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NBCU Will Shutter NBCSN Dec 31, Move Most Sports to USA Network
NBCUniversal's cable sports network NBCSN will officially be no more on Dec 31. In January, the company first announced plans to shutter the cable network later this year in an effort to bolster USA Network, which has been shifting away from scripted series and focusing on more sports and reality programming. Some of the biggest... NBCU Will Shutter NBCSN Dec 31, Move Most Sports to USA Network published first on https://improfitninja.tumblr.com/
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Grey Goose Twists, Shakes and Chills With Vive Le Martini! Campaign
Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, "Vive Le Martini!" debuting today. "The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an... Grey Goose Twists, Shakes and Chills With Vive Le Martini! Campaign published first on https://improfitninja.tumblr.com/
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Sabra Taps The Martin Agency as Creative Agency
Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad... Sabra Taps The Martin Agency as Creative Agency published first on https://improfitninja.tumblr.com/
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iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing
Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect's switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original... iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing published first on https://improfitninja.tumblr.com/
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How to Easily Create Quality TikTok Ads
Want to level up your TikTok ads? Looking for inspiration? In this article, you’ll discover tips and tools that will help you create engaging TikTok ads without expensive design tools. Why You Should Use Native Tools to Create TikTok Ads TikTok is all about making it easier for creators to develop powerful video content for the platform […]
The post How to Easily Create Quality TikTok Ads appeared first on Social Media Examiner | Social Media Marketing.
How to Easily Create Quality TikTok Ads published first on https://improfitninja.tumblr.com/
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Data Finds a Home in Vacation Rental Marketing
Travel became difficult and distant during Covid-19. But it also got personal. Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it's also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays... Data Finds a Home in Vacation Rental Marketing published first on https://improfitninja.tumblr.com/
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Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022
Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year. Please visit Search Engine Land for the full article.
Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 published first on https://improfitninja.tumblr.com/
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Google says more detailed descriptions will improve your job posting pages
In short, just include more details about your job posting in the description property of the structured data. Please visit Search Engine Land for the full article.
Google says more detailed descriptions will improve your job posting pages published first on https://improfitninja.tumblr.com/
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Google Chrome makes Omnibox prefetch faster for your default search engine
This not only will work in Chrome for Google Search but potentially can work for any default search provider. Please visit Search Engine Land for the full article.
Google Chrome makes Omnibox prefetch faster for your default search engine published first on https://improfitninja.tumblr.com/
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Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration
Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept. Please visit Search Engine Land for the full article.
Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration published first on https://improfitninja.tumblr.com/
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Meta Expands Facebook Climate Science Center to 100+ Countries
Meta detailed some of its efforts to combat climate change with the 2021 United Nations Climate Change Conference (COP26) ongoing in Glasgow, Scotland, through Nov. 12. Facebook's Climate Science Center was extended to more than 100 countries, giving more people access to factual resources from leading climate organizations. The social network debuted the feature in... Meta Expands Facebook Climate Science Center to 100+ Countries published first on https://improfitninja.tumblr.com/
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This Holiday Season You Can Get a Cheese Sculpture for The One You Love
Christmas 2021 is coming fast down the line, and finding a unique gift for loved ones can be a challenge. Cheese sculptures might not be the first suggestion that springs to mind, but for the cheese-fanatics in your life, it's gouda brie a good day. Starting Oct. 1, cheese crisp brand Whisps is giving consumers... This Holiday Season You Can Get a Cheese Sculpture for The One You Love published first on https://improfitninja.tumblr.com/
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane's analytics methods, which... Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field published first on https://improfitninja.tumblr.com/
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NFTs Face a Setback as Brands and Publishers Consider Environmental Implications
If you've given even a cursory look into the environmental impact of cryptocurrencies, you can quickly get lost in the wash of near-meaningless analogies. The Ethereum network uses as much energy annually as the country of Chile, and selling a nonfungible token uses as much energy as a European Union resident's electricity consumption for one-and-a-half... NFTs Face a Setback as Brands and Publishers Consider Environmental Implications published first on https://improfitninja.tumblr.com/
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Yankee Candle Began as a Christmas Gift of Melted Crayons
Most every brand will tell you that its founding story is inspirational--even emotional. You've probably heard a few of the more famous ones. How Steve Wozniak would drop his Apple I prototype off at Steve Jobs' house, hoping the thing would work. How high school buds Ben Cohen and Jerry Greenfield started an ice cream... Yankee Candle Began as a Christmas Gift of Melted Crayons published first on https://improfitninja.tumblr.com/
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As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value
It would be a dramatic understatement to say cannabis commerce platform Dutchie's valuation has been growing by leaps and bounds. As recently as August 2020, its estimated worth was $200 million. By March 2021, it was $1.7 billion. A revised estimate for this fall puts it at $3.7 billion. Those eye-popping numbers, coming on the... As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value published first on https://improfitninja.tumblr.com/
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Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites published first on https://improfitninja.tumblr.com/
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