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5 Ways to Reduce the Wear on Horizontal Directional Drilling Machine

The Horizontal Directional Drilling (HDD) process is used to drill a borehole with a radius much larger than the depth. It's commonly used to install pipelines or energy cables underground, but can be applied for other purposes as well.

Due to its technical uses, the wear and tear on HDD machines is substantial, with each machine being able to go through two or three encasements during its service life. This means that the parts have to be replaced every few years, which can be costly. In most cases, however, you can extend the life of an hdd drilling machine by taking some  precautions.

Use Quality Tools

The tools that you use with a horizontal directional drilling machine will affect its efficiency as well as reduce wear on it. Thus, it is important to use quality tools.

Drill bits are engineered to withstand the harsh conditions experienced during drilling, including heat, pressure, abrasion, torsion or twisting. Using a poor-quality bit will result in the bit failing prematurely, requiring costly repairs or replacement of the drill.

Keep the Machine Clean

This includes lubrication points, mud drums, reamers, etc. Anything that is exposed to the drilling slurry will begin wearing quickly if not cared for. Thus, it is recommended that mud drums and reamers be cleaned after every use. 

Anything with a seal (such as lubrication points) should also be checked and re-oiled if necessary.

Lubricate the Drill Bits Regularly

Using cutting lubricant on the drill bits will help reduce the amount of heat that's generated from the drilling process. The lubricant will also help keep the drill bits sharp and working at optimal levels. Also, if you're using a dry-drill, this lubrication is even more important to prevent damage to the interior components of the machine.

Use Good Quality Mud

When the drill string passes through the ground, it creates friction. This frictional heat builds up and can reach temperatures of more than 300° Fahrenheit (150° Celsius). If the temperature is not controlled, this overheating can cause the drill string to fracture. This usually occurs when cutting steel or when drilling clay or shale formations.

The mud acts as a prime coolant, inhibiting the drill from overheating and fracturing. The mud also lubricates the tool joint connections and carries cuttings away from the bit so they do not cause further wear on the machine. It remains important for the mud to be of good quality, otherwise it loses these properties. It's especially important that the mud does not contain any chemicals which can damage the tool joints or cause the drill string to fracture.

Carry  Out Routine Maintenance

To reduce the wear on horizontal directional drilling machines, it's important to perform regular cleanings and preventative maintenance. Unscheduled outages and excessive machine down time due to repairs, can be minimized or even eliminated by performing daily cleanings.

               This is especially important for companies who have to travel long distances with their equipment. Short trips are usually not a problem, but when you get out on the road a week or two at a time. It's imperative that you clean all of your fluid reservoirs and blow them free of any debris and/or dirt and keep the machine clean.

Most problems that arise require a process of elimination on what you can check first. Most people would start by checking fluid levels, checking for loose parts and belts, replacing underreamer bits and performing inspections. 

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Blood Separation Techniques Using a Blood Centrifuge

Blood separation is one of the many applications of a centrifuge. With the help of a blood centrifuge, separation of various blood components according to medical procedures is carried out. 

 The separation process using a blood centrifuge is crucial because every blood component has its own unique role and purpose. Thus, it is imperative to use a high-performing blood bag centrifuge like the Roto Silenta 630 RS. It is a well-recognized blood centrifuge providing rapid and efficient centrifugation of blood bags. It can spin up to 12 liters of a sample or 12 blood bags per spin.

 The following are the different blood separation techniques and applications using a blood centrifuge:

 Types of Bags Used

 Blood bags are made for the collection, processing, and storing of whole blood and blood components. At the same time, the blood bag system greatly contributes to proving aseptic conditions for the separation of blood components. It is considered a closed system that reduces the chances of contamination.

 The different types of blood bags are:

Single Blood Bag – contains CPDA solution and used for whole blood collection.

Double Blood Bag – used for separating 2 blood components through centrifugation and extraction.

Triple Blood Bag – used for separating 3 blood components.

Quadruple Blood Bag - used for separating 3 blood components through the buffy coat method.

 Plates Rich Plasma (PRP)

 Blood centrifuges are perfect for the preparation of Platelet-Rich Plasma or PRP, which is a liquid compound of plasma and platelets from the same patient. The PRP has high bioactive protein content, also called growth factors. These proteins promote the repair and regeneration of damaged tissues naturally.

 Buffy Coat Method

 BCM or the Buffy Coat Method is the most common application of blood centrifuges such as the Roto Silenta 630 RS. This is a concentration technique used to manage the blood diagnostics of parasites.

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Hidden Benefits of Explainer Video Marketing

Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products?

Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.

A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand’s value proposition.

With only a short period of time, you really cannot rely on content and graphic always just to attract your audience’s attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.

Why Is An Explainer Video Works Better?

Let’s tackle this psychologically.

FACT: 20% of people remember the information they read and 10% remember what they heard.

FACT: Internet readers pay close attention to information that is in the form of images.

FACT: Visual information is processed 60,000 times faster compared to text.

So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.

Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.

Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video creation specialist here at Reelmedia, it offers a lot of benefits.

Here are the statistics from Wyzowl’s video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.

* 99% of businesses that used videos continued till 2018

* 85% of businesses use video as a crucial part of their marketing strategy

* 82% of businesses spend more on video marketing in 2018

* 78% of businesses stated that videos give them a positive ROI

Here is the video effectiveness for business development:

* 97% of marketers claimed that video has helped increased the user understanding about their service or products

* 75% claimed it helped increase their sales

* 47% claimed that video helped reduce their support queries

* 76% claimed that it increased their traffic

* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website

The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.

So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services.

If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!

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Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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Producing a Corporate Video? Common Mistakes to Avoid

 Since producing a corporate video can be costly and time-consuming, it is important that you are able to ensure things turn out the way you intend them to. While you cannot expect your first videos to be exceptional and flawless, knowing the most prevalent mistakes to avoid can make a world of difference. 

If you want to produce a truly exceptional and powerful corporate video, below are some of the mistakes you should steer clear of at all times:

Not Knowing Who Your Target Audience Is

Even if you have the best concept but you don’t know who to target, it can get lost in the noise of the internet. Regardless if you are already an established expert or a cautious newbie when it comes to video production, it is important to keep in mind that your video will not appeal to everyone. 

And it’s perfectly okay. What you should aim for is for the videos to appeal to the people you are targeting.

In line with this, make sure that your style, content, and messaging can entice and attract the audience you are targeting. Also, since it is likely that your audience is active on multiple social media platforms in one way or another, it is crucial to ensure your style fits the platform you’re active in.

Essentially, for you to fully enjoy all the benefits corporate videos can offer, it is important that you know who you are creating them for. Otherwise, you won’t be able to create the type of impression and impact and impression you desire.

Sending a Message that’s Unclear

This is yet another mistake many brands unfortunately often make. It does not matter if your video is visually superior and highly creative, your viewers can still end up confused if your message is vague at best.

While movies make use of cliffhangers as an effective and unique way to send out a message, there is a different dynamic when it comes to corporate or marketing videos. If you are going to use cliffhangers, make sure your objective is crystal clear.

Foregoing Equipment Checks

While having a vision of what your videos should be like, it is crucial that you don’t miss out on the seemingly small details. For starters, equipment checks are more important that most people think. 

In line with this, ensure you pencil out time to do routine maintenance and checks when you have an in-house equipment.

If you are renting, be sure not to skip thorough any checks or test prior to leaving any rental center. This can also help warrant that the equipment are working and you won’t be held liable if they are otherwise.

Understandably, the last thing you would want to happen is spend precious production time fixing faulty equipment or looking for replacement. Keep in mind that rescheduling shoots are not costly but can also leave a bad impression.

Not Having Post-Production Plans

Video production work goes requires far more than just completing the editing part. For starters, you also need to figure out where to share the video as it can be vital in your video’s success. 

It is also important to keep in mind that video distribution can significantly impact your marketing strategy. That being said, this is something you should figure out before you start shooting. 

Depending on the platforms you’re using, you might need to change and tweak style and format. Once you’ve decided where to best share your video, it is important crucial that you keep an eye on its performance.

There are two important metrics you should track: view-count and share-rate. Using those key data, your brand’s marketers and creators can analyse your content and  determine its effectiveness. 

In addition, the data can also provide important insights on areas that need improvement so you can use it on your future campaigns. 

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Using Corporate Videos in Your Marketing Strategy: Awesome Benefits

Gone are the days when reaching an audience is easy and straightforward. If you want to increase revenue or boost sales, you need to do one thing first: create demand. 

The challenging thing is, with so many options available nowadays, viewers and audiences are no longer easily persuaded.

While today’s modern technology has made creation of innovative graphics easily achievable, it has also created a generation of multi-tasking, mobile phone-carrying, and internet-surfing consumers.

These consumers have access to a lot of mediums that call for their attention daily. This  is a challenge many brands need to address since thousands of other brands are understandably finding ways to solve this issue. One practical solution many brands resort to is corporate video production. 

Corporate videos have diverse uses and there are different areas in your marketing department which can benefit from the corporate videos you’ll create. 

For starters, corporate videos can be used to effectively educate people about your company’s processes, create training material, celebrate a company milestone, and document staff activity, among many others.

Undoubtedly, video marketing is a wonderful and beneficial addition to your marketing toolbox. If you’re still unsure if corporate videos are worth investing in, the answer is actually a resounding yes. 

Not only will it give you a competitive edge, it can also  boost customer engagement as videos are cost-effective and highly versatile.

If you’re still deciding if you should include corporate video production in your digital marketing arsenal, the following upsides should be enough to convince you:

Increases Sales and Revenue

Among the countless reasons brands these days are using video marketing is because  it brings in huge amounts of revenue. According to a research, adding a video on a landing page can increase the conversion rate by up to 80 percent. 

Plus, at least 74 percent of those who are watching an explainer video eventually end up purchasing it.

These statistics clearly indicate that videos have a large impact on how the target audience perceives a brand and the products or services they are offering. This gives brands more motivation to start making videos and keep up with their competitors.

It Can Help Establish Trust

Trust is a good foundation for any brand that want to boost sales and conversions. The idea of content marketing is about creating long-term relationships between the brand and the consumers. More than anything however, corporate videos have been very important in terms of establishing trust. 

As soon as trust has been built and established, everything else often comes easy. It pays to remember that once trust is there, it becomes way easier to persuade consumers to try the products or services you are offering. 

If they like it, they might even  voluntarily convince their circle and connections to also give what you are offering a try.

It Can Improve Ranking Dramatically

By using videos, you can significantly increase the time visitors will spend on your site. This will result to longer and better brand exposure which is instrumental in building trust between the brand and the consumers.

The best part of all this is it signals search engines like Bing or Google that your website has great content to offer. A study indicated that brands are 53 times more likely to appear on Google’s first page if a video is embedded on your site. Since Google owns YouTube, your site can also get some much-needed boost.

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4 Signs that Indicate Your Business Requires a Corporate Video

For many business owners, getting their brand to stand out from the rest is one of their primary goals. However, this can be very challenging since it’s safe to assume all brands have the same goal.

Basically, the question is: how do you get your message out in a way that is both compelling and powerful? How do you capture and hold the attention of your target audience? 

For many, there is only one effective medium—videos. Below are 5 red flags that indicate your business can definitely use and benefit from a corporate video:

1. Low website traffic

Is the traffic on your website exceptionally low? Do you want to have more likes or followers on social media? Creating a video marketing strategy for your business would be a huge step in the right direction.

According to statistics, a marketing video campaign can be very effective in increasing traffic to websites. It can also effectively drive more engagement on social media. Videos can also be used to emotionally connect with the target audience and convince them to pay your site or social media profile a visit.

2. Customers don’t know what you are offering

Even if you already have ardent customers, it will still be hard to sell them your product or service if they don’t have a clear and thorough understanding of whatever it is that you are offering. 

Keep in mind that even if you think you have clearly spelled things out or integrated it in your packaging, your branding might still not be clear for some people. 

Fortunately, this is where video marketing can come in handy. For starters, explainer or corporate videos can function as a robust platform for your product pitches. It will give you the luxury to illustrate product demos, show tutorials, and educate your  target audience.

3. You want to expand your reach

Use animation videos to portray your brand’s persona since it can easily incorporate logos and other marketing concepts you’ve used before. You can also use voice over actors that suits the type of audience you are targeting so the brand is more relatable. 

With an exceptional animation video, you can portray your brand as a truly trusted choice.

4. Website is not ranking well online

Keep in mind that user experience can massively impact search engine rankings. In line with this, give your target audience an enticing reason to browse your website or page. 

Capture their attention effectively and instantly by posting an explainer video that contains all the details that can help them easily understand the product or service you are offering. 

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Golden Rules of Corporate Video Production

Nowadays, video content is considered a very relevant and effective form of marketing. Brands nowadays rely on videos to promote a new product or service, increase awareness, connect with their target audience, and even look for new employees.

For videos to work to their fullest potential, creating video content of exceptional quality is needed. Otherwise, you can end up creating a video that will just get lost in all the noise in the internet. 

While two of the most important video components are sound and visuals, the video’s actual content can play a massive role as well. If you want to create powerful corporate videos, here are 5 golden rules you need to keep in mind: 

Determine Your Audience

Identifying the people you are targeting is key to the success of your video production and marketing. Understandably, you can’t expect to create content that will appeal to everyone. 

Otherwise, your campaign is likely to fail. Your primary goal, if anything, is to create a video that will appeal to the people you are targeting. 

Create a truly powerful marketing strategy by clearly communicating your unique value to the people you’re targeting. To do this, you have to be able to clearly and accurately identify who your target audience is. 

In addition, you also need to know what they’re looking for and how you can convey the pain points you can solve in your videos. 

Tell Your Brand’s Story

One of the best ways to effectively connect with your target audience is to tell a truly powerful story. You won’t be able to connect with your audience if your video does not have an interest with your video content if your video doesn’t have an interesting and compelling story to begin with.

When your video effectively tells your brand’s story, your audience will be able to relate to your videos better and you’ll be able to hold their attention for far longer as a result. More importantly, a powerful video can also go a long way towards encouraging videos to watch the videos from start to finish.

Show But Don’t Tell

With articles or blogs, texts are used to tell your target audience what the brand, product, or service is all about. On the other hand, videos are much more powerful as it will allow you to show them. 

This kind of content can give the people you are targeting a clear insight into the product or service you are offering.

Many research have indicated that videos are far more effective than texts as online users nowadays have very short attention spans. That being said, you’ll be able to do more when you use videos as it will not only hold their attention spans, it can also help them appreciate your brand more. 

Make it About Your Target Audience

The people you are targeting needs to have a very clear picture of what they can expect when they patronize your product or service. Corporate video production would be an ideal way to create content that showcases what makes your business or brand trustworthy. 

It will also show how your product or service can solve their problems or give them a powerful experience.

Moreover, it’s important to show things aside from what you are offering. In line with this, consider it best to give your audience an insight into your brand’s culture, community involvement, or charitable efforts. Lastly, share the stories that you think can offer value to your audience.

Let Them Know Your Values

Some brands are sometimes hesitant to share their brand’s values, beliefs, or opinions. This is especially true if they feel like doing so can offend or alienate their audience. 

However, it is also important to keep in mind that transparency is something your audience will appreciate. It can also help you establish a stronger connection with them.

Brands who need help creating powerful videos can turn to established video production companies like Reelmedia Ptd Lte. They have years of experience producing quality videos that can help businesses reach their video marketing goals.

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Business tips to live by.

Give Value to your Potential Customers/Clients and THEN Sell them the problem you solve. #SuccessfulBusinessTip

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Marketing must-reads!

Don’t just work hard, work smart too!

We’ve plucked 5 must read marketing books off the shelf, so you can invest in yourself and maximise your potential! Check out this list to discover how to work smarter, from people who’ve been there and done that…

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Motivation for Entrepreneurs.

The biggest payoff in achieving a goal is not what you get, but who you’ve become

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What is Direct Response Copywriting?

Copywriting comes in different forms and styles. However, while all kinds of copywriting aim for the same thing, which is to convert an audience into a new batch of customers, it is important that you know the kind of copywriting method to use for your business. 

If you happen to want to do more than just promote your products and services through different platforms, or if you want to focus on laser-targeted conversions, then it is a must that you learn the ins and outs of direct response copywriting.

In essence, your goal is to compel your audience to complete a specific action, such as making a purchase, joining your mailing list, downloading a free app, or following your social media accounts.

But how is direct response copywriting created?

Start with headline that moves your readers

People want to be swept away. They always look for shock value. They want to be rescued from the humdrum of everyday life. Direct response copywriting addresses these needs by starting with a headline that moves them. 

It may not always be the viral kind, but such a headline showcases a kind of pain that audiences will realize only when they see it. This is because once readers see/feel the pain, the more vulnerable they become, and they start to crave for the change your brand is offering on your sales copy.

When writing a headline, make sure it not only triggers the pain, but also your readers’ curiosity, and the immediate benefit they can get from your brand.

Inform, persuade, convince

Aside from starting a headline that comes with shock value, it is also important that your sales copy includes content that is informative, persuasive, and convincing. This is primarily because you have to feed your readers everything they need to know, in a manner that sways them to go for your brand.

Readers look for not just perks, but the facts about your products and services. You have to list these down, as well as specific takeaways they can get. By giving more value to your products and services, the more they are persuaded to try your brand for a change.

Also, if the information you present are supported with facts, then the more your readers are convinced to make a switch and complete the action that you want them to do.

Close with an irresistible call to action

When closing your direct response copy, it is a must that you give your audience an offer they cannot refuse. This may be in the form of a time-bound freebie or discount, or a free service that’s offered by your competitor at a hefty price.

It is important that your call to action (CTA) not only offers perks, but shouts out to your audience. By reaching out in a more personal approach, the more inclined your readers become in completing your CTA.

Direct response copywriting isn’t new; it has been going on for decades, even before the internet has become part of the mainstream. Using this method, your goal is to get a response directly from your readers the moment that they have gone through your pitch.

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Video Marketing Tips to Boost Your Traffic and Conversions

In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy.

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking.

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video.

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot.

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.