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How is ON Page SEO Important?

On-Page SEO is the foundation of Search Engine Optimization. It is the process of optimizing a website keeping in mind 200 ranking factors of Google.

If you want to rank high on Google SERP (Search Engine Result Page), the first thing you need is On-Page SEO.

So it is clear that On-Page SEO is important now the question is how to do ON-Page SEO.

Here is the ON Page SEO checklist you should follow for an effective ON Page SEO.

Keyword Research is the first step. Keyword Research includes the volume of the keyword, the difficulty of the keywords, etc.

Put your focus keywords on the meta title, meta description, Image Alt, Image fileName, and within the 100 words of your content.

The character limit of Meta Title should be 65–70 characters, the limit of Meta Description should be 160–170 characters. Make sure your titles and descriptions would be unique.

Keywords density should be normal. Don’t Put the same keyword too many times on your content. When keyword density goes high from the optimum level it is called keyword stuffing and it is against the norms of Google ranking guidelines.

Create robots.txt and sitemap files.

You can de-index or index your webpages on Google through robots.txt file

The sitemap helps Google to crawl all your webpages from one place.

Use canonical tags to restrict duplicacy on your website.

Make sure your website is mobile-friendly

Website Speed should be improved as much as you can.

Install SSL certificate to avoid security issues

[augurstechnologies]

Full Software Development Solution - Augurs Technologies

Custom software development is often used for companies that have unique business processes that aren’t easily mapped to specific technology products. It’s an effective approach—if done with the necessary foresight. At Augurs, we’ve spent the past 6 years crafting custom software. It’s because our partners see how effective we are at it. Call us: 0522-4013221 Visit: https://www.augurs.in/

[augurstechnologies]

BUSINESS INTELLIGENCE FOR RETAIL PROVIDES REAL RESULTS

Business Intelligence for Retail is more important than ever! Business Intelligence for retail can provide a real competitive advantage and allow businesses to rapidly make changes to capitalize on opportunities and trends and to identify and resolve issues before they have a negative impact on revenue or customer satisfaction.

Retailers need complete insight into how actual results compare to plan numbers, revenue by store, location, region, product line and other factors. The retail enterprise must carefully manage operational costs to be sure these costs are optimized. Hours of operation, resource allocation, hiring, training, facilities management and other factors impact revenue and the bottom line.

Analytics for Retail: Mobile, Accessible, Easy for Every User!

Retail is changing, and it is changing fast! Online buying is having a significant impact on brick and mortar and customer loyalty has changed dramatically. Consumers now have more options and they are leveraging those options to find the best price and the best value.

Analytics for Retail is imperative. One must understand buying behavior, customer requirements, exact price points for products, shipping and inventory timing and changing trends. Getting the right product on the store shelves at the right time, for the right price is what retail is all about. Choosing the right location and mix of web and brick and mortar facilities is also important. If the customer cannot find your business, they cannot consider your products.

The retail industry is awash in best of breed, enterprise and legacy systems to manage everything from point of sale (POS) to resource allocation, facilities management, shipping and inventory, equipment and assets, financial results, sales and marketing campaigns, pricing, coupons and discounting and more. If a retail business intends to remain competitive, it must have access to the most complete information with full insight into results and critical issues and the ability to quickly analyze, present, and report these results to support decisions and adapt to the changing market.

[augurstechnologies]

5 REASONS WHY ARE YOUR INDEXED PAGE GOING DOWN

When you are creating any website, You also want to rank it high on Google SERP. Getting rank is only possible when you submit your website to Google and it is indexed by Google.

How you can see how many pages are indexed by Google. It’s really simple.

Use the site: Operator

Check the status of  XML sitemap Submissions in GSC (Google Search Console)

Check your overall indexation status

Above mentioned all the methods give a different number. But this is another story.

Let’s discuss the decrement in the number of your indexed pages by Google.

If your pages are not being indexed by Google, It can be a sign that may be Google does not like your pages or may not be able to easily crawl. There are some other reasons “why are your indexed pages going down” are listed below.

Your website is penalized.

Your pages are irrelevant according to Google.

Google is not able to crawl your pages.

In this article, I am going to discuss how to diagnose and fix the issues of decrement in the number of indexed pages.

1. PAGE SPEED

Are the pages loading properly? Make sure all the pages of your website have the proper 200 HTTP Header Status. Did you get frequent or long downtime server response? Did the domain recently expired and was a renewed date.

SOLUTION:

You can use a free Header status checking tool to determine whether your all pages have the proper status. For massive websites, you can use Xenu, DeepCrawl, Screaming Frog, or Botify to perform the test.

The proper Header status is 200. Sometime 3xx(except the 301), 4xx or 5xx errors appear. These Header statuses are not good news for your website or may cause the de-indexing problem.

2. CHANGES ON YOUR URLS

Did your URL change recently? If you have changed the URLs, you need to resubmit it. A search engine may remember the old URLs. but the pages have redirection issues, a lot of pages can become de-indexed.

SOLUTION:

Hopefully, a copy of the old site is still visited. Take note of all old URLs and you can set a 301 redirect to all corresponding URLs.

3. DUPLICATE CONTENT ISSUE

Did you fix the duplicate content issues? Fixing duplicate content involves implementing canonical tags, 301 redirects, non-index meta tags or disallows in robots.txt. These actions can result in a decrease in indexed URLs.

This is one of the examples when you enjoy the decrement of indexed URLs by Google.

SOLUTION:

Since this is good news for your website but you have to cross-check whether this is the reason for the decrement of your indexed URLs.

4. ARE YOUR PAGES TIMING OUT?

Some servers have bandwidth restrictions due to associated costs. If you want higher bandwidth you need to upgrade these servers.

In the case of hardware-related problems, you need to upgrade your hardware processing or memory limitation.

SOLUTION:

If you are facing problem in server bandwidth limitation, then this is the appropriate time to upgrade the services

5. DO SEARCH ENGINE BOTS SEE YOUR WEBSITE DIFFERENTLY?

Many times it has happened that search engine spider sees your website different than what you see.

Some developers make the website in some preferred way without knowing the implication of SEO.

Developers build a website in the out-of-box search engine without knowing whether it is SEO friendly or not.

In other cases, the website has been hacked by some hackers. They create a hidden page to be shown to Google to promote their hidden links or clock the redirection to their own website.

One of the worse situations when web pages are affected by malware then google automatically deindexes the web page.

SOLUTION:

Google search console’s fetch and render feature is the best way to confirm if Google bot is seeing the page the same as you are.

[augurstechnologies]

When you are creating any website, You also want to rank it high on Google SERP. Getting rank is only possible when you submit your website to Google and it is indexed by Google.

How you can see how many pages are indexed by Google. It’s really simple.

Use the site: Operator

Check the status of  XML sitemap Submissions in GSC (Google Search Console)

Check your overall indexation status

Above mentioned all the methods give a different number. But this is another story.

Let’s discuss the decrement in the number of your indexed pages by Google.

If your pages are not being indexed by Google, It can be a sign that may be Google does not like your pages or may not be able to easily crawl. There are some other reasons “why are your indexed pages going down” are listed below.

Your website is penalized.

Your pages are irrelevant according to Google.

Google is not able to crawl your pages.

[augurstechnologies]

Necessity of Mobile App in Today’s world – Augurs Technologies

The importance of mobile phones in our everyday life and activities is undeniably unending. This is so because there is an ongoing tremendous transformation in that mobile phones are no longer the ordinary communication device it used to be. Mobile app development is a technique of software development for mobile and the main fundamental concept is derived from it. The main thing is that developing different mobile applications that will run on a mobile platform is primarily called mobile apps development.

Benefits of Mobile App Development on Business Aspects:

1 On-The-Go Marketing: Mobile Application Offer On-The-Go marketing, customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand or business. Regular use of your app reinforces your brand when they need to purchase something.

2 Future Marketing Trend: Mobile app will become a marketing trend soon, according to the source, 1+ billion Smartphone gadgets are using in the world and more than 50% devices connecting with the internet. This means soon search engine queries come from smart devices as opposed to a personal computer.

3 Increase More Sales: Business means for generating sales and revenue, Application helping to sale the products and also help to grab new leads for business development. Apart from sales, Mobile application also assists to enhance brand awareness.

4 Act As Social Platform: Business becomes social with social networking sites and people are gripped with social media. Mobile apps enable to add social media tools that allow the user to like, share or comment on the products. So we must use these platforms as business strategies in order to improve the connectivity with users.

5 Improved Sales and Service: Mobile apps improve better sales and services for your business. It enables the customer to order and purchase the product from anywhere and anytime. A better way of customer services was achieved by using the mobile application.

Today, the availability of mobile apps is on the increase such that it produces a noticeable change in the way humans feel and experience computing. A few years ago, in other to access the internet, check and read emails, one had to use the computer but today this has changed because computing is now carried everywhere in mobile phones. Imagine buying a train ticket on the go, this is something our ancestors never imagined or did. Imagine not going to the bank but still transfer money to family and friends. All thanks to app developers and top app development companies.

In the future, it’s expected that a majority of mobile application development efforts will focus on creating browser-based applications that are device-agnostic. Browser-based applications are simply websites that are built for mobile browsers. Such sites are built to load quickly over a cellular network and have finger-friendly navigation.

Mobile application development is the set of processes and procedures involved in writing software for small, wireless computing devices such as smartphones or tablets. To cope with that, we become your accelerator to design and develop brilliant mobile applications. Augurs Technologies is a top-notch company offering mobile application development services for iPhone, iPad, and Android.

Team Augurs has adequate expertise in mobile application development with dedicated developers for different platforms mentioned below:

· Android Application Development

· iPhone Application Development

· Mobile Games Development

[augurstechnologies]

Web Development Company

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