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Why do omnichannel advertising and marketing need text messages?

The secret to effective omnichannel marketing automation is using the right channels. SMS is a channel that most companies underestimate. People think SMS is old school and can no longer be used for advertising and marketing, especially for millennials.

However, statistics tell a different story.

91% of customers say they are interested in SMS subscriptions. They say they would definitely like to receive SMS from brands. 50% of these evaluated customers say they already subscribe to their preferred brands' SMS messages.

SMS demand is on the rise. Consumers themselves are eager to receive even more customized offers from your brand. That's why your omnichannel marketing technique absolutely needs SMS. Because text ads and marketing get results.

5 ways to amplify your omnichannel strategy with text messaging

1. Using SMS for unique cases

The main reason people unsubscribe from a brand's mobile messaging is because of information overload. Therefore, you need to limit the use of SMS for advertising. Try to use SMS carefully so that consumers don't feel overloaded.

Use bulk SMS for special holidays. Do you have some free gifts, promo codes, discounts, product launches, new store openings, or any other big news that your customers will like? Use SMS to get your messages out to your customers and get their attention.

2. Choosing the right SMS gateway

Choosing the right SMS platform for your SMS projects is just as important as the project itself. The right text marketing platform will certainly help you in your mailing as well as ensure that your messages reach your audience in no time.

You need an SMS sending tool that is easy to use, especially if you are a beginner. A program that allows you to manage multiple types of projects is a significant plus, so you can implement all of your omnichannel strategies in one place.

There are many bulk SMS solutions to choose from, but we recommend our own BSG. 

3. Attract inactive users with a text follow-up

Attracting new customers is great, but it's just as important to retain the ones you already have. If your existing channels aren't active enough, SMS is perfect for reconnecting with inactive customers.

Use consistent texts to reach out to those customers and bring them back. Customers are sure to enjoy hearing a few warm words from you. Want proof?

By including messages to customers who didn't respond or didn't open their emails for a day or more after they were sent, Vinomofo's online store increased conversion rates by 21%.

4. Personalize

A vital component of any successful advertising campaign is personalization. Nothing gives a better result than a direct conversation with the consumer that touches on feelings of emotion and urgency.

Personalization is only possible when you get to know your customers. So start there. The problem is that it's very difficult to send out individual bulk SMS. Many devices don't give you that option.

That's why the BSG software for business stands out. Our bulk SMS service allows you to customize your bulk SMS campaign to connect deeply with your visitors. That's why you should choose our service if you're looking for advertising and marketing success.

5. Use SMS for customer service

The average customer prefers texting to any other form of communication: email, website, etc. When consumers can easily contact you with their problems through texting, you'll get maximum loyalty.

Use two-way texting to reach your target market. Let them tell you their problems, and you text them back with solutions. It's the perfect promotional approach.

How can BSG help you get started?

The BSG messaging service is very easy to use, also for beginners.

Our service allows you to personalize your messages like a pro so you can get the best results from your projects. But that's not all. We can help you protect your clients' data, as well as secure crucial transactions.

Plus, we offer the best MNP search solution on the market to help you get the exact contact number of any of your customers in real-time.

Let BSG take care of the bulk SMS marketing while you can focus on creating value for your customers through your company.

Summary

An omnichannel approach to advertising and marketing allows you to take your advertising to the next level. If you incorporate text into your omni-channel projects, you will achieve success in advertising and marketing, taking a huge step forward compared to your competitors.

Now you understand the difference between the omnichannel and multichannel approach. You can also start your first omnichannel campaign with SMS or improve on the results of your previous efforts.

A partner like BSG can make SMS marketing fun, enjoyable, and also much more reliable.