata | Digitale

Digitale provides creative SMM strategies and services on effective social media marketing to promote your business online. Call us to succeed on social.

Read more: https://www.digitale.co.in/our-services/social-media

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Best VFX & Animation Studio in Kolkata - Digitale

Situated at the heart of Kolkata, Digitale is one of the best VFX studios with the latest motion picture technology. Let's reach newer digital heights. Read more: https://www.digitale.co.in/our-services/showreel

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Boost Brand Reach with UGC Reels: Here’s How

Boost your brand reach with UGC Reels! Learn how Digitale harnesses user-generated content on Instagram to engage audiences, build trust, and drive growth effectively.

Know more:

https://www.digitale.co.in/journals/boost-brand-reach-with-ugc-reels-here-s-how

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The Premier Partner tier of Google is the most exclusive tier of the Google Partners program. Only the best 3% of digital marketing companies quality each calendar year.

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Choose Digitale, the best digital marketing company to carve a niche for yourself without the fear of missing out. Get in touch with our experts and discover how these trends can work to your advantage.

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When you place buyer personas at the core of building your digital marketing strategy, developing a winning one becomes easy. Keep your customers at the heart of your efforts and you’ll see that your marketing will become more targeted and relevant.

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Choosing a digital marketing agency in Kolkata and other areas can prove to be quite a burden. For instance, a digital marketing agency in Kolkata called Digitale has worked with Khadim, Salarpuria Group, Greenply, Rosscare and a series of reputed brands that are recognized almost everywhere.

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Ensure time and time again that yours is performing well in all aspects. While it may seem like a burden, a digital marketing agency in Kolkata will easily merge good aesthetics with performance based on your own objectives.

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Situated at the heart of Kolkata, Digitale is one of the best VFX studios with the latest motion picture technology. Let's reach newer digital heights.

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Using the right strategy by a popular digital marketing agency in Kolkata, you will begin seeing improvements in your campaigns.

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Engagement levels are initially bound to be low, no matter how compelling your content is. This is the hard truth when opting for social media marketing in India.

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Digitale helps you hop on the digital bandwagon with the best advertising solutions at your disposal. Replete with 360-degree digital marketing solutions in Kolkata.

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#SEO #VideoMarketing #ContentMarketing

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The new buzz term that is creating a rage in the landscape of digital marketing is influencer marketing. The brands in the West have successfully capitalized on this trend and leveraged it to their marketing advantage.

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Is Influencer Marketing Worth the Cost in 2021?

It is perhaps due to the lockdown that the real power of influencer marketing came under the spotlight. While people were stuck at home, they turned to new DIY activities such as cooking and exercise where a variety of social media channels were involved.

But it’s so much more than just an educational tool.

A well-planned influencer marketing strategy can easily put you on the map and can create instant online buzz. Not only that, but collaborating with those that have a dedicated social following can help you reach your niche audiences with ease.

As Indians have been consuming more and more digital content, the newfound attraction with the famed TikTok and Instagram Reels (among other emerging platforms) has paved the way for deepened communication and interaction. Any affiliate marketing agency will tell you why this means of promotion work. Hence, 2020 can be summarized as a ‘catalyst’ that strengthened the need for hiring content creators and social influencers for brands.

But in 2021, you can expect more value, revenue and ROI from an influencer marketing strategy.

Here’s why this digital marketing technique is something you must consider.

Why is an Influencer Marketing Strategy Much in Demand?

Enhanced Trust Rather Than Just Conversions

The main highlight of this type of marketing is the strong levels of trust shared between the influencer and the followers. Of course, it is a great way to showcase the features and benefits of products. But the primary focus lies in its value-filled content which is ideally a genuine testimonial that can enhance the trust and reputation of your brand.

With more emphasis on brand awareness, benefits will definitely follow down the line.

Wide Acceptance of Short Format Content

The magic usually happens between 8–10 seconds of a video. Reels, hence, have been a strong platform and influencers have utilized it to the fullest. Using innovative and quirky ways of storytelling, they have altered their communication styles to suit short format content with time. This is definitely visible when you look at the success behind TikTok.

With a strong influencer marketing strategy, you definitely stand to gain in the long run.

More Engagement with Video Content

India has always been among the world’s top internet consuming countries. This is evident from the fact that it actually is a leader in Facebook users. More to the point — Indians watch about five hours sixteen minutes of online video content on a regular basis while the global average stands at roughly four hours. This definitely provides a hint at how influential the power of video truly is.

Collaborating with influencers can lead to more engaging content which can be easily shared with others easily. This tends to result in more reach, but only if your content is user-centric and genuine.

Improved Targeting Options Available

Every affiliate marketing agency will harp on the necessity of targeting the right audience. This can often be difficult, but not with influencer marketing. Through simple content and relevant hashtags, you can reach the ideal base while other algorithms will automatically put your content in front of the right eyes. That’s where the beauty of influencer marketing lies. But do ensure that the individual fits with the brand’s image and that the persona is in sync.

Using vernacular content and other tweaks, you can get a massive response!

Better Search Engine Rankings

What many failed to notice is the fact that a superb influencer marketing strategy can boost the search engine rankings of your website. The flow is clear. Better content equals more engagement, which then leads to more brand awareness and in turn more shares and distribution. This can help drive traffic to your website and also earn good quality backlinks.

So, if it’s about growth and visibility, influencer marketing is definitely for you.

And it’s pretty clear why this needs to be integrated into your overall advertising strategy.

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How to Promote Your Brand Digitally: What You Need to Know

Having a great product is great indeed!

But what’s the point if it can’t be found by the people that need it?

Of course, quality products will speak for themselves (a classic example of brands like ZARA or Rolls Royce) but you should ask yourself — how will you promote your brand first and get people to talk about you when there are thousands of brands to compete with?

The solution: Digital Marketing.

You’ll find that there is no better way to grow your business and establish a presence that captures India’s large internet user base. In case you didn’t know, the country has 687.6 million internet users (increasing by 128 million over the time span between 2019 to 2020). Another strong figure — about 70% of India’s 1.36 billion population are active social media users!

Using a brand marketing agency, you can actually redirect this traffic straight towards your brand. That’s a glimpse of the power that digital marketing holds today. Here are a few ways to promote your brand digitally and get maximum results from your activities!

The Beginner’s Guide to Creating a Digital Presence

Facebook

Starting as a humble social network, Facebook has become a major hub for digital display advertising due to its enviable reach, ability to hit specific target markets and demographics backed by a better response rate. Recent figures suggest that India alone has over 320 million Facebook users. In fact, not many know that India is a leading country when you consider the Facebook audience size!

It’s always a wise move to hire a brand marketing agency to squeeze the benefits of the platform.

Google

Facebook and Google combined have a strong grip on the Indian digital ad market, accounting for more than 60% of digital display advertising. But that’s not all. Google has found its way into the day to day existence of modern life (through its variety of offerings) and most of us don’t even realize it.

Through Google, you can release intent-driven search ads with better customization regarding location, language, behaviour and other such relevant parameters. Measuring the results of ad campaigns also become easier than ever with tools like Google Analytics and Adwords.

So ironically, Google is truly one of the best ways to be found in the entire digital ecosystem.

LinkedIn

To get your brand and offerings in front of a business professional, LinkedIn is definitely the way to go. It’s interesting to note that this platform stands as the internet’s largest professional network worldwide with 706+ million users and a strong presence in 200+ countries.

It also provides a variety of funnels such as experience level, job function, type of industry and other parameters. B2B marketers have always included this in their digital strategies owing to its popularity, reach and preference as a tool to create strategic relationships. Any brand marketing agency will tell you the same!

So, if it’s about getting your message in front of business professionals, you know where to go.

Instagram

On the contrary to LinkedIn, advertising on Instagram is a sure way of focusing on millennials — especially those between the age groups of 18–24. Being more visual and photo-heavy, it is a highly engaging platform with 80,590,000 users in India (January 2020). It is perfect for digital display advertising since the platform also provides custom filters based on interest, age and language among others.

Capture the attention of the youth by advertising on Instagram.

Email Marketing

Simple yet highly effective, this type of communication works best when announcing a new update (both company or product-based), a reminder of activity, etc. Hence, it can be used to generate new leads as well as retain old leads. Any popular brand marketing agency would recommend this since the impact is also easy to measure and you can also keep track of the following:

· Delivery rates

· Bounce rates

· Unsubscribe rates

· Click-through rates

· Open rates, etc.

These are personalized forms of reaching audiences and the best way to make sure it works is by creating a strong, catchy subject line. Once prompted through copy, your message has a better chance of being read and in the process, your brand will be promoted better digitally. In fact, this digital display advertising strategy has proven to influence about 60% of consumers into making a purchase!

Being affordable and highly targeted, email marketing is definitely worth considering.

Content Marketing

Far from just sales, this strategy works to establish and strengthen brands through content. Whether visual or blog, it can help build your brand online through the gifts of engagement and trust. It also helps SEO ranking through the use of relevant keywords alongside quality content.

Rather than pushing for more results, content marketing ropes in prospective consumers by answering their questions and providing experiences that keep them hooked. More retention, enhanced interaction and a better reputation — content marketing has got it all!

This is by far one of the most popular and effective ways to promote your brand digitally.

You’ll see that many of these tactics work best in isolation. But to derive the maximum benefits and results, it’s always better to integrate relevant marketing channels with consistent messaging. Different platforms have a different set of users and values, but a campaign with the best mix definitely trumps a standalone effort.

To know which mix is the best for you, a popular brand marketing agency like Digitale will surely help you stand out from the crowd. Based on your objectives and requirements, get expert digital solutions and strategies to make your brand the talk of the town!

Get in touch today!

Digitale - Digital Marketing Company

Digitale is a full service digital media agency in India based out of Kolkata.

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Being one of the top digital marketing agencies in India, Digitale is known for its quality services that are tailor-made for success. Whether media or planning, SEO (Search Engine Optimization), SEM (Search Engine Marketing) or Digital Activations, you'll find all that you need at one complete destination.