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Know About the Five Websites Trending in 2020

Have you been thinking of providing your business with a powerful online presence? If yes, you must schedule an appointment with a competent professional, who assures to design aesthetic, functional, and responsive websites for an affordable price. Doing so escalate traffic as well as sales. In the following write-up, I have jotted down a few types of websites dominating the present year. Please check them out and choose one after much thought.

1.      Blogs

The renowned experts offering web development services in Cape Town and other locations said blogs are usually managed by a small group or one individual. Photos, videos, and write-ups are posted on the website through which the targeted audience can engage with the owner. Some blog websites have content belonging to a specific niche, while others handle various categories simultaneously.

2.      Portals

Portals could be defined as websites that allow the users to enter the internal system of an organization or institution using an email ID. They perform crucial functions such as information management, vendor management, customer service, complaint management, and core communication. The customized login credentials provide access to the necessary information. For example, the portal of Stanford University has courses, programs, class schedules, etc.

3.      Social Networking Platforms

The concept that the world is a global village has been further reinforced by the growth of social media. The social networking platforms eliminated the obstacles caused by place and time and helped the entrepreneurs and the common masses reach one another. The most popular sites are Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

4.      Magazine or News

Thanks to the digital news channels, print newspapers have become more or less obsolete. They publish stories regularly on sports, politics, current affairs, etc. As people spend most of their time online, it is viable to inform them about whatever is happening in the world through the internet.

Magazines are also found nowadays online. They are called e-zines. The magazine websites work just a traditional paper magazine, providing subscriptions so that one could receive digitized copies of the content every month. Buzzfeed is a renowned e-zine that covers a wide range of topics.

5.      Portfolio

A portfolio website is perfect for professionals planning on showcasing their talents and skills. It revolves around their best works.  Interior decorators, photographers, filmmakers, travelers, artists, etc. can fabricate a portfolio for personal branding, or in other words, for reaching the potential clientele.

Apart from the websites stated above, the top-notch experts offering quality yet affordable web design services Cape Town stressed the popularity of ecommerce marketplaces that streamline online shopping. A few essential features to incorporate include product categories, item availability, search filter, payment getaways, and shipping options. Amazon, Etsy, eBay, Alibaba, etc. are the best ecommerce sites at present.

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The Five Must-Have Features of an Ecommerce Website

A large number of modern-day entrepreneurs are investing in eCommerce, a process of buying or selling products over the internet. Also known as electronic commerce, it draws on varied technologies namely supply chain management, online marketing, inventory management system, automatic data collection system, digitised transaction, and many more. If you are planning on relishing the benefits of this process, make sure to design a website with the below-mentioned features.

1. User Experience-

According to the professionals working for web development Cape Town companies, simplicity is the chief objective in good design, but one need not compromise elegance for achieving it. The sellers have a couple of minutes to convince, thus, focusing on user experience helps. One way to do so is by providing filters, comparison abilities, and shopping categories.

2. Mobile-Friendly-

Researches have proven that mobile shopping accounts for approximately 50% of online transactions. With a responsive website, the content adapts intuitively to whatever device is used for accessing it, be it laptop, desktop, smartphone, or tablet. Creating a mobile-friendly experience for the shoppers will enhance sales along with search engine rankings.

3. High-Resolution Videos and Photos-

The days of posting a single picture with some bullet points and a definite price tag are long gone. Prior to purchasing a product, shoppers want to see them closely from multiple angles, and people utilising them in diverse environments. Apart from being of high resolution, make sure the videos and photos do not take more than three seconds to load.

4. Frequently Asked Questions-

For complex purchases, online sellers need to gain the confidence of a buyer. The latter might ask different kinds of questions. You need to gauge the most frequently asked ones and upload their answers on a separate section of the website. FAQs are believed to be a kind of self-help area that addresses common customer issues.

5. Social Proof-

The experts carrying out ecommerce website design in Cape Town said brands that manage to connect with buyers on an emotional level paves the way for advocacy and trust. Social connection is absolutely undeniable but do not worry because bonding with audience is now much easier. All you need to do is link your social media accounts and user-generated content with the site.

Ecommerce websites are considered a lucrative target for the cybercriminals. It is crucial for the entrepreneurs, thus, to protect customer information, and undertake steps ensuring privacy.

SSL certificate establishes safe connectivity between a consumer and a website. Two-factor authentication is noted for adding a layer of security as it asks the consumer to put a username, password, and a system-generated PIN sent via text or email. Firewall permit only authorized traffic.

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Top 5 Services Offered by Successful Online Marketing Agency

The biggest advantage of relying upon an agency to handle online marketing is that you can exert maximum effort as well as spend a major portion of time in running your organization. Doing so paves the way for more investors, new partnerships, and clearer long-term vision.

Owing to the varied options available, choosing an online marketing agency has become increasingly difficult. Apart from a thorough background check and specialized recommendations, you must also see if it offers services like search engine optimization, social media marketing, pay per click advertising, email marketing, and website design. For details, please check out the rest of this write-up.  

1.      Search Engine Optimization

The professionals working for an online marketing agency in Johannesburg defined search engine optimization as a process of improving the quantity and quality of traffic by enhancing website presence.

Besides maximizing user experience, SEO is considered the chief source of leads among business to customer (B2C), business to business (B2B), and non-profit institutions. Your hired agency will work with relevant keywords, internal linking, Meta descriptions, etc. to make the campaign a success.

2.      Social Media Marketing

Social media marketing is an exceptionally effective strategy, which helps business owners successfully accomplish their branding goals. It involves crafting and sharing content on social media platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, etc. SMM increases brand recognition because you will be interacting with a wider base of audience. To get started, create profiles as soon as possible.

3.      Pay Per Click Advertising

Pay Per Click advertising lets you fabricate content, shows it to related users, and then charges you for actions. In most of the cases, you will be paying for ads that compel consumers to reach your site without any hassle. Some well-acknowledged PPC platforms are Google Ads, Twitter Ads, Facebook Ads, Promoted Pins, Quora Ads, LinkedIn Ads, and YouTube Ads, which are part of Google Ad system.

4.      Email Marketing

Email marketing is an act of sending commercial messages to a group of people using email. Besides being cost-effective than traditional promotional tactics, it automates your sales cycle to a great extent. For writing a copy that contributes to conversion, writes a catchy subject line, select appropriate words, use the psychology of visitors, and avoid spamming.

5.      Website Design

The experts working in a web design company Cape Town said a website is digital front door to your business, or in other words, consumers will seek your assistance only if they find your website impressive enough.

Apart from homepage, other most important pages to incorporate under all circumstances include About Us, Product/Service, Frequently Asked Questions (FAQ), Testimonials, Contact Us, Privacy Policy, Sitemap, and Terms & Conditions.  

For most entrepreneurs, the primary objective of hiring an online marketing agency is to build strong relationships, escalate brand loyalty, and make substantial sales. A successful one can even customise services as per your targeted objectives, budget, and growth.  

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Cyber Web Guru – One of the Renowned Digital Marketing Companies in Johannesburg

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Creating Ecommerce Website: Top Nine Tips to Consider

No matter if a person owns low budget startup or colossal organization, he or she can most surely benefit from having ecommerce website. Apart from physical products, it could also be utilized for selling intangibles, consultations, appointments, and digital services. Now isn’t that simply amazing? Well, in following write-up, I have chalked down nine essential features, which modern-day entrepreneurs must try to incorporate when designing this particular platform. 

According to top-notch professionals conducting Johannesburg SEO for an affordable price, ecommerce site must be easily navigable. Consumers might not make any purchase or ever come back if they face difficulty in operating it. 

While decorating a website is necessary to a great extent but primary objective of ecommerce is letting various items reach larger segments of population. Thus, avoiding extravagant colors, bold fonts, and other distractions would do good. 

Ecommerce website can attain unimaginable heights of prosperity only if it can impress users or generate an agreeable experience altogether. Some entrepreneurs simplify checkout procedure because several complicated steps can create unnecessary confusion. 

Any online platform could flourish within a very short period if it assures security. Customers would add their name, phone number, address, etc. to a ecommerce sites only when they are absolutely sure their personal information are kept confidential. 

Brands can influence purchase decisions so all ecommerce website owners must establish a strong online as well as offline brand. Through proper strategy, they could increase total number of visitors, conversion rates, and sales.  

People generally pay visit to ecommerce sites so that they can buy various products from comfort of their home. For successfully attracting traffic beyond geographical boundaries, a business owner must upload high quality pictures of whatever he or she is selling. 

While ecommerce website can sell various products, it should stress on most popular ones as that would bring forth more visitors. Webpages must be upgraded in a consistent manner for more sales. 

Renowned providers offering standard services of ecommerce development Cape Town emphasized on importance of review section. An individual would certainly perceive a site as trustworthy if former clients left positive remarks about it.  

Finally, yet importantly, an ecommerce website must be created keeping responsive approach in mind. This particular platform would be considered literally of no use if it cannot function seamlessly on all devices including smartphone, tablet, laptop, and desktop. 

Even though it might seem easy but fabricating a powerful ecommerce website is a challenging endeavor. If as a business owner, you are not feeling much confident, seek third-party assistance right now. Before finalizing decision, please carry out thorough research, rely on specialized recommendations, and look out characteristic traits namely experience, knowledge, flexibility, resourcefulness, proactivity, etc. 

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eCommerce Marketing Techniques to Reach More Customers This Year

With technical advancement, our lifestyle has changed a lot. It has also influenced the way people used to run their business yesterday. Now, most of the retail owners have shifted their business online. Due to this reason, the eCommerce industry has become very competitive, and owners are troubling to generate revenue as per their expectation. In a situation like this, they need to build future-proof marketing plan in order to drive more traffic to their site and maximize their conversion rate.

In this section, we will take you through a list of the best digital marketing techniques that you can follow to take your online retail business to the next level.

Develop a Futuristic SEO Plan

Most of the digital marketers target the search engine result page for driving more customers to their website. This is the best method that you can use to target a maximum number of potential customers in minimum budget. In fact, you do not have to pay anything to the search engine to rank organically on the top of the SERP.

However, if you want to boost your reach within minimum time and target as much visitors as possible, then you can also consider opting for a paid marketing campaign. You can hire an SEO company in Cape Town, as well as in the other cities in the world according to your preference in order to boost your search engine visibility form every different aspect.  Apart from just marketing, it will also help you with branding.

Ensure Your Site Is Mobile-friendly

Recently Google has done a survey where they have found that 61% of people leave a site when they found it is not responsive. It is not hard to understand why they do so. Here it is important for businesses to understand most of their customers use mobile devices to access their site.

In a situation like this if they found that the website they are trying to explore is not compatible with their device, automatically they will leave the site. eCommerce development in Cape Town or in the many cities in the world is an overwhelming job. However, you can still do it in a hassle-free way and ensure that your site is fully functional on all the devices.  

Check out here some of the most useful tips that you can follow to make your website mobile-friendly:

Ensure that the site is responsive

Make sure the site load faster

Keep the checkout process simpler

Ensure that your customers can also check out as guest

You can hire any web development company in Cape Town, as well as in the other cities in the world according to your preference. Before making your final hiring decision, ensure that they will follow the tips mentioned above when building your site.

Conduct Email Marketing

Email marketing is still the best technique that you can conduct to target your potential customers directly. So you must include email marketing in your overall digital marketing plan.

These are the three best techniques that you should apply to reach more customers this year.

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Discussion on the Mistakes to Avoid with Web Design in 2018

Website acts as the platform through which a business can promote its services and products to its targeted customers. Designing the website is very important to make it unique and effective. Almost everyone who will start to design the site for the first time can make lots of mistakes. Thus, to make the process easier, here are some of the mistakes that designers should avoid while creating the website.

1. Don’t Let the Readers Wait to Load the Content

Loading time is highly imperative for enhancing the overall user experience. With huge progression in the technology, people get more impatient. This is why more than 47% of the users expect to load the webpage just in 2 seconds or even less. 

In case the webpage takes more than 5 seconds, readers get irritated and the rate of bounce rate increases by 106%. So, give enough priority to the speed of the site while building a web application. As per the professionals offering website design services in Cape Town or in other areas suggest to increase the speed of the site for better SEO rankings. Some useful tips to increase the loading speed are-

measure the current performance of the website

do not forget to optimize images

get rid of blank pages while loading content

2. Avoid Showing Automatic Pop-ups too Early

Numbers of websites are there that display pop-up packages along with an appeal for subscribing just with the arrival of the user on the webpage. Being a web designer, displaying pop-up windows is perhaps the most irritating things a professional can do to a user when he/she visit the site for the first time. Such ads are interruptive in nature and people often abandon them even before understanding the content inside it. 

make sure to time the pop-ups

learn how to deliver value to the customers

present the pop-up at the conclusion of the webpage

Businesses opting for WordPress development in Cape Town or in any other location make sure that they offer relevant pop-ups that too at the end of the page. 

3. Don’t Opt for Using General Pictures of People

Pictures with human appearances are considered as one of the effective ways to get the users engaged. The interesting part is that the human brains are inclined to pay devotion to the faces. So, whenever a user sees the face of other humans, it makes him/her feel like essentially connecting with them rather than associating just with a product. 

4. Your website is not mobile-friendly

These days, almost all the people do use the mobile for searching and buying products. In this context, it is very important to make your website mobile-friendly and responsive. Not having a mobile-friendly website is one of the common mistakes web designers make. Professionals offering web design and web development in Durban or anywhere nowadays prefer designing website as based on customer usage. 

Many other technical mistakes are there that a designer should avert while working on the web design in Cape Town as well as in any other given locations. It is also important to hire professional designers to get the design of top-notch quality and to win the confidence of the users.

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