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ctdigital · 3 years ago

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Event Management Services: Top 9 Reasons Why You Need Professionals

Panicking about delivering a successful event? Professional event management services to the rescue!

Attendees “experience” your event rather than passively attending it, so, the primary challenge while organizing an event is to make it a memorable experience for them. Even the minutest damage done in case of attendee experience cannot be undone or taken back. Here’s where an event management agency comes into the picture as it considers every aspect, no matter how little, months in advance.

Why professional Event Management Services?

1. Expert planning

A successful event needs a well-thought-out master plan, as well as a strict timeframe and budget. An event management company agree upon the essential objectives, roles, and targets from the very beginning. This plan lays out every logistical and commercial aspect of the event and serves as the event manager's bible. It is a living document that is updated regularly, giving you the flexibility and peace of mind to ensure that all aspects of your event are covered.

2. Efficient budget management

Some people believe that engaging an event planner would cost them extra, although this is usually the opposite. As a matter of fact, budget is one of the most essential reasons to engage with an event management agency. Since professional event planners have long-standing relationships with suppliers, organisers, caterers, hotel owners, venue managers, and well-known performers, so, they get you great deals by negotiating on your behalf.

3. Significant time saving

Since event management isn't your strong suit, you'll waste a lot of time planning everything as you're likely to have a lot of additional tasks. As a result, it's always a good idea to sit back, relax, and employ an experienced event management company. It will save you time, energy, effort, and stress from having to organize the event on your own. All you have to do is agree on a venue and a date, and the rest will be taken care of. You will be freeing up valuable time that you can use to focus on other aspects of your business.

4. Innovation at its best

Event planners will come up with new and interesting event ideas for you, using formats and methods that are tailored to your audience and your budget. When it comes to conceptualizing every component of the event, event management companies use a great level of imagination and originality. You can rest confident that your event will be a success since event planners bring a lot of experience and ideas to the table.

5. Smooth attendee experience

Event management companies employ a variety of tools and software to connect with participants efficiently and professionally. This can range from building an event-specific website with all of your event information, such as the conference program, map, attendance list, exhibitor list, speaker images and bios, to online registration. The tools will guide the attendee through the process of receiving joining instructions and, the day before, a text message reminder of the venue's postcode. Currently, event management platforms are being heavily used for this purpose because of their ability to automate almost all the manual event management tasks.

My Event Gateway is one such end-to-end event management platform that offers all the capabilities required from registration to analytics and reporting.

6. Management on the ‘D-day’

The most crucial part of an event is ensuring a smooth event delivery on site- which all halls will be utilized, how they should be set up, what deliveries are anticipated, when refreshment, lunch, and dinner should be ready, who is accountable for what, and so on, day by day, hour by hour. An event management company employs a well-briefed and experienced staff for this purpose leaving you to network and enjoy the event with your guests.

7. Effective risk management

An event is prone to uncertainties such as a power failure, a fire, a medical emergency, or any other unanticipated occurrence that might lead to the failure of your event. Using event management services pays off in this situation as you'll have a competent health and safety management plan that would have been prepared and presented to the venue prior to the event. Further, you will have experienced employees on hand who will know what to do in case of an emergency.

8. Management of post event activities

It is important to adopt proper criteria to keep up with the attendees after the event. It can include sending thank you mailers, asking for feedback, engaging on social media, updating the event website etc. Furthermore, it is important to measure the event success which is easier said than done! Determining event success, as you may assume, only takes into account the number of attendees, however, this is not the case! An event management company would help you understand which indicators are most important to the success of your event and how you can use them to take your next event a notch higher.

9. Audience and Panelist Generation Services

Some Event Management Agencies (like ours) have a huge database that helps in getting very specific senior leadership to grace the event as panelists or audience. 89% (1) of conference organizers say finding quality speakers is their biggest challenge. This is because the role of event speakers has evolved over the years, they are expected to not only develop new approaches but to bring more attention and attendance to an event. Coming to audience generation services, the effectiveness of an event presumes access to the right audiences who are not just passive listeners but potential buyers.

How to choose the right Event Management Agency?

An efficient event management agency will pay close attention to what you want from them. They should be able to describe how they will address those needs within the constraints of time, money, manpower, and resources they are working with. Let's face it, not all event planners can manage all the requests a client may throw at them. Some event management companies are better equipped to handle a larger and more diverse workload than others. To put it concisely, look out for an agency that:

Has experience in the similar kind of events as yours

Has testimonials from happy clients

Offers more value in terms of ideas and suggestions

Offers everything under one roof from strategy to audience and panelist

Conclusion:

Planning and executing a successful event can be a time-consuming and costly endeavor in which every element must be carefully planned and managed, which is reason enough to employ professional event management services. With event managers, your events are promoted well, your budget is used efficiently, health and safety management is taken care of, the technical aspect is dealt with professionalism, your ideas get a life, and most importantly your branding and marketing objectives are met.

Channel Technologies, is one such Event Management Company in India that offers end-to-end execution of physical, virtual and hybrid events across the continent. Our services begin at the concept and strategy stage, involve audience acquisition and cover every meticulous detail which goes into a successful event. Give us a buzz today!

#event management services #event management company #event marketing company

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ctdigital · 3 years ago

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7 Reasons you need to stop doing your Paid Marketing on your own

Digital marketing efforts not bringing the desired results? Doing it on your own? If yes, then you’re on the right page! Perhaps you’d want to save some money or you’re an industry expert of your business who doesn’t believe that an agency can provide any value- we get that!

Well, did you know that 90 percent of Indian startups fail within the first five years. Major reasons for failure are lack of research and inefficient marketing. To assist you understand the reasons you shouldn’t be doing it on your own and employing a digital agency for your business, we’ve put up a list of the top seven reasons.

In paid promotions, you pay for advertising and target certain populations instead of waiting for people to find you organically. This is one of the easiest methods to help potential buyers find your brand and offers.

Paid marketing is most commonly seen on search engine results pages and social media platforms. When developing paid marketing advertising, you first choose a channel, such as Google Ads, Facebook, LinkedIn, Instagram etc. and then define your target consumer using data such as geography, search keywords, interests, demographics, prior purchases, and other sites visited.

Reasons you shouldn’t be doing it on your own:

1. You are spending more than required

If you think by running your paid marketing campaigns on your own, you’re being economical, you’re mistaken! You’ll be astonished to find that an agency will save you money in the long run. If you do it yourself, all your campaigns will be based on the hit and trial approach which may not work every time. Since it would not be possible for you to be up to date in the ever-changing world of digital marketing, you may end up spending hefty amounts without any conversions. No wonder why the amount spent on digital advertising will surpass $375 billion by the end of 2021.

Further, for doing it yourself, we’re quite sure that you’ve been investing too much in tools to track your search engine exposure; and another one to plan your social media postings, and yet another to track your online reputation. Agencies, apart from having the expertise, have access to advanced tools, software, and analytical data to be able to provide you with insights without you needing to pay for their use.

2. You’re losing out on your time

Do you have the time outside of running your business to learn digital marketing in-depth and grow everyday along with this industry? Practically speaking, the answer is No! It is not possible to reasonably keep up with everything that’s going on with all of the aspects of Digital Marketing- social media, email marketing, SEO, video, content, and sponsored advertisements.

However, staying on top of trends is an agency’s whole-sole job. Hiring an agency to handle all the aspects relieves you and your team of the marketing load, allowing you to concentrate on your core competencies.

3. Your content isn’t backed up with a marketing strategy

84 percent of people expect brands to generate content that engages them via narrative, gives valuable answers, and creates fun experiences. Creating content is difficult than is seems to be, considering SEO tactics, keyword optimization, and research that goes into producing high-quality content. Your content is your identity in the digital world and the last thing you want is for your company’s reputation to be ruined by poor content.

Targeting a specific audience and providing content around items and services they’re interested in knowing more about, will not only allow you to catch their attention but their businesses as well. A content or copywriter at a digital marketing agency will not produce content that is informative and persuasive at the same time along with keeping up with a consistent schedule.

4. Your creatives are not aligned with “the best practices”

Whether it’s for newsletters, landing pages, blogs, social media banners, or Google ads, high-quality pictures attract far more attention than those low-quality stock images. Did you know that image quality is cited by online customers, particularly B2B purchasers, as one of the most critical factors in their purchasing decisions? Doing it on your own not only seems to be substandard but is not in sync with the best practices like the image to text ratio.

Digital marketing agencies with professional graphic designers can give your ads a distinct “face” that helps to distinguish and market your business.

5. Your ad copies are bringing you poor ROI

Achieving a balance between providing value to consumers while also obtaining something in return for your business is the ultimate goal of marketing. From developing the appropriate number of ad copies to using ad extensions, everything counts! If all of this is not done right, your conversion rates will plummet, and your ROI will suffer as a result.

Further, if you do it on your own, you have to pay for the ad space while running pay-per-click ads on platforms like Facebook, Google, or Instagram. However, when you hire a digital marketing firm, the amount you’re spending in total already includes creating your ads and increasing the reach of those ads using all means.

6. The process of monitoring campaigns go for a toss

You’ll be able to determine what’s genuinely productive for you only by analyzing your campaign critically. This allows you to make better real-time judgments and better prepare for the future. While you run a campaign, it’s important to monitor it closely and act in real-time. Once it is over, it is even more important to analyze your key metrics like mentions, reach and sentiment to be able to plan better for the next time.

Tracking your marketing campaigns from beginning till the end is not possible if that’s not what your job is! This is where a digital marketing agency enters! They know what and how to measure. As a result, they are able to turn analysis into action.

7. You’re probably marketing on the wrong platforms

Many businesses fail to see the value of paid marketing by squandering time on the ‘wrong’ platform. It is like selling your product at a place where there is no one to even hear your sales pitch.

A digital marketing agency undertakes a lot of research to figure out the best platforms suitable for the client by identifying their audience, analyzing the competitors, understanding different platforms and the kind of audiences they have and at last but not least knowing what kind of content works for which platform.

Hiring in-house staff v/s working with a Digital Marketing Agency

When it comes to a given function, digital marketing companies have greater experience because they are likely to have already worked with clients of your industry and have industry insights.

When you partner with an agency, you’re not simply hiring an individual, you are getting an entire staff dedicated to your project- a strategist, copywriter, graphic designer, SEO specialist and more.

If you decide on hiring in-house, finding and paying top marketing executives is challenging and creating a management structure for that department is even demanding.

Since agencies work as independent contractors, you won’t have to pay payroll taxes. You also save money on benefits, health care, and salary, which are all recurrent expenditures of employing full-time staff.

When employing in-house, determining the quality of the hire might be difficult. On the other hand, before selecting to engage with a certain agency, you can simply read client reviews and even reach out to them for direct feedback.

Conclusion:

Nearly half of small businesses dedicate fewer than two hours each week to marketing. This is precisely where agencies come into the picture- you’re constantly up to date on the most recent digital marketing developments, your internal marketing team is expanded without even hiring, and all your focus is on expanding your business. A digital marketing agency can help you obtain a better return on your marketing budget assembling an in-house team can cost you a fortune.

Channel Technologies, is one such digital marketing agency in india whose services are backed with the most up-to-date technologies, knowledge, and skills.

#digital marketing services #digital marketing #digital marketing agency

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ctdigital · 3 years ago

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Digital Transformation of Events: Here’s what lies in the future!

Just like every aspect of our lives, digital technologies have become an essential aspect of event management services too. Significant cost and time savings, increased attendee satisfaction, and improved exposure and image building are just a few of the advantages.

There was a time when clients always wanted a hard copy invite by snail mail in addition to email, a multi-city event meant sending carton loads of printed collateral material to various towns either through expensive couriers or surface mail with all the risks of late delivery and damaged stuff reaching. It was touch and go on many occasions since these collaterals got held up and often reached late! Enough stress to give any event manager ulcers! While a great turnout was always a source of relief and happiness, it was more quantity than the quality of audience then. It also meant long queues and registration delays, not very encouraging for the first speaker. Q&A sessions got chaotic and feedback forms, the main source of leads, were partially filled, if at all.

Impact of Digital Transformation on the event industry

Digital Transformation has brought about welcome changes for the event management services — invites reach the right person and are read, databases have been refined by agencies with domain expertise, registration processes have become smooth with QR codes, feedback forms are filled digitally and in real time polling ensures instant feedback. All this makes for the kind of user experience event managers have been longing for. The event itself has much-improved viewing thanks to LED walls, hi-tech sound and most importantly event software.

The Pandemic and Digitalization of Events

How well digital transformation touched events can be seen through the surge in webinars when the pandemic hit us. Over a couple of weeks, we leapfrogged five years in digital adoption. Following a series of early cancellations, the shift to online events was quick and necessary. The main takeaway for event marketers was both eye-opening and encouraging: virtual events have the potential to exponentially expand awareness and lead volume as they attract new and larger audiences, with many virtual events seeing a 3X-4X increase in attendance or more over their in-person equivalent.

That being said, cut to the latter half of 2021: Webinar Fatigue! — Webinar fatigue is a new problem that has evolved as a result of endless online meetings and events! People started using online portals for jobs, school, and acquiring new skills in their spare time. These increased demands have been associated with elevated levels of heightened attention and increased pressure to respond and perform remotely with greater efficiency, as well as a subjective sense of restlessness, anxiety, and inability to relax. Webinar fatigue is currently widespread among 75% of those who use two or more devices at the same time, and 53% of persons who only use one device at a time.

With increasing indifference towards webinar invites and the lost grandeur of events, people now crave to physically meet and network. But, when you still have certain restrictions and also do not want to lose the benefits of virtual events, what’s the solution? Enter Hybrid Events!

Hybrid Events– the Future of Events

With social distancing measures being far from done, and many participants reluctant to attend a physical event, hybrid events are the way to go. A hybrid event combines in-person and virtual aspects of the event to provide the best possible experience for both audiences.

Further, hybrid events are a fantastic way for event planners to broaden their audience, have higher engagement, get more sponsorship opportunities (live sponsors, virtual sponsors, or both), reduce expenditure (smaller venue, less catering, decreased travel cost), and improve ROI.

To be able to experience all of this and more, the hybrid event technology you utilize must include variable session tools (to allow participants to participate in real-time, return to content later, and access fresh content on-demand throughout the day); interactive features (to support polling, Q&As, gamification, survey etc.); an additional screen (for attendee thumbnails, which can be replaced by the speaker image), streaming and projection technologies; multiple cameras-based audios and video recording set up etc.

Top Trends in Event Technology

As event technology evolves and improves, the good news is that it is becoming easier to deploy all of these. Here are the top event technology trends you need to know:

1. Facial recognition

This can help record participant visits to booths, speed up event check-ins, enhance security, and track session attendance to see what worked and what didn’t.

2. Augmented reality (AR) and virtual reality (VR)

Augmented reality (AR) and virtual reality (VR) have the potential to transport visitors to a whole new world- participants may experience things up close that they would have to go far and wide for otherwise. Now when the future is hybrid events, AR and VR can help give the virtual participants an experience equivalent to the physical ones.

3. Live Streaming

When you live stream an event, you can keep in touch with your audience even if they couldn’t attend in person. When live streaming an event, use social media to your advantage.

4. Chatbot

Chatbots are being utilized to answer inquiries and deliver essential information at events. Attendees can get a quick response regarding any registration query from automated customer care, while organizers can focus on arranging their event.

4. Event Automation

From registration and event check-in to budget management and reporting, an event management software covers all facets of an event’s lifecycle. The idea is to ease the communication, save your time and money, and make the participant’s journey easy.

Get started with www.myeventgateway.com, a comprehensive event management software and mobile app from Channel Technologies Pvt. Ltd. that covers every nuance of your event.

Conclusion:

With all of the latest technology on exhibit, events are embracing digital transformation to provide an immersive experience and make the participant journey as painless as possible. Latest technologies like 3D, VR, and AR can combine the virtual and physical parts of an event to generate unparalleled hybrid experiences. To say that exciting times lie ahead will be the understatement of the year because, with hybrid events, you have endless possibilities to implement the tech trends!

Planning a Hybrid Event? Channel Technologies, with 23+ years of experience, is one such Hybrid Event Agency in India that has long-standing relationships with vendors across the country, experience in such events, and in-house event automation software to help deliver a flawless experience to the customers. Give us a buzz today!

#hybrid event #event management #event management services

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ctdigital · 3 years ago

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Make sure you have an event hashtag for your next event! . With our self-owned and maintained database of large, mid-market and small businesses of over 2,50,000 organizations and in-house creative and content teams, we have been generating audiences now for more than two decades now. . If you are looking for B2B Audience Acquisition Services or any other event related activity, contact us today! https://channel-technologies.com/

#b2bleadgeneration #eventmarketing #b2b marketing services

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ctdigital · 3 years ago

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7 Reasons you need to stop doing your Paid Marketing on your own

What is Paid Marketing?

Reasons you shouldn’t be doing it on your own:

1. You are spending more than required

If you think by running your paid marketing campaigns on your own, you’re being economical, you’re mistaken! You’ll be astonished to find that an agency will save you money in the long run. If you do it yourself, all your campaigns will be based on the hit and trail approach which may not work every time. Since it would not be possible for you to be up to date in the ever-changing world of digital marketing, you may end up spending hefty amounts without any conversions. No wonder why the amount spent on digital advertising will surpass $375 billion by the end of 2021.

2. You’re losing out on your time

3. Your content isn’t backed up with a marketing strategy

4. Your creatives are not aligned with “the best practices”

Digital marketing agencies with professional graphic designers can give your ads a distinct “face” that helps to distinguish and market your business.

5. Your ad copies are bringing you poor ROI

6. The process of monitoring campaigns go for a toss

7. You’re probably marketing on the wrong platforms

Hiring in-house staff v/s working with a Digital Marketing Agency

When it comes to a given function, digital marketing companies have greater experience because they are likely to have already worked with clients of your industry and have industry insights.

If you decide on hiring in-house, finding and paying top marketing executives is challenging and creating a management structure for that department is even demanding.

Conclusion:

Channel Technologies, is one such digital marketing agency in india whose services are backed with the most up-to-date technologies, knowledge, and skills.

#digital marketing services #digital marketing services in india #digital marketing india

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ctdigital · 3 years ago

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No matter what sort of event you're hosting, how many participants you're anticipating, or what business you're in, there is always something that can go wrong at your event! Look into these five crucial things that can go wrong at your event and the ways to avoid them! From designing collaterals to acquiring audience and panellists, we take care of every aspect of your event. https://channel-technologies.com/event-management/

#hybridevent eventmanagement eventplanner

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ctdigital · 3 years ago

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Though the hybrid events vary from traditional events yet the need to leverage event data to plan, design, and deliver unique and effective experiences remains the same.

Channel Technologies, with expertise in events and technology, can help you create event experiences that are memorable and measurable!

https://channel-technologies.com/event-management/

#event marketing #hybrid event #event management

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ctdigital · 3 years ago

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86% of B2B organizations have seen a positive ROI of their hybrid events!

Here's everything you need to know about the new buzzword in the event industry - Hybrid Events! https://channel-technologies.com/hybrid-events-the-way-forward/

#hybridevents #hybridevent #eventplanner #eventmanagement

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ctdigital · 3 years ago

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Planning a Successful Hybrid Event in 2021: What, Why & How

The event industry has been undergoing a massive transition ever since the pandemic knocked the doors. From all in-person events to all virtual, we have now landed into the hybrid events. 97 percent of event marketers anticipate that there will be more hybrid events in 2021. As a result, event planners have to entirely rethink how they conduct events and work hard to ensure that they thrive in a new setting.

Though the events went online, the importance of face-to-face human connection still exists. This is very much evident from the emerging concept of webinar fatigue. This doesn’t mean that virtual experiences will completely wipe out. But, it is very likely that as limitations are loosening, hybrid events will lead the way.

What is a Hybrid Event?

It increases your reach as it will have both types of people- those who can’t travel due to health and safety concerns and those who want to build in-person connections.

Less consumption of resources and less production of waste make the hybrid events an eco-friendly option.

As a host, you can afford to have your event at a place with less audience capacity, which cuts out one of the major expenses.

Other expenses like refreshments, parking, travel costs are also cut down in case of such events.

You have the flexibility of sponsorship- you can choose to have live or virtual sponsors or even both.

It’s also a good opportunity of leads for sponsors because of the increased reach of hybrid events. In fact, a 2020 survey indicates that a hybrid approach is appealing to 72 percent of corporate sponsors.

How to plan a Hybrid Event?

Since the event industry is in a learning phase in the case of hybrid events, there is no fixed recipe for it. However, here are some steps to a successful hybrid event:

1. Have a clear picture in your head:

Before you start planning an event, make sure your goals are clearly defined- what will be the end result of the event, who will it be targeted at, what all elements are a bare minimum for that particular event, where and when should it take place, etc.

2. Plan everything in detail:

Hosting a successful hybrid event requires intricate planning. There must be a few sessions that are open to both audiences (in-person and virtual), as well as other sessions that are special to each group. In general, you should plan the number of sessions and other schedules, speaker information, technical particulars, and everything in between.

3. Choose the venue judicially:

The venue must have decent accommodation and hygiene equipment installed for the physical aspect as well as solid technical facilities for the virtual aspect. Look out for a reliable internet connection with high bandwidth to support live-streaming, excellent sound, and video equipment, secure internet for enhanced cyber protection, proper lighting, etc.

4. Develop engaging content:

The key to creating a successful hybrid event is having content that is equally engaging for your virtual audience as much as it should be for your physical one. You can use a mix of elements to make it work like live-stream keynote, Q&A session, interactive breakout sessions, live polls, etc. Gamification should also be done very smartly in hybrid events like rewarding the audience for attending sessions or visiting exhibitor booths.

5. Find the right event software:

Though the choice of event platform for your hybrid event will depend upon your unique requirements, comprehensiveness, simplicity, and adaptability should always be there. The software that you choose for your hybrid event must have efficient tools for virtual guests to be a part of the interactions in the same way that an in-person audience does. For example, virtual networking lobbies, chat boxes, poll spaces, sponsor locations, reporting on metrics of user involvement.

6. Get around different time zones:

One of the advantages of organizing a hybrid event is that your virtual attendees may attend it from anywhere in the world. However, accommodating your virtual participants' various time zones is difficult. Further, some of them may be required to take additional breaks throughout the day due to long screen hours or they may only be able to participate for an hour or two at a time. The most feasible solution to address this concern is having the sessions available for them on-demand. For this purpose, you must film the entire event to be able to share it later.

7. Assign an onsite person for your virtual guests:

It is fairly usual to communicate to your physical attendees what sessions or themes will be covered following a break. Ensure that your virtual guests get the same experience it is relatively easier for them to feel left out or distracted. Thus, assigning a representative particularly for the virtual participants will make hybrid events better for online attendees. He/she would remind the virtual participants of the agenda schedule so they don't miss the following session. You may even employ gamification experience to keep them engaged during the breaks.

8. Keep the number of sessions and their lengths in check:

Since you have to equally engage both kinds of audience, the length of your sessions should be long enough to convey all the content you wish to deliver yet short enough to keep your virtual guests focused. Keeping the number of sessions on a lower side can be a good way of maintaining a balance.

9. Don’t compromise with sponsors’ value:

Every event relies heavily on sponsorship funds. You must make sure that your hybrid event provides your sponsors with the same (or more) value as an onsite event. This can include banner ads, a page dedicated to sponsors on the event webpage, gamification sponsorships, sponsored hygiene equipment like hand sanitizers, session sponsorships, mandatory sponsored ads for access to on-demand videos, sponsor booths- both physical and virtual, and so on.

10. Have a dedicated team for both the audiences:

To effectively develop both the in-person and virtual aspects of hybrid events, a new set of expertise or re-arrangement of roles is required. To take care of the onsite participants, there should be an event manager to ensure a smooth event, a moderator to drive the conversation, and technical experts to keep every device and system in check. Your virtual team must include an event technologist along with a camera and sound technician to take charge of the entire platforms and networks, and a producer to develop the look and feel of the event.

11. Rehearse your event:

Rehearsals are equally (or more) crucial for your hybrid events. Rehearsals will help everyone to get a hang of their new roles- the moderator will know how to communicate with two different sets of the audience. Moreover, there will be a better judgment of camera placements and other tech aids.

12. Execute the post-event activities sincerely:

What you do after an event is as important as what you do during it. Make sure you send out a survey to find out which part of the event resonated well with the participants and how did they feel about the entire hybrid concept. All of this will help you gather data that would prove beneficial for your next event.

Conclusion:

Hybrid events are uncharted terrain for event planners, but they provide a unique chance to push the envelope. Remember, you're actually creating a comprehensive customized experience that has two aspects —virtual and in-person.

No wonder, the events sector will continue to face challenges in 2021 but with the above-mentioned tips for making a successful hybrid event, you can surely pull off one. Just keep innovating around the event to fulfill your objectives, and to keep your audience engaged — regardless of how they attend it.

Planning a Hybrid Event? Channel Technologies, with 23+ years of experience, has long-standing relationships with vendors across the country, experience in such events, and in-house event automation software to help deliver a flawless experience to the customers. Give us a buzz today.

#hybrid event #event management company #event management services #event marketing

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ctdigital · 3 years ago

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10 Proven Digital Marketing tactics to use in 2021.

Though the list of digital marketing tactics to increase website traffic can be much longer, the above-mentioned strategies are more likely to be the ones that are requisite for marketing in almost every industry.

Channel Technologies is one such digital marketing service provider in India that identifies your pain points and offers the most promising services that align with your needs. #digitalmarketing #digitalmarketingservices #seoindia

#digital marketing #digital marketing services #SEO India #seo services

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ctdigital · 3 years ago

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Why does your startup require Digital Marketing?

According to a study, 90 percent of Indian start-ups fail during the first five years of their existence. To build your startup and make it stable, you need more than just a super-unique idea, a terrific team, and capital. You need clients, revenue, and profit, which digital marketing may help you achieve. The same old standard marketing methods don't always work. You must select and mix the appropriate marketing channels in order to develop an unbeatable approach. The best strategy for your startup is determined by your niche, audience, and a variety of other criteria.

What is Digital Marketing?

Digital marketing is the use of internet distribution channels to promote products and services. SMS, MMS, instant messaging, websites, emails, banner advertisements, digital billboards, and a variety of other methods are used for this purpose and most of them are cost-effective and time-saving.

Every day, millions of marketing communications are sent out to clients, and it's a tough nut to crack if you want to be noticed amid the throng. It's considerably more difficult in the case of a startup! Here’s why a startup must consider investing in digital marketing:

1. Generate a buzz for your business beforehand:

The internet increasingly appears to be considered by agencies and companies as more than just another checkbox for any ad campaign. It is now being used as the medium through which a campaign is launched to generate buzz before it reaches TV and print.

Buzz is effective! Small and start-up enterprises can benefit from it as well. A viral campaign's planning stage will build a viral theme to generate buzz. Any viral campaign has three main components that may be used by businesses of any size. They are:

i. The creative material: The creative material that embodies the message you want to disseminate in a digital format (image, video, text, etc). The key is to create content that people will want to share in their social circles.

ii. Seeding: Placing the agent online in locations where the content has the best chance of spreading. This can be done with the help of direct material downloads or links on third-party web sites to raise awareness before the users arrive at the campaign's target site.

iii. Tracking: Measuring the campaign's reach to ensure accountability and demonstrate success. It is critical that you understand what is and is not working. The only way to find out is to keep track of your seeding results.

2. Get noticed on the Internet:

The Internet has evolved from a tiny network into a global marketplace and storehouse for every type of information and knowledge. It allows customers to search for exactly what they want without having to make countless phone calls, drive to malls, or pore over mail-order catalogues. Hundreds of results compete for a customer’s attention on the screen after a short keyword search.

A startup should make the most of it by taking a mix of things to ensure that the business is near the top of the search results: product specialization, SEO of online content, and connection to related topics and sites.

3. Create a Corporate Image:

It is critical for every business to establish a distinct image in the marketplace. This is referred to as Corporate Image, and it distinguishes the company from its competitors while also portraying it to the broader public. It shows the company's values, ideals, and productivity. This image is in charge of enhancing product sales and establishing brand equity. Corporate image creation is a difficult and time-consuming procedure that is carried out by perception management experts.

Advertising and branding budgets should be examined on a regular basis to save money and stay current with technology. This also aids in the redesigning of the corporate image in response to the rapidly changing consumer needs. As a result, the image of each individual corporate product contributes to the overall image of the organization.

4. Boost your ROI:

Since startups have a limited budget, investing in digital marketing is always a good idea. Online ads are generally found to be more cost-effective than space in a print publication, and further helps you reach larger audience. Rates are frequently available on a daily, weekly, or monthly basis, giving you more flexibility and allowing you to stretch your budget further. The added advantage is that you’re ensured that your marketing dollars are spent on the people that matter to your business.

5. Use content as a successful selling strategy:

It is critical for a startup to capture the consumer's full attention. This can be accomplished best by using several digital platforms and a website that gives information about the products and services being offered. Once the audience's attention has been captured, it should be kept until the end of the message.

Customers should be encouraged to take action, and their participation should be requested. They can be asked to sign up for newsletters or complete a survey by going to the company's website. Next, the consumer must be persuaded to purchase the product or service. All of the company's features should be listed, with the most important ones at the top. They should be logically taught how the product or service would meet their demands or address their pain points.

6. Put digital ‘call to action’ to good use:

If buyers have second thoughts, all of your efforts will be for naught. The information should be carefully prepared so that people are persuaded to buy the product all the way through. The idea is to tell the customer exactly what to do after he/she finishes reading the content, such as ‘Grab the great opportunity now' or ‘contact us now,' and so on. Include no links or brief descriptions of other items or services. This will cause the reader's attention to shift, and he may have a second thought. In a nutshell, the goal is to influence the customers’ thoughts till they make a purchase, which is just a click away.

7. Build an appealing brand identity:

As one popular proverb goes, "a picture speaks a thousand words,” using visuals like info graphics or animations to increase marketing is your greatest bet. Place a picture of a representative and products on the company's website to see for yourself what it can do. This not only brings customers closer, but also establishes credibility. To convey the message effectively, expert assistance can be sought when choosing colors for website typeface, website background, logo, and other elements.

8. Avail the benefits of Mobile Marketing:

Ever since it became a lawful advertising medium, the marketing sector saw the potential of mobile marketing and took full advantage of it. Apart from SMS, mobile marketing also includes multimedia messaging, push notifications through downloaded apps, in-app or in-game marketing, mobile websites, and QR codes. This has resulted in a new way of approaching potential clients. This type of marketing is a sure hit, given the massive increase in the number of mobile phone users.

9. Facilitate the success tracking process:

Waiting till the campaign is over to determine what worked and what didn't is not an option for a small firm. A startup may track the success of their marketing strategies using digital marketing. Several simple analytics tools and software are available to assist you effectively analyze ROI in real-time and identify areas for development.

10. Use Digital tricks to sell your product or service:

The entire point of marketing is to use the consumer's psychology to persuade them. Efforts should be made in any campaign to make it so persuasive that the customer's decision is completely in the company's favor. There are a few methods for accomplishing this.

For example, terms like 'limited time offer,' 'offer expiring soon,' and 'offer until stocks last' would compel the user to click. The buyer gets the sense that the offer will expire shortly because the products are limited edition, and that he should buy them as quickly as possible. Another smart way to improve sales is to make the take modest steps toward the goal while they are unaware of it. When a customer asks information, for example, provide them the material for free and have them fill up a form with their contact information.

Conclusion:

If you have a clarity of what you want to achieve with digital marketing, it can surely prove to be a useful tool to expand your business. Customers are already seeking what they want, now it’s up to you to make sure they find you. The only way to do this is to ensure that your business is located where they already are.

For a startup, uniqueness is the most important factor. Not only should the products and services be unique, but so should be the marketing approach as this will have a long-term impact. Customers will become free walking advertisements after their trust has been earned.

Channel Technologies is one such digital marketing service provider that identifies your pain points and offers most promising services that align with your needs and budget.

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