cbyoung

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Hi Everyone, here is my instagram post #8 that focuses on how NH High and Mitus Customs incorporate Tone and Voice into their content to reach their audiences effectively.

Slide 1: NH High’s faith-centered voice is all about engaging and inspiring youth. From dodgeball and worship nights with Pastor Keanu to encouraging invitations like “I think you should invite someone to youth tonight,” NH High reflects a brand identity rooted in the next generation and faith. This voice speaks directly to teens who are seeking connection and spiritual growth. ✔️

Slide 2: Mitus Custom’s tone is motivational and professional, targeting homeowners and realtors looking for reliable home restoration. Whether it’s a fresh coat of paint or a 40-foot cattle fence installation, Mitus Custom’s posts assure clients of quality and trust. By aligning their voice with practical guidance and quality service, they connect well with their target audience. ✔️

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Happy Aloha Friday! Sharing my instagram post #7 included in my Social Media Content Creation series that dives into the informative benefits.

Both audiences benefits from the use of informative content, whether it be educating, inspiring, or keeping their communities in the loops.

1️⃣ For NH High, informative content includes sermon notes, Bible verses, event updates, and reminders. These posts allow students to connect with their spirituality online and stay plugged in, so they are up to date with upcoming events! 2️⃣ Mitus Custom provides remodeling tips, home maintenance hacks, material selection advice, and service details. This content encourages and inspires homeowners or realtors who are looking to upgrade their space. From spiritual insights to practical home advice, informative content builds trust, adds value, and creates a sense of community. 🌟

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Hi Everyone, here is my post #6 that shows how these two organizations that I have interned for both demonstrate Visual Storytelling Content in their unique ways.

1) NH High shares moments from youth events like fellowship, sermons, worship, and games that bring students together. On the other hand, Mitus Customs focuses on project visuals: how-tos, before-and-after transformations, and portfolio highlights that show the journey from start to finish. 2) NH High captures the energy and connection of a typical Wednesday night with games, fellowship, sermons, and worship—moments that develop relationships with God and their youth community 🙌✨ 3) Transformation is key! For Mitus Customs, capturing the process of a home makeover—from before to after—tells a powerful story of change and craftsmanship. 🛠️🏡

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Hi Everyone, here is my Instagram post #5 that starts off my new series of posts that looks at the similarities and differences of content creation amongst the two organizations that I have entered for, specifically NH High Ministry and Mitus Customs both based in Eugene, Oregon. This instagram post is an introduction of the content creation series that highlights the following points:

🎉 Different Audiences, Similar Strategies! 🎉

On the surface, a high school youth ministry might seem quite opposite of a home restoration company. But when it comes to content creation, NH High and Mitus Customs have more in common than you think! Over the next few posts, I am going to break down how both organizations use a similar social media strategy to connect with their communities in Eugene, Oregon. Stay tuned for insights on how these two differing organizations engage in visual storytelling, informative/educational, and consistent tone/voice. 👀

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Hi everyone, here is my Instagram post #4 that includes reel of the following points:

Brand Identity Breakdown: Church Ministry vs. Home Restoration Business 🌊

Take a look at how NH High Ministry and Mitus Customs craft unique online identities! From the dodgeball games of NH High's youth group to Mitus Custom’s expert deck restorations, see how each brand speaks to its audience.

🎯 Target Audiences:

NH High: Ages 14-18, focusing on community and faith Mitus Custom: Homeowners 30+, bringing spaces to life 📲 Platforms:

NH High: Youthful, vibrant Instagram presence Mitus Custom: Project updates and craftsmanship 📸 Content Types:

NH High: Summer camp highlights and worship night Mitus Customs: Paint job timelapse and renovations Your Brand Identity = Core of Your Online Presence. 🌊 Follow for branding and social media insights! 

[cbyoung]

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A post shared by Chey (@socialmedia4churchnbusiness)

Here is my Instagram Post # 3 that includes a Reel. In this reel I include the following points:

🎥 Brand Identity Insights in Social Media 🎥

Today, I’m sharing three common social media strategies I’ve learned while interning with two unique brands based in Eugene, OR: a high school ministry (NH High) and a home restoration business (Mitus Customs). Despite different audiences, both brands rely on:

1️⃣ Consistent Brand Message

2️⃣ Content Planning

3️⃣ Community Building

These essentials are key for engagement and growth. Follow me for more social media tips from my practicum journey! 🌟

[cbyoung]

Hey everyone, here's update #3! I'm currently in my second internship, managing the social media account for Mitus Custom, a home restoration company in Eugene, Oregon. Last week, I gathered content for a home deck restoration project, covering the stages of prepping, sanding, and painting/coating. I've already posted an Instagram reel for day 1 and am editing the day 2 reel to post tomorrow. For my senior practicum, I'm working on a reel comparing brand identity across the two organizations I've interned for. More content will focus on brand identity differences. Stay tuned for updates!

[cbyoung]

Here is my first instagram post that I created for my deliverable. This post highlights my purpose for this social media account, which is to show the similarities and differences of social media strategies for churches & businesses. I have decided to apply my social media strategy to these two areas due to my active social media management internships for a christian high school youth ministry and home renovation company in Eugene, Oregon.

The purpose of this post is to show how brand identity compares and differs between a high school church ministry and a home renovation business, both in Eugene, Oregon. It highlights the following key distinctions:

Target Audience: Students looking for connection in youth ministry vs. homeowners seeking renovation services.

Social Media Platforms: Platforms are frequented by each audience, shaping the marketing strategy.

Content Types: Tailored content is essential to effectively engage and reach each audience.

The post emphasizes that brand identity is central to both churches and businesses, but used in different ways for the intent of a contrary success.

[cbyoung]

Senior Capstone Update

Since the semester started, I narrowed down my senior capstone research topic and begun my second internship, managing social media for a home renovation company in Eugene, Oregon. I plan to apply my pre-capstone research on leveraging social media for effective audience targeting to my new internship postion. Over the next two weeks, I will analyze the differences between social media marketing for a church and a small business and incorporate my findings into a social media account deliverable.

Challenges include adapting strategies for a different target audience, color palette, and content compared to a church setting, but I have identified common tasks like audience identification, brand identity, and consistent posting. For deliverables, I have created and implemented a content posting schedule, though balancing it with my internship has been a challenge. I have adjusted my posting frequency to 3-5 times a week and aim to be more consistent moving forward.

#SeniorPracitum

[cbyoung]

Senior Capstone Introduction

[cbyoung]

Aloha and welcome to my journey throughout my senior practicum.