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brucebclark86 · 4 years

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Top 10 Luxury Lifestyle Influencers

The fashion and lifestyle industries are booming with influencer marketing courtesy of luxury lifestyle influencers and bloggers. A few clicks of the button on your phone and you can get full wardrobes, travel itineraries, beauty routines, food indulgences, and more from your favorite influencers. While at first glance it may seem like a simple exchange between two parties, there is so much happening deep beneath the surface. The ROI of luxury lifestyle influencers and social media influencer marketing is far greater than some analytics would have you believe.

But as a business, how can you leverage luxury lifestyle influencers to achieve your business goals? The first step would be to identify the “right-fit” influencers that are a match with your brand, mission, and desire to gain. Then you have to clearly communicate why you want to communicate and how you want to do it. It’s all about authenticity and connecting with your audience. You will find more about top luxury lifestyle influencer at this blog post https://lmg.media/top-luxury-lifestyle-influencers/

To assist you, we’ve compiled a list of 10 of the top luxury lifestyle influencers to connect and collaborate with. Who knows where it will take your brand next! Perhaps just a click away from greatness?

1. Chiara Ferragni (18.2M):

Popular Italian luxury lifestyle influencer, blogger, and entrepreneur, Chiara Ferragni has collaborated with fashion brands across the boundaries and social media to ensure that her following knows what’s in fashion. Ranked among the top fashion influencers in the world by Forbes, Chiara Ferragni is known for her simple approach to dressing and styling. Her followers fell in love with her elegance, her calm, and her warm personality. Boasting a commanding presence on multiple social networking platforms, Ferragni has a distinct admirer base that extends all across the globe. From Italy to the United States, fans are eager to follow her wherever she goes and experience all that she experiences. And having worked with prestigious brands such as Prada, Dsquared2, and more, she definitely has experience promoting businesses’ intended images all while being fully authentic to herself.

2. Negin Mirsalehi (5.7M)

Popular fashion and lifestyle blogger, Negin Mirsalehi, has over 5.7 million Instagram followers. She’s a self-made blogger, holistic nutritional health coach, and award-winning entrepreneur that inspires her followers to live a life of inner peace, outer beauty, and a healthy lifestyle. Her charismatic, bold, and soulful personality has won her a loyal following and has convinced numerous brands to work with her. From Dolce & Gabbana to BCBG, Mirsalehi has collaborated with numerous brands across the US, Europe, and the Middle East, and for that reason, she is a highly valuable social media influencer. The influencer has built a strong, thriving personal brand that is all about authenticity and passion. When working with a brand, she delivers high-quality content reflective of her personal brand through which she connects to her followers. She is a breath of fresh air to other luxury lifestyle influencers with her charming personality and her ability to delivers content and collaborations that her dedicated followers crave. She was also listed in Forbes 30 under 30 list as one of the most successful social media gurus who all have very promising careers ahead of them.

3. Lauren Conrad (6.1M)

Fashion and lifestyle blogger, Lauren Conrad, earns high marks as one of the most influential social media influencers precisely because of her aptitude for fashion, lifestyle, her commanding social media fan base, and of course, her own brand. A proud celebrity of the business world, her flagship products – from clothing to books – have earned her lifelong fanbase. Her strong, pragmatic, and smart take on fashion, beauty, and lifestyle has allowed her to lay a path to success for herself despite having a rather controversial start to her career. Today she boasts 9+ million followers on Instagram, Facebook, and Twitter, and with her own brand Laurenconrad.com she inspires and reaches out to her following with ease and class. Her strong brand identity and ability to connect with her audience have won her numerous collaborations with luxury brands and can be seen as a key factor to her continued success in the luxury lifestyle industry.

4. Zoe Sugg (9.7M)

Zoe Sugg, a.k.a Zoella, is one of the biggest British bloggers of all time. Her YouTube channel boasts 1 million subscribers, and on her social media pages, she boasts 10+ million followers. She has amassed her following through her dedication to her blog and consistent delivery of new content, curated specifically to fulfill her rapidly growing audience. Zoella is estimated to make as much as $560,000 a year from the social media realm alone, and with the expansion of her personal brand and lifestyle product lines a mere click away, there seems to be no end to the rise of this successful social media influencer. However, great success does not come without scrutiny from the critics or life-changing hardships. Nevertheless, her strong presence in social media is undeniable, and in spite of her flaws, she remains one of the top luxury lifestyle influencers.

5. Sincerely Jules (5.3M)

Julie Sarinana is most famous for her glamour blogging site, Sincerely Jules. The blog features her own chic California style, and she has been touring all over the world with her fashion advice and travels. She has been connected with several luxury brands and today counts amongst her fan base huge celebrity names like Rihanna, Emma Stone, Cara Delevigne, and actresses Jennifer Lawrence and Emma Watson. A powerful savvy influencer with a unique voice, her Instagram account boasts a great collection of photos of the blogger’s beauty secrets, party lifestyle, and beauty tips. Her blog also features a shop where her fans can find some of her most popular products. The blog is successful, credible, and has a huge reach for her audience to connect with.

6. Aspyn Ovard (2.2M)

Unique to her passion for real-life and spreading fashion news, Aspyn Ovard Ferris is a luxury lifestyle influencing the force of the fashion and lifestyle industry. Currently, she resides in Utah with her husband, Parker Ferris, and her baby girl Dove. Her style is definitely different, colorful, and boldly sassy, but one thing is for sure – she makes for an excellent influencer and knows what’s up in the world of fashion. With nearly 2.2 million followers on Instagram, fashionistas around the world know her name. From her style tips to her beauty secrets, she always keeps her fans up to date with everything hot in the world of fashion. Her momentous rise to social media fame came from a deep desire to share her truth and her effortless fashion sense. She has collaborated with many established fashion brands, and for that reason, she is a must-have luxury lifestyle brand influencer.

7. Amber Fillerup (1.4M)

Amber Fillerup Clark is the creator behind the popular style blog Barefoot Blonde. She lives with her husband and three children in Arizona and enjoys giving advice on her favorite topics: fashion, beauty, fitness, interior design, all while traveling, exploring, and sharing her love for what’s new in everything she appreciates. Her blog has a strong fan base of over a million followers and has gained a lot of them through her engaging personality, obsession with beauty, and “yummy mummy” lifestyle. Recently, she has been touring around the country, sharing her insights on style, family, passion for photoshoots, the inspiration behind brand collaborations, and more. Her blog has gained her a lot of recognition, and she enjoys capturing it all on Instagram and YouTube.

8. Julia Lang (92K)

Julia Lang’s Instagram feed is lush, vibrant, and sublime. You’ll find a fusion of lifestyle and fashion updates, art that reflects euro aesthetics, and surprising swaths of creative designs. Having been featured in ELLE and other known magazines, you can see what separates this beauty influencer from the rest. Her distinct style in fashion and her creative flair in design have made her an influencer to watch. Julia has also captured the attention of other luxury brands that she endorses and enjoys a high fan base that she connects with on a daily basis. She definitely is one of the top luxury lifestyle influencers to consider when you are looking at opportunities to collaborate with a brand that is looking for an influencer with a unique flair and style.

9. Alyssa.Lenore (208K)

With an immersive history in the fashion industry, Alyssa Lenore, a New York-based blogger, has helped clients connect with a new audience through her blog Styled & Smitten. As a New York staple who now calls the city home after growing up and going to school there, she is uniquely positioned to help her clients build lasting relationships with a new audience. She constantly shares her fashion tips and uses her Instagram to document her travels and various experiences. Her blog is supported by her powerful presence on social media and her authentic content. She is a powerful influencer when it comes to luxury lifestyle branding and promotion, thanks to her ability to connect with her followers in the most profound and meaningful way.

10. CaitlynChase (105K)

In her LA-based life and fashion blog, Caitlyn captures a sort of sophisticated stillness and backgrounds that double as a wonderful catalog of her trips. Her presence on Instagram, Facebook, and her travel blog is filled with fashion, lifestyle, beauty, motivation, wellness, and much more. She has traveled to exotic places around the globe, capturing the ultimate destination fashion looks to inspire and delight you. Words can’t quite make up for her impeccable taste or her unique brand of travel blogging – you have to see for yourself. Caitlyn has collaborated with some of the biggest names in the fashion and the lifestyle industry, and her style is otherwise known as effortless chic that soaks up her destination in an elegantly understated way.

from LMG Media https://lmg.media/top-10-luxury-lifestyle-influencers/ from LMG https://lmgfashion.tumblr.com/post/643561869924335616

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brucebclark86 · 4 years

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How Instagram Influencer Marketing Agencies Raise Brand Recognition

Top Ways Instagram Influencers Can Help Raise Your Brand Recognition

There are a lot of hoops you will have to go through before you are even at a place where you can begin earning when starting out with influencer marketing. And here lies the other challenge for many businesses that are new to working influencers.

You might have the best products or services that the world around you will ever experience. If people don’t know about it though, you can’t get your business off the ground. One of the fastest ways to grow a business is through recommendations. The fastest way this happens is through social media.

Social media influencers in particular Instagram influencers are a great way to get started on your marketing and growth journey.

Hiring Instagram Influencer Marketing Agencies

For most companies the learning curve for influencer marketing takes longer than expected. Research for the right influencers is very time consuming… and just the first step. Messaging and brand alignment strategies are just a few aspects many companies trip over at first.

Hiring experts to cut past the learning curve is clearly the fastest way to benefit from influencer marketing in Instagram. Influencer agencies specializing Instagram campaigns is the safest way to work with influencer talent. In many cases a Instagram influencer marketing agency can get you on the right track with your influencer marketing goals.

Learn more https://lmg.media/influencer-marketing-agency/

Why exactly are Instagram influencers great to work with?

Affordability

Have you attempted to place an advert on the radio or any other form of traditional media? The rate card you received must have given you some form of a stroke. Go get checked, it might get serious.

Advertising via traditional media can cost a serious amount of money, that you may not even have to begin with. The Instagram influencer, on the other hand, costs a mere fraction of that, with less of the workload and much more targeted advertising. Who wouldn’t want to save of time, money and effort?

Targeting the Right Demographic

There are very few products that sell well in every market. Even then, the amount of money spent marketing that product would be astronomical. Ask Pepsi and Coke. Your products or services could be niche as they best serve a particular demographic. These are the people you want to target when advertising.

Instagram influencers have their audience because they already are appealing to certain demographic. As you set out to market your brand, you should already know the kind of demographic who will benefit most from it. From here, it’s just a matter of finding the right Instagram influencer and begin your process.

User Engagement Is Paramount

The thing about advertising via traditional media feels like shooting into the dark. You place your advert out there, whether it be a billboard or a TV commercial placement and hope for the best. This method targets anyone and no one at the same time. While many people will see it, they may not necessarily require your products or services.

With influencer marketing, you get to understand how the people you are advertising to perceive your product. This can be done through hashtags or other content that makes it easy for users to connect with the brand.

High Return on Investment

This is probably the best part of engaging Instagram Influencer to get your brand out into the world. For the amount of money you are going to spend, you are going to gain so much more in conversions. This is the main reason why influencers have become the go-to people for brand introduction and marketing.

The very things that make Instagram influencers successful is the targeted approach they employ. By targeting the right demographic, you get a high click-to-conversion percentage. The best part is, influencers also tend to influence other smaller influencers. You end up with a ripple effect.

from LMG Media https://lmg.media/how-instagram-influencer-marketing-agencies-raise-brand-recognition/ from LMG https://lmgfashion.tumblr.com/post/642633277087301632

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brucebclark86 · 4 years

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Top Influencer Agencies Find Social Media Influencers

How to Find Social Media Influencers in Your Industry?

Social media has taken over the world. Everyone seems to be on some social media platform, talking about everything from the weather to politics to the latest basketball game. Of course, social media is not just a platform for silly banter between friends and family; it is also a platform for businesses to promote their products. Capitalizing on the immense potential, it can be used to build awareness, gain recognition, and establish business credibility. But when ROI is your ultimate goal, you need help with your social media outreach.

Social media influencers with their immense following are crucial in the success of your social media outreach. They have the power to help bridge the gap between you and your target audience. Choosing the right social media influencer to help promote your product or service can positively affect your marketing campaign and, in turn, increase your revenue. If you are interested in getting your message to the right people quickly and effectively, today’s guide will help you to analyze and choose a relevant social media influencer to positively promote your business.

But first, let’s start with the basics.

Who Are Social Media Influencers?

Social media influencers are individuals and even brands who have continuously established and portrayed themselves as trusted sources in their respective industries. By their profound capabilities and knowledge, they have managed to gain a large following on various platforms and create awareness for their brand, products, and services. Fostering relationships with their valued followers, they inspire trust in those who depend on them for information and advice. It is the functional nature of their interactions with other users on various social media platforms that tends to drive a passionate, loyal audience to their brand or products. And as a business, you can tap into this influential group of social media users to promote your business and generate revenue.

Now that we have established who social media influencers are and their relevance to your business, let’s move on to how you can find the right influencer to promote your products and services.

TOP INFLUENCER AGENCIES

Influencer marketing can be a lengthy and tedious process with many risks involved. Our recommendation is to work with a team of professionals to save time and resources and a lengthy learning process. At best you can work with a quality influencer agency. Learn more about top influencer agencies https://lmg.media/influencer-marketing-agency/

5 Steps to Find Social Media Influencers

It’s no secret that influencers are extremely powerful. With their ability to drive massive amounts of site traffic from a single piece of content, getting an influencer who is relevant to your business to promote your business or product can be the equivalent of thousands of dollars in advertising. So how do you approach an influencer in order to get a response?

Identifying a good influencer can be difficult. It can be quite overwhelming if you don’t know how to approach and negotiate with a social media influencer. So here are five practical tips on how you can find the right influencer to promote your product or service.

1. Research

Finding social media influencers is a time-consuming process but a necessary one if you want to get valuable results for your business. The first step in analyzing potential influencers is to do market research. You need to make sure that these influencers have an influential following and are in a position to promote your product or service for you. To assist you in your research, you can use premier applications like Buzzsumo.

Buzzsumo boasting its ability to execute comprehensive research, connect and identify important people, build lists, and scout relevant trends, is one of the best tools for searching and contacting influencers. A quick search query will generate an extensive list of influencers who are relevant to your industry. Then you can follow their social media profiles and see if they are worth your time and effort. You can also use the Buzzsumo Chrome extension to access the important information right from each influencer’s profile page.

2. Right Social Media Platform

You don’t want to target social media influencers on social media platforms where you have no potential customer base. This will not only be a waste of time and effort from your side but also a waste of time for these influencers. The best thing to do is to identify the social media platforms where your target audience spends the most time. For example, if you offer professional services mainly in IT, Business, or Marketing, LinkedIn, Twitter, and Facebook are the best places for you to target. If your niche is fashion or beauty, then Instagram is known for its fashion-savvy crowd. So, keep in mind what kind of audience you’re targeting and which social media platform they’re mostly on.

3. Outreach in a Non-Aggressive Manne

Once you have selected an influencer you would like to engage; it isn’t time to jump right on it. Keep the conversation professional; don’t come across too strong. It is important to remember that influencers are not looking for opportunities like this to make quick money. It is simply not the goal for them. They are looking for leaders who can have a long-term, positive impact on brands and businesses. Try to convince the influencer that they are in the best position to tell your business’ story and that it would make a major impact on their audience. It’s important that you show honesty, transparency, and authenticity. Convince them that your company or brand is worth their time and effort, and you’ll have a much better chance of winning them over. As far as the approach, always be respectful. Remember that you are trying to build a long-lasting professional relationship with this influencer.

4. Try Building Human Connection

Showing sincerity and reliability is what establishes credibility and forms a relationship with the potential influencer. If you want to persuade the influencer to promote your business, you’ll need to connect with them on a human level. Try using personal photos, videos, or call them to your office. It will help you build a name for yourself. Creating a casual conversation and keeping them updated with your business on a regular basis will allow for the formation of a personal relationship. This will instill trust in the influencer and help them see your business as reliable.

5. Offer Something of Value in Exchange for Promotion

When you are trying to persuade a social media influencer, the persistent offer of “exposure” is often met with no response at all. Influencers don’t want exposure – period. They want your product because it benefits them and their audience in some way. Often, this is expressed as quid pro quo. Think about it – professional athletes don’t receive free shoes and clothing from Nike just for using their products; they earn them by doing unique campaign work. And here’s the secret – there IS no such thing as a free product or service. The influencer already has to put in a lot of effort on the free promotion for you; you need to offer them something in return to continue the relationship.

BENEFITS OF INFLUENCER MARKETING

Influencers on social media platforms are crucial in helping your brand or business get recognized and get promoted. They can transform your business and help you attract new clientele. However, it’s important to know how to find the right social media influencer for your business in order to promote your business and gain traffic. If you have followed all the steps and tips outlined in this guide, chances are you’ll land yourself the right social media influencer for your business and build solid customer engagement.

from LMG Media https://lmg.media/top-influencer-agencies-find-social-media-influencers/ from LMG https://lmgfashion.tumblr.com/post/642547731111591936

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brucebclark86 · 4 years

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Fashion Blogger Versus Fashion Influencer

For the longest time, people turned to the icons of society to find the best trends in fashion. This statement is solidly backed by the almost two centuries of white weddings that were influenced by none other than Queen Victoria.

When print media became widely available, it was now the turn of newspapers and other publications to influence the choices that lovers of fashion. This was then turned into an oligarchy of sorts when the top-tier fashion editors partnered with glossy magazines to come up with publications exclusively devoted to fashion.

While every century has seen maybe one, or two different disruptors of the norm, right now it is the turn of the internet to disrupt life in ways unprecedented. Thus, was born the fashion blogger and the fashion influencer. They both seem like they do the same thing, but is that really what it is?

What is The Difference Between fashion bloggers and fashion influencers?

While it may look like the blogger and the influencer do the same thing, that’s not really the case. What they do have in common is their use of the internet. However, how they go about using it is what’s different.

How The Are Different

A blogger is someone who has created their own property on the web, usually their own websites, whether free or a paid setup. They will then use this website to pen down their own original ideas and share them with the general population. These ideas can range anywhere from what to feed your dog, to how to look stylish at a budget of $200 or less.

An influencer on the other hand will rely on the platforms already available to them to help pass their message. This could be platforms such as the various social media platforms like Facebook or Twitter, or even video sharing sites such as YouTube.

The general idea behind an influencer is to use their platform to get their followers to do something. In this case, the influencer could want people to go buy the latest that some fashion line has to offer. In most cases, an influencer will be paid to promote products from certain fashion houses or lines.

Where They Converge

While there is a marked difference between the blogger and the influencer, it doesn’t always mean that the respective professions will stick to their lanes in doing what they do. In very many prominent cases, you find that both will tend to blur the lines between themselves.

An influencer will not necessarily need a blog to help push their agenda. Most fashion influencers either have a dedicated blog or website. Some prefer to only have video vlogs. Basically there is no rule that does not stop them from getting their own fashion blog to pass their own ideas. This is not usually the case though.

What is more common is having a blogger becoming an influencer. Bloggers are known and loved for their original ideas. Over time, they will gather enough of a following that it becomes an option for the blogger to become an influencer. While they typically will still provide their original ideas, they will pepper them with paid products and other promotional material.

from LMG Media https://lmg.media/fashion-blogger-versus-fashion-influencer/ from LMG https://lmgfashion.tumblr.com/post/623324793701318656

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brucebclark86 · 4 years

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Essential Influencer Contracting Tips

Once a brand agrees to work with an influencer it is important to finalize the agreement in writing. To often verbal agreements are used, followed by discussion on unclear parameters of an influencer campaign after the fact.

A clearly defined contract benefits both the involved influencer and the brands. By setting parameters and desired outcomes in writing before the actual work starts on by the influencers the scope of the work is clear to all parties.

Influencer contracting is essential for a clear business relationship concerning all parties involved. Influencer contracts are more specific than regular gig-contracts, as they involve specific parameters for both the advertiser and the influencer.

Below we highlighted some important aspects of influencer contracting that every influencer contract or written agreement between advertisers and influencers should have.

Influencer Marketing Contracts

Influencer Marketing Agreements

One of the most important parts of influencer marketing is the contract between the advertiser and the influencer. Influencer contracts are a vital part of influencer marketing, as the expectations need to be agreed on from both the influencer and the advertiser.

Influencer Contract Templates

For simple influencer campaigns an influencer contract template can be sufficient. The more detailed the influencer campaigns become the less an influencer contract template will work.

Templates can be found at many different places online. Sources the one that fits you best, will depend on your campaign details.

On the other hand influencer marketing agreements do not necessarily have to be written contracts. As long as both parties have clearly defined and discussed the expectations and scope of the influencer campaign, a simple agreement can be sufficient.

Influencer contract Checklist

When creating an influencer contract from scratch, it is highly recommended to start with a checklist on all the important aspects that need to be covered with an influencer campaign.

influencer contract checklists can be very helpful define parameters and expectations for the influencer contract.

Social Media Brand Ambassador Contract

Working with brand ambassadors on social media is another more advanced way of building a community around your brands and company. Usually influencers who work with a specific company several times evolve to being a social media brand ambassador over time.

Social Media brand ambassadors will have more in-depth knowledge of the brands they are working with. Closely following and co-developing brand identity and the social media narrative around a brand or company.

For a company to work with a brand ambassador trust needs to be establish first in form of single influencer campaigns. If their is a match on several level a brand ambassador relation ship can be built over time with a social media brand ambassador contract that can be very detailed and can involve several months or years.

Instagram Influencer agreements

Until today many influencers use Instagram as part of their social media strategy. Some influencer focus most of their efforts on Instagram.

When companies only want to improve their Instagram following and brand identity, focusing on Instagram influencers is the best way to go and an agreement needs to be in place, for both parties to be clear on their expectations and delivery

YouTube influencer Agreements

We all know YouTube has grown on a scale that is beyond anyones imagination. With it, content creators are uploading thousands of videos each second. Many of these vloggers and video creators have become respected influencers, cross promoting their videos and several social media networks.

As video is a very detailed medium it is vital that an influencer agreement is in place when working with YouTube influencers.

from LMG Media https://lmg.media/essential-influencer-contracting-tips/ from LMG https://lmgfashion.tumblr.com/post/622905779402489856

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brucebclark86 · 4 years

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Top Influencer Marketing Benefits

The Enduring Benefits of Influencer Marketing

Over the last decade, a new class of socialites has been coming up. So fast has been their rise that the descriptions in the dictionaries have not been updated to include them yet. Like the monarchs and the movie stars, this new crop of socialites has a lot of sway with the public. It’s how they came to be that many are still grappling with.

With the rise of social media, so did a few people rise to the top. These people, known as influencers, have greatly changed the marketing landscape, and now offer better results than most traditional marketing media.

Here is how your business can benefit from them.

Helps Improve Brand Awareness

As you may already be aware, influencers command significant followings. They may not be in the same leagues as monarchs, but their legions are three times more likely to take action on the things that they are promoting than the followers of a traditional influencer.

When putting these numbers into perspective, it’s easier for you to get your brand out to the public via an influencer. This influencer has to be relevant to the field you are operating in for you to maximize the exposure given.

Rapidly Builds Trust

Unlike monarchs and other bigwigs, people tend to feel much closer to social media influencers. This is because the influencers are seen to be doing the same things that their followers are doing. They could have similar backgrounds and stomping grounds. As a result, people tend to trust social media influencers more.

This is a great advantage to your business, and probably the best influencer marketing benefits. An influencer will have already built a great relationship with their fans. Any recommendations they put out, their fans will immediately jump on it, and in great numbers.

Reaching Your Target Audience Effectively

Perhaps the thing that sets apart social media influencers from the other socialites is that they tend to have gone down to a niche and worked on it. This is quite different to a movie star who will attract all manner of people, most of whom want nothing to do with the things they are promoting.

An influencer who is operating in the same niche you want to build your brand in will already have the audience that you are looking for. This eliminates a lot of finetuning of your analytics to get to that niche group that will benefit from your product or service.

Building Lasting Partnerships

The road to success is always a lonely road. When you do come across someone who you can walk with and work with, it becomes a worthwhile journey to the top. This is exactly the kind of relationship you can build with an influencer who you are working with.

Although it may take a few tries, when you land on that one who you gel with seamlessly, anything that comes out of that relationship will be fruitful. The joint ventures you engage in, the live events, the offers you give to your combined audience will help both of you grow.

from LMG Media https://lmg.media/top-influencer-marketing-benefits/ from LMG https://lmgfashion.tumblr.com/post/622720799178129408

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brucebclark86 · 4 years

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Social Media Influencer Marketing Benefits

Top Benefits of Social Media Influencer Marketing

The Internet Age, like all other periods of history, saw a rise in a new ways of doing things and achieving results. When the proponents of the internet promised that life would change, they never really mentioned that git will be a good thing for everyone. The proliferation of the internet has seen traditional media take a big hit, with those that didn’t adjust having to downsize.

On the flip side, there came a new class of people to take marketing to the next great heights. These are the influencers. They connect greatly with their audiences that it has led to a new marketing phenomenon known as social media influencer marketing.

While this has offered great opportunities to many companies, there are other benefits that corporations and businesses tend to overlook when engaging the services of an influencer. Here are a few of them.

1. Great sharing potential

The thing about social media is that it allows the posts made by individuals and accounts easily shareable across many different accounts. Any post you make can be shared by your friends to their circles. A third party is then able to share what your friend has shared with their circle, and so forth.

An influencer has a great following on social media. Just by sharing, their posts reach a great number of people. That is just the beginning. The people who got the post from the source, are then able to share it within their circle of friends, and other groups they are a part of on social media. This means that your business has the potential to be shared not only to the followers of the influencers but an infinite number of people from that point on.

This is the basic definition of viral posts and viral marketing.

2. Connecting with your target demographic where they spend the most time

The internet, coupled with the development of smart devices, has meant that people are no longer tied to getting entertained by the television, or even by the radio. In most cases, these curated programs aren’t to everyone’s tastes. Today, a lot of people spend way more time on social media, in comparison to the traditional forms of media.

By using an influencer to advertise services on social media, you get to spread your message to your target demographic, in the place they get to spend a lot of their time on. Not only does this guarantee that your message will reach your target, but it also means that your targets will interact with the message, and even take action if compelled to do so.

3. It’s better than other forms of advertising

The internet did open up a lot of opportunities for marketing. Search engine marketing, banners on blogs, and ads before watching videos are just some of the methods available to marketers. However, they are becoming less and less effective. This is mostly due to the various ad blockers employed by internet users.

The thing they can’t block though is the message that an influencer posts in their content. If anything, they will actually trust the influencer and engage with the message.

from LMG Media https://lmg.media/social-media-influencer-marketing-benefits/ from LMG https://lmgfashion.tumblr.com/post/622720799882739713

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brucebclark86 · 4 years

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Social Media Influencer Matchmaking

What is Social Media Influencer Matchmaking and How Does It Work?

The birth of the internet heralded a new age in the life of humanity. It was a step that would take the world forward from the last major economic event, the Industrial Revolution. The Internet Age that was now with us promised to cause as much upheaval to humanity and the various ways of life, similar to what the Industrial Age did.

Perhaps the people who have felt it most were the marketers and businesses. The allure of placing advertisements in the newspapers and television isn’t so lustrous any more. The people businesses turn to nowadays are social media influencers.

Even though they may be all the rage, it doesn’t mean that every influencer you come across would be the right fit for your brand. This is why a new service has come up; influencer matchmaking.

What Is Influencer Matchmaking?

Think of some of the matchmaking services of yore. They would gather every bit of information about a person, including the kind of person they would want in a partner, and make a database out of it. Comparing these databases would then produce lists of people who are closely matched and have similar wants and needs.

In a similar vein, there are tons of influencers out there. However, not every influencer operates in the same field as you do. You could be an exterminator, and the influencer you are looking at is a cave-diving god. That just wouldn’t work that well.

What an influencer matchmaking service does is to look at the needs that you have for your business. They will look at the basic information such as the niche you are operating in, the budget you have to spend, the type of demographic that you want to reach and so much more.

From this information, they will then look at their list of influencers and determine the right one to help you achieve the aims you have set for your business. If you are a children’s baker, the right influencer would be one who provides tasteful content especially geared towards parents who have children in the age bracket you are operating in. Now, this is a perfect match.

How Does Influencer Matchmaking Help Your Business?

In the Information Age, a good number of people with access to the internet have already developed their tastes, and they tend to stick within the realms that their tastes have created. A gamer would probably have other tastes such as music, pizza, skydiving and so much more.

The work of influencer matchmaking is to provide you with an influencer who is operating in the niche you want to build your brand in. This influencer will already have built a significant following. By working with the this helps you build a reputation with the correct demographic.

This, in turn, helps you to build your business much faster than with traditional methods. Your efforts are not wasted shooting your shots to everyone and hoping to catch a few. Influencer marketing is effective and targeted.

from LMG Media https://lmg.media/social-media-influencer-matchmaking/ from LMG https://lmgfashion.tumblr.com/post/622701928816803840

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brucebclark86 · 4 years

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Strategic Influencer Marketing Micro Influencers

Strategically position your brand in your industry is vital. Influencers can help do just that. finding the right influencers to promote your brands message is the most important part of influencer marketing. Strategic influencer marketing focuses on finding the best influencers for your business growth and helps maximize your ROI. One of the most targeted ways to start with influencer marketing is strategically focusing your efforts and resources on micro-influencers.

Focusing on Micro Influencers has incredible advantages. While the big influencers tend to be movie stars, sports stars, royalty and other prestigious titles, the micro-influencer could typically be someone local who just shares their love of a specific niche of fashion or gaming, or works out using a specific method.

Micro influencers tend to have more targeted and receptive audience than super influencers. This gives advertisers the added benefit of targeting their message to a specific audience with highly targeted interests. This results in a higher return of investment for the advertiser.

Strategic Influencer Marketing With Micro Influencers

A majority of the world population was born after the invention of the television. For those who were lucky enough to grow up in a household with a television, you are all too aware of the power advertising has on the people watching them, especially the little impressionable children.

Now, you live in a completely different world. The television hasn’t completely been replaced, but the rise of social media means that this new generation is glued to, and is influenced by different media.

In come the social media influencers. With the masses having a presence online, a good number of them managed to garner a serious enough following that people would sometimes follow their recommendations. From a marketing perspective, this is great as it means you have a way to market your brand or business to an audience.

Over the years, influencer marketing has grown in leaps and bounds. These individuals pull in at least 150,000 followers, with some going up to tens of millions.

As sure as influencer marketing has been growing, a new segment has been coming up. These are the micro-influencers.

Who Are Micro Influencers

While a typical influencer might have staggering numbers and metrics to back up their status, the micro-influencer typically has a following of less than 100,000 people. In most cases, the numbers range from 1,000 to 10,000.

What this means is that the people who follow these micro-influencers are people who typically engage with them much more deeply than the super-influencer. In fact, it is widely known that micro-influencers typically have a higher engagement rate with their following, with recent numbers standing at 85 percent.

These great numbers are typically due to the fact that the audience sees the micro-influencer as more available, and just a peer to them. They can engage more, and actually have more in common than the Angelina Jolies of this world. This means they are more likely to respond to what the micro-influencer is pushing.

Why Micro Influencers Matter

While you are attempting to push your brand out there, you probably know that brand awareness is important for the growth of your business. If a superstar were to promote your business, the message might reach quite a large number of people, but a good number of them will not engage with the message.

On the other hand, it is easier for the crowd of the micro-influencer to engage with the message and actually convert into sales as people tend to trust the micro-influencer much more than the superstar.

Also, they cost way less than a super influencer. If you are targeting a reach of 100,000 people, the rate you will spend on one super-influencer will be more than 10 micro-influencers each with 1,000 followers. And this may actually pay more dividends for you when you factor in the conversion and engagement rates.

Strategic Influencer Marketing Benefits

Regardless of your business or the industry you are in. Spending time and resources on finding quality micro influencers is a strategy many brands view as most beneficial, when it comes to strategic influencer marketing trends.

With a highly targeted audience micro influencers have the benefit increasing you ROI on social media advertising in many different ways. Really the only question that remains if you should only focus on micro influencers, or if you want to mix things up with influencers that have a larger following.

from LMG Media https://lmg.media/strategic-influencer-marketing-micro-influencers/ from LMG https://lmgfashion.tumblr.com/post/622528277813346304

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brucebclark86 · 4 years

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Understanding Influencer Marketing and Why It Is So Effective

Influencer Marketing: The Future Paradigm Of Online Marketing

If I ask, do you engage yourself in social media? Your answer will be yes. Or if somebody asks you, do you follow people on social networking sites most probably your answer will be yes again.

Now social media specifically social networking sites are becoming part of the life of each individual.

As a result, it gives rise to influencer marketing that is designed to tap into an existing community of engaged followers on social media.

Now influencer marketing has got influencers who have expertise in their niche.

As they are the key leaders they can influence their followers so much that they can be proved to be the asset for the brands those seeking online buyers for their products.

The influencers are the common ones but having a full impact on their audience.

As we found above that the influencer marketing works as social media by influencer by spreading the word through their personal social channels.

While it has got another form that is content marketing where the influencers campaign by carrying a content element created by themselves or given to them by those who want to market their product by influencers.

As both social-media and content marketing are part of influencer marketing yet they cannot be the same as influencer marketing.

Why Is Influencer Marketing So Important?

With the rising cut-throat competition on the internet every brand whether it is big or small moving fast towards influencer marketing to market its product and to ensure its future growth.

Influencer marketing is becoming so important that it is becoming the future of online marketing.

Now why influencer marketing is important let’s discuss below:

Influencer Marketing Decoded

Influencer marketing involves collaborating with popular and compatible influencers in their niche for marketing their product with increased revenue.

Influencers have got so loyal followers that can be helpful for brands as probable future buyers.

Also, influencers have knowledge about a particular subject that empowers them to motivate their followers and fans across several social media sites to take the desired action.

They have also got the idea that how to make a plan and when to implement them correctly.

Amplified Brand Awareness

While influencers have a far-reaching effect, they have the power to give rise to brand exposure and amplify brand awareness.

Endorsing of a brand by influencer gives a positive response from his followers.

As the marketers add-up with influencers, it becomes easy for them to attract their followers towards their brand.

This also helps the brand in getting increased visibility and meaningful online conversation about it.

According to a report around 67% of the marketers are engaged in influencer marketing.

Precise Targeting Strategy

Targeting the right audience is a crucial part of the marketing strategy for every marketer. Though, it is an assiduous process and requires an in-depth understanding of their potential customers.

Now here the influencer marketing makes the marketers transcend the steps as already been done by influencers.

Here marketers should confident of compatibility of influencers with their niche and his public image should coincident with the brand image.

That is why influencer marketing gaining popularity among business houses and marketers

Enhanced Credibility and Trust

The image and power of influencers depend upon the trust of their followers. While having this trust they develop a loyal fan following.

When influencers share their feedback about the marketer’s product or service, it is taken in a noticeable way. So collaborating with influencers take marketers close to their audience.

Consequently, increasing the brand awareness of marketers with increased returns on investment.

In addition to that influencers can work according to marketers marketing objectives

The Ideal Influencer Marketing Strategy

Influencer marketing strategy plays a vital role. It helps us to build brand authority, and make connections with new audiences. It also gives the lead to their product and services.

The influencer marketing goals as below:

Brand awareness

Network Building

Audience building

Customer loyalty

Sales

Engagement

Once you decided which goal you have to choose and which influencer marketing strategy you have to implement than the next step is to choose the right audience, for this you have to identify who is your target audience is, who gives you more lead by promoting the products and services.

For more engagement, you can organize a giveaway to make connections between the audiences and influencers.

The influencer marketing strategy includes:

Renewed content Strategy

While collaborating with influencers helps the marketers to redefine their content strategy and gives it a new perspective.

It acts as a breadth of fresh air amidst the self-promotional content that they regularly post.

Moreover, the content that shows influencers is usually more authentic and trustworthy.

If it makes a parallel connection with the audience they will obviously share it with their network.

This gives rise to the content of the brand and connects it with the audience that remained inaccessible otherwise.

Online summit

The Online summit is one of the most important strategies of influencer marketing.

Here the summit is organized by one person and the power of other people is leveraged within their net and then all those people come in and speak as a speaker on this online summit.

While this summit last for a week where two or three speakers speak each day and the attendees get to watch different session for free and learn from each presenter for free. But then the presenter in exchange promotes the product or services they are able to provide.

So by participating as a presenter gives the best opportunity to grab a large audience to market the product.

New Influencer Marketing Trends

Influencers marketing becomes a trend these days. The marketer spends lots of money on marketing strategies and it’ll get to the objective of $5-10 billion by 2020.

There are different trends seen in the markets as below:

Influencer marketing budget growing rapidly.

Tiktok, Instagram becomes the most popular influencer marketing medium.

Influencer event increasingly day by day.

Brands are investing more money in marketing strategies.

The price of Instagram, Tiktok, and Twitch influencers varies.

Gaming influencers are on peak special female gamers.

Influencer collaborates with brand partners to launch their products.

In present-day influencer marketing is in trend, so the brand raised its budget of influencer marketing. As per the recent survey half of the marketing, budgets has been spending on influencer marketing. In 2019, 65% of marketers decided to increase influencer marketing budgets.

There are so many types of influencer found on Instagram one of them are Nano influencer which is growing more popular than other influencer tiers.

As last year’s survey disclose that 89% of marketers announce that Instagram is most important for the Influencer marketing strategy.

As we all know that Video is the best and easy way to get information, so brands are now approaching Youtube Influencers too. You can get the idea about how big is influencer marketing is? – now more and more advertisers shifted towards Youtube for their brand awareness instead of billboards, print media, and television broadcast. That is why companies keep on evolving smart handsets to reach more and more people in less time.

Today as more and more viewers are using mobile, it becomes easier for marketers to make reach more viewers.

Also, Influencer marketers get high revenue for social media celebrity. In 2018 Youtube started paid subscription for their influencers which allowed fans monthly 4.99$ charges to access their contents.

In Conclusion

Ultimately, to get the most out of influencer marketing, marketers must remember that it’s more important to align with someone who shares their brand value and can truly influence their fanbase rather than to seek out a big personality with a huge follower count on social networking sites.

Also, they make sure that they have to speed up with the latest development and make ways with new technology, a platform to maximize their revenue.

from LMG Media https://lmg.media/understanding-influencer-marketing-and-why-it-is-so-effective/ from LMG https://lmgfashion.tumblr.com/post/622365963656052736

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brucebclark86 · 4 years

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How To Create A Successful Influencer Marketing Strategy

How do you create a succesful influencer marketing strategy?

The proliferation of the internet has changed the world in very many different ways. For some, it has disrupted their ways of life, and now they have to learn new skills just to get by. For others, the internet offered different possibilities that they took full advantage of.

Some of the people who benefitted from the internet are influencers. No longer is marketing limited to traditional mass media. The rise of social media and other websites meant there was a new avenue for marketing. This is where influencers come in.

With the new generation being very adept at dodging traditional advertising, and also including ad blockers on their web browsers, the influencer offers the best way to reach the masses. Since this is a relatively new way of advertising, how would you ensure that it is working for you?

Define your goals

Create your influencer marketing strategy checklist

Know and delineate your audience

Influencer content strategy

Find your ideal influencers

Define Your Goals

You didn’t just start your business without thinking things through. You thought about what you wanted to achieve with it, and what you are going to do to achieve your goals. Similarly, as part of your strategy to getting your brand out there, there are things you may want to achieve from your influencer marketing efforts. These are the goals.

You could look at goals such as:

Brand awareness: Where your brand is put out to the masses and they start to bond with it.

Build an audience: Have more people subscribe to your feeds or follow your accounts.

Build engagement: Have more people respond to your posts by liking, commenting, and sharing.

Build leads: Get more people interested in the products or services that you offer.

Get sales: Turn those leads into actual sales.

These are just but a few of the goals you could be looking to achieve through influencer marketing.

Know And Delineate Your Audience

Every product or service is built with good intentions. However, that doesn’t mean that it will be useful to each and every person out there. A child will have no use for shaving cream, and an adult with a Hello Kitty duffel bag will just raise a lot of questions. Before picking an influencer, you will need to know and understand the kind of audience you want to sell to.

A good way to do this would be to build a buyer persona. The information you will need for this includes the demographic that the product will be best for, as well as psychographic information.

Find Your Ideal Influencers

There are literally thousands of influences out there. The one you see right next to you may not necessarily be the best one to help you fulfill your goals. The field of influencers is as diverse as the color palette on Adobe Photoshop. Each of them could be focused on different fields to the one you are attempting to break into.

You will need to find an influencer who operates in the same niche that your business does. This is because the audience you are targeting will be following an influencer in the field that they are interested in.

from LMG Media https://lmg.media/how-to-create-a-successful-influencer-marketing-strategy/ from LMG https://lmgfashion.tumblr.com/post/622248934332628992

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brucebclark86 · 4 years

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Trending Influencer Production Gear

What Production Gear Do Influencers Use?

You love your favorite influencer’s posts. You love how clear and concise they are. You love the quality and color reproduction of the videos and photos. You love how clear the audio in the video or the podcast is. Have you ever for once thought what kind of gear is used to bring to you such high-quality content?

Of course, you have. That’s why you are here. You may have surface knowledge on what it takes to produce such content, but you have no idea the scope and breadth of the equipment’s capabilities and how they are used.

It’s safe to say, not all influencers are the same. They may use varying types of equipment, of different price points, but it could be their skill that enables them to get such good quality content. However, they will still need to use physical gear. Here are some of the things an influencer will use.

Good Cameras for Influencer Productions

Since the integration of the camera to the phone, a good majority of the population of the world today is within 6 feet of a camera. However, that is not a guarantee that every person can produce quality content in the mold of an influencer.

To produce high quality content, the capturing process has to be supported by excellent quality. This means getting a good camera that can accurately encode color and high resolutions and also have good lenses for different situations.

Some influencers will decide to use a GoPro, especially those who produce sports or other high energy content. Others will decide to use a high-end smartphone to capture their work but these have their limits. By far, most influencers turn to DSLR cameras which are excellent Jacks of all trades.

Quality Microphones for Influencer Productions

For those recording sound, the microphone of a smartphone can capture sound, the quality is what will differ. Influencers will turn to external microphones of excellent quality to capture sound. Just to keep wind noise to a minimum, others will add shielding commonly referred to as a dead cat.

A good microphone will just make the editor/audio engineer’s job that much easier as there is so much for them to work with. A poor-quality microphone will be difficult to work with, and can even hamper the quality of a video.

Good Lighting for Influencer Productions

It’s not every influencer who will get the chance to film or photograph their content outside where the sun is providing all manner of beautiful lighting. Others have to do their work indoors. The workstation may not be the best in terms of lighting. Supplemental lighting will be required.

While the normal LED bulbs may seem like they might do the job, they are not recommended. Instead, there are a variety of lights, tailor-made for different situations in the content production process. Some are good for adding little glows to the photos, others can illuminate dark rooms and act as replacements for the sun.

They also add utility to the content production process as a lot of different scenarios can be photographed or filmed just by manipulating the lights.

from LMG Media https://lmg.media/trending-influencer-production-gear/ from LMG https://lmgfashion.tumblr.com/post/622165893868306432

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brucebclark86 · 4 years

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Top Luxury Fashion Influencers

Many luxury fashion influencers produce quality content. Content that is attractive and engaging. Fashion bloggers in the luxury fashion nich are the most sought after influencers by advertisers and luxury fashion labels. However, finding the right fashion influencer specializing in the right area of luxury fashion can be very time consuming.

Most fashion influencers specializing in luxury fashion or haute couture designs and often run their own quality luxury clothing blogs with different sub-categories surrounding luxury fashion. From accessories to fashion shows and parties at top fashion week events. These luxury fashion bloggers create incredible nuanced content on the most exquisite topics imaginable. From Amazing weddings to interviews with fashion designers.

The top luxury travel influencers set themselves apart from the rest by focusing on quality content and insider tips on the latest trends or fashion parties. Their community engagement is nuanced and to the point with helpful tips and insights. This produces high engagement rates for the influencer.

When it comes to fashion influencers the amount of content might seem endless at first, but there are specific categories to are most interesting to the followers of fashion influencers specializing in the luxury segments. They can be categorized in several areas, the most popular being luxury accessories, luxury styling tips, luxury evening dresses and exquisite wedding outfits.

Fashion Influencers Showing You The Luxury Fashion World

Whether you focus on top fashion bloggers on Instagram or luxury fashion influencers on Youtube, you will find that luxury fashion influencers have an impeccable sense of quality.

From luxury fashion tips, designer shopping deals, luxury fashion lifestyle trends, fashion week tips to specific vlogs for clothing try on reviews. The amount of quality content luxury fashion influencers are creating each day is simply stunning.

To work with top fashion influencers in the luxury segment one needs to understand specific details on the type of luxury fashion of interest and their brand compatibility.

Many fashion brands seek out quality luxury fashion influencers to promote their products and brand awareness without comparing brand compatibility first.

Influencer matchmaking for fashion brands in luxury fashion should be a very high priority, as it will affect many important aspects of a successful campaign.

Where To Find Luxury Fashion Influencers

The best places to find quality luxury fashion influencers are top content and social media sites like YouTube and Instagram. Also Pinterest, Facebook and Twitter are very powerful for fashion influencers but are more used as additional social media channels.

Luxury Fashion Influencer on Youtube

Fashion vlogs and video content on Youtube benefit from large engagement and quality followers. As fashion is a very visual art, video can be the perfect medium for content on luxury fashion. Luxury fashion influencers in particular benefit greatly from creating videos on many different topics surround the luxury fashion world. Many luxury fashion influencers share their YouTube videos on their fashion blogs as well as on their other social media sites like Twitter, Facebook Tumblr and others to increase the views and engagement on their YouTube videos.

Luxury Fashion Influencer on Instagram

No other social media sites is more powerful for luxury fashion influencers than Instagram. Luxury fashion is a magnet for engagement on Instagram. Sharing Instagram stories, product images and video content with highly active followers of luxury fashion influencers can be very beneficial for any luxury fashion label.

Top Luxury Fashion Influencers to follow in 2020

Finding the right fashion influencers specializing in current 2020 luxury fashion trends is an important aspect for any luxury fashion brand. There are several important steps to consider when choosing a fashion influencer for your luxury fashion label. Brand compatibility being clearly the most important one other aspects of the influencer collaboration also need to be carefully considered. Content engagement and followers being only a few important metrics to look for.

As influencer agency we are constantly exploring new and established influencer talents in many areas. Luxury fashion brands are eager to have quality fashion influencer promoting their brand awareness and unique clothing collections.

from LMG Media https://lmg.media/top-luxury-fashion-influencers/ from LMG https://lmgfashion.tumblr.com/post/621980932567695360

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