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Digital Marketing

Digital Marketing is the component of marketing  that uses the internet and online based digital technologies such as desktop computers, mobile phones ,and other digital media and platforms to promote products and services .Its developments during the 1990s and 2000s changed the way brands and business use technology for marketing. As  digital platforms become increasingly incorporated  with marketing plans and everyday life, and people increasingly used digital devices instead of using physical shops, digital marketing campaigns have become prevalent ,employing combinations of search engine optimization(SEO), search engine marketing(SEM),content marketing, influencer marketing ,content automation , campaign marketing, data-driven marketing , e-commerce marketing, social media marketing ,social media optimization, e-mail direct marketing , display advertising ,e-books, and optical disks and games have become common place.