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We looked inside some of the posts by clearcheesecakewasteland-blog and here's what we found interesting.
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Notes Per Post
1
Likes Per Post
1
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
35 seconds ago
Number of Posts By Type
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14
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The advertisement heavily relies on the body copy to deliver its message, which is about marriage. Although that may be hard to grab people’s attention, with clever planning of placement for the advertisement, it would impact the readers very strongly as it gives the readers a profound thought about their marriage. Making the body copy “How To Build A Lasting Relationship” into the headline instead of “Me” would make the main message of the advertisement pop out more.
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The advertisement shows a sketch of a logo design which is known as Rolling Stones now, done on a piece of scrap paper which is indicated by the crumpled paper. With the caption “It all started with a Sharpie”, it hints at the meaning that all good design ideas started with just a Sharpie marker pen.
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The advertisement shows an illustration of a bleeding rhino head on top of a tree, with the tagline “Cut A Tree. Kill a Life.” The use of simple and rather minimalistic illustration and its strong tagline to convey its message makes it easy for the public to get a general idea of the message of the advertisement even before reading the body copy of the advertisement to get the full picture and message of the advertisement.
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The advertisement was done by JWT showing the pay gap difference between women and men which is roughly 25% less than men. By creating a sentence in the advertisement and removing 25% of the phrase, it makes people who read the missing letters in the sentence as offensive and provocative. Although looking at the advertisements properly, the intended message of the phrase is not as what many would think of in the first place. This shows that even a quarter less of anything is seemed as offensive or can be misleading.
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The advertisement shows different airport luggage tags, which each tag showing different locations that people can visit and the tagline “Find Whatever Floats Your Boat.” The use of airport luggage tags as a symbol of locations that are accessible by air travel is genius as it is a universal thing that no matter the background education, race or ethnicity, it is known that the tags in the advertisements are for travelling. The use of the tagline suits perfectly as Expedia is a online platform that helps with planning air travel.
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The advertisement for WWF shows a fish slowly being melted being lit up like a candle in a glass jar. The purpose of the advertisement is trying to raise awareness of our human activity for our own pleasure that destroys wildlife pleasures. The simple dark blue background represents the ocean.
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The advertisement is a public service announcement advertisement that shows a line chart going up and down and a sudden drop down with a woman on the edge of the line chart chasing Twitter, with the tagline “Before” and “After”. The advertisement is very thought provocative as it uses heavily on symbolism without giving any clear written contexts. The message of the advertisement is that people turn “lifeless” trying to chase social media in multiple different ways, such as following trends and even using social media.
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The advertisement is a motivational ad by Corpus Academia, encouraging people to live a healthier lifestyle by exercising in their gym, using the headline as the main subject of the advertisement. Apart from the poor use of analogy that may not be understood by many people, due to the advertisement being advertised in Brazil, the use of the font style and colour scheme is very off putting and does not make it easy for the general public to read at first glance.
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The advertisement shows that an apple drink and a bottled-shaped apple in a garden-looking background, with the tagline “Nearly... There.” This shows that the bottled apple drink that is being advertised taste closely to to fresh apples that are plucked from the gardens. Despite the excellent execution of the advertisement, it lacks proper clarification of the brand that is being advertised. This type of advertisement would only be best suited for brands that are already distinguish in its market.
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The advertisement shows a dog leaving pee stains everywhere in the living room with the tagline “What else are steroids costing your clients?”. This advertisement is very focused with its target audience through its main message of the advertisement. Despite the main target audience are the clinic veterinary, it also sends a message to the dog owner community, informing them that steroid-based medication for their dogs would be a bigger hassle for them.
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Date of Issue: 4th October 2018
Account Executive: Dharshn Nair
Strategy Planner: Dharshn Nair
Creatives: Dharshn Nair (copywriter)
Dharshn Nair (designer)
1st Review: 5th November 2018
Final Artwork: 11th january 2019
Campaign Launch: 13th January 2019
Campaign Name: IACT is the best.
Big Idea: Why not study at IACT? The most recognised college throughout the entire Malaysian Advertising Industry.
Target Audience: Teenagers/ young adults who are interested in pursuing into the advertising line.
Objective: To get more recognition from the public .
Key Messages: To let the public know that IACT College is the best choice for pursuing a Advertising career.
Deliverable & Additional Information: By the end of the project, three print advertisements need to be produced in JPEG format.
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Date of Issue: 4th October 2018
Account Executive: Dharshn Nair
Strategy Planner: Dharshn Nair
Creatives: Dharshn Nair (copywriter)
Dharshn Nair (designer)
1st Review: 5th November 2018
Final Artwork: 11th january 2019
Campaign Launch: 13th January 2019
Campaign Name: 2 clicks in 1
Big Idea: simplicity is the best, it’s way easier if we can get everything we want in one go.
Target Audience: This is for people who get the max out of travel. They want novelty with a touch of lux. They consider ‘time as the new money and experience as the new wealth’. They are confident and independent-minded travelers who know what they want. They are used to researching and booking trips themselves. ( 23 – 60 year olds)
Objective: To simplify the trip for future customers.
Key Messages: It’s way easier to do it in one go.
Deliverable & Additional Information: By the end of the project, three print advertisements need to be produced in JPEG format.
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Date of Issue: 4th October 2018
Account Executive: Dharshn Nair
Strategy Planner: Dharshn Nair
Creatives: Dharshn Nair (copywriter)
Dharshn Nair (designer)
1st Review: 5th November 2018
Final Artwork: 11th january 2019
Campaign Launch: 13th January 2019
Campaign Name: Ketchup doesn’t make you weak.
Big Idea: eating ketchup doesn’t make you weak, yet the older generation of Malaysia tend to think otherwise.
Target Audience: teenagers and young adults who prefer ketchup (15 – 25 year old)
Objective: To change the prespectives on ketchup which were set by the older generation.
Key Messages: Ketchup doesn’t make you weak.
Deliverable & Additional Information: By the end of the project, three print advertisements need to be produced in JPEG format.
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vDate of Issue: 4th October 2018
Account Executive: Dharshn Nair
Strategy Planner: Dharshn Nair
Creatives: Dharshn Nair (copywriter)
Dharshn Nair (designer)
1st Review: 5th November 2018
Final Artwork: 11th january 2019
Campaign Launch: 13th January 2019
Campaign Name: One Goal Malaysia
Big Idea: Eat right, Play right
Target Audience: Parents who are concerned for their child’s health. (27 – 40 year old)
Objective: To get more recognition from the public & government.
Key Messages: to address malnutrition by improving children’s understanding of healthy eating practices through grassroots football.
Deliverable & Additional Information: By the end of the project, three print advertisements need to be produced in JPEG format.
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