blogstephchochianposts

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#CEID100Project

Check out this stop animation on social media and personal branding techniques! 

https://www.youtube.com/watch?v=4oTI9O0zhw8&feature=youtu.be

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7 Data Presentation Tips Infographic

Check out this infographic I created based on Occam’s Razor 7 Data Presentation Tips blog. 

https://www.kaushik.net/avinash/data-presentation-tips-focus-think-simplify-visualize/

https://create.piktochart.com/infographic/saved/34525207#

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Introduction to HTML - Course Completion

Here are two sets of screenshots of two different codes that I have created.

1) 

2)

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PSA: Photoshop

The following is a video of me portraying the effects that Photoshop has on teens. Please take a look at this PSA to get a more detailed understanding of how Photoshop creates unrealistic expectations for individuals. 

https://www.youtube.com/watch?v=kQQ4njEMyYs&feature=youtu.be

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30-Minute Flex

Check out this new fitness app “30-Minute Flex,” which provides quick, easy and enjoyable 30-minute workouts for busy individuals, so excuses are no longer an option! 

https://snappy.appypie.com/index/app-download/app_id/5958c9305277

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Perfecting Your Personal Pitch

“Tell me about yourself,” “What are your strengths?” “What makes you unique from other applicants?” “What are you most proud of?”

Every individual who has gone through an interview has come across at least one of these questions, or has been asked something similar. In our competitive business landscape, we must ensure that we stand out, and differentiate ourselves, and our brand in a way which is memorable and impressive to employers, investors and other individuals.  

When proposed this relatively simple question, one might not realize the great importance of their response. However, it is the answer to questions similar to these that might get you the job you want, or the offer you’ve been waiting for. This is why it is essential to develop an effective ‘elevator pitch,’ incorporating the positive attributes and accomplishments of yourself.

                                          (”Personal Pitch,” n.d.)

The following are some steps that will guide an individual in developing an effective personal brand statement.

1. Introduce Yourself

The initial step requires an individual to give a brief explanation about oneself, but to also connect their strengths, skills and interests to the job description. You should provide the employer specific examples of past experiences and achievements to support your claims. 

                                       (”Introduce Yourself,” n.d.)

2. List Relevant Qualities Which Distinct You From Typical Applicants

My list would include:

Creative – I have developed and planned many creative projects and events, such as a Film Festival. I have also been responsible for coordinating outfits for photo-shoots at my previous job.

Design – I have been responsible for planogram executions at various stores such as Pandora.

Efficient Computer Skills – Can use software’s such as Photoshop to create posters and advertisements.

Strong Communication Skills – I have completed many communication and presentation courses.

                                                (”Qualities,” n.d.)

3. Mention Why They Should Hire You

Always end off with why you are the most suitable candidate for this position and what you will bring to the team.

4. Remember to Modify Your Personal Brand Statement for Each Job

You should always alter your personal brand statement to make it unique for the specific job you are applying for. Employers will realize if your “elevator pitch” sounds regurgitated from previous applications.

                                               (”Complete,” n.d.).

After following the steps outlined above, my personal brand statement for an employer at a Marketing Agency would sound like this.

“Hi, my name is Stephanie Chochian, I am a Creative Industries Student at Ryerson University specializing in Media Business and Professional Communication. Having both a business and creative perspective, as well as having experience in this field during my internship in the past summer working as a Social Media Coordinator, has prepared me to undertake a role at this Marketing Company. My proficiencies along with my useful experience during my previous endeavours have given me the skills necessary to assist the company to attain its long-term goals. ”

                                         _____________________

“Complete.” (n.d.). Retrieved from http://qiao88.com/show/1140132.html.

“Introduce Yourself.” (n.d.). Retrieved from https://apps.il-work-net.com/ArticleViewer/Article/Index/101/100?AppCall=1&widgetCall=1.

“Personal Pitch.” (n.d.). Retrieved from https://business.tutsplus.com/articles/how-to-prepare-the-best-answers-to-any-interview-questions--cms-26399.

“Qualities.” (n.d.). Retrieved from https://owlcation.com/humanities/how-to-describe-yourself.

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FireFox LightBeam Extension Experiment

After 20 minutes of searching the Web, LightBeam had detected that I had visited 27 sites, and connected with 439 third part sites! 

View the picture below for more details. 

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Prezi Group Presentation

http://prezi.com/9egbai2nit1c/?utm_campaign=share&utm_medium=copy

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Optimizing Your Search

                                                     (Sinhal, 2018)

The Internet’s abundance of informtaion can be overwhelmining if you do not narrow your search properly. Unrelated topics and facts may appear, which is why one must know the proper ways of effectively using Google as their search engine. Following the ten tips provided will help minimize the amount of irrelevant information that appears after making a search, as well as entirely optimizing your search by focussing on the related facts.

Now, let’s see if we can be smarter than Google !

1.    When searching for an exact word or phrase

Add quotation marks around the text in order to emphasize your search.

Format: “text”

Example: “Big House”

                                                      (Google, n.d.)

2.    When searching for something on a specific website

You can focus your search results on a specific website by typing the word or question you are searching followed by site:(website/domain).com.

Format: <insert text> site:(website/domain).com

Example: How to change your profile picture on site:facebook.com

3.    When you want to search for a definition

This can be done by typing out <define:>followed by the word you are trying to search.

Format: define<term>

Example: define popularity

                                                  (Google, n.d.).

4.    When searching for a specific product available within a specific price range

First, type your search term (the product/service you are searching for) followed by the ($) icon, insert the number value of the lower price range, insert two dots, then insert another ($) icon followed by the higher price range.

Format: <search term>$AA..$AA

Example: Cottage in Muskoka $55,000..$150,000

                                                    (Google, n.d.).

5.    When searching for a specific filetype

First, type your key search word followed by <filetype:> then add the type of document you are looking for.

Format: filetype:AA

Example: Starbucks Business Plan 2016 filetype:PDF

                                                 (Google, n.d.)

6.    When trying to include or ignore words in your search

When trying to include works in your search, insert (+) in-between the two words.

Format: <text> + <text>

Example: Burgers + Fries

When trying to ignore words in your search, insert (-) in front of the word you are trying to avoid.

Format: <text> -<text you want to ignore>

Example: Playground -swing

7.    When trying to find sites/pages similar to an existing one

Insert <related:> followed by the website that you would like your results to relate to and then adding <com>.

Format: related:AAA.com

Example: related:socialmediabestpractices.com

8.    When trying to confirm an exact quote despite missing some of the words

Place an asterisk in replacement of the missing words

Format: AAA * AAA

Example: “Be yourself; * else is already taken”

9.    When trying to search for pages containing two connected words

Insert <OR> in-between the two connected words.

Format: A<OR>B

Example:Digital OR Print

10.    When trying to search for social media content containing a specific tag

First insert the (#) icon, followed by your key search words.

Format: #AAA

Example: #workout

                                                   (Google, n.d.)

                                           ___________________  

                                               Image Sources

Sinhal, R. (2018). How to easily delete your Google search history on all platforms. Retrieved from https://www.gadgetsnow.com/how-to/how-to-easily-delete-your-google-searches-across-platforms/articleshow/59910781.cms.

Google. (n.d.). “Big House.” 

Google. (n.d.). “define popularity.”

Google. (n.d.). “Cottage in Muskoka $55,000..$150,000″

Google. (n.d.). “Starbucks Business Plan 2016 filetype:PDF”

Google. (n.d.). “#workout”

[blogstephchochianposts]

Social Media Practices to Enhance Your Company’s Brand

As the conventional ways of advertising have changed dramatically over the years, social media has provided organizations with a way to effectively target and reach their audience. Developing and maintaining a strong online presence strengthens a company’s brand, image, and intrigues customers into purchasing the products or services that the company offers . In order to effectively achieve a strong online presence for your business, one must take into consideration the following digital etiquettes and social media practices.

1. Choose Your Platform Wisely

You must be aware of the different demographics that utilize different platforms, and use this information to discover which platforms your target audience is primarily active on. Ask yourself how you would want to market your brand. Is it through visual, photo, video, or written content?

                                                    (Ertell, 2013)

2. Understand the Importance of Engaging with Your Customers

Remember to always post new and engaging content, which will stimulate two-way communication streams with current and potential customers. You should always respond to feedback and complaints, to demonstrate that you value your customers and care about servicing their needs. 

                                                  (Ripton, 2018)

3. Exploiting Interoperability

This will help cultivate creativity and innovation, as it increases diversity and creates awareness towards your company’s brand, by linking your accounts on various platforms. By doing this, you also ensure that you are being consistent with your brands image and representation throughout all platforms.

                                             (Redaction, 2015)

4. Strive to Create a Brand Community

Start and join conversations, which will create buzz about your brand and image. Once people are familiar with your company and its values a brand community will develop comprised of loyal consumers.

                                                 (Verma, 2016)

                                               _______________

                                                Image Sources

Ertell, K. (2013). Social Media. Retrieved from http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2013/04/bringing-social-in-house.html

Ripton, J. (2018). 5 Reasons Why Your Startup Should Use a Customer Relationship Management Solution. Retrieved from https://startupnation.com/manage-your-business/startup-customer-relationship-management-solution/

Redaction, P. (2015). A l’ère des réseaux sociaux, à quoi ressemble un bon vendeur ?Retrieved from http://ad-exchange.fr/a-lere-des-reseaux-sociaux-a-quoi-ressemble-un-bon-vendeur-24450/

Verma, H. (2016). Building Brand Communities. Retrieved from https://www.slideshare.net/HemantVerma39/building-brand-communities-65287191