designstudio212

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Work in progress (part I) - DUE November 15

About Sony’s promotional strategy:

Sony's promotional strategy focuses on positioning the company as a leader in innovative technology and high-quality electronics, appealing to consumers who prioritize performance and reliability. Sony emphasizes cutting-edge features across its product lines, from cameras to entertainment systems, highlighting advanced technology and sleek, modern designs. The brand’s marketing often combines aspirational and real-world use cases, showcasing how its products enable creativity and enhance daily life. By targeting specific audiences—such as creatives, tech enthusiasts, and professionals—Sony builds a loyal customer base who view its products as essential tools for both work and personal expression. Through collaborations with influencers, visually captivating ad campaigns, and immersive brand experiences, Sony reinforces its reputation for precision engineering and premium quality.

Intro:

Have you ever wondered what it could feel like to be able to capture your favourite moment forever? A moment with its every detail, every emotion portrayed by your loved ones. A moment where you wish you could feel that warmth of a feeling as intensely as you did in those memories. What if I could offer an insight into the best pocket camera made to your disposal to capture moments that you wish to keep forever? The Sony RX 100 Mark VII is a high-performance portable camera ideal for professionals and amateurs. Other than it being the best point-and-shoot camera for photography and video, the Sony RX 100 Mark VII also has a 24-200mm zoom lens, which is very helpful for reaching out and capturing a subject that may be far away, mainly useful to capture your favourite artists during a concert after buying that overpriced ticket to see them from far but to capture the moment up in close with the Sony RX 100 Mark VII. Having the lens aperture go down to (f/2.8-4.5) allows one to shoot good-quality pictures and videos within situations with low lighting (Josh, compactshooter.com). If you ever wish to create a small movie or a vlog with your closest friends or family and loved ones during a trip, vacation, or at any given moment, this digital camera is for you.

State your case:

The main reason why the Sony RX100 Mark VII is an excellent choice is because of its incredible portability and accessibility. The camera weighs 302 grams and measures 102 x 58 x 43mm, making it an unbelievably high-tech tool that can be found in your jacket pocket. This camera is the first compact camera to feature 90 FPS (frame per second) continuous shooting mode at 20 MP (megapixels), Alpha 9 level speed performance with up to 60 AF/AE calculations per second and 20 frames per second blackout-free shooting with AF/AE (autofocus/automatic exposure tracking) (Sony.ca). The camera also contains a world-leading 357-point focal-plane phase-detection AF plus 425-point contrast-detection AF with the world's fastest[v] 0.02 sec focus acquisition speed. Pro-level movie functionality includes 4K HDR (HLG), real-time tracking and real-time eye AF for movie shooting, 4K Active Steady Shot, Vertical-position data recording for movies and an integrated microphone jack, which is rarely found within compactable cameras nowadays. The only problem for the occasional buyer might be its price. However, of course, the high price is the cost of getting that quality and technology into such a small, compactable camera (Sony.ca). The Sony RX100 VII was released in 2019, but this camera still packs an enormous punch for such a small package, even in 2023/2024. If you are in the market for a portable, lightweight, 4K capable, professional camera that also takes outstanding raw photos, there is no better option than the RX100 MVII (Sony.ca). Other than the general specification mentioned earlier, the UK-based professional landscape photographer and Youtuber Henry Turner comments, "The Sony RX100 Mark VII isn't just a compact camera; it's an extremely versatile tool that can up your photography game, whether you're shooting landscapes, portraits, or street scenes. With its impressive zoom range, advanced features, and portability, this little powerhouse is designed to keep up with your creative ambitions." (Turner, henryturnerphotography.co.uk). Portraying that this camera is the choice to capture all those special moments you have always desired. The New York Times photo editor Mikko Takkunen used the Sony RX100 Mark VII to shoot and produce his first photobook in Hong Kong, capturing the metropolis during the pandemic. During an interview, Mikko Takkunen discusses his approach and process with Kalum Carter (photographer, photo editor, and writer) throughout the shoot. Takkunen explains that the Sony RX100 Mark VII shot 90% of his photobook and that as an observer with such a small compatible camera allows him to always have it on him quickly with a large versatile built-in zoom lens helping him captu re all details (Carter, digitalcameraworld.com). The photobook speaks for itself; with the high zoom-in function, the image quality is still outstanding and applicable for printing in great detail as pictures taken by this model of compact cameral can be used to publish within the professional field. Once again, this highlights that such a highly compact camera can be the one to capture your precious moments.

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Final work - DUE November 11

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Work in progress - DUE November 4

Inception (2010), directed by Christopher Nolan, is a science-fiction thriller that delves into the concept of dream manipulation and subconscious exploration. The film follows a team of "extractors" who enter people’s dreams to steal or implant ideas. Dom Cobb, the main character played by Leonardo DiCaprio, is a skilled extractor who faces personal challenges and guilt surrounding the loss of his wife, Mal.

The movie’s themes center around reality versus illusion, the layers of the subconscious mind, and the philosophical question of what constitutes reality. The poster uses a recursive design with a figure in the center, creating a sense of depth that mimics the film’s layered dreams within dreams. This visual approach evokes mid-century design with its bold, minimalist shapes and limited color palette, drawing the viewer into a distorted, maze-like visual that symbolizes the movie's complex narrative.

The process of design is inspired by the mid century style poster. Implementing on the spiral/ depts illusion. Small details and pieces from the movie are integrated within the reconstruction of the new logo/poster design, with the addition of the simple logo title.

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TRYPOGRAPHY PROJECT_2024-10-15

Work in progress (part III) - DUE October 21

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TRYPOGRAPHY PROJECT; Progress 1; 2024-10-07

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Typography Design

Quotes:

Trust how strong the pull of your soul is.

Everything in the entire universe is always about love and when it isn’t about love, it is the absence of love.

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510-HTE-VA DESIGN STUDIO I section 00001

Monika Musa (2142690)

Sculpture (Black and White) Portrait

- The portrait was first handrawn on another software called Procreate to make all black shaded areas of the drawing clearly and precisely visible. After inserting the drawn image in Adobe Illustrator, the image's background was removed first by using the command image trace to trace and remove the unnecessary objects created in different layers within the file. After using image trace, the command expand was used to select the areas of the image that would be erased or moved. After separating all the elements, a pattern with the number 4 was created. The pattern was made of lines with the number 4 strategically placed and in alignment with each row to allow a cleaner and simpler look. After the pattern was created and saved as a jpeg, it was inserted into the file containing the base elements of the portrait. By using the command compound path, the software could group all individual elements into a singular object to allow the command clipping mask to be used. By having one simple object, Illustrator combined the initial black areas of the portrait with the newly created pattern of the number 4 to mask and replace the black areas. The new pattern now occurred within the desired areas, allowing for an aesthetic finish to the Font Sculpture. Before exporting, the pixel clean command was used to clean the fuzzy edges of the created Font Sculpture. And lastly, the file was exported for print and uploaded to Tumblr.

Sculpture (Color) The lucky 7 loop

- To create the lucky seven loop, the first command used was the stroke/fill setting, and the fill was changed to black. Then, an ellipse is created, and the 3d effect is applied to allow a ring shape to occur. After working on the 3d view and adjusting the rotation, offset, and perspective, a ring shape with 3d formatting is created. Furthermore, the text pattern was created using the number 7 and pasted in multiple rows. Each row was grouped and lined up with the vertical distribution center command. The colour of the text was then changed to a darker shade of violet. By dragging the newly created text (pattern) into the symbol panel, a symbol was created. By opening the appearance panel, a selection to fill was made to modify the ring and add the new pattern. The new pattern was inserted and scaled using map art to match the created 3d shape. After applying the pattern, the expand command was used to release the group from the automatic clipping mask. By removing all clipping masks after repeating the same commands, the text can be selected individually without holding onto the created ring shape and still remain within the desired loop shape. The final step was to create a shadow that would enhance the pattern and give it a cleaner finish. The blend command was used to execute the needed depth by creating a shadow underneath the object by creating a copy of the existing text within its desired shape. Lastly, the file was exported for print and uploaded to Tumblr.

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Work in progress (part II) - DUE September 23rd

THE LUCKY 7 LOOP

Done with a 3d element on Illustrator using the number 7 to create a lopping shape.

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Work in progress (part I) - DUE September 16th/2024

Portrait sketched on Procreate, used as an outline in Ilustrator for the Font Sculpture created and structured with the number 4.