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Volkswagen Type 2 (T3) Westfalia

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Lamborghini.

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Canepa BMW M1 Procar, 2016. A restomod BMW M1 Procar,  #31 of 40 Procar M1 chassis produced, that has been converted to road use by Canepa whilst retaining Procar features.

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Fucked by General Motors: Part 3 Pontiac (Rageous Concept, 1997). A futuristic high-performance crossover powered by 315hp LT1 5.7 litre V8 with a large hatchback, drop-down tailgate and folding rear seats providing a massive  1,387 litre cargo area. 

Pontiac was created by General Motors in 1926 as a companion make for GM's more expensive line of Oakland automobiles. Pontiac quickly overtook Oakland in popularity and supplanted its parent entirely by 1933. In the hierarchy of GM's five divisions, it slotted above Chevrolet but below Oldsmobile, Buick, and Cadillac. By the 21st century Pontiac was losing ground due to a loss of brand identity, aging product lineups, and finally the financial crisis of 2008. GM received a government bailout, but a condition of the bailout was restructuring that included the closure of unprofitable brands including Pontiac. 

Why did it fail: GM overlapping brand strategy meant Pontiac struggled to keep its lineup differentiated, fresh and appealing, facing challenges in attracting younger buyers.

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Fucked by General Motors: Part 2 Saab (Aero-X Concept, 2006). Powered by a General Motors HFV6 2.8 litre twin turbocharged engine running on pure ethanol the Aero-X was a futuristic canopy-roof 2-seat sports car that pointed to the future direction of Saab’s styling.

General Motors purchased a 50% stake in Saab in 1989 scaling up to full ownership in 2000. The marriage was not a happy one with GM replacing Saabs quirky but aging 2-model range with cars based closely on GM’s European range, diluting the Swedish brand’s unique appeal. In America badge-engineering Subaru’s Impreza and Chevrolet’s TrailBlazer as the 9-2X and 9-7X diluted Saab’s Swedish credentials further still. GM’s efforts to mainstream Saab’s quirky aesthetic to appeal to a broader market consistently failed and they sold to Dutch supercar maker Spyker in 2010 only for the Dutch to declare Saab bankrupt a year later and sell Chinese-backed National Electric Vehicle Sweden. 

Why did it fail: GM's ownership of Saab diluted the Swedish brand's prestige and unique appeal, alienating Saab's traditional buyers but failing to recruit a new market for the cars

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Fucked by General Motors: Part 1 Holden (Efijy Concept, 2005). A retro-style concept that payed tribute to the 1953 Holden FJ, Holden's second locally built model. It was based on a lengthened Chevrolet Corvette floor pan and features a 644hp 6.0 litre LS2 V8 engine with a Roots supercharger

Australia’s Holden began as a saddlery business in 1856. It evolved into a motor body builder by the 1920s becoming a General Motors subsidiary in 1931 and producing the first Australian-designed mass-produced car, the Holden 48-215, in 1948. Holden dominated the Australian market for 5 decades (competing with Ford and Toyota for the top spot). The removal of tariffs that had protected the local car industry were a major blow. Holden imported cars, trucks and SUVs from Europe, Japan, the US and South Korea but their program of badge engineering failed to gain traction with Australian car buyers. Holden ended local production in 2017 and GM announced the closure of the brand in 2020 as it withdrew from all right hand drive markets. 

Why did it fail: slowness to adapt to changing market conditions, over-reliance on imported products that lacked appeal in a small, fiercely competitive market

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BMW M5 (F90)