chaser

[chaser]

okay so I know slur song was banned from the club chart BUT fun fact: to make it into the lower end of the itunes charts you only need to sell like 50 songs in a day so if you have 50 friends with a dollar to spare and an iphone ... well

omg that would be so funny. I definitely don't have 50 friends I could expose this song to but thankyouuuuu!

[chaser]

okay so I know slur song was banned from the club chart BUT fun fact: to make it into the lower end of the itunes charts you only need to sell like 50 songs in a day so if you have 50 friends with a dollar to spare and an iphone ... well

omg that would be so funny. I definitely don't have 50 friends I could expose this song to but thankyouuuuu!

[chaser]

okay so I know slur song was banned from the club chart BUT fun fact: to make it into the lower end of the itunes charts you only need to sell like 50 songs in a day so if you have 50 friends with a dollar to spare and an iphone ... well

omg that would be so funny. I definitely don't have 50 friends I could expose this song to but thankyouuuuu!

[chaser]

okay so I know slur song was banned from the club chart BUT fun fact: to make it into the lower end of the itunes charts you only need to sell like 50 songs in a day so if you have 50 friends with a dollar to spare and an iphone ... well

omg that would be so funny. I definitely don't have 50 friends I could expose this song to but thankyouuuuu!

[chaser]

Australian music industry: "God we wish local music was more popular"

Monkey paw: *curls*

tumblr staff finding out their site has crowdsourced a viral song, only to discover it is 100% unusable in any corporate marketing scenario

[chaser]

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

🧐 None of these email screenshots have dates?

Apparently the rebrand was still being floated in 2021 as we created a Facebook page called 'The Goon' back then and then never posted to it

[chaser]

Do you promise that The Goon story is true 🥺

This isn't even in the top 10 dumbest things that company has done, but yes 100% actually happened

[chaser]

For those saying they hope this is real, just dug into my old emails and found this gem of a subject line:

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

Aye, I could do that

thank you for returning humble regular normal civilian blog o7

Thankyou fellow non-brand. Looking forward to posting many regular human posts alongside you all.

[chaser]

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

thank you for returning humble regular normal civilian blog o7

Thankyou fellow non-brand. Looking forward to posting many regular human posts alongside you all.

[chaser]

Okay haven't worked for the chaser for like 2 years now but still have access to this blog for some reason, so bringing this old headline back for reasons

[chaser]

Guys this is very funny but I haven't worked at the Chaser for over a year - this account is more deserted than an American library, please save your money! (but thankyou all the same generous user)

[chaser]

This just in

[chaser]