benjamintraubmedia

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Representation of social groups and genre in my music video

Which two groups are represented in your video?:

I have chosen to represent two social groups through the two artists included in the video. I have chosen to represent the upper class through the first artist (The Weeknd). This is becuase I wanted to represent the artist as a powerful high figure in society that is respected and known by others. I'm representing the second artist (Kendrick Lamar) in a lower class to represent the dark and run down part of society. I have done this to attract a range of socail groups in the age bracket of 16-25.

I'm going to show this through costume and setting. I have chosen all black , expensive clothes to represent the sterotypes of how a upper class person would dress for the first artist. I have also chosen the locations of modern,expensive areas of a city to shoot for this artist. For the second artist I have chosen to shoot in a rundown, graffiti covered, dark area of town. Also the costume for this artist will be torn up and poor clothes to represent the social class. This is to show the contrast between the two artists and how they live and adapt differently in their own environmets.

Genre: The genre of my dance song "Pray For Me" is a mix of pop(The Weeknd) and Rap (Kendrick Lamar). I have chose this song becuase it gives a wider range of song genre for my target audience to choose from. Pop music is very broad and the age bracket of my target auidence have grown up in that genre. This is the same with Rap. Rap has become a world recognised music genre and is again loved through out various socail groups. My music video will fit these genres because i'm going to reporesent the genres through the artists, narrative and location.I want represent the Rap genre/Kendrick's verse as an angry emotion towards society its self and the pop genre/Weeknd's verse as just the repsentation of society and how it effects high upperclass people with respect and power inside society but are struggling internally with the responsibilty. I will show this through the lyrics as well as the visuals.

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Questionaire on Dance Song Music videos:

Question 1: This first question is key to my planning of my music video. This is becasue it allows me to discover what my target audience look for in a music video. From my results it shows the majoirty of my auidence look for a narrative inside the music video and would want lots of visual and cinematic represenataions of the artist and other aspects of a music vide.

Question 2: I have included this question in my questionaire becasue it gives me more exapmles of dance song music videos I can look into and then apply some of those videos themes to my own music video.

Question 3: For my third question I wanted to find out if my auidence would like the artists in the music video to either dance or just sing. From what I gatherd from my results the auidence don't have a prefernece generally. I will take this into account for my own music video.

Question 4 : This is an important question as it shows what ideal run time a music video should be for my auidence.The majoirity prefer a 3 minute run time. I have taken this into acount and I will try to make my video a similair run time to my auidences preferd run time. I think the 3 minute run time is a good balnce as it doens't attract boredom for the auidence and it isn't too short either to leave the auidence wanting more.

Question 5 : I asked this question becasue I needed to know if my target audience want to see the artist appear in the video or just focus solely on the narrative. From the answers I received it shows my auidence want the artist/artists to appear.

Question 6 : This question was really just to confirm if my auidence wanted a song with lyrics in . From the answers it clearly shows my auidnce want a song with lyrics.

Question 7 : I wanted to know what streaming service my audience listen to their muisc on becasue I can then focus my music video on targeting Spotify as my main streaming service I would want my music played on.

Question 8:This again was a vital question in my questionaire. This is becasue it shows that my auidence clearly want a video that matches the lyrics in the song. Again this hints at my auidence wanting to have a narrative in the video and through the lyrics.

Question 9: As for the ninth question, I needed to find out whether my auidence would prefer a slow or fast paced music video. The length of the shots and speed of the edititing can really highlight the narrative of a music video. Take 'Titainium' for example the edititng is usually quite slow with lots of slow motion but when the beat picks up so does the edititng. From gathering from my results from this question most of my audience state that it depends on the song or they like fast edits. The song I have shortlisted as one of choices; 'Pray For Me' fits this perfectly as it as a slow start , a steady paced chorus and a fast rap verse. The feedback from this question has given a good insight on how to shoot my music video and edit it.

Question 10 : For the final question I wanted to gather some location ideas on where to shoot my video. From my target audience I received a lot of ideas. Some answers where street alley ways, a rundown city and a beach. Other answers stated it would depend on the music and tone of the music . For the song I mentioned earlier 'Pray For Me', I had the idea of shooting in a church and the streets so it blends the auidences ideas and mine quite well, which is what a music video should include; the auidence, artist and director coming together, sharing their ideas and making a product from it .

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Link to Focus group

https://youtu.be/B3mjdQ1iPYk

After filiming this focus group I have learned that my auidence tend to like dance song music videos to have a narrative but not a big meaning behind itand have lots of good looking cinematic shots. I have taken this into account and will attempt to apply this to my own music video. Another question I asked in the video that I have taken into account from the answers I was given , is whether my auidence want a song that has the artisit sinigng/ dancing and if they want a song with lyrics in. From the fedback I receinved I discovered that lyrics are vital which gives me more of an insight on what song to pick and my auidence sated they dont have a prefence on the sining/dancing. This has helped me widen me ideas for my music video and by the auidence not caring about the artist signing or dacning it gives me more freedom with how to shoot the narrative of the video.

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Chance the Rapper-Same Drugs (analysis)

The music video “Same Drugs” from ‘Chance the Rapper’ is a song about a man singing with his imaginary friend on a piano. The beginning of the video is shot in a pink hazy theme with lots of long shots and close ups. The pink background is very blank which could reflect a childish theme which suits his dream world being with his imaginary friend. It also has an 80’s look which gives it a nostalgic atmosphere. As the video progresses the artist slowly steps out of his dream world. This is shown when the pink background changes to blue which could imply a darkened and melancholy mood.

A sunset is then shone on the piano and his friend has disappeared. The sunset has destroyed his dream world and the change in colour has taken a negative and sad effect on the video. This could convey his different side of his childhood.

After he steps out of frame of the piano he enters the studio he is filming the music video in. This signifies him stepping back into reality and away from his ideal world of him being back with his friend. The frame of the shot has changed as well, at the beginning the video is shot with a frame round the side that implies the dream world and when he steps back into the real world the frame is taken away. This signifies his dream world is over and has to step back into reality.

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Locations Shoot Part 2:

I also want to shoot my music video in this part of Bristol. This is becasue it is very colourful, unique and quirky. Also this area has a lot of different light settings I could blend in with the colourful setting. That is what i want from my music video ; lots of colour that givr a unique and bright theme that will match my target auidence of 16-17 year olds.

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Location Shoots Part 1:

These photos are my concept locations of where to shoot my A-level dance song music video for my course work. For my first locations I have chose to shoot in Saint Nick's market, Castle Park Church and a bridge over looking the Bristol Habour. I ahve chosen thses locatios becasuse they are very unique but also special to Brstol and would give my music video a rustic, quirky, city life stlye feel which i have taken isnpiration from other music vedos I have seen.

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Link to questions 3, and 5 for evaluation.

https://www.slideshare.net/BenTraub/question-34-and-5-evaluation

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My 5 Favorite music videos

My 5 Favourite Music Videos

1.All The Stars- Kendrick Lemar (Feat SZA) -https://www.youtube.com/watch?v=JQbjS0_ZfJ0

All The Stars is the lead single song from the feature film ‘Black Panther’ soundtrack. I really like this music video because of its stunning visuals and display of African culture. This is shown through the design, clothing and set. These features are also used heavily in the film ‘ Black Panther’ and I like how the artist has used this style to adapt it too the lyrics and music video.

2. Hymn For The Weekend- Coldplay -https://www.youtube.com/watch?v=YykjpeuMNEk

I really like this music video because it is beautifully shot, has great visuals and amazing colour combinations being brought out. I do really like how the lyrics also convey certain messages. For example in the intro, Beyoncé sings, “Drink from me, drink from me / Then we’ll shoot across the sky,” “Symphony,” and “So high, so high.” “Hymn for the Weekend” is about, as Martin puts it, “the idea of having an angelic person in your life.”

3. Call Out My Name- The Weeknd https://www.youtube.com/watch?v=M4ZoCHID9GI ‘Call Out My Name’ is a music video that the artist (The Weeknd) wanted to express his feelings about losing someone he loved and gave too much of him self away to that person. The lyrics and dark, hazy toned cinematography also conveys his down, sadden feelings.

4. I Want To Break Free-Queen -https://www.youtube.com/watch?v=f4Mc-NYPHaQ This music video is interesting as it starts off with the artist dressed as a woman in his house with what is hinted his mother and starts singing’ I want to break free’ which conveys he wants to be free to what he wants and lead his own ways.

5. Thriller-Michael Jackson -https://www.youtube.com/watch?v=sOnqjkJTMaA This music video has a run time of about 13 minutes which is very unusual for a music video. It starts off with Michael Jackson and a woman in the cinema, they exit the cinema and Michael Jackson starts to sing and turn into a zombie. The whole music video has a narrative of the undead coming back alive and it is created like a short film. My 5 Favourite Music Videos

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Questions 1,2,6 and 7

TV Crime Drama Evaluation

Question 1-In what ways does your media product use, develop or challenge forms and conventions of real media products:

My TV crime drama develops/ challenges forms and conventions of other real media products in many different ways. One way is that it in my opening scene I wanted to introduce the key plot of the show which was solving the murder of a dead teenager found in a forest. In most of TV crime dramas out there they deal with crimes that cause tension and anxiety for the audience, which then makes them want to, watch more, as they too want to find out who committed the crime. An example of this in a real media product is the HBO show called ‘True Detective’ were the two detectives find a dead girl tied to a tree within the first 5 minutes of the show.

I also wanted to use certain aspects of law enforcement where the focus of the plot is centred on two police officers/ detectives. This is because using two central characters helps build a variety of sub plots that then develop the two characters relationship over time and we get more information on the characters back story. I ended up having two detectives for my own show for those reasons; it makes the audience feel more involved and makes them care for more than one character. For my TV crime drama I also wanted to use the route of not knowing who the murderer is instead of knowing who the murderer is from the beginning, an example of this would BBC’s “Luther” where the audience are given obvious clues to who the murderer is from the beginning. I wanted to do something similar to other TV crime dramas where they build the tension and give satisfaction to the audience when the murderer’s identity is revealed.

Another convention of a real TV crime product I wanted to adapt to my own was the structure of the series. There are two main types of TV crime drama, one that tells the audience who the murderer is from the beginning and see the series through the murderer’s perspective e.g. “Dexter” or the audience is introduced to the murder and won’t find out who the murderer is until the end. I did choose the second type. This is because I feel that revealing the murderer’s identity at the end creates a lot more tension, mystery and confusion for the audience. It makes the audience feel a lot more included with the plot and characters because they too want to find out who committed the crime. It creates excitement and eagerness for the audience to keep watching each episode every week it’s aired. I think the first type miss something key because the audience can feel bored and less excited when already knowing whom the murderer is. My opening scene really highlights this aspect because straight away the audience are introduced to a dead body not knowing any clues or information about the committed crime and who might have done it.

Question 2-How does your media represent particular social groups: My TV crime drama represents social groups in many ways. One way I have done this is by using certain shot types to represent the type of ‘adult film stars’ in the show. For example I used the theme of a murdered teenager as my central focus. Take this shot for instance it clearly shows the victims pale corpse with a smear of blood across his face. This represents the shocking reality of how such an innocent person can be a victim of something very rare and disturbing. This represents social groups who aren’t use to witnessing something so dark and shocking. An example of this would be the show “Broadchurch” because they introduced how a death of an 11-year-old kid had an effect on everyone in the society of the town Broadchurch. It was shocking, depressing and shows how group of society would be represented if a murder occurred in a small town. This is what I was aiming to replicate and present the pure shock of what it could do to society.

Another way my TV crime drama represents certain social groups are through my scripts description of the main characters, which are the two detectives. My script describes the first detective ‘Harry Delvin’, who was on the phone at the beginning as; “worried” and “scared”. Whereas I have used words to describe the second detective ‘Ambrose Pierce’ as ‘aggressive” and “concerned”. I did this to create two very different characters in personality to convey two different approaches on how two parts of society deal with a murder. One being scared, cautions and the other angry, concerned and wants to get the situation resolved as soon as possible. I wanted two social groups to be presented through these characters so I could attract more than one social group and present each of their views individually.

Question 6-What have you learnt about technologies from the process of constructing this product: From creating my TV crime drama I have learnt many different ways of using technologies on premier pro to construct my product such as; editing, adding effects, transitions etc. One of the things I learnt on premier pro was being able to use an overlapping fade effect to cut in-between scenes for my opening title sequence. I either used the cross dissolve or the film dissolve transition from the video transitions sections.

This is because when using the dissolve transitions it allowed me to show multiple clips of my title sequence at once which makes it faster paced, tense and exciting for the audience. A lot of other TV crime dramas use this technique of overlapping clips such as; prison break, Sherlock and Homeland. I also like how the dissolve effect allowed me to link up certain clips and give clues to the audience on how this can benefit the plot. Take this shot for example it shows blood being spilled in the snow overlapping a police badge and a gun which could foreshadow a sub plot, another murder, character development.

Another effect I learnt and proved useful is the effects control tool, which I used the edit the volume of the music I was using for my opening scene and title sequence. I used the soundtrack ‘Story of Wick’ from the film ‘John Wick’ for my opening sequence. I cut off the soundtrack perfectly for my crime drama to carry on to my title sequence. But towards the end the music has a big drop and you couldn’t hear one of my ‘character’ say his line “murder”. However the effects control tool allowed me to fade out the music gradually so you could hear the dialogue. The effects tool also allowed me to get rid of the sound of the camera focusing without removing the dialogue and sounds being picked up from the environment.

Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Looking back at my preliminary task of creating a TV crime drama I feel that I have learnt many different aspects of constructing; a solid plot, character development, paced title sequence etc. One of the things I have learnt and developed is how crucial it is to control shaky cam, camera focusing and volume of surround sound. With shaky cam it can became blurry and will make the camera have to focus more often.

This can overlap surround sound from the environment and dialogue from ‘characters’. I learnt I could control this when editing but it did make it a lot harder so I think next time I will use the tri-pod a lot more when shooting scenes. I have also learnt that when using a soundtrack to make the scenes more effective it can also overlap the dialogue. This made it more time consuming when editing because I had to use the ‘effects control’ tool to fade out the music at a certain point. For my next task I will ensure that I use better mics to pick up the dialogue so it is easier to apply music.

However I do feel that I have improved since my last task which was creating a scene using ‘math on action’ camera angles. In that task the shots and scenes had much less context, no focus and it didn’t have any character development or clues to set up a future plot. In this task the shots and angles convey possible future plot lines, clues on characters and interesting visuals of props and sets that give clues to the audience on how the narrative can

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A Broken Path Video Link

https://www.youtube.com/watch?v=zlrRQ-owLpA&feature=youtu.be

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TV Crime Drama-Script

Opening Scene

Scene opens in a forest clearing. Detective Rick Delvin is standing over the victim’s body in the forest clearing. He is on the phone to his superiors. Delvin looks up and sees Inspector Ambrose Pierce arrive at the scene. Delvin mouths something down the phone. Delvin hangs up the phone and puts it in his pocket. Pierce slowly walks towards Delvin and the body.

Pierce comes face to face with Delvin. Pierce gives Delvin a concerned look.

Ambrose Pierce

Pause

What we Got.

Delvin gives Peirce an Indication to look at the body. Delvin and Pierce both turn at look down at the body. Pierce looks back up at Delvin. Peirce keeps his eyes fixed on Delvin.

Delvin looks away from the body and turns his head back to Peirce. Delvin looks worried and scared.

Rick Delvin

Murder

Pierce then gives an alarming aggressive, serious look back at Delvin. The victim’s body and face is then shown on the forest floor. The body is dripping with blood. The victims face is very pale. There is a symbol engraved into the victim’s forehead.

Scene ends with a cut to a black screen.

Title Sequence Fade In. Pierce is seen sitting at his office in a dark, almost pitch black room with only a lamp lighting up the desk and Pierce. Fade Out.

Fade In, Fade Out effect repeated over each scene/clip. Fade In. On the desk we see a sprawled mess of classified documents. On the desk there are also cut outs of newspapers and various paper.

Pierce leans forward with his hand resting against his face as the lamp light only lights up one side of his face.

Pierce is observing a classified document on another murder. Pierce is picking up a pen and starts to read in between the lines on the document.

A gun and Pierce’s police badge is shown next to the classified document. The gun has a jumbled mess of bullets surrounding the gun with the guns magazine next to the gun.

The fireplace comes into view which is burning brightly and we see various candles, pictures and picture frames. We can also see an outline of a cracked picture above the fireplace.

The shot of the cracked photo is in view and is surrounded by the candles. On the photo is a faint outline of a family.

Cut to a sink where we see Delvin is seen washing blood of his hands.

Cut to a tap being turned off. We see a blooded thumbprint imprinted on the tap.

Cut to a wrist watch. The camera lingers on the watch as we see the minute hand tick round the watch.

Cut to a child’s door to a bedroom. The camera slowly zooms in on the door.

Cut to a keyhole of the door. Camera slightly zooming in. Cut to Delvin walking on a road downhill which is surrounded by woodland trees. We see another man walking in front of him.

Cut to a tracking shot of the camera facing Delvin walking down the hill. Delvin gives a concentrated, curious look over the camera, as he looks at the man he has been following.

Cut to back to the forest where the body was found. The camera slowly zooms out of the location.

Cut to black.

The Title Appears on Screen.

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TV Crime Drama-Focus Group

https://www.youtube.com/watch?v=T0Jq40w33zA

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Story Board for TV Crime Drama opening Scene and Sequence

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Survey Planet (TV Crime Drama) Results: Question 1: I have used this question in my survey because I feel that it is important to have knowledge of the age group a TV crime drama will be aiming for. Questio 2:This question is useful in understanding TV crime drama opening sequences because it is important to know what the majority of the audience prefers when the opening sequence starts. Question 3:Using this question is helpful because it is very useful to understand what an audience likes from an opening sequence. I can now apply the feedback from the results to my own TV crime drama opening sequence. Question 4:As well as understanding what people like from an opening sequence it is also vital in understanding what they like from a TV crime drama overall. This helps set the tone, character development and plot, which can then be shown in the opening sequence. Queston 5:By knowing the gender of your audience this can help relate my title sequence to gender resonations. Question 6:If I know what my audience prefer out of fictional or realistic, then this helps set the aspect and emotions for the opening sequence. Question 7:If I know what tone a general audience prefer then this helps me create the tone and atmosphere for my opening sequence. Question 8:The final question of my survey has been very helpful. This is because by learning what TV shows my audience like e.g. Broadchurch, true detective and Line of Duty, then it allows me to relate my opening sequence to the tone and storylines of those TV shows.

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Practical Example of a TV Crime Drama Opening Sequence: As I ‘am creating my own opening sequence for a TV crime Drama, myself and two others created a physical example of how an opening sequence could be presented. We took 5 photographs of our opening sequence using jelly babies as our representation of the main characters. The first shot is of the main character, called Derrick, sitting down and eating a donut. This establishes the state and setting the main character is in at the present moment.

For the second shot we added in another prop which was a phone with the words police wrote on the screen. The phone represents the main character getting a call and the text shows who is calling. The text suggest to the audience the main character is a policeman and sets a mysterious tone for the audience.

After the introduction to the main character in the first 2 shots, the third shot is a mid-angled establishing/wide shot, which presents the setting and tone of the show as it shows a crime scene with a gory image of a body/jelly baby. The shot also shows the location which is a crime scene, which has been sectioned off by police tape (green highlighter) which is surrounded by a road and buildings. The extras are seen viewing the crime scene.

The third shot particularly implies a dark, gritty and realistic tone for the show as it shows a gory crime scene. We did this to show the audience what type of TV crime drama this will be. Using a gritty tone makes the audience feel tense and eager to find out more and experience more of the adrenaline pumped fuel ride emotional feel you get from the opening sequence.

The fourth shot is a high angled close-up of the police officers viewing the crime scene and Derrick having just arrived, discussing what might have happened to the crime victim. The close-up also shows the audience a more disturbing view of the corpse which sets a dark and violent tone for the TV show.

The final shot of the opening sequence is another close-up but of the civilians trying to get a view of the crime. The shot also shows the police pushing back the civilians from the crime scene. Also the crime scene police tape is shown again, so it presents and repeats to the audience how serious the crime is. The final shot also shows a parent hiding their child away by standing in front of them. This shows even the extras are horrified and feel fear of what they have just witnessed. This makes you feel as if they are in their shoes and wanting revenge to find out who committed the crime to the victim. This sets a revenge and justice atmosphere for the rest of the TV series.

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The Meeting-Preliminary task

https://www.youtube.com/watch?v=THMSF4WdCDU

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Story Board Part 1 and 2(Preliminary Task)

http://www.authorstream.com/Presentation/e.sanderson-3294938-story-board/

http://www.authorstream.com/Presentation/e.sanderson-3294939-story-board/