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Design Me A Logo UK – Knowing Importance Of A Great Logo
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Consider these design tips before seeking the best logo design company
Are you a startup? Are you looking for the best logo design company to get your corporate logo crafted? If yes, consider these logo design tips before you actually start looking for professional graphic designers.
Logo design tips for startups
When people think about a brand, they usually relate it with the lifestyle that is represents. Unfortunately, many startups fail to represent their brand effectively and also to establish an emotional connection, eventually leading to their failure.
Regardless of what a brand represents, it should be able to create an emotional engagement which is essential to advance a startup.
A few startups overlook the significance of a great logo design, but it is extremely important, especially when creating an identity for a new brand.
Why does a startup need a great logo?choosin
Primarily, a good logo helps in making a great first impression, which is extremely crucial for a startup. According to a research, a customer takes only 10 seconds to form a first impression of a logo, but it takes up to 7 impressions for a customer to memorise the logo. Indubitably, you would not want your first impression to be a bad one because if your target audience does not get enticed by your logo they are more likely to avoid doing business with you. Â
Secondly, a good logo can help create your potential customers’ trust in your brand. In today’s competitive world, a trustworthy relationship between a brand and customers is important for success, hence the power of a great logo cannot be underestimated.
What should a good logo portray?
According to a best logo design company, a great logo needs to be distinctive. There are a plethora of logos on the market, many of which go unnoticed. The key to make a logo stand apart is to make it unique and appealing. Focus on making your logo memorable.
It is advisable that you follow certain criteria to design a logo for your startup. For example, focus on simplicity and steer clear of too many special effects. Â
What colour should be used for a logo?
Every colour has its own significance, so the right choice of colours is important to communicate brand message. To ensure that your chosen colours work for your benefit, leverage the power of colour psychology. Here are the most popular colours used in logo designing, along with their meanings.
Red
This colour is used by brands that want to represent energy, passion, warmth, danger and aggression. Food companies usually make use of red colour as it is known for stimulating appetite.
Green
Green colour is again often used by food companies to make the target audience feel safe engaging with them. A perfect example of this is Subway.
Blue
Blue colour represents trust, authority, professionalism and consistency, which encourages many large corporations and companies to use this colour. A few well-known companies that have used blue colour in their logos are Volkswagen, Samsung, Philips, IBM, BMW and Boeing. A best logo design company usually recommends a startup selling products for men to use blue colour because of its masculinity.
Purple
Purple is not the first choice for many companies, but it is still used by a large number of popular brands, such as Craigslist, FedEx, Taco Bell and Yahoo. The colour represents richness, majesty, royalty, creativity and uniqueness.
Orange
If you want your startup to portray its passion, modern thinking and continuous innovation, orange is the colour for you. This is the reason why orange is used by many big names, including TNT, JBL, HTML5 and Mozilla.
Black
Black is the colour often used by high-end brands, such as Apple, Lexus, Honda, Zara, Adidas, Nike, Gucci, Nestle and L’Oreal. Although black colour is usually connected with power and sophistication, it is also regarded as a colour of evil and death.
Yellow
An experienced and best logo design company often suggests diligent use of yellow colour because it represents cowardice in warning signs. However, a proper use of this colour signifies warmth and friendliness. Among well-known brands that have yellow logos are Ferrari, Nikon, CAT and Best Buy.
The meaning of a colour varies around the world, so make sure to consider your target audience while making your choice.
To sum up, a great logo gives your startup the attention that it deserves and improves your chances of success, so do adequate research and spend sufficient on designing a logo which can effectively communicate your brand message and help you to stand out from the crowd.
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At Branding Studio, we have a team of creative and the best logo designers  in London, who utilize their experience and expertise to craft unique, appealing and business-focused logo designs that clearly communicate your brand message and help your business to stand out from the competition.
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Branding Studio is a leading logo design agency delivering top-notch and affordable services for premium and fast track logo design Nottingham. Whether you need a simple logo or a more complex one, our customised logo design services successfully serve your requirements.
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Do you need your logo in fast turnaround time? If yes, Branding Studio’s affordable fast track logo design services fill the bill. Our design experts understand your needs and get to the job to quickly to deliver an appealing logo that represents your brand. We do no compromise on quality for speed.
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Brand identity is crucial to not only survive in highly-competitive market, but also to stand out from the competition. At Branding Studio, we help your brand get recognised and remembered through our quality services for business logo design UK, serving your need for a new logo or for re-branding.
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5 Vital Tips of 2018 for the best Business Logo Design in the UK Industry
So, you want to design a Business logo? It sounds like an easy task, right?
Draw a shape, fill it with the company name and viola!, you’re done.
Unfortunately, if you really want your client’s business to be worth the money invested in, you would have to work harder than this. There is more to business logo design than just placing a name in a square.
A logo is a brand’s first impression and it impacts the overall purchasing decision of target audience.
A logo is a symbolic representation of a business, it appears on both online and offline marketing materials as well as print materials. A business logo design is also used to target potential customers for its engaging visual attraction. It acts as a differentiating tool for customers in a competitive market. Therefore, it is important that a business logo design is memorable.
Respect the brand’s history:
A business works hard to get to a certain point, to achieve its goals. A business logo design UK should represent the combination of struggle and achievement in such a way that the customer doesn’t feel that you are bragging about your brand and yet your objective is fulfilled. This not just means building on the history or marketing on the heritage of the brand but it is actually derived from the retro branding trend.
Apply the Power of Visuals:
It is a widely practiced fact that visuals leave the last impact. If you put visuals to use, that is simplistic in nature, the recall value of your brand increases and affects the user’s purchasing preference for your business. A business logo design UK has the capability to be used in more than one way. Some very successful business logo design UK even apply a combination of images for a more impacting outcome.
A name can also win the Game:
Visuals definitely have a lasting impact, but if you use the name of the company in the business logo design UK skilfully you master this art.
Take IBM, Coca-Cola or Ray Ban, for example, their names are their logos and have a very subtle way of showing the company's functionality through their business logo design UK Even initials, or placing the typography in the active space is a great idea to create an impressive business logo design.
Understand the Significance of Colors:
Every color carries its own meaning and it is important for a logo to show what you wish to say even through the colors. The color palette of the business logo design UK must be coherent with the values of the company.
Bright and bold colors may grab the attention but they might seem brash to the users, and on the other hand, cool or moderate tones might be sophisticated but can miss customers’ requisite attention.
Stand out from the crowd
A business logo Design’s first and foremost job is to attract target audience’s attention and anything that is unique in nature is always attention-grabbing. In an effort to develop a successful logo, it is required to think out of the box and build a contemporary yet rooted business logo design UK.
But beating the crowd does not mean you develop something that is hardly accepted by the audience. Keep a factor of universality in your business logo design UK alive to make it relatable and recallable.
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We, at Branding Studio have been delivering world-class services for corporate logo design UK for over a decade and a half. Our design experts understand your needs and work out a plan to deliver an appealing logo that relates to your brand and communicates your message effectively.
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At Branding Studio, we have a team of creative and the best logo designers  in London, who utilize their experience and expertise to craft unique, appealing and business-focused logo designs that clearly communicate your brand message and help your business to stand out from the competition.
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The Colour Psychology Behind Logo Designing
Research reveals that people make a sub-conscious judgment about a brand within 90 seconds of initial viewing. Between 62% and 90% of that evaluation is based on colour alone.
Colours play a great role in logo design; every colour has its own significance and represents a different message. It is important that you choose the right colour that complements your brand, but for that you need to the meaning behind each colour in the first place.
RED
Red is known as a warm colour which signifies energy and strength. It also represents physical courage. It is mostly used to show  excitement or to gain people’s attention. However, there is also the other side of the coin; red also represents defiance, strain, visual impact and aggression.
BLUE
Blue is the cool colour which is intellectual. Its positive side represents trust, duty, communication, serenity, intelligence and calmness. While talking about the negative side of blue color, it reflects  lack of emotion, unfriendliness, and reserve.
YELLOW
Yellow is the colour of emotions. It holds the positive side which represents confidence, emotional strength, outgoingness, self-esteem, creativity and positivity. Talking of the negative side, it represents fear, depression, anxiety, irrationality, and fear.
GREEN
Green is a colour that shows balance. While talking about its positive side, it  signifies refreshment, universal love, encouragement, peace, awareness and harmony. Negative side of it represents blandness and dullness.
VIOLET
Violet is a colour related to spirituality. For positive side, it presents spiritual consciousness, quality, truth, luxury, and vision. Negative side shows inferiority, suppression and introversion. Â
ORANGE
Orange is a positive colour. It talks about security, comfort, physical comfort, fun, and food. On the contrary, the negative side of it represents frustration, immaturity and deficiency.
PINK
For pink, positive side represents love, survival of the species, femininity, nurture, warmth and physical composure. For negative, it holds the opposite of physical weakness, emotional and self-consciousness. Â Â
GREY
Grey shows the psychological objectivity in the positive side while for negative it reflects lack of energy, lack of confidence and depression.
BLACK
Black is the colour which is used almost everywhere. For a Positive side, it represents emotional safety, charm, complexity, efficiency, security and element. While for negative it shows the coldness, domination and mass.
WHITE
White shows purity, cleanliness, hygiene, clarity, fruitfulness, productivity. While for negative, it shows coldness, unsociability and barriers.
BROWN
Brown represents the seriousness, nature, support, Positive: Seriousness, warmth, reliability. For negative it shows the heaviness, lack of complexity, and lack of the funny side.
Every colour is perceived differently in a different country or region. So while choosing a colour for your logo design, make sure that you consider the geographical location of your target audience and how that colour is perceived by people there.
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At Branding Studio, we have a team of creative and the Best Logo Designers In London, who utilize their experience and expertise to craft unique, appealing and business-focused logo designs that clearly communicate your brand message and help your business to stand out from the competition.
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Need a fresh logo design services for your startup or want to get a logo redesigned? If yes, Branding Studio can help. With a team of creative designers, we offer personalised logo design services Nottingham. Our designers are experts in creating a memorable identity for your business through a great logo design.
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Antier Solutions provides complete Corporate Branding Services to businesses in India and worldwide to help them create a remarkable and distinguishable brand identity.
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One of the leading Product Development companies in India, Antier Solutions develops innovative business products by employing the latest tools and technologies.
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At Branding Studio, we specialise in delivering customised services for Premium Logos Design UK. Our creative designers understand your needs and perform an in-depth research to come up with a unique yet appealing design that relates to your business and communicates your brand message effectively.
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Branding Studio has been offering business-focused, affordable logo design services UK for over a decade and a half. Backed by a team of experienced and creative designers, we give you the right logo that effectively communicates your brand message and helps you to create a strong brand identity.
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Branding Studio is a leading graphic design agency delivering top-notch and affordable services for premium and fast track logo design Nottingham. Whether you need a simple logo or a more complex one, our customised logo design services successfully serve your requirements.
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