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Bumble Instagram Carousel:

This is an Instagram carousel post I made to promote date safety, I decided to come up with a system similar to “ask for Angela”, or “an angel shot”, to be put in place at the Bumble Barista pop ups.

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Bumble story posts (updated) :

I made some updates to my story posts and placed them in a composition to further push the branding and show them together as a series.

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D&AD Bumble Story Posts :

These are story posts I created which include a copy-led campaign for # Bumble Barista. I am quite pleased with how they turned out and feel that they fit Bumbles branding quite well. However I want to edit them a bit to make the composition flow a bit better I aim to create more social media posts related to this campaign as well as some coffee cup designs to go alongside these.

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Bumble Research :

I had a look into a few of Bumbles posts related to ‘Bumble IRL’ to get an idea of what has already been done. I did find out that Bumble did collaborate with a coffee shop for Bumble IRL, however I still feel like despite its similarities my idea is quite unique due to it being a solely Bumble coffee shop that emphasises a date safe environment that caters to everyone’s preferences including people who just are curious or want a cup of coffee.

I was quite inspired by the quirky message posts Bumble often uses and so I wanted to try and make my own as part of my copy led campaign to promote Bumble Barista. I plan to use Bumbles unique voice through playful coffee puns and the introduction of a # BumbleBarista. I want to keep consistent with Bumbles branding while also emphasising that this is a new fun event to celebrate 10 years of Bumble, while reinforcing date safety, empowerment and preferences.

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Research Project : Further Research

This is further research I conducted as part of the research project, here I chose a potential title for my essay and looked into several elements of historical context within Japanese design.

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Bumble Instagram Research :

Overall Instagram

They have a combination of more ‘current’ & ‘trendy’ posts:

But their posts are also quite informative:

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Research Project Initial Ideas :

Mind maps of initial ideas for topics to explore as well as a few article that I've looked at relating to each topic.

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D&AD - Further Research and Ideas :

I created a questionnaire to gain user feedback, I also ddi some research into Bumble's competitors as well as Copy-led campaigns by the Economist. I started exploring the creation of a type based campaign (5th slide- I made the coffee imagery and type for this poster) which I would like to explore further - I also introduced a more conceptual approach to the brief.

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Coffee rings I created and then digitized

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CHS Brief Presentation:

PAUSE

These are slides from our final presentation to CHS with our brand ‘PAUSE’, we were advised that although our logo and overall branding is strong and colour palette choice is quite unique, we might want to consider how our imagery reflects our activities, possibly having families in there, a bit more action than just serenity as a development

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Facebook Post Research & Analysis :

I analysed a few different Facebook posts advertising Digital Detox retreats. I highlighted the keywords used as well as their main ideas and themes explored throughout the posts as well as how they use voice to connote these ideas. This will be helpful to formulate our own text for our Facebook posts.

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CHS Brief Initial Ideas:

(Group 2 : Mckenzie, Rosie & Me)

Research :

Mindmap of Ideas:

Initial Visual Inspiration:

Initial Logo Concept:

Feedback:

Our initial tutorial went really well, for this brief we decided to go with the name ‘Pause’ for our brand, and the tagline : ‘disconnect to reconnect’ reinforcing values of bringing families together to immerse themselves in the real world as opposed to the digital world. We also decided a colour palette that incorporates a stand out warm tone would create a visually appealing contrast, and also encourage community and energise as warm toned colour usually evoke this reaction. We were advised to start solidifying our brand identity and create our final logo and ethos in order to lead onto the creation of our advertising assets.

Colour Palette Idea :

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15 Minute City

Wayfinding and Store Front Mockup

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15 Minute City

Presentation Slides

After my tutorial I was advised to use chat GPT to make my writing more concise and less repetitive, I was also advised to possibly explore Wayfinding/ Store front mockups to show the brand in context.

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15 Minute City

Mockups to show revised branding

With these revised designs I took on board the feedback I received during crits, I decided to stick with my pink and blue colour palette to step away from the ‘green washing’ sustainable brand look. I also simplified the logo to a simple type face while introducing a subsidiary ‘B’ logo as the initial typeface I used wasn’t very legible and when I tried to manipulate the ‘R’ it just wasn’t working visually. I created more illustrations in the original style I chose as I did like how it looked, I feel these worked really well especially with the typeface and colour palette. I did a lot of playing around with composition and finally decided on these as I feel they communicated the brands identity :simple, coffee, honest sustainability.

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15 Minute City

Initial Presentation

For this brief I decided to create branding for a sustainable coffee shop, ‘brew’. My ideas initially included a loyalty card system for people to received a free refill on their return, and assumed the shop could used recyclable cups - however during my crit, it was brought to my attention that the cups would still have to be recycled by someone and this could cause a problem. As well as this I thought the coffee shop could sell coffee beans and encourage customers to bring back their coffee grounds to be used in compost. However there was also the issue of the packaging and incentive. This was also touched upon in my most recent one to one tutorial where we reached a few solutions :

1) The loyalty card system would be based on refills and would offer a free refill at the end of the desired amount - in this case the coffee shop would have no cups at all and rely on its customers to bring their own reusable cups- being sustainable and reducing litter in the 15 minute city.

2)In terms of Coffee Bean packaging I could explore packing that provides a bag to also store the grounds- packaging that allows for the beans and the grounds to be stored separately, it could also be refillable. I also would give customers an incentive to bring their coffee grounds by offering a discount on their next purchase of coffee beans etc.

I was also advised to:

experiment with colour whether it works or not, and also try and manipulate the ‘R’ in my logo for legibility.

Initial brand ‘Guidelines’:

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Intervention + Interpretation

Instagram Assets

Poster

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Intervention + Interpretation

These are letterform examples of my initial vs final type. I decided to go for something quite condensed and bold, I really wanted my typeface to embody the qualities I enjoy seeing in type- a combination of curves and straight lines. I created these through adding and taking away shapes to create different letter forms.

Inspiration For Assets:

Initial Assets:

These are my original Instagram assets, in my crit I was advised to rearrange my letters so that they read in order, as well as to name my typeface. I was also advised to explore more relevant short words- although I do feel ‘yes’ and ‘no’ work well I think I might replace ‘hit’ with ‘okay’ and possibly zoom in on a particular letter. I also created two poster variations, I feel in this case the black background works best.