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Shopee Malaysia 12.12 Sale Performance: First-Time Sellers See 30x Growth

Shopee Malaysia's 12.12 sale event marked a major success for both local sellers and brands. According to reports on December 16, first-time participants saw their sales surge by an extraordinary 30 times compared to regular days.

During the campaign, Shopee leveraged a variety of tools, including live streaming, Shopee affiliates, and coupons, to effectively facilitate interaction between sellers and consumers. Local brands such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes, and Popi saw significant order volumes through live streaming channels. Meanwhile, the Shopee Affiliate program contributed to a quarter of the total orders, boosting brand exposure and driving sales. Data indicates that Shopee Affiliates generated over one million Shopee videos, further amplifying the reach and influence of local sellers.

Consumers enjoyed massive discounts and promotions during the event. Shopee's price guarantee helped users save over 400 million MYR. Furthermore, the live streaming sessions attracted large numbers of participants, with over 51 million Shopee Coins claimed by users, demonstrating a strong enthusiasm for interactive shopping experiences.

The top-selling categories underscored Shopee's broad coverage in meeting consumer demands, with health and beauty, home and living (furniture and decor), groceries, and pet supplies emerging as popular categories. In terms of products, women’s sandals, power banks, traditional Malay clothing (baju kurung), iPhone cases, and women’s tops saw the highest search volumes. Consumers also favored everyday essentials such as Muslim sportswear, foundation makeup, facial tissues, and ready-to-eat jerky.

As e-commerce continues to grow, platforms like Shopee are playing a crucial role in shaping consumer behavior and driving online retail success across Southeast Asia. For businesses looking to expand their reach and optimize logistics for regional sales, partnering with reliable international shipping agent services like Forest Shipping can provide a strategic advantage in streamlining international shipping and cross-border e-commerce operations.

In conclusion, Shopee Malaysia's 12.12 campaign serves as a powerful example of how digital tools and targeted marketing strategies can elevate the performance of both new and established sellers. By incorporating logistics expertise with platforms like Forest Shipping, businesses can navigate the complexities of cross-border commerce and capitalize on the growing demand in regional markets.

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French Christmas Shopping Trends: Amazon Leads, Budgets Slightly Rise

According to a recent report by Havas Market, French consumers prioritize the convenience of e-commerce platforms while also valuing in-store experiences during Christmas shopping.

The study revealed that physical stores remain an important part of holiday shopping. However, e-commerce continues to attract French consumers, with 72% shopping on platforms like Amazon, Vinted, and Action. The main drivers are competitive pricing and fast delivery. Additionally, in-store Christmas window displays still influence 39% of consumers, inspiring their shopping decisions. Notably, 50% of French shoppers combine online and in-store shopping, reflecting a diverse approach to holiday purchases.

In terms of budget, 56% of French consumers plan to limit holiday spending in 2024, slightly down from 60% in 2023. Small gifts remain popular, with a modest increase in overall spending. The study shows that the average Christmas gift budget for French consumers in 2024 is €261.4, up from €245.5 in 2023. Among them, 40% aim to keep their year-end spending under €200, highlighting a prevailing trend toward frugal consumption.

E-commerce platforms, particularly Amazon, remain the top choice for product searches and purchases. Data shows that 51% of consumers see Amazon as the first platform to leverage Black Friday deals. Additionally, 66% of consumers start their product searches on Amazon, a figure that rises to 77% among Prime members.

At the same time, social media platforms are becoming increasingly influential in holiday shopping. Fourteen percent of French consumers draw shopping inspiration from these platforms, a 4% increase from 2023, and 9% shop directly through social media, a 3% year-over-year growth. Among those under 35, this trend is even more pronounced: 36% find gift ideas on social media (up 13%), and nearly 25% complete purchases directly on these platforms (up 12%).

Conclusion:

As the holiday season approaches, the evolving shopping habits of French consumers highlight the growing importance of e-commerce platforms like Amazon and the influence of social media in driving purchases. For sellers looking to tap into this dynamic market, ensuring smooth and reliable logistics is key to success. Cross-border e-commerce requires a trusted global logistics partner, and Forest Shipping stands out as the premier choice for Amazon FBA freight forwarding. With our expertise and commitment to seamless delivery, we help you stay ahead in the competitive holiday shopping season. Let Forest Shipping be your reliable freight partner for stress-free global logistics.

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Vietnam Partners with TikTok for E-commerce Event, Hits 1.8B Views

Vietnam’s government partnered with TikTok to host the National E-commerce Week and “Online Friday” from November 25 to December 1. The event saw impressive engagement, recording over 900 TikTok Shop live streams and 1.8 billion views using hashtags #OnlineFriday and #TuHaoHangViet. During this week-long event, sellers and consumers shared nearly 4,750 feedback videos, fostering deeper customer-brand connections.

The 2024 “Online Friday” event was organized by the Department of E-commerce and Digital Economy under Vietnam’s Ministry of Industry and Trade. This year’s theme, “Vietnamese Goods Standing Proud with Global Brands,” highlighted Vietnam’s growing e-commerce ecosystem. Logistics providers, digital infrastructure companies, influencers, and TikTok Shop collaborated to ensure a seamless event experience.

Live Streaming Highlights:

November 28: Quang Linh Vlog’s live stream drew over 24 million views, resulting in 31,179 orders placed through TikTok Shop.

November 30: A large-scale live streaming event in Thua Thien Hue Province showcased more than 50 Vietnamese brands and over 100 premium agricultural products. The broadcast attracted over 2.2 million views, boosting local product visibility and cultural promotion.

Additional online live events took place across Hanoi, Thai Nguyen, An Giang, Da Nang, and Binh Duong, further strengthening Vietnam’s e-commerce and fostering seller-buyer interactions.

Conclusion:

Vietnam's successful partnership with TikTok for National E-commerce Week and “Online Friday” highlights the power of digital platforms in driving e-commerce growth. As cross-border trade continues to expand, reliable logistics services become essential for businesses aiming to reach global customers. Trusted freight forwarders like Forest Shipping play a crucial role in ensuring seamless international shipping, helping sellers navigate complex logistics and deliver products efficiently to customers worldwide.

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Importing Car Trunk Organizers from China Made Easy

Ever wondered why car trunk organizers have become a popular product in the booming automotive accessories market? As more people prioritize convenience and organization, these products offer a simple yet effective solution to keep trunks neat and clutter-free. With growing consumer demand for functional storage, they’re a must-have for families, commuters, and outdoor enthusiasts alike. Importing from China brings additional benefits: low manufacturing costs, flexible OEM customization, and bulk availability, making it easy for businesses to meet market needs while maximizing profit margins.

1.Why Choose Car Trunk Organizers for Importing?

Are you looking for a profitable product with growing demand? Car trunk organizers might be your answer. With the increasing need for car storage solutions, these products have become a hit among various consumer groups. Families need them for groceries and kid essentials, while road trip enthusiasts rely on them to keep gear organized. Even daily commuters find them useful to prevent clutter.

There are several types of car trunk organizers to consider when importing:

-Foldable organizers for easy storage when not in use.

-Multi-compartment designs to help separate items.

-Customizable options, allowing businesses to add logos, colors, or specific features.

The profit potential here is significant. As more consumers search for practical and affordable solutions, offering a variety of options can help you capture a larger share of this growing market. According to recent trends, sales in the automotive accessories sector are expected to grow by 6% annually, making now the perfect time to invest.

2.How to Source Reliable Suppliers in China

Wondering how to find reliable suppliers for your car trunk organizers? Choosing the right partner is crucial for a successful import business. Fortunately, platforms like Alibaba, 1688, and Global Sources offer a wide range of suppliers, but how do you pick the best one?

Start by evaluating suppliers based on a few key factors:

-Product quality: Always request samples to verify quality before placing bulk orders.

-Customer reviews: Check feedback from previous buyers to assess reliability.

-Factory certifications: Look for suppliers with ISO or other certifications to ensure they meet international standards.

When it comes to negotiating, focus on reducing the Minimum Order Quantity (MOQ). Many suppliers list a high MOQ, but it’s often flexible. You can lower it by building a strong relationship with the supplier, agreeing to a long-term partnership, or offering to pay slightly more per unit.

Choosing the right platform can also make a difference. Here’s a comparison of the top sourcing platforms:

3.Import Process Overview

So, you’ve found your suppliers—what’s next? To ensure a smooth import process, follow these five crucial steps that will help you get your car trunk organizers from China to your doorstep without major hiccups.

Step 1: Research and Shortlist Suppliers

Start by thoroughly researching suppliers. Look for reliable reviews, evaluate their product range, and ensure they meet the standards you need. Shortlist only those who have a track record of delivering high-quality products on time.

Step 2: Negotiate Pricing, Shipping, and Lead Times

Once you’ve narrowed down your suppliers, it’s time to negotiate. Don’t hesitate to bargain on pricing, especially if you’re ordering in bulk. Also, clarify shipping terms and lead times to avoid unexpected delays. The goal is to lock in a fair price with a reasonable delivery window.

Step 3: Conduct Product Inspections

Before shipping, arrange for a product inspection. This is crucial to ensure that the quality meets your standards. You can hire a third-party inspection service in China or work directly with your supplier to confirm the products are up to spec before they leave the factory.

Step 4: Choose the Right Shipping Method (Sea vs. Air)

Shipping is one of the most important decisions you’ll make, and it boils down to two options: sea freight or air freight. Sea freight is cheaper but slower, while air freight is faster but more expensive. Your choice depends on how quickly you need the products and your budget.

Here’s a comparison:

Step 5: Handle Customs Clearance and Taxes

Finally, navigate the customs clearance process. Make sure you have all the necessary documentation, including commercial invoices, packing lists, and bill of lading. Keep in mind that customs duties and import taxes vary by country, so do your homework to avoid surprises.

为了直观地展示导入过程，这里有一个简单的图表：

By following these steps, you’ll have a clear path from supplier to delivery, ensuring a smooth and efficient importing experience.

4.Common Pitfalls and How to Avoid Them

Importing car trunk organizers from China can be a highly profitable venture, but it’s important to avoid common mistakes that can eat into your profits or cause delays. Here are the key pitfalls and how you can easily sidestep them:

-Misjudging shipping costs and times: Many importers underestimate how long shipping can take, especially if they opt for sea freight. A delay in delivery can result in stock shortages or missed sales opportunities. To avoid this, always account for buffer time in your lead times and double-check shipping costs, especially for smaller orders, where shipping per unit can spike.

-Failing to conduct a pre-shipment quality inspection: Relying solely on supplier assurances is risky. Without a pre-shipment inspection, you could end up with poor-quality products that don’t meet your expectations. To prevent this, hire a third-party inspection service to verify product quality before shipping. This small investment can save you from costly returns and damage to your brand’s reputation.

-Underestimating customs duties and VAT: Import taxes and VAT can catch you off guard, leading to unexpected costs that shrink your margins. Each country has its own import regulations, so do your research and factor these fees into your pricing strategy. Consider consulting with a customs broker to ensure you’re not blindsided by extra costs.

By addressing these issues early, you can ensure a smoother import process and protect your bottom line.

5.Cost Breakdown for Importing Car Trunk Organizers

Understanding the cost structure when importing car trunk organizers is key to ensuring a profitable business. Here’s a breakdown of the costs involved, from wholesale prices to shipping fees, and how to calculate your potential profit margins.

Average Wholesale Prices

The price of car trunk organizers depends largely on the features and quality of the product. Here’s a general price range based on common types:

Estimated Shipping Costs

Shipping costs will vary depending on whether you choose sea or air freight. Below is an estimate of shipping costs per unit, based on typical container sizes and shipment types:

Example Profit Margin Calculations

Let’s say you import a multi-compartment organizer at a wholesale price of $7.00 per unit. If you ship via sea freight, with a shipping cost of $1.00 per unit, your total cost per unit would be $8.00. If you sell the product at a retail price of $20, your gross margin would be:

Selling Price – Total Cost = Profit $20 – $8 = $12 profit per unit

That’s a 60% profit margin, making car trunk organizers a highly lucrative product if you manage your costs effectively.

By carefully calculating your costs and factoring in all variables, you can set competitive pricing while maintaining a healthy profit margin.

6.The Benefits of Customization (OEM)

Ever thought about how customization could give your car trunk organizers a competitive edge? Offering customized designs, such as unique logos and colors, can significantly boost your brand’s value and help differentiate your products in a crowded market. Consumers love personalized products, and OEM (Original Equipment Manufacturer) options from Chinese suppliers make it easier than ever to create items tailored to your brand’s identity.

Final Thoughts and Next Steps

Importing car trunk organizers from China offers a great opportunity to tap into a growing market while maximizing profits. To ensure a smooth process, it’s crucial to follow the right steps, from researching reliable suppliers to managing shipping logistics and customs clearance. Whether you choose to import standard products or opt for customized OEM designs, proper planning will save you time, money, and headaches.

Here’s a quick recap of the essential steps for a successful import process:

Research and shortlist suppliers: Evaluate quality, reviews, and certifications.

Negotiate pricing and shipping terms: Lock in fair pricing and clear timelines.

Conduct product inspections: Ensure quality before shipment with third-party inspections.

Choose the right shipping method: Weigh the costs and delivery times for sea vs. air.

Handle customs and taxes: Be prepared with the correct documentation and duties.

By following this checklist, you’ll be well on your way to importing high-quality car trunk organizers and building a profitable business. Start sourcing today and take advantage of the wide range of reliable suppliers in China.

Know more: https://www.forestshipping.com/

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