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How can businesses use MR to drive growth?

Mixed Reality combines both the real and virtual worlds to create a new environment where physical and digital objects co-exist to allow users to have a feel of the real world. In short, it has the best of both worlds.

However, in a business context, MR is often overlooked. But the truth is, this technology can be used more and more to create business profits by incorporating a digital sense through virtual elements into businesses.

Wondering how? We will tell you.

4 ways to use MR to take your business to the next level:

Easy recruiting and screening:

HR is the backbone of any organization. Making mistakes in recruiting might lead to the selection of the wrong candidate, and a lot of troubles in the long run.

Therefore, putting the right man at the right job is very important. With the help of an MR, both the recruiter and the applicant can get a better sense of their values, compatibility, and expectations inclined with each other.

Marketing:

To succeed in this highly competitive market, you have to come up with some clever marketing strategies that make you stand out.

MR also has the ability to transport people anywhere whether real or imaginary. This shifts the marketing from telling the story of a product to letting consumers or investors experience the product themselves in form of sensors like touch and feel. Thus, enabling them to have a more immersive and personalized experience.

Training programs:

Training is an essential part of any business. Especially if it involves machinery. Businesses can use MR to create an environment, where both real and virtual objects co-exist.

MR can help to guide users step by step through modules, and training information overlaid onto real-world parts, and assemblies in front of them. This will reduce the time required to improve the worker’s skill sets.

Collaboration:

With companies following hybrid and remote work environments, it can be a struggle to collaborate on projects. Till now people relied on video-conferencing tools such as Skype, Slack, and Meets to communicate and collaborate, but let's be real, they are not as effective.

MR can solve that problem by letting teams connect and collaborate on a personal level. It helps people to make real-time collaborations, thus saving you time. It enables teams to foster a sense of community that was previously reserved for a traditional office setting.

What more?

When it comes to the application of immersive technologies, your imagination is your limit. Although some businesses have embedded MR into their business process, it still remains unexplored for the most part. If you have a vision of how to use this technology to drive your business growth, make sure you reach out to a trustable AR Development Company.

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Virtual Reality for paintings is a new and interesting way of looking at the world. VR Painting simulation is used to simulate the real life painting techniques in the virtual world. You can look around with your head movements, touch the painting to zoom in on any detail.

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Metaverse is a virtual reality platform that allows you to create, share and experience amazing content with others from around the world. In this video, we will answer the most searched questions about the virtual world of Metaverse. If you are curious about how Metaverse actually works or want to know what it can offer you, then watch to find out everything you need to know!

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Metaverse is a virtual reality platform that allows you to create, share and experience amazing content with others from around the world. In this video, we will answer the most searched questions about the virtual world of Metaverse. If you are curious about how Metaverse actually works or want to know what it can offer you, then watch to find out everything you need to know!

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VR and AR for vehicle sales — How does it work?

Like any other industry, the automotive industry has also gone through its fair share of ups and downs over the years. But with the lockdowns of a large part of the auto industry and its many suppliers around the world for several weeks, 2020 marked the worst crisis ever to impact the automotive industry.

The data showed a 16% decline in the 2020 production, to less than 78 million vehicles, which is equivalent to 2010’s sales levels. But now that things are back to normal, so is the automotive market. And Virtual Reality and Augmented Reality play a major role in this.

How is VR helping with sales?

While physical showrooms are still prevalent, Virtual showrooms are slowly gaining popularity. But before we go into detail, let’s see what a virtual showroom is.

Created from a 360-video capture or from the entire 3D modelization of the place, a virtual showroom is simply the virtualization of the shop. These showrooms can offer a way for customers to research, explore, and purchase vehicles from the comfort of their own homes.

Using VR app development, buyers can explore thousands of models, rotate vehicles, change the paintwork, “sit” in the driver’s seat, and even go for a virtual test drive.

Now let’s see more about its types and how it works:

App-based showrooms:

Examining and customizing a virtual car on a screen is nothing new. We all probably would have done that while playing racing games like need for speed, test drive, etc. But let’s be real, it is not enough when you are purchasing a car.

The level of detail and image quality offered by virtual showrooms are almost life-like. You can visit a virtual showroom on your smartphone or tablet, selecting a make, model, year, and trim, then check it out from every angle, inside and out.

Augmented reality:

If you are someone who is trying to figure out whether the new car you are planning to purchase will fit in your parking space, then AR can be the solution you need. AR allows you to superimpose digital content onto a real-world environment using your smartphone or tablet.

So, naturally, you can use it to see how it would look in your parking space, or even make it pocket-size and set it on your bedside table.

How are customers and manufacturers benefiting from it?

Saves cost by reducing brick-and-mortar dealership footprint, and bypasses the costs of transporting new vehicles between dealerships.

Reduces the time customers spend on the dealership since they will already know what vehicle they want.

Customers can shop any time of the day or night using a self-service model that is infinitely more scalable than face-to-face sales.

Can connect with a wider customer base, which can help dealers increase sales and move inventory off of the lot more quickly.

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Can VR be used to tackle Social Determinants of Health?

Virtual Reality (VR), a technology we all thought would be used only for gaming, is revolutionizing almost every industry and finding its way into our everyday life.

BUSM about VR:

We already see news about VR being used in the Healthcare Industry. And a new study by the Boston University School of Medicine (BUSM) has presented the viability of using VR technology to concentrate on strategies for looking into social determinants of health (SDoH) using an interprofessional technique.

What are Social Determinants of Health?

Social Determinants of Health (SDoH) is a group of factors that includes housing, income, employment, and education. And an estimated 70% of the variation in health outcomes and rates of hospitalization are attributable to SDoH.

Although screening for SDoH during medical visits has been adopted by many health systems, medical education continues to focus primarily on the identification and treatment of disease at the individual level. Trainees are often under-equipped to address patients’ health-related social needs (HRSN) and are led to believe that SDoH is beyond the scope of clinical practice.

The American Association of Medical Colleges (AAMC) has already acknowledged the importance of training future physicians to identify and address SDOH.

However, there was a small problem. Medical students and physician assistants often lack this training. While social workers have extensive SDOH training, only a few medical professionals have opportunities to engage in inter-professional training with social workers.

All this was until VR came and stepped into the Healthcare Industry. Now it can be the perfect solution to this problem, and it has already been proven.

The study:

In addition to Sprague Martinez, the project team includes BU School of Medicine’s Pablo Buitron de la Vega, MS, MSc, and Aliza Stern, MMSc, PA-C. The project is supported by BU Digital Learning & Innovation’s (DL&I) Digital Education Incubator.

To test the educational impact of this emerging learning technology, medical, physician assistant, and social work students were placed in VR simulated learning environments (SLEs) to learn how to address SDOH collaboratively. This pilot project was led by Boston University School of Social Work Associate Professor Linda Sprague Martinez and colleagues at BU School of Medicine.

The goal of this study was not only to improve medical students’ ability to screen for SDoH but also to help foster inter-professional collaboration between disciplines and an increased understanding of the various roles vital to a complete healthcare team.

The results:

MD and PA students learned patient engagement strategies from SW students, while the SW students enhanced their healthcare leadership capacity. All three sets of students found this means of instruction to be more efficient.

This wouldn’t have been possible a decade ago. But now, with the increased adoption of VR during the COVID-19 pandemic, VR app development technology has become more affordable and accessible to everyone. So, as this technology advances, this model of training for health professionals will become more common.

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Virtual Reality to design vehicles — How it’s done?

Virtual Reality(VR) is generally associated with the gaming and entertainment industries. But VR is a unique technology that transports users to a simulated environment. It creates a fully immersive experience by shutting out the user’s real-world, so everything the user sees, hears, and senses is part of the simulated environment.

In the automotive industry, for example, VR has been used to completely revolutionize the process of designing new vehicles. And we will be discussing it in detail below.

The beginning:

Automotive manufacturers have been experimenting with VR to design vehicles for the last several years. But it only became popular in 2020 during the global pandemic when the automotive industry hit a slump.

The lockdown restrictions forced many companies, including automotive manufacturers, to temporarily close their offices for months in 2020. Automotive design teams were temporarily unable to work together under the same roof, so they were forced to find new ways to collaborate on future designs. That is why they turned to VR to design vehicles.

And now, even though the stay-at-home orders have been lifted, many automotive manufacturers continue using this technology as it is found to simplify the design process.

How is VR being used to design cars?

Traditionally the design process begins with several meetings where designers can share ideas and get feedback. Post the meetings, the designers will create concept sketches to present to the company’s decision-makers.

Once a design is approved, a physical prototype is made, which will then go through multiple rounds of changes. A new prototype will be made each time a change is suggested.

The process will continue until a design is finalized. Thus, bringing us to the end of the long, tedious process.

However, if the team is using virtual reality technology, they will not need to go through the trouble of creating multiple physical prototypes. Instead, the design team can create a virtual model of the vehicle once the concept sketch has been approved.

Designers can view it in a three-dimensional work environment by putting on a virtual reality headset. They can use handheld controls to sketch lines, make edits, and manipulate the design of the vehicle. These controllers also let them rotate the model so they can view it from any angle.

Designers can even place a virtual driver behind the wheel or step inside the virtual model to view the interior. The design will still go through multiple rounds of edits, but all changes will be made directly to the virtual model in real-time rather than as a prototype.

Benefits:

Speeds up the design process.

Eliminates the need to create multiple physical prototypes, which are expensive and time-consuming to produce.

Gives a 360° view of the design, which helps designers spot errors easily.

Lets designers collaborate remotely from any part of the world.

Updates the changes in real-time.

Key Takeaway:

In the automotive industry, VR Solutions is also used in manufacturing, sales, staff training, and everything in-between. So, given its wide variety of uses, we can be sure that VR has a long and bright future in the automotive industry.

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Metaverse Development Company | VR Solutions | VR App Development

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