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Benefits of Digital Marketing For Small Businesses

A small business without a digital marketing strategy is akin to a ship without a captain at sea.

If you think this is an exaggeration, you’re wrong. There is more at stake for small businesses compared to their bigger counterparts. As more and more people turn to online shopping, this means that there is a big market small businesses can tap into. The right digital marketing strategy can help increase sales and leads.

However, small businesses have another goal: to grow. To do this they need to make more people aware about their brand, products and services.

If you’re still not sold on having a digital strategy for your small business, here are reasons for you to reconsider.

Cost-Effective

One of the most common excuses small businesses have when it comes to not having a budget for digital marketing is that it is expensive. No matter how big or small your business is you just need to be careful on how money is spent since budget is limited.

Small businesses need to decide how to spend their advertising budget early. Do they want a TV commercial, print ads or billboards? Small businesses need to choose an advertising strategy with good ROI to make their efforts cost-effective.

TV ads and radio spots can be expensive. The cost of this type of advertising can also skyrocket depending on the region or spot you choose to air your advertisement. This is why digital marketing is a better alternative for small businesses. It is targeted towards specific audiences so it has a much higher ROI compared to TV and radio.

Take PPC or pay-per-click for example. Your advertisement can be targeted towards people in a certain location who choose specific keywords when searching for something. This means that people who click on your ads are the ones who are interested in your product or service.

Fast & Easy To Plan

Because digital marketing is targeted towards a specific audience, it is faster and easier to plan and execute. If we follow the example of PPC above, Google Adwords has a learning curve and it might take a while before you get the hang of it, but mastering it is doable.

Once you have identified your target audience you can now set up a budget that works for you and then A/B test your ads so that you can find out which ones have better reception than the others. After you have all of this information, targeting your audience will become easier to plan.

Easy To Track

Google Adwords, Facebook advertising and other similar digital advertising platforms have a dashboard that makes ads easier to track. Aside from clicks, you can also access other important metrics like CTRs, impressions and cost per conversion.

Going digital means accessing the right analytics so that you can see what’s working for you and what’s not. For example, you will want to know how many people are opening your email newsletters on a regular basis. Knowing this type of info will make it easier for you to make adjustments to your campaign.

The same cannot be said for a billboard for example, since it would be hard to know how many people saw the ad.

Easy Update

As soon as you get the metrics, adjusting your strategy should be easy. Since you know what’s working and what’s not, you can easily terminate campaigns or readjust them so that you’re only using strategies that have good ROI. This means you are more efficient in using your advertising budget.

Updating ads for traditional marketing is harder to do. It’s not only expensive to rent a billboard, it’s also expensive to print something that big.

Targeted  

As we have stated earlier, digital marketing is targeted specifically for your audience. This means you have control over who sees your ad. More importantly, you can make sure that your ad only gets seen by the people who are interested in it.

There are many platforms that makes targeting possible. For example, you can use Google to target specific keywords that are relevant to your campaign or product. This will enable you to reach a global audience but can only be seen by people who use certain keywords for searching a product. These people will then become your audience or your potential customers.

Wrap-Up

Even though digital marketing is easier than traditional marketing, it still takes patience and dedication to find out which types of internet marketing works well with your product or service. Having vision and foresight helps and jumping on the digital marketing bandwagon will pay off sooner rather than later.

A digital strategy can help your company compete in today’s fast paced world. Marketing is not only crucial to a business’ success but also to touch base with your targeted audience.

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Best Ways To Retarget Visitors To Your Website

One of the best ways to improve your sales is to retarget the visitors you get in a week or even a in a month. Re-targeting visitors has become popular especially with Facebook Ads becoming trendy and being one of the most popular social media around.  In fact, many companies are investing in re-targeting ads on Facebook to bring back customers.

However, this is not just possible with Facebook. Other platforms such as Google Adwords can also be used to retarget audience and boost conversion. The question is, if you’re using the right kind of approach to re-target potential paying customers.

Here are some effective ways you can retarget your customers.

Retargeting Based on Search Habits  

Retargeting based on search history is one of the easiest ways to get return customers. In this method customers are retargeted from the search history in a site especially from e-commerce or multi-vendor marketplace site. Later on, you can retarget customers on social media platforms such as Facebook by taking your search preference data on their site.

For example, you can retarget customers when they search for products on Amazon. Soon after their search, you can retarget the users so that they can see ads of their previous searches on their news feed.

Retargeting Using Social Media

Nowadays, people who search on Google get retargeted on their social media accounts such as Facebook, Twitter and Instagram.

For example, somebody is looking for a perfect diet plan on Google. Right after this, social media platforms like the above mentioned will begin showing ads for Keto, meal plans and other types of diet ads on their Facebook news feed. This is an effective promotional strategy that can boost a company’s brand and conversion rates.

Twitter also uses a similar methodology for retargeting ads. It starts gathering data from users’ search engine history and then display similar ads based on their interest. Therefore when users start searching using their Twitter bar, the platform automatically retargets them with promoted ads by several companies related to their search interest.

Instagram is another platform that is becoming more popular. It also has come a long way from their beginnings 5 or 6 years ago. Nowadays it also has become a popular retargeting tool for companies who are looking for better conversion.

Just like Facebook and Twitter, users will begin to see ads and promotions based on their search history on their feed. This is a good way to catch their attention while improving conversion and cashing in on the latest trends.

Site Retargeting Ads

Aside from social media, it is also important to lure visitors by retargeting your ads on other websites. This is done by utilizing different information collected by search engines. Data like visitor’s IP, location, subscription, time on site, etc. are collected by search engines and then you can retarget them by showing your ads on other websites.

If you noticed, you can usually see ads of some of the things you searched for when visiting totally different websites.

For example, you can clearly see the advertisement displayed on the right side of the website while the user was checking out blogs on a website. This is a type of site retargeting ad that is run by Adsense and is effective in getting a potential customer’s attention.

Ad Optimizing Techniques

Appealing Headline – headlines should grab user’s attention. Make sure that the potential client will want to take time to check it out.

Engrossing Copy – retargeting ads means having lots of copy. Most of the time you need to explain your brand in a limited set of characters and this is why you copy needs to be on point. It should describe what you’re offering and give visitors a reason to click.

Engaging Media Content – adding a static image or GIF can help potential customers get engaged with the visual offer you’re trying to present. For better result, the visual content should related to the deal your offering as well as to the copy.

Catchy CTA – the CTA in your ad should be in a bright contrasting color with a personalized copy on it. The CTA plays a big role in the ad so make sure there is sufficient gap in the ad so that viewers can view them properly.

Every customer to your website was once a visitor. An experienced Sydney internet marketing agency can help you boost your conversion and leads.

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Important UX Designs That Are Trending

We have said time and again on this blog that first impressions are important. In today’s world, everybody online will judge a website’s appearance and functionality in less than 7 seconds. This means you only have a short time to impress your guests. This is where UX comes in.

However, digital touch points are always evolving. What’s trendy today might not be en vogue tomorrow. This is why it is important to know UX trends.

Here are some very important UX trends you need to know about to improve your guest experience and to market your website or product better.

Password-less Logins

Accordign to a Cyclonic Password Security Survey, 27.95% of users forget their passwords more than 10 times per year. This problem is mainly due to password protection protocols that require users to add special characters for a stronger password. While these features beef up security, it only makes password creation and memorization more complicated.

A simple solution is to let users use password less logins. Even though it’s been around since 2016, more websites are implementing this practice nowadays.

A good example of a company going password-less is Microsoft. According to them, they will be removing passwords during the next major update for Windows 10. This could mean that sometime in the future Microsoft will use Windows Hello face authentication, fingerprints, or a PIN code for their PCs.

Dark Theme

Dark theme is getting more and more popular. This is mainly because people who read at night tend to get eye strain when they read using normal mode. The blue light also causes delay in release of melatonin which can cause sleepless nights.

Dark theme is more eye-friendly and now that Android and iOS are embracing it, you can expect this trend to gain traction and to stay long-term.

Air Gesture

Gesture control is another UX mobile trend that aims to make mobile experiences better. Air gestures allow you to interact with the screen without touching it. Using simple gestures you can answer phone calls, navigate web pages, scroll through image and change music.

Both Google and iOS are using air gestures. Take a look at this video below of the Google Pixel 4.

The biggest advantage of air gesture is its intuitiveness and sensitivity to touch. This is why air gesture will always be a trend even if other trends come and go.

Responsive UX

In today’s quickly growing design business, it is more important to be Device Agnostic. It is no longer trendy for designers to be choosy as to which platform they get to design for.

The purpose of design in today’s world is to provide a seamless experience to each and every user regardless of what kind of device to use to access the internet.

Photo Driven Interfaces

Thanks to advancements in technology, websites today are utilizing more real-time pictures. Photography is becoming a big factor when choosing design themes and this is not only for photography websites. Combining amazing photographs and UX design is making websites more interactive and attractive.

The purpose of course is not to confuse users with a lot of pictures. Designers need to maintain substantial margins, spacing, whitespaces, and color balance.

Wrap Up

There is no denying the popularity of laptops, tablets and smartphones nowadays. These devices have become an important part of our lives and UX designers need to respond to these changes.

It is now becoming clearer that designing apps and programs that gives users a good experience is essential in the success of an app. However, UX should also include all aspects of the end user’s interaction with the business, its products, and its services.

A good UX designer in Sydney can help boost your website and business performance.  Their tailored web app solutions can get you ahead of the game and reduce tension with personalized services.

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Headline Writing Tips To Boost Traffic

We all know that first impressions are important. In content for example, the headline should give the readers a good impression for them to click the title and read on.

This is why knowing how to write amazing headlines is important.

According to the experts good headlines are:

Extremely relevant to the content

Contain a keyword

Generate interests

There is no exact formula on how to write good headlines. However, we have some tips you can check out to help you whip up amazing headlines.

Keyword Driven

As stated above, keywords should be in the headline. But don’t just choose any keyword. Use a keyword research tool to find out what people are searching for.

When you choose a relevant keyword phrase that people are searching for by volume, you boost the ROI of the content.

Keyword rich headlines offer relevant content and value.

There will be times when coming up with a good headline is hard. When this happens write up a couple of headlines until you find something that strikes your fancy.

Short & Sweet  

Remember, it’s a headline so it can be short and sweet. Not every headline has to be lengthy. Sometimes short and straightforward is the best approach. So don’t just discard a headline just because it’s short.

Compelling Statistic

Leveraging a compelling statistic can be a good way to generate interest in readers.

For example “Ecommerce Spending In Australia Increases 24.4% Every Year”

This headline is a compelling read for people in the retail, ecommerce, web design or internet industry. If they are interested in this kind of factoid and how it can impact their business they are more likely to click on the headline compared to something like “Ecommerce Spending Increases Every Year”.

Look At Competitor’s Headline

This tip extremely helpful if you’re looking for some inspiration. We don’t want you to copy their headline (that’s counterproductive). We want you to find inspiration.

You can look at titles of their successful campaigns to see what headlines work and what don’t work.

Use A Question

What question does your content answer? Sometimes questions make good headlines.

For example, if you’re making a guide to the Google search algorithm you can title your piece “What is the Google Search Algorithm? 10 Things You Need to Know”.

Readers will immediately know what to expect and what your article will be about.

Don’t Forget CTA

You can also use a call-to-action (CTA) on the headline whenever appropriate.

Terms like discover, learn, find out, understand, etc. make readers think that they are making an empowered choice by clicking on the title and reading your content.

Sydney website content marketing experts can help turn your words into powerful tools that can generate leads and sales. Good content is important for online success and it all starts with your headline.

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Common Mistakes Ecommerce Sites Usually Make

Did you know that there are approximately 12-24 million eCommerce sites selling various kinds of products and services on the internet today? But despite this number, over 40% of ecommerce sales still come from retail ecommerce giant Amazon.

If you want to compete with other ecommerce sites, you need to avoid mistakes that can bog you down. While mistakes can be learning opportunities, we all know that it’s better not to commit them in the first place.

Here are some of the most common mistake ecommerce websites are making.

Reinventing The Wheel

One of the biggest mistakes an ecommerce store owner can commit is trying to reinvent the wheel. This happens when they try to provide a unique solution for everything.

Using your time developing customized solutions for everything is a waste of resources. We suggest avoiding this trap unless it has a direct impact on your brand or on your ability to offer a unique selling proposition (USP).

Use platforms like Magento or Shopify rather than inventing a platform for your store unless the unique platform is the direct selling point.

The same is true for other components like shopping cart, web design and navigational elements.

Untrustworthy Design

Studies conducted by Northumbria University found that web design plays a big role in the success or failure of an ecommerce site. According to the discovery users find a design for trustworthy or untrustworthy compared to content.

So unless you’re a qualified web designer stick to classic themes, use a tried and tested platform if design is not a differentiating platform for your brand.

Redundant Product Descriptions

SEO is important in order to land on the first page of SERPs. However, being too redundant in product descriptions will result in next to no search engine traffic on your product pages.

This is because Google will see this as duplicate pages that exist. And if there are already duplicates, the search engine bots will think that there is no need for the page to show up on SERPs.

It is common practice to describe a product or service as thoroughly as possible to overcome buyer objections. However, being redundant in descriptions will not help you or the buyer in any way. Instead of being redundant, offer comparisons to give buyers a reason to purchase from you.

Not Being Profitable

This sounds strange but it is possible for new ecommerce sites to be based on a business model that is not profitable.

You have to think in terms of scaling your business. If your business isn’t profitable now, and your costs scale with production, you will lose money if sales spike.

Profitability is the ultimate goal for businesses. It should be the primary goal not growth. You have to prioritize it over scale while working out the ins and outs of your business.

No Responsive Design

We have said time and again in this blog that responsive design is an important element for having a successful website. Nowadays, more and more people are using their phones not only to browse the internet but also to do their shopping.

This means that your ecommerce site has to be mobile and gadget friendly. Test your theme with Google’s mobile-friendly test and stress test it with as many gadgets you can get a hold of. This is very important because there are many shopping carts that work well on mobile devices but fail once users submit their orders.

Remember over 51% of adults now use their smartphones to purchase online and numbers continue to grow. If your site is not mobile friendly, you’re missing out on sales.

A good ecommerce web designer in Sydney can help you get ahead of the competition. They will ensure your ecommerce store looks professional and is both search-friendly and user-friendly.

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Don’t Miss These Fantastic Digital Marketing Trends

The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs. Aside from this, mobile phones have changed how we shop and do business.

However, the internet is also becoming more competitive. There are simply too many blogs and ecommerce store who are vying for reader’s and buyer’s attention. Digital marketing trends are also ever shifting. So how do you get ahead and not get lost in the shuffle?

In this blog we will talk about digital marketing trends that are making it easier for marketers to stay ahead of the competition.

Paid Voice Search

Voice search has been going up recently. This is because more and more people are using their mobile phones to browse the web. Most searches happen when users are looking to purchase a product or service. Since mobile phones have limited screen sizes, typing can be cumbersome especially when you’re on your mobile phone.

Paid voice search is gaining popularity because you don’t need to type. Just press the microphone button on your phone or use the smart assistant (Alexa, Google Assistant, Siri) and you will be shown the top results. This is why you need to invest in voice search too.

Optimize your marketing strategy for voice search. To do this, you need to understand how users search for information. Question words are very popular in queries. Searchers usually use words like how, when, who, where, when and most of all; why. Adding these words in your content can put you in the spotlight.

Long-tail keywords are also used a lot in voice search. People who use voice search tend to speak naturally. This is why voice searches are more specific. For example, instead of searching for “restaurant in Sydney” they would ask “where is a good pizza restaurant in Sydney?”.

Interactive Content

Content is still king but is quickly being outpaced by interactive content. This is because there is simply too much content online. Readers are now becoming more demanding and want content that is relevant, engaging and accessible no matter what device they use.

Good examples of interactive content include quizzes, surveys and social games. Investing time and money on incorporating interactive formats to your digital marketing strategy can have tremendous payoffs. So make sure to supplement your content with infographics, white papers, case studies and ebooks.

Nowdays, readers have very short attention span. If you can’t keep their attention for 8 seconds, you’re going to lose them to the competition. So planning and implementing an interactive content strategy can help you retain and attract customers.

TikTok Advertising

TikTok is not new but has slowly encased itself in the teen and tween market. TikTok is easy to use. You just use the app to create a short video and then upload and share on social media platforms.

You’re missing out on a lot if you’re not on TikTok because as of this writing there is an estimated 500 million active users worldwide and 66% of users are under 30 years old and 40% of them are between 25 and 30. The reach of this app is enormous.

TikTok launched a bidding ad feature and currently only has the in-feed video ad. They allow you to target ads based on age, gender and geographic location. This means TikTok has a massive potential especially if your target market is within the range of their majority users. This means that if you are targeting teenagers and the college demographics, being and advertising on TikTok can improve visibility and traffic.

Keeping up with the never-ending changes in digital marketing can be daunting. Things change almost instantly and what’s in yesterday might be out tomorrow. However, staying up to date and developing a sound digital marketing strategy can help you adapt to the shifting online environment while staying ahead of your competitors.

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SEO Strategies for Small Local Businesses

Small local businesses are the lifeblood of the community. They hire local residents giving jobs that enrich the community. However, local businesses are facing stiff competition not only from other local themselves but from ecommerce stores that sell their wares from around the world 24/7.

This is one of the reasons why many small businesses are shifting to ecommerce. They want to be able to compete and play in a much larger field. However, having a sound SEO strategy is crucial if you want to survive online.

However, SEO is different for small businesses. If you don’t have a lot of money to spend on advertising or hundreds of links pointing to your website, you need to know local SEO techniques and apply these simple strategies to your business.

Increase your chances of ranking high with these tips.

Cost Effective Local SEO Strategies For Small Business

Verify Your Business’ Google Plus Page

Google Plus is a social media platform operated by Google. The first step is to link your Google Plus page with Google My Business which allows SMEs to update their information across Google Search, Google Maps and Google Plus in 1 click. This will help ensure that local customers can find you no matter what device they use.

Local SEO is important because it leads to more purchases than non-local searches and verifying your page on Google Plus makes it easier for you to monopolize search results of your local brand especially if you place a local business card on the right.

However, Google allows anybody to edit our listing, including competitors. Make sure to log in regularly to check that nobody has edited your listing.

PPC Advertising

Having a website is just the first step. The next thing you need to do is to attract visitors to increase traffic and leads. One of the best ways to do this is through Pay-Per-Click (PPC) advertising.

The idea here for small businesses is to target relevant keywords, understanding the targeted audience and developing a strategy that can convert guests into leads.

Selling a product that is difficult for buyers to find locally makes it a good candidate for PPC because people usually rely on the internet when they want to find rare products or those that are locally made. The same is true for local restaurants, coffee shops, etc.

Aside from this, many purchases are made through mobile phones. Consumers usually want to find businesses “near me”. Since PPC usually dominates the first page of SERPs, investing in PPC for your business is a good idea.

Try combining the strength of social media and local PPC. Understanding how to use these 2 platforms can increase advertising reach without the high cost.

Showcase User-Generated Reviews

Displaying user-generated reviews can be a powerful marketing tool. People who buy products online have no way of testing these products and reviews can give them a bird’s eye view of what it looks like, what to expect and whether the product is worth it or not.

Buyers also like reviews from other people because they feel that these feedback are genuine. This is important because they are looking for authoritative 3rd party users who can verify the product for them.

Studies by Vendasta.com show that 88% of buyers read product reviews before purchasing a product. It is therefore safe to assume that people are looking for the name of your product with reviews when searching on Google & other engines. This increases the chances of ranking well for search queries that are relevant to your product.

Optimize Images

Ensuring that your images are search engine friendly starts with their filename. There are a billion images online and you don’t want a generic filename like 1234.jpg. that’s guaranteed to ensure that your business gets lost in all the noise.

Search engines can’t read images so it’s up to you to tag the images and use descriptions that use appropriate keywords so bots can “see” your images and indexes them. Most importantly, add local tags so that you can show up for local search results.

Lastly, if you want your images to rank for localized keywords, make sure you add local keywords wherever you can for blended results optimized for a specific local area.

SEO Services in Sydney can help implement local SEO tactics to help your business get ahead of the competition. We optimize your site in order to deliver the right kind of customers to your doorstep.  

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Reasons Why Your B2B Needs Ecommerce

Before ecommerce and digital marketing, B2B transactions happened in person or through the phone. Business cards are exchanged, relationships are formed and face-to-face meetings occurred.

While B2B businesses are still here, many are turning to ecommerce to make transactions easier and faster. A study by Forrester Research shows that B2B transactions have no signs of slowing down. In the US, sales hit 1 trillion in 2018, up 17% from the previous year. The future remains bright with estimates reaching $1.8 trillion by 2023.

With this type of growth, shunning an ecommerce enabled website can be costly.

If you’re the type of entrepreneur who finds ecommerce intimidating, the traditional form of business shouldn’t be your only pathway to success. Ecommerce can make your business easier to discover and accessible to the whole planet.

Here are some reasons why you should consider ecommerce:

Repeat Products

B2B businesses usually deal with the same clients ordering the same product over and over again because you have become their preferred supplier. Shifting your business to ecommerce will make it easier for them to buy from you. According to studies, only 15% of buyers want to speak to a sales person when ordering a product.

When you have repeat customers, it’s an opportunity to provide a subscription-like service. An ecommerce platform will allow customers to purchase the same products repeatedly without speaking to a sales rep. This makes ordering easier and faster.

B2B Customers Prefer To Buy Online

There is a big chance that your rival is already selling their products and services online. If this is so then you are taking a big risk in not implementing an ecommerce platform. People are becoming more and more comfortable buying online. Having an ecommerce site that caters to customers is a good way to future-proof your business.

Data Will Help You

We all know that there are many of the same products being sold online. While this can be a deterrent to some sellers, data can actually help you standout and become different from your competitors.

When you build a comprehensive B2B website, you are providing potential customers an easier way to get to know your products and services. In return you get a lot of data regarding their preferences, location and other kinds of information that can help you make them buy from you.

Analytics can help you determine customer behavior and catalog their needs online. It can also improve their buying process, interactions and identify key metrics that can help you grow your business.

Heightened Customer Expectations

Online shopping is now very popular so many buyers are expecting that they will be able to buy from B2B businesses too. This is because many of us have come to appreciate the convenience not only of buying online but also having the product delivered to our doors. Business to Consumer (B2C) has raised the expectations for B2B customers because they expect the same experience they had from B2C business.

Upgrade Your Website

Technology is always moving forward whether your business is ready or not. In fact, there are many B2B websites that are obsolete and cannot handle everyday requirements. Regardless of your product or service, potential customers might give your business a pass if it your website is outdated or is not mobile-friendly.

If your old B2B site is cumbersome to navigate, not responsive or takes too long to load, you might want to consider upgrading it. If it is too costly to upgrade, entrepreneurs also have the option of creating a new eCommerce website platform at a lower price.

Now is the time to venture to the ecommerce marketplace. A Magento Web Design And Services in Sydney can provide businesses with effective ecommerce solutions. 

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Why You Need An Order Management System

Customer expectations have changed greatly mainly due to the popularity of online shopping. Online buyers want a seamless experience starting from the buying journey to the delivery. With this kind of demand, many ecommerce businesses are looking for ways not only to cut cost of their business but also to deliver customer expectations and market demands.

When paired with a strong ecommerce platform, an ordering platform can provide better customer service and can help you meet their demands. Always remember that competition is fierce on the internet so traditional business methods can fail. Investing on an updated system on the otherhand can fuel continued growth and profitability.

Here are some reasons why your business needs an order management system.

Seamless Ordering

The ordering process starts when the customer orders a product and ends when it is delivered to their doorstep. From the moment an order is placed, the experience needs to be seamless for the customer. If your ordering system cannot provide this or if you don’t have one, you run the risk of losing customers because you could not meet or surpass their expectations.

Centralized Ordering

Customers are usually informed about their order every step of the way. They usually get emails regarding the total amount, tracking number, expected time of arrival, delivery alerts and other details. Without an ordering management system that compiles customer data in 1 place, you would probably have a hard time dealing with the details along with having more opportunities to commit errors.

When you have a centralized ordering system, all customer information is stored in 1 place. This means that it is easy for customer service representatives to get information across various channels to address inquiries about shipping, delivery and cancellations.

Omnichannel Fulfillment

Customers have high expectations when it comes to choice of delivery method and channels of engagement. Shoppers want their orders to be fullfiled exactly the way they want it; from method of payment, type of delivery and address of delivery. Each point of the journey provides businesses with various opportunities to provide amazing customer experience that can help boost retention and revenue.

When you have an ordering system, you can access omnichannel capabilities whereby you can offer customers various options during the purchasing journey. This gives customers more options to purchase items from a worldwide inventory that can be fulfilled anywhere.

Global Inventory & Sourcing

Even if you’re just a small business, the size should not limit your opportunities for growth. Letting the customer know of your live inventory is something an order management system can provide. Aside from this, you also have the option of utilizing a global inventory so that customers have an idea where they can buy their desired product or service.

This means that even if you manage multiple warehouses for your products, you can still determine the fastest and most cost-effective way of delivering said products to customers.

If you sell products on multiple channels, having an order management system will enable you to know which SKUs are selling fast in a specific channel. This means you can easily align inventory to sales which is critical during peak buying season like Christmas.

Investing in an order management system is vital if you want to manage multiple stores, channels, warehouses or websites in different locations. It will allow you to bring everything together so that you can easily manage inventory and deliver customer demands and expectations.

A professionally designed ecommerce store is not only user-friendly, it is also search engine friendly. Customizing ecommerce store specifically for a business is important because it answers your needs as well as your type of customer.  

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Important SEO Factors To Note

SEO is always changing but still remains as one of the top ways to rank high on search engines especially Google. While always changing, SEO is important if you want to get traffic.

Over-time a well optimized website gets more traffic which translates to more leads and sales. If your website does not have SEO, potential clients and guests cannot find your website and all your hard work will go to waste.

However, there are so many SEO factors that you need to consider. All of this work can be intimidating especially to newbies.  In this blog, we will focus on the most important SEO factors that you need to focus on.

Secure & Accessible Website

First of all, you need the right kind of URL. You need a URL that Google bots can easily reach. This means that Google has to be able to find your URL, crawl the page and understand what it’s about. To help the bots out you need:

You need a website that is well coded.

A robots.txt file to help Google find site information.

A site map that lists all of your pages.

HTTPS is not a primary factor for Google to index your site, but it is a “lightweight ranking factor”. However, having HTTPS is still great for your site.

Page Speed Loading

Page loading speed includes the loading speed of your mobile pages. Page speed has been a ranking factor for years. This is because Google wants to let searchers have a positive experience on the web.

Google has announced that they will be including mobile page load speed as early as 2018. If your site does not load fast, it could get penalized.

Mobile Friendliness

Your website should also be responsive. This means that it is screen friendly not only for desktop and laptop users but for mobile and gadget users too.

Google’s mobile-first policy is real. Google has been prioritizing mobile friendliness mainly due to the increase of people who are using their smartphones and gadgets to access the internet. If you’re site is not mobile friendly, it could be missing out on visitors.

A mobile friendly website is:

A website that automatically resizes to the size of the screen of the user.

Using large fonts for easy readability on a small screen.

Easy navigation including easy to tap menu.

Ensuring that essential content isn’t hidden by interstitial ads.

Domain Age & Authority

Did you know that the top sites listed on Google have a domain age of 3 years or more? Data shows that very few sites that are a few months old achieve top ranking. This means that if you’ve had your website for a while and optimize it, you’re already at an advantage.

In some cases, domain names also matter. Although Google has penalized sites with exact-match domains (those that target keywords), that penalty is generally for spammy sites with thin content.

Authority is important too. This means content has to be great and original.

Optimized Content

Google likes good content especially when it comes to ranking. Google’s algorithm relies on keywords. These are words and phrases searchers use when they are looking for information. They are also the words used to describe what your site is about. Ideally, both of these should match.

Get more SEO tips and how to increase traffic.

User Experience

Google will also take a look at how users experience your website. It uses an AI called RankBrain to take a look at:

Click through rate – the number of people who click to visit your site.

Bounce rate – the number of people who leave your site right away because they didn’t find what they needed.

Dwell time – time they spent on your website after they’ve landed.

These are just a few examples of what Google looks at in order to know how to rank your website. While SEO is always changing, being in the know can help your website rank higher in SERPs.

If you need a SEO expert in Sydney, we can help your website perform better. SEO is an ongoing process and contacting us can help you focus more on your business.

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2020 Content Marketing Trends

Now that 2020 is here, it’s time to think about how we can improve or maintain a successful content marketing strategy.

New strategy, trends and tactics emerge every day and it can be hard to keep track of new changes. In this post we will explore the biggest trends that can help you improve your content success.

Improve content marketing strategy with these trends for 2020.

Focus On User Experience

Increasing the frequency of your blogs won’t cut it for 2020. The challenge for this New Year is to stand out from your competitors.

A good way to do this is to focus on user experience. Content should be relevant and informative but it should also facilitate user experience.

Here are good ways to improve content user experience:

Test the mobile version of your site.

Use short paragraphs so that they are easier to read on smartphones.

Enhance “breathability” by using images and headers.

Review loading speed.

Aim for personalization.

You don’t have to do everything at once. You can aim for improving one aspect of your website at a time.

Include Visual Data

Visual content can help improve reading experience of users. It can also help you to get the main data to standout. For instance, you can use visual data to summarize key points. it also helps to make your post more “shareable”.

If you know how to make GIFs, include them when explaining a product. Studies show that GIFs help people understand what you’re referring too.

Write Long-Form Content

Competition in the internet is becoming more stiff with blogs and ecommerce websites vying for reader’s attention. Not everyone likes to spend a lot of time reading content which is why many websites are pushing for bite-sized pieces. However, long-form content is not dead.

Here are reasons to write long form content:

Build trust with your readers.    

Go in-depth in the topics that you’re writing about.    

Showcase your writing style and your personality.    

Improve your SEO.

Content Should Sound Natural

Try reading what you’re writing out loud. It’s easy to get lost on your thoughts while writing a blog or article so sometimes it does not make sense for anybody else.

A good way to remedy this is to read content to yourself out loud. This will make it easier for you to figure out which parts are hard to understand. The idea here is to help readers enjoy your content in a simple way.

Reading content out loud will not only help readers. It will also help you become a better writer.

Make SEO Smarter

Don’t forget about SEO in 2020. This year, focus on strategies that make an impact.

Stop focusing on popular keywords and start working on long-tail keywords which will help you standout especially on mobile searches.

Spend more time improving content rather than stuffing them with keywords.

Invest on tools that can make SEO easier for you.

Stop aiming for position one ranking in SERPs and explore the different ways to stand out (for example, visual ranking or featured snippets).

Create more conversational content to increase chances of being featured in snippets and the question boxes.

The words you use on your website have a big impact on traffic and rankings. Good imagery, compelling content and a good website design can help you get ahead of the competition. A good Content Marketer in Sydney can provide the tools and expertise you need.

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SEO Trends For 2020

It’s now 2020 and as the New Year starts so do thousands of business around the world. This means that competition in the internet is tougher than ever. How do you get traffic to your website and get people to buy from you?

These are just some of the questions plaguing ecommerce store owners this year. One of the best solutions for traffic is to master SEO so that you know what search engines require in ranking websites.

Google makes hundreds of changes to their search engine algorithm every year. While these changes are usually minor, it could still affect ranking. Here are some SEO trends you need to know for 2020.

Voice Search

According to research there were over 33 million voice searches in 2017. In 2019, 20% of mobile queries were voice searches.   

This means that voice queries will continue to rise this year. More and more people will be talking on their phones to find items on search engines and they will search the same way they speak.

Research noticed that people use long-tail keywords during their searches to get more specific responses. This means that including long-tail keyword in your targeted keywords can convert searchers who are in the awareness stage.

Bullet lists also increase your chances of ranking as well. Optimize for local SEO as well since many searches are for local queries.

Featured Snippets

A featured snippet is a summary of an answer in a Google search query. Google displays it on top of SERP results on top of paid and organic ads.

They have been around for a few years and are changing how Google displays page results. According to their findings, search results with no snippets result in almost zero clicks. On the other hand, a study conducted by Ahref revealed that featuresd snippets get more traffic than the first organic search result.

Leverage Influencers For SEO

17% of businesses spent half of their marketing budget on influencers. This statistic highlights the impact of influencers for marketing especially if you’re marketing for beauty, fashion, travel and lifestyle.

This is because online users are overwhelmed with ads. They are looking for authoritative figures that they can trust. Most of the time, the source of credible information are influencers and users are more likely to trust their authority compared to ads.

What’s the connection to SEO? Influencers help generate traffic, increase online visibility and search content reach.

BERT Is Staying Strong

BERT (Bidirectional Encoder Representations from Transformers) allows users to train their own question answering system. BERT will impact 10% of queries and ecommerce owners who use BERT increase their chances of landing on the first page of SERPs.

Just to clarify, you can’t optimize BERT. Google uses BERT to refine its understanding of natural language. But you can optimize for the intent behind search queries because intent matching is crucial to creating successful content.

Digital Experience

People want digital experience. A digital-first approach improves user experience. Page load is an important factor. Your amazing content does not matter if your page does not load quickly or if you have a complex website interface.

Successful businesses understand that good website experience is the key to long lasting relationship with their customers. Good customer experience impacts Google search rankings because only satisfied customers will spend time on a website.

Focus your user experience on helping customers find what they need. Make it easy for them to go to the next step.

Video Will Be The New King

Video will be the new king of content. According to a Forrester Research, video is 50 times more likely to show up on the first page of SERP compared to a web page with plain text.

A good tip is to create useful YouTube videos that support your existing content on your website. It won’t guarantee that you will land on the first page of SERPs but it will increase traffic as Google crawls your video.

Content Length Is Important To Rankings

Only high quality content will beat the competition and land you on the first page of SERPs. However, content length is also important.

Research shows that the average content on the top 10 results is around 2,000 words. This is because pages with long-form, high-quality content enjoy more visibility.

Mobile Searches Will Continue To Take Over

87% of internet users use their mobile device for browsing and 40% of transactions happen on their mobiles. Google has moved to mobile-first indexing on the 1st of July 2019 to improve mobile search experience.

This means you can’t get far if your website isn’t optimized for mobile use. If you’re optimized for voice search you should also optimize for mobile.  Aside from incorporating long-tail keywords for on-page SEO, modify the content structure and representation for technical SEO.

A SEO company in Sydney can help your business perform better. Today’s best SEO practices are holistic and happen online and offline in order for marketing strategies to succeed. Take the guessing game out of SEO and hire experts today.

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Web Design Trends To Expect For 2020

Web design trends come and go. Now that there are only a couple of weeks left in the year, it’s time once again to look to the future and examine what next year will look like in terms of web design trends.

Dark Mode

2020 will be the year of dark mode. Web designers in Sydney will be focusing more on UI and give users option to use dark mode.

Many users like dark mode because it makes design elements stand out and has a higher contrast ratio compared to other colors. Best of all, dark mode looks modern, is easy on the eyes and makes design elements pop.

Dark modes are also better for OLED users. They don’t only extend power of your mobile device, it also extends screen lifespan. Dark mode also goes well with other 2020 prevalent design trends like moody colors combined with neon typography. Steampunky trends along with futuristic dystopian styles are also en vogue.

Imperfections

Another cute design trend that’s taking over web design is imperfect hand drawn elements. This type of style injects humanity and emotions to websites. These imperfect but personal graphics have been around for years and are becoming more popular as 2020 approaches.

Many visitors find these hand drawn elements to be appealing becauase they give websites personality. They give websites a sense of “realness” and positiveness which users like because they can brighten a gloomy day.

Whether its hand drawn elements or handmade illustrations, expect to see messier looking websites in 2020.

3D Elements

Expect to see more 3D technology in graphic design next year. 3D visuals have always delighted users but never really gained a lot of popularity due to the high cost of production.

The good news is that technology is now at a place where you can design 3D components without high technology requirements.

3D along with VR is probably the best way to create an immersive experience for your website. This is an advantage not only for visuals but for UX as well. As 2020 unfolds expect to see more 3D design elements that will break down space and digital reality.

Solid White Spaces

Many web designers are embracing minimalism, which leads to cleaner looking websites. Expect to see more. Solid frames of white space are a good alternative to overwhelming colors, typography and blending of different design styles.

Nowadays designers are gravitating towards solid structures and are looking for ways to use a lot of white space to give their designs more organization. Many designers are turning to white spaces to frame designs and to make other colors pop. This framing gives their design stability and makes it standout.

Luminous Color Schemes

If you don’t like a lot of white spaces, they will be happy about the luminous color scheme trend. Web design is becoming more bold and daring. The use of bold colors, neon and glow in the dark theme is becoming more popular.

Expect to see more vivid blues, purples and hot pinks for 2020. Using bright colors with darker tones give web pages a more luminous feel.

Minimalist Navigation

This year expect design content to contain more video with less text. This will make websites more simplistic and easier to navigate. This trend is mainly due to the rise in wearable technology which means web design need to think smaller.

The area most affected by this change is devices with very small screens. This has forced web designers to simplify navigation even more. Extremely minimalist navigation takes away the difficulty in usability. Additionally, imagery is becoming more important. Large high quality images are the only way you can impress users when you are only using the bare minimum in text.

Wrap-up

With the decade closing, 2020 attention grabbing visuals and 3D effects belong in the last decade. With the new decade starting, web designers are looking to the future but also finding the past as an inspiration for designs.

With the decade beginning expect to see more user-friendly experiences with minimalistic navigation with less straining dark designs.

A Sydney custom web designer can help make your website look modern and ready for the new decade. Avail of services ranging from web design to app development.

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Cool App Design Trends For 2020

When you take a look at apps today, you will immediately notice that many of them sport vibrant, polished and more immersive designs. But at the same time, many app designers are following a more retro look with pixelated fonts and throw-back color schemes for a more nostalgic look.

As take a more bigger and important role in our lives, their designs have reflected how we interact with them. Get ready to see what’s coming to your gadgets this 2020. Here are some of the coolest design trends for the new decade.

Illustrations

Expect to see more illustrations to take center stage this 2020. We’re not talking about graphics but illustrations that showcase works of art. You can expect to see flat to semi-flat illustrations with eye catching pallets.

Web designers are turning to illustrations more because they are more eye-catching compared to images. Illustrations also feel more organic than a photo or graphic. By giving viewers a more organic feel they are more comfortable and more comfortable with the environment.

Serif Fonts

Apps have always been dominated by the Sans Serif fonts. But in 2020, that’s changing. Sans Serif will still be here but they will be relegated to a minor role to give Serif fonts top billing.

Using 2 kinds of fonts creates visual hierarchy that can separate headlines from text. This is very important because apps are not just for games anymore. We use them to pay bills, monitor investments, use it to navigate traffic and foreign streets. As apps take a bigger role in our lives, serif fonts underscore their importance and visually give them the gravity they deserve.

Futuristic Colors

Another app trend for this new decade is futuristic color schemes. App designers are incorporating bright colors like purple, blue, pink and other neon colors to make their apps standout. This is because these colors are the colors of the future.

Aside from looking funky and cool, blues and purples really look good on today’s phones. Thanks to OLED technology these colors make an app pop. Imagine using it in your personal blog, purple will really standout especially with peach and pink gradients.

Transparent Elements

Gradients are still very trendy and in 2020, they are going to be transparent and semi-transparent on your screen. When you can see through an image, it feels lightweight and that’s exactly the reason why this trend is going strong.

By making some design elements transparent designers are able to fit a lot of information on a page without making it look heavy and cluttered. This is very important because you only have a limited screen size on gadgets like your smartphone.

Rounded Graphic Shapes

Rounded shapes are becoming trendy because they look softer and friendlier. This type of shape makes cold sterile environments easier to interact with. Finance is one of the areas that are embracing a more rounded graphic design and they use this to subvert uncomfortable expectations.

Say good-bye to dark blue and gray squares and rectangle usually found in finance apps. Imbalance shapes with softer color palette in many more apps. Rounded shapes take all the fear and stress out of personal finance and makes it approachable, human and even fun.

Dark Mode

We spend a lot of time looking at our phones which can hurt and strain our eyes. Studies show that the average person spends 5 hours on his phone daily and this isn’t likely to change anytime soon. In 2020 app designers are adapting our habits by focusing on dark mode.

In dark mode, light text is contrasted against a dark background. Not only can this protect your eyes from strain. Dark mode will also prevent your batteries from draining faster.

In the rise of the use of dark mode we will also see more neon color schemes and glowing gradients to make elements standout.

App designers in Sydney can assist you on your app project. They understand and know which trends will work with your app so that you can access solutions for your project.  

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Digital Marketing Strategies for Small Businesses

Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge.

For many small businesses, budget is tight especially when you’re just starting out. Money budgeted towards digital strategy is usually small so every penny has to count.

If you’re looking for effective digital marketing strategies you can employ for your business you’re in the right place because we have some ideas for you.

Social Media

Almost everybody including small businesses have a Facebook, Twitter or Instagram page. Social media is not just a platform to connect with long lost high school friends; it has evolved to become an effective marketing tool for many businesses.

Aside from connecting with customers, social media is used by businesses to advertise their product and engage their customers. These people on the other hand use social media to find products or services and to do research.

Here are other ways your business can use social media.

Use social media to answer questions or addressing complaints.

Use it to reach prospective customers and convert them into paying customers.

Collaborate with influencers to reach their target audience.

Build brand recognition through loyalty, engagement and sharing.

Analyze data to better understand customer’s needs, wants and behavior.

Gather user-generated content to share.

Engage with customers through conversation.

Use Voice

Using voice is the oldest and most common form of communication. Even in today’s digital world, many people still find it easier to communicate through phone calls or leave voice messages. Aside from this, people also like using voice when interacting with technology and their favorite device.

According to studies, voice is commonly used during searches. This also includes long tail keyword searches in command and question formats.

The important thing to remember is that people use voice and you should take advantage of this type of technology. You can use Alexa skill or Google Action which can help you reach customers Alexa and Google home.

Consider Branded & Live Video

Video is quickly becoming a driving force in digital marketing. Many people find it easier to view video than read content. There are generally 2 types of video content: branded video and live video.

Branded video is basically a video of your product or service. This is like an information video of what you have to offer. Many companies like this form of digital marketing strategy because it gets the message you want to convey easily and quickly.

Live video on the other hand allows you to interact with viewers. It is becoming popular because it is highly engaging. You can ask customers to participate or ask them questions. Audience and customers like live video because they feel that they are being included in the conversation.

Novel Content

Blogging is a great way to interact but it can also become repetitive. It’s nice to vary things up from time to time and this is where novel content comes in.

Instead of just plain old blog format you can:

Conduct pols

Post an infographic

Make a quiz

Sponsor contests

Do online voting

Experimenting with these types of content will make your blog more exciting and interactive. It also allows you to vary content and see what type your audience responds to best.

Blending Digital and Physical Content

  Digital content might be the future, but this does not mean to say that physical stores are disappearing. In fact, many people still love to shop in brick and mortar stores so many online brands still have physical locations as well.

However, many customers are demanding more for their in-store shopping. For instance they want digital elements incorporated to their brick and mortar experience.

One of these technologies is the beacon. This type of digital strategy uses a beacon that is programmed by companies to send notifications to cellular phones within a predetermined geophysical area. For example, you can send digital coupons to prospective customers once they are near your shop to entice them to enter your establishment.

Other good uses of this type of technology include:

Retailers enabling beacons to let customers check if items they want are in-stock.

Hotels using them instead of room keys.

Sports teams using them to interact with stadium fans.

Airlines using beacon to inform passengers of flight times, delays and other important info.

it is important to remember that digital marketing is always evolving thanks to innovations in technology and changes in human behavior. For small businesses, it is important to stay on track of trends and changes because it can be easy to be irrelevant in today’s fast-paced world.

The good news is that digital marketing development and trends does not always call for a complete overhaul. Sometimes it just needs a few tweaking and you’re ready to go head to head with your competitors.

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Single Opt-in Or Double Opt-in: Which One To Choose?

Now that you’ve started to build your email list, you’ve probably reached a fork in the road: use single opt-in or double opt-in.

You’re not alone because there is an ongoing debate as to which method is superior. For many, single opt-in is the best because it’s a more streamlined option. However, double opt-in proponents prefer this method because it has higher engagement from subscribers.

So what is single opt-in and double opt-in? When do you use one and not the other?

Let’s find out.

What Is Single Opt-in?

Single opt-in (SOI) happens when a user’s email address is added to your list without a second step – a.k.a. email confirmation. This is usually the standard opt-in procedures for many email newsletters and subscriptions.

It’s straightforward and does the job quickly.

What Is Double Opt-in?

Double Opt-in (DOI) is also called Confirmed Opt-in (COI. It requires and extra step – confirmation via email.

For example, after a customer signs up for your new product or service and opts for more communication, they need to login the email they use and click on the confirmation link to verify their opt-in.

The process is completed only after the confirmation link has been clicked.

Why Use Single Opt-in?

For many users, single opt-in is better because it makes the sign-up process faster and easier. In most cases, users are just required to submit their emails which mean there is less friction in this process.

Single opt-in is an easier way to get your message across to a larger audience.

Why Use Double Opt-in?

Since double opt-in requires an additional step, users of this method run the risk of increasing the chance of potential subscribers dropping off. Studies by Litmus show that double opt-in has a 20 to 40% failure rate. For email marketers who are looking to grow their subscriber list, this risk can be concerning.

Single opt-in might produce a bigger email list but double opt-in can produce better engagement. Since subscribers are willing to go an additional step, it means that they will be responsive in the long term. They will be the ones who will open your newsletters and click the links which in turn boosts delivery reputation and deliverability rates.

Most importantly, double opt-in protects your email list from bots and malicious sign ups.

When To Use SOI and DOI?

If you can’t decide which method to use, ask yourself:

What are your marketing goals?

What kind of list do you want to build?

If you want to cast your net on a wider audience and feel that you can afford to lose short term leads, single opt-in is a good choice for you.

However, if you’re dealing with a high bounce rate or spam complaints or low engagement rates; you might want to try double opt-in.

Another thing to remember when building an email list is to focus on making email experiences that are helpful and human. Opt-ins are useless if you try to strong arm users into subscribing or if you provide irrelevant content.

A strong email marketing strategy can help you gain an edge against your competitors. A good email marketing strategy  can help drive traffic, boost conversions and get you more results.

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Reasons To Choose Magento As Your Ecommerce Platform

Ecommerce is becoming a popular choice for businesses nowadays. They are quickly becoming an alternative and a complement to brick and mortar stores. Businesses are looking for ecommerce solutions because they are scalable, flexible and have a long reach.

If you’re thinking about opening an ecommerce store, you need a platform that can deliver world-class features, mobile friendly themes and 24/7 engagement capabilities with customers. There are many ecommerce platforms out there but nothing beats Magento.

Here are reasons why:

Open Source

OsCommerce, OpenCart, Zen Cart and WordPress are all open source and free ecommerce platforms. However, Magento is regarded as the most search engine friendly of all ecommerce platforms.

Aside from being open source, Magento has rich features such as flexibility to manage content and has an active developer community behind it. Aside from this, the platform has a flexible CMS, is good for marketing and is search engine friendly.

Dedicated to Ecommerce

  Magento was developed for ecommerce. In fact, Magento is the default CMS for many online businesses.

Magento has all the aspects and functions to make a successful online store. It is the perfect CMS for ecommerce stores, has comprehensive features and designs and offers complete ecommerce solutions.

High Performance

When it comes to loading times, Magento can leave competitors in the dust. We all know that page loading time plays a big role in ecommerce especially in markets with heavy competition. The more quickly a page loads, the less likely customers will bounce. Magento has loading times covered because it is designed to ensure the optimum performance of your website while using minimal server resources.

Scalable & Flexible

Ecommerce websites always need to be on top of emerging trends. They need to evolve quickly and easily in order to survive competition. Thanks to Magento, businesses will find it easier to scale up their website because the platform is open source.

Magento also allows you to integrate easily with third party services like payment gateways, database apps, transportation, shipping and others.

It also has built-in Google tools like Google Analytics, Google Checkout, and Google Base so that you can monitor your business and website performance.

SEO Friendly

SEO still reigns supreme if you want to drive traffic to your website. Magento is an SEO-friendly platform. The platform is SEO friendly out of the box so that using it can help your website rank higher in SERPs which will make it easier for customer to find you.

Responsive Design

    More and more people are using their mobile devices to shop online. Luckily Magento platform supports HTML5 to make online shopping on mobile devices a delight. Aside from this, it has the ability to adjust the image size for better loading time and supports video so you can do demos or go live for your audience.

Magento is highly customizable so you can personalize it however you want. Thanks to the drag and drop feature, customers will have an exceptional mobile shopping experience.

Magento has all the features ecommerce site owners need for an active, sustainable and successful website. Developers love it for its flexibility while sellers love it for the vast functionality and feature it provides out of the box.

Sydney Magento web design company can provide your business with premium ecommerce solutions using the Magento platform. We offer you support so that you can focus on growing your business.

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