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We looked inside some of the posts by creativeenterprisewellington and here's what we found interesting.
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Continued specification of the personas that everyone's using. We clarified what the personas would need or want to do and listed them. We also went through a process so that it's easy to follow and understand.
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Wireframe for browsing public events lets you see upcoming sports and recreation events in the Wellington region. The calendar gives the event name, an appropriate image, date ( and repeating status) and short description. When clicked on you can see details about the event (time, date, location, description etc...), people’s comments, other similar events recommendations, and contact details for event organiser. The events on these pages are listed by Sports Wellingtons Partners and the Wellington regional community to advertise events that are available to everybody.
You can login to access/ be invited to private events and create events. Logging in can also customise your preferences so that the site gives you more of what you want to see.
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Event Finder, intercity busses and mini clip use filters to narrow down the selection
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Feedback
The client seemed to really like the anecdotes concept, they liked the idea that their stories could be used to tell their shareholders about what they do and their successes. They also liked the way that the calendar supports what their partners are doing, and shows their shareholders the power of partnering with other organizations. They liked the idea of a platform for people to discuss and solve their issues together.
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Concept refinement
Selecting three out of five possible concepts to have a closer look at
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Initial contact with Sports Wellington
Thank you for this Kirsten, it'll be a big help and a great starting point for us all!
All five reps are happy to come together. I believe it was Emma who got into contact with you about meeting on Thursday, what ever time suits you for that day will work for us.
Have a great weekend,
Grace.
On Fri, Aug 4, 2017 at 4:23 PM, Kirsten Kilmister <[email protected]> wrote: Hi Grace
I’m meeting with the representative from another group next Thursday (time being confirmed for some stage between 9.30-11.00am). Are you able to attend at the same time as the other group or do we need to meet with you separately?
In answer to your questions:
First of all, our main understanding is that Sport Wellington has trouble with telling their story. What do you find are the most common things that people don't know about Sport Wellington, and what are the main points about the organisation that you are wanting us to share? People assume that we’re ‘just sport’ – involved with sport and clubs and coaching (which we are) and that we run sporting events, but we actually only organise the Round the Bays fun run.
We’re not deliverers of events or sports because we don’t have the resources but also because our role is:
· Partnering – identifying organisations and work with them to achieve shared outcomes
· Knowledge sharing – share this expertise effectively through strong networks
· Expertise – recognition as the subject matter experts in relevant areas of sport and active recreation
· Influence – advocate, mentor and bring positive change to the Wellington region.
Most people don’t know that we have a Healthy Lifestyles Team who are responsible for the delivery of the Green Prescription programmes (google this).
They also don’t realise how involved we are with Governance (better boards lead to better governance, creating better organisations) and our involvement with the 8 councils developing the regional recreation strategy “Living Well” and “Spaces and Places”.
I’ve attached a couple of documents which you should find useful.
We have also noticed that on the last slide of the presentation, it said that your goal is that " Stakeholders understand what we do, who we work with and why". Who are your stakeholders, and who is your target audience? How are you successfully reaching and informing them currently? Our stakeholders are:
· The 8 councils plus Greater Wellington Regional Council
· Sports – in particular: Football, netball, hockey, swimming, athletics, rugby, rugby league, tennis, gymsports, bowls, golf, cricket, basketball, cycling, triathlon, canoe racing, fencing
· Schools
· Sponsors
· Funders (gaming trusts etc)
· Health (DHB’s, GPS etc)
· Sport New Zealand
· Other RSTs
We have monthly newsletters:
· Sport Connector – goes to clubs, sporting organisations, coaches etc
· Active Download – goes to schools, pre-schools etc
· Green Prescription – goes to GPs etc
Our main form of contact with our stakeholders is through email, meetings, workshops and events. We are trying to do this in a coordinated approach and so that all staff in the business know who is talking to whom and about what, but this is definitely a work in progress!
What is Sport Wellington currently doing to successfully tell parts of their story, and why is this method successful? The attached strategic plan document has been very successful as people like the look of it and how concise it is.
We like using videos, photos and case studies.
Check out this video on our ‘About Us’ page http://www.sportwellington.org.nz/about-us/
This one about Green Prescription is a favourite http://www.sportwellington.org.nz/green-prescription/ along with this one http://www.sportwellington.org.nz/activefamilies/
We’re planning on re-doing our website (the Board has approved this) so we’re really open to ideas around using our website as a more effective platform and any digital initiatives/apps that you might think of!
Have you conducted any research on what the current public understanding is of Sport Wellington? If so may we have access to it, and if not are you willing to allow us to do some research? We’ve recently participated in the Sport NZ run survey of RST stakeholders. A summary of our key results are attached.
I’m happy to give you more information as required, but hopefully this is enough to get you started!
You’ll see in the attached comm’s summary mention of how we don’t have a tag line. There is one that was quickly pulled together last year when we were pitching for the DHB contracts, but not all of the staff like it so it has only been used on the cars and hasn’t been allowed to be rolled out.
Because we can’t change our name, I personally think that having a tag line that succinctly describes what we do would be beneficial.
Our website is hated by most staff and we can’t wait to redevelop and up-date it as this is probably the best and most effective way to tell our story! But we don’t want to just rely on one tool and we need to make sure that we get people visiting it (which would require a campaign to relaunch it).
Cheers
Kirsten
Kirsten Kilmister
Commercial Development Manager | 04 380 2070 ext. 230 | 027 284 8291 | Latest newsletter
From: grace potter [mailto:[email protected]] Sent: Wednesday, 2 August 2017 5:05 p.m. To: Kirsten Kilmister Subject: Re: Massey University Sport Wellington Designers
Perfect!
Thank sounds great Kirsten
Thanks, Grace.
On Wed, Aug 2, 2017 at 5:04 PM, Kirsten Kilmister <[email protected]> wrote:
Hi Grace
Thank you for your email, I'm pretty tied up until Friday so won't be able to meet up this week but I'll respond to your questions on Friday and set up a meeting date for next week.
Thanks Kirsten
Sent from my iPhone
On 2/08/2017, at 5:00 PM, grace potter <[email protected]> wrote:
Hi Kirsten!
Grace Potter here. I'm emailing on behalf of the communications team that is made up of five people who represent every group that is designing for you.
We are all really excited to work with you and get our projects underway, we have a few questions for you and your team, and would love to meet up in person at some stage soon to discussion the kind of story that Sport Wellington wants to share.
First of all, our main understanding is that Sport Wellington has trouble with telling their story. What do you find are the most common things that people don't know about Sport Wellington, and what are the main points about the organisation that you are wanting us to share?
We have also noticed that on the last slide of the presentation, it said that your goal is that " Stakeholders understand what we do, who we work with and why". Who are your stakeholders, and who is your target audience? How are you successfully reaching and informing them currently?
What is Sport Wellington currently doing to successfully tell parts of their story, and why is this method successful?
Have you conducted any research on what the current public understanding is of Sport Wellington? If so may we have access to it, and if not are you willing to allow us to do some research?
the five of us would love you meet with you at some stage this coming week to discuss things further, but if these questions could be answered before then it would be greatly appreciated!
Thank you very much for your time, we are all really looking forward to working with you and helping Sport Wellington as much as we can.
Kind regards,
Grace Potter.
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What we’ve been asked to do
“Our name works against us, our focus is not just supporting sports teams, rather helping those 5-18-year-olds and the 18-35-year-olds and trying to instil into them a lifetime involvement in sport and recreation.”
-’Sport Wellington’ doesn’t properly convey what they do. (don’t want to change their name however as it separates them from other institutes which do similar things) -Want to show some more interest in helping out the younger audiences
“How do we tell those 450 thousand people, those health organisations, those sports clubs, those recreational organisations, the schools, high schools, tertiary educations. What we really do, what our purpose is and what it is that Sport Wellington does.”
-What we really do? -What our purpose is? -What it is that Sport Wellington does?
Quoted from Presentation on the 18th July 2017
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Week 3 brainstorm
Brainstorm of existing sports Wellington recreational offerings with some insights.
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Notes from sports Wellington web page.
http://www.sportwellington.org.nz/sport-wellington-2/
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