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[autumn-smith03]

Week 2 - BIS 315

This week, I have created a log and conducted an experiment regarding my own personal use of social media. With both of these, I have came up with surprising and amazing conclusions.

Beginning with my social media log, I wanted to calculate figures that would tell me how much I use social media in a day. I wanted to pick a day to do it when I didn't have anything going on because I knew I would be on my phone a whole lot more than if I was at work or spending time with family. Giving you some insight, I ended up spending a total of 1hr 47 mins on social media while receiving 90 notifications and sending 64 across 5 apps. Seeing these numbers made me feel a little bit sick to my stomach honestly because not only I know that the time I spent on those apps I could've used more wisely, but I spent even more time on my phone than documented because I only covered 5 apps. The time I spent on social media could've been used for things such as cleaning out my car, reading, studying, or simply enjoying the weather outside.

Now, with the experiment I conducted, I took a huge break from social media and in return I realized that I should do it more often. The time periods I decided to do was to take four 6-hour period breaks. At the end of each period, I was allowed to check my social media apps. For me, it wasn't too difficult to do. The only thing I noticed is once I was able to check my apps after my break, it would be hard to pull away from the screen. During those moments, I told myself the apps aren't going anywhere, and if someone really needs to reach out to me, they can call me. The periods I planned out for myself was the initial check at 8:00am when I woke up. The day I did this experiment, I had work from 9:00am-3:00pm, so I was fairly busy. I let myself check my apps during a bathroom break around 2:00pm. Once I finished work, I went home and spent time with my sister & nephew, ate dinner, and watched TV. Then, I was allowed to check my phone again at 8:00pm. With this experiment, I noticed that I wanted to go on my phone more before bed. I typically fall asleep watching something on my phone, so I had to find an alternative. To replace my phone, I decided to read one of my books before bed. I noticed that I fell asleep a lot faster than normal, which I loved because I usually have trouble falling asleep.

When I woke up in the morning, I felt more refreshed and had less of an urge to spend an excessive amount of time on my phone. I am happy I conducted this experiment and created this log because it showed me how much useful time I am wasting just scrolling through pages that aren't benefitting me at all. I do want to have a significant drop in the amount of social media I spend per day. If I do this, I know that I will be more active throughout the day and will have more time to complete the tasks I need to without getting distracted.

[autumn-smith03]

Week 1 - BIS 315

Welcome to my blog! My name is Autumn Smith and I am currently a junior at CMU. I am majoring in Accounting with minors in Business Law, Management, and Information Systems. You might be wondering why I am achieving so many minors. The reason is because I want to qualify to take the CPA exam. I have to obtain 150 credits, which is 30 more than a bachelor's degree, so the extra classes I am taking can add up to those minors! I am not entirely sure which route of accounting I want to venture into yet, but I do know I want to eventually manage a firm one day and being a CPA will significantly help with that goal.

Diving deeper into things about myself, I have two dogs along with two sisters who are twins. One of my sisters, Olivia, recently had her first child, making me a first time aunt! His name is Asher, he is 7 weeks old, and is the sweetest baby ever. Some personal interests of mine are traveling, softball, art, using my telescope, and spending time with friends and family.

I am extremely exited to weekly update this blog for my BIS 315 Social Media and Emerging Technology Business class. On this blog, I will be exploring social media in business and discussing topics in relation to that. My goal with this blog is to effectively cover those topics, and continue to do so after my class has been completed.

The first topic I will be discussing is a company I believe uses their social media skills productively. The brand I am choosing is Sephora. I thoroughly enjoy observing the content they share because I have a large interest in makeup and skin care. This brand has a strong social media presence on platforms such as Instagram, TikTok, Twitter, and Facebook. Sephora having a strong presence across multiple platforms is detrimental because they are able to reach different audiences of all ages. Another thing that Sephora takes a lot of thought into is the content they post. Sephora shares things such as new makeup products launching, tutorials on how to use their products, and re-share content their consumers post using their products while giving credit to them. This is important because it makes their customers feel included in the brand and that the brand cares about them. Something I personally like about the brands social media skills is that I think their pages are aesthetically pleasing while being able to find specific information about products easily.

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