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How to perform a website audit. On page checklist for 2017

On Page SEO" Checks That is the biggest area on the audit. It addresses the best way to analyze individual pages in bulk to uncover problems with with all the site.

Check for Broken redirects

What exactly are redirects that are broken? A link that takes you to an error page. Why do damaged re-directs matter? Lead to bad consumer experience Low quality score of your website Negatively affect your ranking in the SERPs How may I check for broken redirects? Screaming Frog Google Webmaster Tools > Crawl Errors

Check for rel=nofollow Stats

What is rel="no follow"? A command telling Googlebot perhaps not to pass credit, trust or any equity by means of a link. Why do no-follow links issue: In the event that you would like to pass link equity via an internal link on your own site or via an out bound link If you`re link building and acquiring nofollow hyperlinks, you`re getting diminished returns on your own effort How may I check for nofollow hyperlinks: Majestic Screaming Frog A nofollow browser plugin

Title Tag Length

Exactly what are optimized title tags? Having less than 65 characters in the title tag. Does character size issue? Having over 65 65 characters will result in the title being truncated. This may cut your message or keywords off to searchers. How could I check for title character dimensions? Screaming frog

Title Missing

What're lacking title tags? Not having an input into how search engines are viewing your page titles. Why do title tags that are missing matter? Page titles are a factor that is rating, they tell. Doesn't give a clear indication concerning what the content on the page is about to the consumer. How may I check if I`m missing ? Using the title tab in Screaming Frog.

Duplicate Meta Descriptions

What are duplicate meta descriptions? When more or two pages have the same content in the meta description Do replicate meta description issue? It`s better to either have unique meta description or no meta-description than to use duplicate meta-description. Each page in your site should have a clearcut message. How may I check for duplicate meta-description? Screaming Frog Google Research Console

302 redirects

What's a 302 re direct? Tells search engines that a page has been moved. Why do 302 redirects issue? 302 re-directs don't move SEO equity, meaning if you redirect a page, the link value does maybe not pass-through. It may prevent content because Google believes a-T some point you'll revert straight back to the redirected url. How can I check for 302 redirects? Screaming Frog Redirect Checker

Duplicate Tags

What're duplicate title tags? When at least 2 pages in your site have the same title. Why do duplicate titles matter? You run the danger of search engines passing them over as duplicate or comparable content. Each page in your site should have a clear, unique message. If pages have duplicate titles most probably they have comparable content which might be better suited to merged to produce page and one robust using an original title tag. How could I check for duplicate tags? Screaming Frog

Publisher markup

What is Publisher markup This markup connects the whole website to the publisher. Publisher mark-up is for authorship markup and businesses is for individuals while they can be used mutually exclusive. Similar to how authorship mark up displays a photo of the writer as a snippet that is wealthy, publisher markup displays an overview of the the firms google plus page on the right hand side of the screen when someone looks for the organization by title. Why does Publisher mark-up matter? It excellent for branding as the searcher will get a snap-shot of your company`s title, logo, tackle, pictures and reviews. Easily have Publisher markup, how may I check? Verify that your website is connected to your business google plus page. Check the portion of of your website with this code