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How to Increase Customer Conversion

How to Increase Customer Conversion If you've tried to make your website look more appealing to your potential customers, you've probably wondered how to increase customer conversion. There are many ways to do this, including using OptinMonster, Apptivo, and shorter forms. This article will go over a few of these methods. But if you're still not seeing much conversion, keep reading to learn some great tips and tricks to increase customer conversion. OptinMonster With the power of split testing, OptinMonster boosts customer conversion by up to 80%. Its intuitive dashboard allows you to create opt-in forms, set up settings, and access tools to customize your campaigns. You can create multiple variations of one opt-in form, and view your changes in real time. OptinMonster is compatible with a wide variety of email marketing and customer relationship management resources. OptinMonster's exit-intent technology uses time-sensitive behavior data to display highly targeted pop-ups that encourage users to complete the checkout process. It also identifies returning visitors and displays relevant follow-up campaigns based on their past purchases. This helps eCommerce retailers turn sporadic visitors into loyal customers. OptinMonster helps eCommerce retailers build a list of email addresses and use them in their campaigns. OptinMonster also allows retailers to target visitors on product detail pages who haven't purchased yet. This feature lets retailers send out targeted promotions to those visitors based on their behavior, such as re-visitors who have spent a long time browsing the product. This way, retailers can email more visitors who may otherwise have left without buying. And since most online shoppers spend most of their time on their mobile devices, OptinMonster has made it easy to convert these mobile visitors into customers. As an eCommerce site, you must gather leads and drive sales. OptinMonster helps you do both by offering eCommerce specific tools. It displays pop-ups that are relevant to the products your visitors are looking at. You can also display discount coupons to encourage visitors to buy. By making use of this feature, you can maximize customer conversions and improve sales. And it works with all major email marketing services, including MailChimp. Apptivo CPQ software from Apptivo helps you measure the sales and customer conversion rate of your online business. CPQ is a broad concept involving several smaller factors. By focusing on these metrics, you can boost your business's customer retention rate and increase your customer lifetime value. The cloud-based CRM software provides a variety of features, which help you track your sales performance and improve productivity. Here's how to use CPQ to maximize your sales and customer conversion. The Apptivo sales and marketing management software offers extensive collaboration tools to help sales and marketing teams track their performance. It also includes a help desk app that responds to visitor concerns. Marketing teams should track interactions across all channels to understand the sales conversion rates in each. Using Apptivo, you can create reports that show you which steps you can take to boost customer conversion. And, of course, the CRM can generate reports so that you can better manage your business. Lead assignment is a tedious process. Prospects can go months without ever hearing from you, and that could lead to dissatisfaction. Consequently, they may take their business elsewhere. With Apptivo, lead assignment is automated. All you need to do is set up some rules, and the system will check them every time a new lead comes in. Once they meet the criteria, your emails will automatically be sent. If necessary, you can even customize the schedule of the emails. Shortening forms In general, shorter forms lead to higher conversion rates. The reason is that fewer forms mean less work for users, thereby reducing friction and increasing conversion rates. This article looks at a few ways to increase conversion rates by shortening your forms. But before we dive into the details, it's helpful to understand how you can achieve this goal. Before we proceed, let's talk about the pros and cons of short forms. First, keep in mind that longer forms aren't always better. For example, it's not always good to remove fields altogether. In fact, the most successful forms had 14 fields. When creating forms, try to keep the four key questions in mind. It's important to remove fields that don't contribute to conversion or result in bounces. For example, you don't want to have a lengthy form that requires too many fields. Instead, use four to eight fields, which are easier to fill out and reduce friction. One study by Eloqua found that websites with longer forms saw a large uplift in conversion rates. This is because people are likely to be willing to provide more information if they can receive value. If they're looking for a lead magnet, you can make the form longer, but keep it short. People who fill out long forms will do so because they've found something valuable that they can use. So, shortening your forms to increase customer conversion is definitely worth a try. Call-to-actions The effectiveness of call-to-actions can be measured by their click-through rates. The conversion rate of a call-to-action is based on the number of clicks divided by the total number of impressions. In a nutshell, a high click-through rate increases the chances of converting a prospect into a customer. If you want to boost customer conversion, consider using call-to-action buttons in your email campaigns. Here are some strategies to use CTAs to improve your email marketing. The use of two "Continue to Checkout" buttons can improve conversion. A customer who is accustomed to seeing multiple items in a shopping cart won't scroll down to begin the checkout process. As a result, the top call-to-action is more prominent and draws attention. This helps create a road map for the customer. While many marketers rely on buttons and links to increase conversion, it is essential to understand how to make your call-to-actions as clear and easy to click. Using a CTA that draws attention and compels people to take action is a powerful strategy for maximizing customer conversion. A CTA with a visual appeal captivates people and compels them to complete an action. It also evokes a sense of urgency, which helps increase conversions. It's also important to test each element of a call-to-action. People don't like waiting in a long line, and they hate feeling like they have to wait. Adding testimonials Adding testimonials to your website can increase customer conversion rates. Consumers are more likely to buy from a brand they feel is credible, and this is particularly true when they find that previous customers have left positive reviews. Not only can testimonials increase the credibility of your business, but they're also cost-effective. When you ask users for feedback, they'll feel appreciated and that their opinions matter. As a result, you'll see a boost in customer conversion and a higher likelihood of repeat purchases. One way to incorporate testimonials into your website is to use a dedicated testimonials plugin. Popular testimonials plugins include Testimonies Widget and Strong Testimonies. They feature multiple navigation options, embedding multimedia content, and numerous other features. In addition to testimonials, these plugins allow you to write the testimonial's body content. If you're unsure how to go about adding testimonials to your website, here are some tips to get you started: One of the most overlooked ways to increase customer conversion is to include real-life testimonials on your website. They provide social proof to visitors and boost your brand's credibility. Testimonials come from actual customers, who've had similar experiences. They will also provide valuable feedback that will help your future projects. They're also great for a website's bottom line, so don't overlook them. You'll be glad you did. Using live chat Using live chat to increase customer conversion can be a great way to gain repeat business. The ability to answer a question instantly and conveniently is a key advantage of using live chat. Typically, most live chat plug-ins pop up a chat window on your website whenever a visitor lands on your website. By providing customer support in this manner, you will avoid the frustrations and unnecessary costs associated with phone calls, emails, and forms. Live chat platforms allow your team to provide assistance to your visitors before they make a purchase decision. By showing an interest in the shopping experience of visitors, you will give them the opportunity to ask questions and get information. In many cases, this leads to larger purchases and better options. Your conversion rate will increase when you can reduce buyer friction. But be sure that you employ a quality live chat agent to avoid this problem. This is because a bad live chat agent can damage your business. The fastest way to increase customer conversion is to personalize customer communications. For example, if your live chat agent can answer common customer queries, you can use canned messages or automatic responses to address these issues. Another way to personalize communication is to create prewritten answers for common queries. This way, your agents will be more consistent in answering questions and providing information to customers. And once you've resolved a problem, you can easily transfer the chat to another agent or department.