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Advertising company in Chennai – Trends to embrace in 2024

The role and responsibilities of advertising company in Chennaiare pre-defined. The rise in digital platforms has thrown open new challenges in the field of advertising. Now the brand can be reached far and wide without having to budge from your place or spend some big bucks. The role of digital advertising company is to create and implement advertising campaigns successfully to reach to target audience. The goal is to drive traffic and increase customer awareness of the brand.

Some of the advertising trends to catch this 2024 are:

Video advertisements have always been a  favourite since the time TV invaded our living rooms. Today, people prefer watching ads on their mobile and this has made video ads so popular.Shoppable videos with options to buy products directly are a clear winner.

Authentic social media ads are the need of the hour. Instead of spending money on celebrities for your ads, find genuine users of the product to market your brand for more conversion rate. Micro influencers can prove to be more beneficial in reaching a brand's target audience.

Native ads are effective and help in generating ROI. Native ads can bring ina new audience allowing you to touch new horizons.Advertising company in Chennai focus on native ads for greater reach.       

Audio digital marketing is incorporating audio ads in podcasts, digital radio shows, and music streaming for better reach. It is easy to customize your ads for these platforms.

Voice search will be in trend in 2024. It is predicted that digital voice assistant usage will touch 8.4 billion by 2024.

High-quality relevant content can help penetrate the target audience. User-generated content created by end users rules the roost then content created by brand creators. Customer reviews and customer photos are trusted by consumers.

Fun-related content has always attracted consumers and this year it is going to continue.

Mobile optimization is still a priority with mobile users increasing by the hour.

Banana Brandworks is a digital Advertising company in Chennai that studies the market trends and incorporates them into their advertising. Call us for a demo!

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Branding services in Chennai – Creating a resilient brand

Building a resilient brand is crucial for the success of your business. So, how do you define resilience? Creating a brand with strong principles and core values with versatility to adapt to changes in the digital world is significant. Being a metropolitan city, Chennai is a flooded marketplace with new brands popping up now and then. The emergence of new businesses chokes the marketplace, therefore standing out in the crowd becomes a challenge. It is here that branding services in Chennaihelp establish your presence.

A brand that is built on strong core values can establish a strong brand identity. Your brand identity should be consistent and authentic. Though, it is important to be flexible, being attached to the core values can help. Since the digital landscape is evolving by the day, what is relevant today may not be in vogue tomorrow. Branding services in Chennaiadopt innovative strategies and focus on the changing needs of the target audience.

It is easy to encash on new revenue stream by diversifying your offerings. Align with brands that share your core values and ensure your brand is relevant and competitive. Increase the loyalty of the audience by building a robust relationship. Interact with your customers, get feedback, and reviews, and demonstrate care and empathy to win their loyalty. A loyal customer will remain with you even during tough times.

In today’s evolving marketplace, you cannot remain static in your marketing strategies. Adapting to new strategies and recovering from earlier fallbacks can help thrive in a competitive business place. Resilience is not just making a comeback after being hit by a crisis. It is about preparing for the challenge and managing a positive brand image throughout.

Banana Brandworksis a leading branding service in Chennaithat believes in prioritising your brand and directing it toward the well-being of the employees. Adopting new technologies to establish a strong presence and strike a chord with the audience can help build a resilient brand.

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Top trends in digital advertising in Chennai

Digital marketing has gained momentum exponentially in the last couple of years. With innovations coming in regularly, the scope of digital advertising in Chennai has widened and attracted the attention of a large number of people. The following are some of the top and happening trends in digital advertising in Chennai.

Artificial Intelligence (AI) Artificial Intelligence has confirmed its presence in almost all industries today. This technology is predicted to grow out of bounds and greatly influence major industries in the next few years. AI-driven chatbots and computerized voice assistance have secured their positions in the customer support operations of many companies. Artificial Intelligence is also expected to play a vital role in data analysis which in turn assists marketers and company heads to better understand and analyze the queries and doubts raised by their customers. Artificial Intelligence can also help with customizing the marketing efforts of each organization.

Video Marketing Another upcoming trend in digital advertising in Chennai is video marketing. Non-moving pictures may not be eye-catchy and engaging to several individuals but moving films are known to capture the attention of all kinds of audiences. The popularity of promotional video content has drastically increased in recent times. The aspect of conveying a large amount of information creatively within a short period is what entices the audience when it comes to video marketing.

Influencer marketing This kind of marketing has emerged and developed significantly in the last two years and it is predicted to attract a wider scope of audience by the end of 2023. Social media platforms play vital roles in influencing people, who in this case are termed followers. Influencers have gained a lot of power to direct the behavior and shopping choices of potential customers significantly. It is estimated that more and more brands would opt to promote their products/services using influencers.

The Banana Brandworks is a reliable ad designing agency in Chennai. The company retains a fair share of satisfied clients from different lines of work. It has also worked with some of the big shots of several industries. Thus, make use of the services offered by this company to acquire quality and money-worthy outputs.

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A briefing on the services rendered by an ad film production agency Chennai

Emerging startups and developed companies allocate a fair amount of money for promotions and marketing. While some organizations settle with using their personal resources and internal employees to devise and implement advertising strategies, others make it a point to work with an ad film production agency Chennai to acquire professional assistance in marketing. An ad film production agency Chennai like Banana Brandworks provides cost-effective services to strengthen and expand the customer base of client companies.

The following are reasons why ad films are crucial for the development of all kinds of businesses.

Improve recall value People find it difficult to grab and recall the contents of still pictures. However, any piece of information that is presented in the form of moving depictions tends to grasp the attention of any person. The grasped information is also expected to stay with the person for a longer period. This would eventually help with bringing in new business opportunities and increasing sales. The factors of sales and marketing are believed to thrive in the recall value of potential customers. An ad film production agency Chennai supports client companies with producing informative, eye-catchy, and relevant ad films.

The best medium to convey large amounts of information within a minimal time A product or service is bound to retain a lot of information like price ranges, size/color, features, specifications, offers and discounts (if applicable), etc. Printing these pieces of information in brochures and distributing the same may not secure the desired results since people tend to ignore reading or going through lengthy content. But ad films can be designed to present the necessary pieces of information within 30-40 seconds. Additionally, since these ad films are likely to contain visually pleasing elements and catchy performances from artists, there would be an extended reach of the particular product or service. Contact the ad film production team of the Banana Brandworks to receive super-quality services at reasonable prices.

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A helpful guide to digital advertising in Chennai

Digital advertising is the process by which people make use of the internet and other online platforms to promote their products or services. Traditional advertising through print, radio and television has transcended into website, blogs, vlogs, social media, etc. Various companies offer professional assistance to carry out digital advertising in Chennai. The following are some of the benefits of choosing digital advertising in Chennai.

Global Recognition Conventional methods of marketing have geographical restrictions. Business owners, who desire to go global but stick with using traditional promotional techniques, are likely to spend hundreds of bucks. Additionally, traditional marketing demands a lot of manpower since this could require people to go out in large numbers to distribute pamphlets or place print advertisements at the desired locations. But online marketing happens on and around the internet. Thus, geographical distances no longer stand as barriers to promotions and sales. Even a small enterprise or developing entrepreneur can carry out business globally by presenting their services or products online.

Local Popularity Digital promotions can also help with increasing the local popularity of a company. The local visibility of a business is crucial to attracting nearby customers. Ads that have been targeted locally can be useful in physically bringing in new customers.

Low expenses Conventional tools of marketing can carve out deep holes in the pocket of business owners. The resources that go into preparing traditional promotional tools like banners, posters, pamphlets, etc. are more in number and this would naturally result in increased expenses. But digital marketing is one of the most cost-effective alternatives to improving the customer base. Digital marketing tools like still or moving advertisements can be done with minimal resources.

The Banana Brandworks has been widely trusted with digital advertising in Chennai by a large group of people. The company has been using sophisticated and creative marketing techniques to render the best results for all clients. Visit our office today to access skilled digital marketing assistance.

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Ad Film Makers in Chennai – For Highly Inventive Solutions

The most creative Ad film makers in Chennai are with Banana Brandworks, the preeminent advertising agency in Chennai. The agency offers highly inventive and thought-provoking solutions in all genres of advertising. https://thebanana.in/zaamor.html

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Ad Film Production Agency Chennai – Offers State of the Art Technology Banana Brandworks,the revolutionary Ad film production agency Chennai, creates ad films with the state of the art technology,duly aided with some of the most creative filmmakers in Chennai.

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DIGITAL AD AGENCY CHENNAI - HELPING WITH BRAND EQUITY IN THE DIGITAL WORLD

The digital space has become one of the most usedand penetrative platforms foradvertisingand marketing. No companyin today’s times can thrivewithout making use of digital marketing solutions. In fact, this space has made it possible for the companies to have a direct connect with the end-consumers and offer custommade solutions to them. The task of a Digital ad agency Chennai is not simple. It has to cater to every demand with regards to this platform while formulating solutions for the clients. Whether forstrategy services that include marketing tactics and brand positioning, marketing services that includebrandingand lead creations or design services that include website building and CRM implementation, the agency has to offer every such type of service to the clients. Although there are agenciesthat offer only specific categories of services amongst those mentioned above,clients preferDigital ad agency Chennai that offers complete spectrum of services. There are a few aspects that every client should look into before collaborating with a

Digital ad agency Chennai. • Communication – It is important that the clients are able to communicate freely to the ad agencies all the relevant information regarding their brands. The clients should also be able communicate their expectations from digital advertising. • Trust – The agencyshould score high on the trust factorespecially when it comes to delivering solutionswithin the deadlines. • Do away with conflicts – Conflictof opinionsis bound to occur in any suchprocess but it is importantthat both sides are able to resolve the conflicts amicably and work towards solutions that are agreeable toboth.

In some of the instances, the companies take upon themselves to craft digital marketing solutions. But outsourcing such tasks to an agency that offers both creativityand cutting edge technologyis a far better idea.

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Best advertising agency in Chennai – Increasing brand recognition

The Banana Brand Works is the advertising agency in Chennai reaches out to and accesses all plausible platforms to increase the brand recognition of all clients. Some plausible platforms include radio, print media, television, banners, online campaigns, etc. https://thebanana.in/

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Ad film makers in Chennai – Unique concepts for media

The Banana Brand Works, Ad film makers in Chennai aid with the development of unique concepts for television commercials and online ad films. They take in every responsibility to create attractive contents and employ the best photographic and styling skills to ensure high quality final products. https://www.villagetalkies.com/5-best-corporate-film-makers-in-chennai/

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BRANDING SERVICES IN CHENNAI – CRUCIAL FOR BUILDING THE BRANDS

Brandingis an exercise that requiresgreat deal of acumen, planning, expertise, creativity and data analysis. Anykind of branding exercise can go kaput if it does notachieve the intended aim. There are severalagencies in Chennai that offer premium Branding services in Chennai.

Branding services in Chennai are intended for the following objectives.

• For better visibility: a branding exercise should help in better visibility of the brand

• For consistency: branding exercise should beget consistent results

• For better corporate identity: branding should help in building better corporate identity

• Differentiation: branding should help in making a brand unique and different from other brands

• Credibility: a branding exercise should establish the credibility of the brand

As is evident, the process of branding is multidimensional and has to serve multifarious aims. Branding is a complex process. Right from conceptualizing to planning, and finally creating, branding is a process that does not stop there; taking note of the results is also an integral part of theexercise. Onehas to continually monitor the results of a given branding exercise and change certain attributes in case they are not fulfilling the objectives.

Manya time, people do not understand the real expanse of branding and assume it tobe simple digital marketing. Branding as the name suggests, is the complete procedure that includes every aspect that goes into creating a new brand or enhancing the value of an established brand.

BananaBrandworks is one of the most sought after agencies that offers Branding services in Chennai.The company has severalAlisted corporate entities as its regular clients. Little wonder then the branding solutions from the company are not only state of the art, and arecarefully planned and crafted as well. The agency offers all kinds of advertising and corporate film making solutions too.

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Stuck with creating ad films? Contact an ad film production agency Chennai for professional help

An ad film production agency Chennai can stand tall amongst its numerous other competitors only when its services are reliable, beneficial, and cost-effective. Banana Brandworks works towards producing ad films after considering and incorporating unique concepts for the same.

https://thebanana.in/zaamor.html

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THE BENEFITS OF HIRING CORPORATE FILM MAKERS CHENNAI

Corporate film makers Chennai possess adequate expertise in producing ad films and videos to promote the services or products offered by a client company. The film is made in such a way that it meets the requirements of the considered client. Corporate film makers Chennai solely engage in creating videos for corporate clients and commercial purposes. Thus, corporate film makers Chennai rarely involve in making videos for covering the events of a wedding, entertainment shows, etc.

An overview of corporate films

Contents promoted in moving formats (videos) obtain a wider reach and capture a massive audience when compared to those expressed in printed forms. Corporate films can be used for the following purposes.

• Launching a product for the first time.

• Introducing a company.

• Launching new games.

• Releasing the snippets or trailers of new movies.

These filmmakers usually produce two kinds of corporate films.

• Films for manufacturing units

In these cases, the created films reveal the processes involved in the manufacture of the considered product. These films elaborate on the following aspects.

• A public display of machines used for the manufacture of a product.

• The ways with which each machine functions to produce the desired result.

• The different stages of product manufacture like packaging and dispatching.

These videos are made for gaining the trust of the customers since factors like transparency and reliability attract a wider audience.

• Films for service providers

In these cases, the filmmakers are required to promote services that are abstract with no shape and form. Thus, during these circumstances, the films speak about the efficiencies and reliability of the services offered by client companies.

The Banana Brandworks is an ad designing agency that employs the best corporate filmmakers in town. The filmmakers employed here are known to have adequate experience and expertise in producing promotional videos for widening the customer base of their clients.

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A HELPFUL GUIDE TO A MARKETING COMMUNICATION AGENCY IN CHENNAI

A company that looks to outsource its marketing functions can promptly decide to associate with a marketing communication agency in Chennai. Innovations and technological updates take new forms daily and thus, it is essential to adapt to new trends to ensure connectivity with the audience. Listed below are some of the areas that should be dealt with under the guidance of a marketing communication agency in Chennai.

• Conversational marketing

Conversational marketing involves the adoption of new technologies to communicate with potential customers on a real-time basis. Almost all customers require and desire immediate responses to their queries or complaints. This form of marketing develops a platform that connects consumers with marketers for the entire day. Thus, 24/7 online chat support is the ultimate benefit of conversational marketing.

• Personalized contents

Fora long time in the past, ads were made for a collective audience ignoring the fact that each consumer is likely to possess unique perspectives, opinions, and requirements. But today, every marketing communication agency in Chennai looks to incorporate personalized concepts for the content produced. Personalized explanatory videos could be sent in response to the queries placed by clients. Website navigation is expected to become highly user-friendly.

• Mobile marketing

As if today, it is rare to find individuals, who opt to avoid smartphones. A smartphone is now viewed as the eleventh non-existent finger of the hands of human beings. Thus, it is always prudent to choose smartphones as a medium of promotion. In these cases, promotional contentis advertised on mobile applications and games. The marketing content can also be advertised on various social media platforms since people hardly use computers and laptops and eventually prefer phones to gain access to their social media profiles today.

Banana Brandworks is a digital advertising company that provides excellent services in the areas explained above. The company makes seem promotions easy by recommending productive strategic plans for marketing.

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Digital adverting in Chennai made easy

The Banana Brandworks offers services related to digital advertising in Chennai. This company does not just restrict promotions to strictly one medium butdevelops strategies for all kinds of platforms including print, television, social media profiles, and the internet.

https://thebanana.in/whoweare.html

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Meeting advertising requirements with the assistance of an ad designing agency

The Banana Brandworks is an ad designing agency that is well-known for its services not just in India but across the globe. This agency helps with creating and implementing promotional strategies towiden the customer base and improve the brand recognition of the client firm.

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Acquire access to the best digital advertising company Chennai with just a single mouse click

The Banana Brandworks, a digital advertising company Chennai, is known for providing creative outputs that well match the requirements and interests of all clients. The sheer efficiency in the services rendered is what that makes this company stand apart amongst its competitors.

https://thebanana.in/whoweare.html