chaser

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I am still absolutely obsessed with the slur song. Some poor HR manager in Aotearoa has no idea they inadvertently created the gay pride banger of the century. It's everything "Born This Way" was trying to be.

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in absolute tears about the pride module at my work

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While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

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🧐 None of these email screenshots have dates?

Apparently the rebrand was still being floated in 2021 as we created a Facebook page called 'The Goon' back then and then never posted to it

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Do you promise that The Goon story is true 🥺

This isn't even in the top 10 dumbest things that company has done, but yes 100% actually happened

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For those saying they hope this is real, just dug into my old emails and found this gem of a subject line:

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

Aye, I could do that

thank you for returning humble regular normal civilian blog o7

Thankyou fellow non-brand. Looking forward to posting many regular human posts alongside you all.

[chaser]

While I'm posting here and no longer under any obligation to rep the company, I might as well share this incredibly funny story from behind the scenes that I don't think ever got out: Due to the constant problems we had around "The Chaser" being also a name of a sex thing online (you would not BELIEVE the kind of confused fan mail I had to sort through), in 2019 we had very seriously planned to rebrand our online channels.

After a laborious process whittling down hundreds of potential names we settled on another alcohol related term, a popular Australian slang term for wine, as we thought that was in the spirit of "The Chaser" but also uniquely Australian.

Literally the only reason we didn't end up rebranding was the whole company fell into an omnishambles in 2020, and we were all too busy both figuratively and literally putting out fires to even think about doing a full company rebrand.

And that, my friends, is how The Chaser through sheer dumb luck, managed to avoid what would have gone down as possibly one of the worst company rebrands in the history of everything, when that same name came to mean something else VERY different a few years later:

[chaser]

thank you for returning humble regular normal civilian blog o7

Thankyou fellow non-brand. Looking forward to posting many regular human posts alongside you all.

[chaser]

Okay haven't worked for the chaser for like 2 years now but still have access to this blog for some reason, so bringing this old headline back for reasons

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Guys this is very funny but I haven't worked at the Chaser for over a year - this account is more deserted than an American library, please save your money! (but thankyou all the same generous user)

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This just in

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Judging by the number of hirsute men in our inbox, it appears "chased by a bear" means something very different on this platform

whyd you decide to go with "the chaser" as ur whole thing? just a fondness for alchohol, or an inside joke, or smth else entirely? sorry if im bothering you

Glad you asked! We named our newspaper while being chased by a bear

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Initial data seems promising

Tumblr observation day four: Analysis has led us to believe one would simply need to post something as inscrutable as "Feelin extra fergalicious at this grocery store" in order to attain high praise on this website. We will investigate and report back.

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Feelin extra fergalicious at this grocery store

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This just in