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What Is SEO in Digital Marketing ?

SEO, or Search Engine Optimization, is the process of improving your website so it appears higher in search engine results, helping more people find it when they search online with relevant keyword to making your site fast and easy to use, and getting other websites to link to yours.

there is two types of SEO:

On-Page SEO: Use Keyword : Using important, relevant keywords in the content, headings, title tags, to match what users are searching for .

Content Optimization: create useful ,interesting ,relevant content. this include using target keywords naturally. easy-to-read content ,ensuring it’s well-structured. The goal is to help both visitors and search engines understand and enjoy your content.

User Experience (UX: user experience easy and pleasant it is for people to use a website or app. It’s . UX focuses on how users interact with the product and aims to make their experience as smooth and satisfying as possible. Ensure your website Fast-loading and Mobile-Friendly. The goal is keep your visitors have a good experience happy have when they interact with it.

2.Off-Page SEO: Backlink: Building high-quality, reputable websites to link to your website. A backlink is a link from one website that points to another website. It helps show that the linked site is important and can improve its ranking in search results. it showing that the linked site is trusted.

Social Media Sharing: share your content like photos, and update on social media platforms like Facebook, Instagram. It helps you friends and followers see and share what you’ve posted.

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[digitalcoding]

What Digital Marketing?

Digital marketing is use of the internet and digital tools to promoting products, services, or brands using digital channels like websites, social media, email, search engines, and mobile apps. It’s about targeted customers online where they spend a lot of their time. You can create eye-catching Instagram posts, , engaging YouTube content. You can see instantly how well your story is being received—how many people are clicking, liking, sharing, or buying what you’re selling. talk to thousands of people at once and know exactly who’s interested and who’s not.

Key Components of Digital Marketing:

1.Search Engine Optimization (SEO):

Search Engine Optimization (SEO) is the Strategy of making your website more easy to find on search engines like Google. its all about understanding what people are searching for and then making sure your website has the right content, use right keywords so search engines think your site is the best answer to those searches. and taking organic (non-paid) traffic from search results.

2.Content marketing:

Content marketing is a Creating and sharing valuable content, such as blog posts, videos, to attract and retain a clearly defined audience. write valuable and relevent content to attarct audience and engage targeted customers..

Social Media Marketing:

Using social media platforms (like Facebook, Twitter, Instagram) to promote your products or services .and increase followers interacting with followers through comments and messages, and reactions to build relationships . Social media marketing helps your brands awareness , connect with your target audience.

4.Pay-Per-Click Advertising (PPC): advertisers creates ads and select a proper keyword where people might search for. each time one of their ads is clicked. and the purpose is To buy visits to your site rather than attempting to earn those visits organically.

Email Marketing: Email marketing is delivering relevant content to the right audience at the right time. and building relationships, promoting products or services, and driving engagement.

6.Affiliate Marketing:

A performance-based marketing strategy when you promote someone else’s products online and earn a commission on sales generated through their referrals.

Online Public Relations (OPR): Online public relations (PR) is the practice of managing a brand’s reputation and relationships through digital channels. managing and improving your brand’s image online, using digital platforms to build trust and making sure your brand shine online.

8.Influencer Marketing: find the right influencer who have a large and engaged following on social media or other platforms. Collaboration with influencers who promote your products or services. and the main purpose is people have a trust your brand. they following and admire your products or services.

9.Definition of Video Marketing: Using video content to promote your brand, product, or service .Sharing videos on platforms like YouTube, social media, websites, and email to reach your target audience. video marketing helps build brand awareness.

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