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Easy Ways to improve e-commerce conversion rates

Latest research shows that 35% of businesses spend less than 5% of their total marketing budget on conversion optimization. Many of the businesses report a conversion rate of less than 1%. For this reason, I am highlighting some extremely useful tips which surely will be guaranteed to help turn wasted visitors into paying customers.

I find it astonishing that, with more than 95% of their budget being expended on bringing visitors to their website, they aren't doing everything promising to convert those visitors into customers. A poorly optimized page will drive away visitors and waste a large portion of that money invested in lead generation. Having a poor landing page will have a negative impact on your search rankings in the long run.

e-commerce conversion rates remain neglected

Regardless of its key position, conversion optimization appears to remain the most abandoned part of digital marketing. The average conversion rate for e-commerce stores has been dangling around the 1.5% mark, despite having advancement in technology and growing confidence in entering personal details online. e-commerce websites are responsible for not understanding the psychology of a web user. e-commerce website holders are too busy updating their products, handling orders that they hardly have the time, or the understanding, to invest in conversion optimization. As a result, they waste money on visitors focused on SEO, PPC and other ways of making traffic to their sales pages.

I have seen clients multiple their conversion by smearing some of the following some useful tips to their product pages. It is significant to remember that each one of these tips influences only makes a small difference, but together can be very powerful.

Create a Sense of Urgency

You have to persuade the visitor to buy your product, and one of the best ways of doing this is to try to turn it into a desired sale. Supermarkets have learned the art of the impulse sale by adding sweets and chocolate in and around the checkout area when you pay. Some e-commerce website owners try to create urgency by using terms like "buy now" or "hurry up." The concept is okay, but they don't tell the visitors why they should buy now. The most influential power that can make your customers took an immediate buying decision is fear; the fear of missing out on a good deal or a quick delivery.

Here are a few beneficial methods to add urgency to your product pages. As always there are counter arguments with some of these ideas, so they have to be considered on a case-by-case basis:

1. Low Stock Indicator

Inform your clienteles when a particular product is about to run out of stock. This inspires them to purchase immediately. A low stock level also assures the customer that the item is popular; this gives them confidence that they are making the right decision.

2. Free Shipping Generally, a customer wants free shipping when they buy products online. Products with heavy shipping fees will panic visitors can have a negative effect on your conversion rate. You have to ensure you have enough margins to cover the delivery fee, offering free shipping will certainly increase your orders.

3. Limited Time Deals you could reassure customers to buy before the deal ends. Highlight the amount they will save by buying now, the time left before the deal expires, and the numbers of people who have already bought that deal; encourage them to click that all important add to basket button.

Think about the visitor experience

The most important thing about a user experience point of view is simplicity. Is the page easy to understand? Do the eyes draw attention to basket button? Do you over think about the page with lots of colors and pointless features?

I'll go into more detail on each specific question.

1. Is the product page easy to understand and navigate? Conversion rates increase tremendously if you just make things simple and clean. If you have a clear and visible call to action there is lot more chance to gain more sales. 2. Is the product suitable for my needs? A great way of ensuring that visitor understands the quality of your product is to show genuine reviews that existing customers have about the product. Adding reviews to product pages should really help. 3. How long does delivery take? Long deliveries can put an end to your conversion rate. Customers are impatient, providing a faster delivery can actually help increase sales.

4. What payments methods are available?

Multiple payment methods mean you have a lot more potential to gain the larger audience. As usual, though, don't over complicate it.

Don't be scared to ask for help

If all else fails, you can always try a professional. There are some tremendous e-commerce catalog conversion specialists within reaching distance. Don't be afraid to ask for help, the costs involved can easily be recovered if they do their job correctly.

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Commercial image editing – The bottom line of commercial photography

Selling is the bottom line of all kinds of products. Commercial photography is used to showcase any object, product or service with a motive to sell. This can be linked with Product Photography, Fashion Photography and Advertising Photography and much more. However, a common requirement is to make the photo visually stunning, attracting, and tempting the viewer to buy the product. Surveys have shown that 95% of people are attracted by pictures with an attention span of mere seconds.

Ghost Mannequin Effect

Ghost Mannequins let product images appear more professional and dependable. However, Ghost Mannequin is a commercial image editing effect for your product images; Take a look at these 2 images for comparison:

Steps to create Ghost Mannequin effect in Photoshop:

Open Photoshop and create layers

o  Open Mannequin image > Select mannequin image > create a new background layer > Fill layer in with white.

o  Use the selection tool to select the dress > zoom in image > select magic wand tool.

o  Select Refine edge tool > place a mask on shirt layer.

o  Now repeat step one, two and three.

o  Combine the images > drag the mask from top-down image over to the image of your ghost mannequin product image. 

o  Remove unnecessary part of the top-down layer.

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Tips for creating a custom EBay Store Design

Do you know how people created their own eBay store? In this course, we are going to learn how to design your own professional eBay Store Design Template. The good thing about building your own store is that customized according to your own needs. eBay stores look very basic but by learning how to make your own you will be able to look that bit more professional. I have searched a lot online to see if anyone is doing this and I could not find it anywhere. This is a beginner’s tutorial course and each lesson will have a folder that you can download to follow along.

Start Slowly

Before you jump into eBay full speed, beginning with just a few listings is a good practice to perfect your processes. Taking on more listings than you are prepared to smoothly package, ship, and provide adequate customer service for could lead to detrimental buyer reviews. Providing adequate customer service could lead to harmful buyer reviews.

Customer Service is king

Apart from giving quality products at reasonable prices, customer service is probably the most significant factor for successful selling on eBay. Sellers who win respectable reviews from their buyers will rise higher in product search results than a competitor with low ratings, and achieve a better public feedback profile.

Provide quality product photos

Another great way to increase your sales is to provide quality photos. EBay sellers can upload up to 12 photos with each product and should use as much of this space as possible.

 Brand your Storefront

Good things about selling on eBay are the chance to create a branded store page that highlights featured products and can set you apart as a seller. Unlike most other platforms, eBay allows all sellers to create up to 15 customizable pages.

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5 Step Product Data cleansing Process

In order to increase the sales of your online e-commerce web store, you must need to have your data fully organized, planned and properly structured. You will fix unfinished, inadequate and incorrect information to maintain stability to maintain your records.

This will include following advantages:

1.       Description types correction

2.       Redundant and obsolete information update

3.       Missing information accumulation

4.       Photo assessment and amendment

5.       Standardize products dimensions

A simple, five-step product data cleansing process that can help you aim the areas where your data is weak and needs more attention. 

Planning

First things first, you need to recognize the set of data that is dangerous for making your marketing efforts the best they can possibly be. When looking at data you should focus on high priority data, and start small. The fields you want to identify will be unique to your business and what information you are specifically looking for, but it may include: job title, role, email address, phone, industry, revenue, etc.

Analyze to cleanse

You will also need to identify a set of resources to manually cleanse exceptions to your rules. The amount of manual interference is directly connected to the amount of acceptable levels of data quality you have. Once you build out a list of rules or standards, it’ll be much easier to actually begin cleansing.

Implement Automation

Once you've begun to cleanse, you should begin to regulate and cleanse the flow of new. These can be run in real-time (daily, weekly, monthly) depending on how much data you’re working with. These routines can be applied to new data.

Append Missing Data

It’s important to identify the right way of getting a hold of the missing data, whether it’s from 3rd party sites, reaching out to the contacts or just via good old-fashioned Google.

Monitor

You will have to structure your periodic review in a manner so that you can monitor issues before they become a major problem. You should be monitoring your database as well as in individual units, the contacts, accounts, etc. 

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Know More About eCommerce Catalog Management Systems

eCommerce Catalog Management System are used for managing online stores so that merchants can constantly update their SKUs. If you sell your products on eCommerce sites like Amazon, and eBay, it’s more complicated if you sell on several branded sites.

Types of Catalog Management Systems:

1.       Ebay Product Listing – One of the most visited eCommerce site on the entire internet. While doing business with eBay, you have to pay a store fee, insertion fee, and Final Value Fee.

2.       Amazon Product Listing - Today an Amazon merchant sells over 300 million products all over, which are categorized into 40 departments. There are almost 10 million items in the Clothing department, almost 20 million in Sports, and over 4 million in Office Products.

3.       Magento - Magento is an open-source platform and fast growing ecommerce script. It uses Zend PHP and MySQL databases. Magento offers great elasticity through its segmental design is completely accessible and has a wide range of control options that its users appreciate.

Amazon VS EBAY            

1.       Two of the largest and well-known marketplaces are Amazon and eBay. 

2.       Amazon itself delivers tools to help third-party sellers, which involves shipping your inventory in bulk and letting them handle shipping.

3.       EBay, on the other hand, is really a massive marketplace.

4.       Amazon focuses on the shopping experience and eBay offers seller tools and provides features that make it easier for you to feature your brand.

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