digital-mark

[digital-mark]

Search Engine Optimization

Make Your Website Leading in Niche

Every business is always in a need to have a high rank on Google and to make every objective accomplished, we must approach the best SEO Services in Lahore. Only the best expertise can do the best markings and make the competitors confused about taking the first place in Google

Our professional SEO experts are now dominating the competitors in all the ways and they know how to ethically rank a website instead of doing malicious and unethical tactics. We must know that SEO states in different formations in the White hat, Grey Hat, and Black are the ones that are utilized according to the preferences. Our experts never appreciate the black and grey as these techniques can disgrace your website in Google and there are also the chances of getting blocked. As the Best SEO Company in Lahore, we make the best professional implementations to fairly rank a website and save websites from all the spam elements.

[digital-mark]

Ukrain War

OPINION

THOMAS F. Ultsuma

Putin Had No Clue How Many of Us Would Be Watching

Almost six weeks into the war between Russia and Ukraine, I’m beginning to wonder if this conflict isn’t our first true world war — much more than World War I or World War II ever was. In this war, which I think of as World War Wired, virtually everyone on the planet can either observe the fighting at a granular level, participate in some way or be affected economically — no matter where they live.

While the battle on the ground that triggered World War Wired is ostensibly over who should control Ukraine, do not be fooled. This has quickly turned into “the big battle” between the two most dominant political systems in the world today: free-market, “rule-of-law democracy versus authoritarian kleptocracy,” the Swedish expert on the Russian economy Anders Aslund remarked to me.

Though this war is far from over, and Vladimir Putin may still find a way to prevail and come out stronger, if he doesn’t, it could be a watershed in the conflict between democratic and undemocratic systems. It is worth recalling that World War II put an end to fascism, and that the Cold War put an end to orthodox communism, eventually even in China. So, what happens on the streets of Kyiv, Mariupol and the Donbas region could influence political systems far beyond Ukraine and far into the future.

Indeed, other autocratic leaders, like China’s, are watching Russia carefully. They see its economy being weakened by Western sanctions, thousands of its young technologists fleeing to escape a government denying them access to the internet and credible news and its inept army seemingly unable to gather, share and funnel accurate information to the top. Those leaders have to be asking themselves: “Holy cow — am I that vulnerable? Am I presiding over a similar house of cards?”

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Everyone is watching.

In World War I and World War II, no one had a smartphone or access to social networks through which to observe and participate in the war in nonkinetic ways. Indeed, a large chunk of the world’s population was still colonized and did not have the full freedom to express independent views, even if they had the technology. Many of those residing outside the war zones were also extremely poor subsistence farmers who were not so heavily affected by those first two world wars. There weren’t the giant connected globalized and urbanized lower and middle classes of today’s wired world.

Now, anyone with a smartphone can view what is happening in Ukraine — live and in color — and express opinions globally through social media. In our post-colonial world, governments from virtually every country around the globe can vote to condemn or excuse one side or another in Ukraine through the U.N. General Assembly.

While estimates vary, it appears that between three billion and four billion people on the planet — almost half — have a smartphone today, and although internet censorship remains a real problem, particularly in China, there are just so many more people able to peer deeply into so many more places. And that’s not all.

Anyone with a smartphone and a credit card can aid strangers in Ukraine, through Airbnb, by just reserving a night at their home and not using it. Teenagers anywhere can create apps on Twitter to track Russian oligarchs and their yachts. And the encrypted instant messaging app Telegram — which was invented by two Russian-born techie brothers as a tool to communicate outside the Kremlin’s earshot — “has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike,” NPR reported. And it’s run out of Dubai!

Meanwhile, Ukraine’s government has been able to tap a whole new source of funding — raising more than $70 million worth of cryptocurrency from individuals around the world after appealing on social media for donations. And the Tesla billionaire Elon Musk activated his SpaceX company’s satellite broadband service in Ukraine to provide high-speed internet after a Ukrainian official tweeted at him for help from Russian efforts to disconnect Ukraine from the world.

[digital-mark]

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today.

What is digital marketing?

Why is digital marketing important?

Types of Digital Marketing

What does a digital marketer do?

Inbound Marketing vs. Digital Marketing: Which is it?

Does digital marketing work for all businesses?

How to Do Digital Marketing

Digital Marketing Examples