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The Pitch Deck for Influencer Marketing Agencies

How Influencer Marketing Agencies Can Pitch Influencer Marketing Successfully

PR is no longer just about media relations. The bounds of “earned media” now extends beyond reporters into the social media realm, and beyond.

In fact, many companies are looking to increase brand awareness, engage consumers, and drive sales through influencer marketing! According to a recent survey, 51% of marketers say that they spend between $50-$500K per year on influencer marketing, and 15% reported then spend $1M+.

Budgets are by no means small! There’s so much potential in influencer marketing for agencies that want to provide impact to new clients or expand existing accounts. Below, we offer six tips for creating an irresistible influencer marketing program pitch (you can also get a template deck here).

1. Set the scene with data.

Similar to how you compose a pitch to a reporter, it’s important for influencer marketing agencies to start by giving your client context. Why invest in influencer marketing now? What’s the potential impact? Why is it relevant to them?

It’s even better if you can answer these questions with data. Try finding stats that frame influencer marketing as a no-brainer strategy. For example, 70% of consumers are more likely to buy a product from a brand if they collaborate with an influencer they know and trust. Or, 54% of marketers strongly agree that influencer marketing has successfully increased brand awareness. The goal here is to show them what they're missing out on!

2. Map the influencer marketing program to their business goals.

There are different tactics (and influencer types) that will help drive brand awareness versus conversions, and so on.

When building your deck, start by reiterating your client’s goals to them and then show them how your tailored plan — from influencers, to trends, to metrics — will help them reach those goals.

If you don’t already know the client’s goals, then make sure you ask them ahead of your presentation. Do they want to earn more brand awareness or drive sales? Are they interested in reaching new audiences or strengthening loyalty amongst an engaged community? Do they have a specific brand mission or values (e.g. diversity and inclusion, sustainability, body positivity) that they want to promote?  

3. Come with a tailored list of influencers.

The basis of a good influencer marketing program are good partners. As such, it will be important to provide a sample list of potential influencer partners in your deck. This is your chance to prove that you are advisors who know how to be strategic and data oriented!

When finding influencers for this sample list, provide basic metrics about them (follower size, engagement rate, video view rate, etc) but also be prepared to explain why you believe they are a perfect fit for your client.

Pro tip: If you already have access to Traackr, try using this special technique for finding high performing influencers.

4. Highlight a few relevant platforms, content types, and influencer trends.

Take your pitch a step further by highlighting your research and expertise in the industry. Pull a few content and platform trends that you think your client could utilize in their influencer marketing program. For example, beauty brands that are looking for interesting and engaging video content might want to know about the beauty influencer ASMR trend. Or fragrance brands that are having a hard time representing their products on social media might be interested to learn about influencers who create scent inspired mood boards (example of this in our most recent State of Influence report).

If you feel that you have enough information about your client’s goals and messaging, you could even mock up a few possible campaigns with influencer rosters, themes, and metrics!

5. Show how you will provide transparent measurements of success.

58% of marketers say that measuring the return on investment (ROI) is the biggest challenge when producing successful influencer marketing programs. As your client’s trusted advisor, you have the opportunity to help them be one of the few who know exactly what impact their influencer marketing programs have.

In your deck, lay out a plan for regularly and transparently reporting on program and campaign performance. Some of the best metrics that are important report on include:

Performance metrics

Number of activated influencers

Number of posts

Reach

Impressions

Number of views

Number of engagements

Engagement rate

Spend efficiency

Cost per Post

Cost per Thousand Impressions

Cost per View

Cost per Engagement

Cost per Click

Fun fact, if you have access to Traackr you can save time by exporting all of these campaign metrics directly from the platform into powerpoint slides.

‍Tip: Trying to explain the value of influencer marketing to your executive team? Here are some tips from an expert who’s been in the industry for over a decade.

6. Show a few influencer marketing success stories to seal the deal.

If your influencer marketing agency has examples of previous campaigns and programs that you’ve run for other clients, great! If you don’t have any case studies of your own, here are a few that might be helpful:

How Colgate-Palmolive and its agency partners cut down influencer campaign costs by 40%.

How Beekman 1802 built awareness and drove sales with TikTok influencers.

How BFGoodrich reached newer, younger audiences with sports influencers.

If those case studies aren’t relevant to your client’s industry, put your googling skills to the test and find a few influencer marketing campaigns that have made the news! Here are a few brands from various industries that have become known for great influencer marketing over the years:

e.l.f. Cosmetics

Rare Beauty

Fenty Beauty

Shiseido

Dove

Maybelline

Charlotte Tilbury

Nike

Sam Edelman

American Eagle

Revolve

Hoka

Gymshark

Moncler

Absout

Chipotle

Bumble

Meliá Hotels

Audible

Otherwise, you could browse past winners from specific influencer marketing awards like the Shorty Awards, the influencer sections of Digiday’s Content Marketing Awards, the Webby Awards, and more.

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Grammarly Your Ultimate Writing Resource

As writers, words are our raw materials. We use them to write convincing essays, create new characters, and build entire worlds. We can also manipulate words to function in new or surprising ways. We do this through wordplay.

Wordplay is a way for a writer to draw attention to their writing, typically for the sake of entertainment. If you’ve ever paused on a clever turn of phrase, like a pun or a metaphor, then you’ve encountered wordplay.

Give your writing extra polish Grammarly helps you communicate confidently WRITE WITH GRAMMARLY

What is wordplay?

Wordplay is a literary device that authors use to draw attention to their writing, be it a detail, plot point, or character, through some clever arrangement of letters, words, or phrasing. There are many ways to incorporate wordplay into your writing, and doing it well can have various effects on a reader. Wordplay is most often used for levity—to generate a fun, entertaining, or playful atmosphere. But wordplay can also be employed in more serious situations if you want your reader to stop and think.

Are there any rules for wordplay?

There aren’t any formal rules when it comes to using wordplay. You can insert as little or as much as you’d like. It can be subtle or obvious, and it can be humorous or serious. The main objective of wordplay, as its name suggests, is to play with your words.

Examples of wordplay in literature

Some authors rely heavily on wordplay to create a playful or clever tone in their stories.

In Alice’s Adventures in Wonderland, Lewis Carroll uses puns, homophones, and alliteration to entertain his readers. For example, in this paragraph Carroll uses alliteration to tangle the reader in Alice’s words:

If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t. And contrary-wise; what it is, it wouldn’t be, and what it wouldn’t be, it would. You see?

In A Series of Unfortunate Events, Lemony Snicket hides the letters “VFD” throughout the stories to signal that the main characters are in danger (which is pretty much all the time). This is a clever use of initialism because every time the reader sees three words beginning with those letters (for example: Volunteer Feline Detectives, Vinegar-Flavored Doughnuts) the reader experiences a sense of fear. Even the author’s name, Lemony Snicket, is a pseudonym, or a fake name, which itself is a kind of wordplay.

Examples of wordplay in poetry

Poetry is a great place to find wordplay. You’ll find many literary devices that are considered wordplay in poetry, such as alliteration, rhyming, and tautogram. In the poem “Washington Crossing the Delaware” by David Shulman, every line is an anagram of the poem’s title. That means if you take every letter from any line, you can rearrange them to spell “Washington Crossing the Delaware.”

A hard, howling, tossing water scene. Strong tide was washing hero clean. “How cold!” Weather stings as in anger. O Silent night shows war ace danger! The cold waters swashing on in rage. Redcoats warn slow his hint engage.

16 types of wordplay with examples

1 Acronym

Acronyms are words formed by the first letter or letters of a term. Acronyms are an important part of slang or “internet speak”—BAE, FOMO, YOLO, and even GIF. They are also found commonly throughout business, government (SCOTUS, MEDICAID, SNAP), and other sectors.

2 Acrostic

An acrostic is a composition where specific letters form a new word or words. You’ll find acrostics in some crossword puzzles, where certain letters are circled to form a clue to the puzzle.

Example: The poet Edgar Allen Poe wrote a poem simply titled “An Acrostic.” The poem was about a woman named Elizabeth, and the letters that begin each line, when read vertically, spell “ELIZABETH.”

3 Alliteration

Alliteration is the repetition of an initial consonant sound in words that are in close proximity to each other.

Example: “And churlish chiding of the winter’s wind, / Which, when it bites and blows upon my body.” —As You Like It by William Shakespeare

4 Anagram

Anagrams take the letters from a specific word or phrase and scramble them to create something new.

Example: dormitory→dirty room

Tom Marvolo Riddle→I am Lord Voldemort

5 Homophone

Homophones are words that sound the same but have different meanings. The most commonly used homophones are “to,” “too,” and “two.” But homophones can be used deliberately in writing to create confusion or humor.

Example: “You see the earth takes twenty-four hours to turn round on its axis—”  

“Talking of axes,” said the Duchess, “chop off her head!”

—Alice’s Adventures in Wonderland by Lewis Carroll

6 Malapropism

Malapropism is the incorrect placement of a word or letter, resulting in a comical, nonsensical sentence.

Example: In 2002 a reporter asked boxer Mike Tyson what he was going to do next, to which he responded: “I don’t know. I might just fade into Bolivian.” What he meant to say is that he was going to fade into oblivion.

7 Mondegreen

A mondegreen is what happens when you mishear or misunderstand a phrase in a way that creates a new meaning. This happens often with song lyrics.

Example: Hearing Jimi Hendrix sing “‘Scuse me while I kiss this guy” in the song “Purple Haze” as opposed to the correct lyric, “‘Scuse me while I kiss the sky.”

8 Onomatopoeia

Boom! Crack! Pow! Onomatopoeias are words that sound like what they mean.

Example: Comic books often write out onomatopoeias to illustrate impact. In the Batman TV show, sounds like wham!, pow!, biff!, and crunch! appear on-screen.

9 Oxymoron

Oxymorons are phrases that use two contradictory words. You can use oxymorons for entertainment or for dramatic effect.

Example: “O brawling love! O loving hate!” —Romeo and Juliet by William Shakespeare

10 Palindrome

Palindromes are words that read the same backward as they do forward. These can be fun to come up with but tricky to spot.

Example: A man, a plan, a canal: Panama.

11 Pangram

Pangrams are sentences or phrases that display all 26 letters of the alphabet.

Example: The quick brown fox jumps over the lazy dog.

12 Portmanteau

Portmanteaus are two words blended together to make a new word. The word “motel” is a portmanteau combining “motor” and “hotel.” As wordplay, writers can use a portmanteau to create a new concept that hasn’t been put into words yet.

Example: In Through the Looking Glass by Lewis Carroll, Alice comes across the word “slithy,” which stumps her. Humpty Dumpty explains to her: “Well, ‘slithy’ means ‘lithe and slimy.’ ‘Lithe’ is the same as ‘active.’ You see it’s like a portmanteau—there are two meanings packed up into one word.”

13 Pun

Puns are one of the most familiar forms of wordplay because they’re found in spoken language just as often as in written language. Puns are jokes that rely on homophones, or two words that sound similar with different meanings. Particularly witty puns may raise eyebrows; lousy puns get an eyeroll.

Example: Reading while sunbathing makes you well-red.

14 Rhyme

The repetition of identical sounds at the end of two or more words.

Example: If you’ve been on this earth for any amount of time, then chances are you’ve seen a rhyme.

15 Spoonerism

Spoonerisms happen when two letters in a word or phrase are switched, like calling a “butterfly” a “flutter by.” It’s what happens when you talk too fast and your brain doesn’t have time to keep up.

Example: Shel Silverstein’s book Runny Babbit: A Billy Sook is awash in spoonerisms. It follows Runny Babbit (a bunny rabbit) and his friends: Toe Jurtle, Skertie Gunk, Rirty Dat, Dungry Hog, and Snerry Jake.

16 Tautogram

Tautograms are texts where all the words start with the same letter. Note that these are different from alliterations because in the case of tautograms, the sound doesn’t matter as long as the letters are the same. With alliteration, the letters don’t matter as long as the sounds are the same. Tautograms are most often used in poems.

Example: We won’t wallow while we’re writing words.

Wordplay FAQs

What is wordplay?

Wordplay is all the ways a writer can manipulate words to create a new or surprising meaning.

How does wordplay work?

Wordplay works by tripping its readers on words they think they know. When a reader encounters wordplay, they will want to pause and think about the words being used. This helps readers notice the words themselves as well as holds their attention for a few extra seconds.

What is the purpose of wordplay?

Most often, wordplay is used to create a sense of amusement or entertainment for the reader. That’s why the word “play” is part of its title. However, wordplay can also create more serious or complex undertones if used deliberately. Metaphor is one example of wordplay that has a range of effects on its reader.

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What Is Affiliate Marketing, and How Do I Use It?

What is affiliate marketing?

Of all performance-based marketing, affiliate marketing is one of the more affordable and complementary disciplines to influencer marketing. So how does it work? A brand pays someone a commission to promote their products through selected channels.

This person could be an individual consumer or an influencer (someone with significant followers). It’s important to note that while someone can be both an affiliate and an ambassador, these roles are not synonymous.

Affiliates operate on a digital-only level. They use specialized links shared on their platforms to earn a commission.

Ambassadors can operate either online or offline and usually have a deeper partnership with the brand in the form of a retainer. They don't always use specialized links, and their goal could be to build brand awareness or drive sales.

As a brand, there are multiple benefits to engaging in affiliate marketing. It's a great source of passive income and it mutually benefits both the brand and the affiliate.

Check out these Truelist stats from 2022:

More than 80% of brands have affiliate programs.

Almost 65% of affiliate marketers generate traffic by blogging.

Advertisers generate between 15% and 30% of all sales from affiliate programs.

Affiliate marketing makes up 16% of global eCommerce sales.

How affiliate and influencer marketing work together

Given that affiliate and influencer marketing both rely on individual partnerships and social media, they work best in conversation.

Affiliate marketing is undoubtedly a bottom-of-funnel discipline, as its main goal is to get folks to drive sales through their specialized links or codes. On the other hand, influencer marketing has been traditionally seen as a top-of-funnel discipline, or something that helps build brand awareness. Layering these two disciplines can give  marketers a full-funnel digital/social media strategy.

That being said, the role of influencer marketing is quickly changing. A 6,000-respondent study found that approximately one third of shoppers turn to social media influencers to learn about products. This shift in consumer behavior has moved influencer marketing from top-of-funnel, to full-funnel and brought about the advent of social commerce. In short, influencers now have the power to build awareness for your brand, impact consumers’ evaluation of your product, and drive actual sales.

What this means is that influencer and affiliate marketing are even more closely related than before. They are no longer just complimentary — they’re integrated.

In fact, a lot of small brands dip their toes into paid influencer marketing campaigns with affiliates. Since these brands often have smaller budgets, traditional sponsored content isn't affordable. Affiliates, on the other hand, can cost less because their fee is covered by true sales and they have more incentive/obligation to post than the average influencer who receives gifted products.

Getting started with affiliate marketing

Now that you know what affiliate marketing is and how it complements influencer marketing, here are some tips for getting started:

Pick the right partners. If you’re just getting started, it might be best to start by signing some of your existing influencers and customers as affiliates. If you don’t have solid leads there, you can use social listening or influencer marketing tools to search to find people who have organically mentioned your brand. Tip: You can use Traackr's discovery and vetting tool to discover influencers already working as affiliates for other brands! Search past content for affiliate keywords like "affiliate," "my code," "specialized link," and "link in bio." Then view influencer performance metrics to make sure they're effective partners.

Use a performance-based compensation strategy. Avoid centering compensation around things like audience size, and instead base it on results-oriented metrics like engagement or sales. You could also use a cost per action (CPA) model, where affiliates get a commission each time a customer completes an action. The action could be clicking on a custom link or it could be purchasing a specific product.

Choose an affiliate network or influencer marketing software. This will help you use your time efficiently by automating certain processes. For example, Traackr’s social commerce/affiliate feature, helps you find and vet new partners, define attribution models and commission structures, calculate and send payments, track performance, and more.

Define your key performance indicators (KPIs). If you are combining influencer and affiliate marketing, you need to approach KPIs with a full-funnel mindset. While sales are the ultimate goal, there is also a product discovery and consideration aspect. Set yourself up to measure your campaigns from awareness, to consideration, to sales.

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Influencer Marketing: The Ultimate Guide (And Free Template)

As marketers, we know the value of a good influencer. Influencer marketing helps you gain reach in a targeted audience or niche and can drive campaign performance whether it’s increasing brand awareness, generating leads or boosting sales.

Working with an online content creator means your brand can benefit from their creativity and authenticity. Influencers are creative individuals with a skill for making content that their audience will love, and their voices can be valuable to your brand.

It can also allow you to gain traction on platforms where you may not yet have a presence; creators on TikTok for example are experts at making promotional content that fits in seamlessly with their organic content and entertains their audience.

But influencer marketing can be tricky. It’s not just about finding someone with a lot of followers, it’s about finding the right influencer and making the most of that collaboration. Ultimately, it’s about being clever with your influencer marketing strategy from the start.

This influencer marketing guide offers everything you need to identify influencers, conduct outreach, plan effective collaborations, and much more.

What is influencer marketing?

Let’s start at the beginning, what is the definition of influencer marketing? In a nutshell, influencer marketing is about product placement or endorsement on social media networks through an influencer (a person with a social following and deemed an expert in a certain area).

Just think about the influencer superstars in this realm — the Kardashians who smash social media on a regular basis.

In this blog, we’ll explore these topics to help your influencer marketing strategy succeed:

Current Influencer Marketing Statistics

Types of Influencers

Do’s and Dont’s of Influencer Marketing

Types of Influencer Collaborations

How to Build an Effective Influencer Marketing Campaign

Top Influencer Marketing Tools

Watch our Team Talk video to find out how influencer marketing is changing the game:

Influencer Marketing Statistics 2022

By 2025, there will be over 4 billion social media users globally according to Statista data. That’s a huge amount of people active across social networks with an appetite for content. So what networks are they active on?

Let’s dig into some influencer marketing statistics to give you an idea of how you can capitalize on this growing social media usage.

The influencer marketing industry is set to grow to approximately $16.4 billion in 2022 — Influencer Marketing Benchmark Report

71% of marketers planning to increase their budgets in the next 12 months with the majority preferring to work with micro-influencers — Linqi

Businesses can earn $5.78 for each dollar spent on influencers, with some seeing as much as $18 — Influencer Marketing Benchmark Report

In 2021, 91 percent of sponsored post engagements were with micro-influencers — Digital Information World

Cross-channel campaigns are increasing as more people use an average of 6.6 social media platforms, so brands should use influencers that specialize in the channels that matter to them — Backlinko

Check out our blog ’20 Influencer Marketing Statistics that Will Surprise You’ for more insights.

Types of Influencers

There’s more than just one category of influencers, and they all offer different exposure opportunities.

Working with any of them can turbo charge your marketing campaign by dramatically increasing the reach of your messaging. However, you need to ensure you choose the right type of influencer. Let’s look at the different categories:

Influencers can give your brand sparkle and credibility that you might struggle to build on your own. However, be sure to choose the right influencers for your brand.

Influencer Marketing Do’s and Don’ts

There are a few top tips you should think about for your influencer marketing campaigns — otherwise known as your influencer marketing do’s and don’ts checklist!

DO re-share and re-purpose

As your collaboration takes off, make sure you amplify it by resharing and cross-posting the content on all of your social channels. And make sure you have a conversation with the influencer about opportunities to repurpose the content they create; for example, you may use a TikTok post created by an influencer as advertising content.

DO build relationships

While it can be tempting to hop from one influencer to the next, building relationships with individual influencers is hugely valuable. Returning to specific influencers for multiple campaigns helps them be even more authentic when talking about your brand, and builds on brand awareness among their audience.

DO be present on their channels

Before reaching out to an influencer, don’t be afraid to actively engage with their content and show your support. While the collaboration is running, be present and active on their channels, and keep it going after the collaboration has ended.

DON’T be a control freak

It’s important to not be overly prescriptive or controlling when working with an influencer. It is, after alll, a collaboration and you should be making the most of their creativity, originality, and connection to their audience. While a detailed brief is useful and script approval can be arranged, allow the influencer to contribute ideas and take the lead on things like content scheduling and release details.

DON’T be vague when reaching out

When sending your first outreach email to an influencer, don’t be vague or impersonal. Be very clear about who you, your organization and/or your product are. And don’t forget to state what you like about their content, why you think they would be a good fit for your brand, or call out specific work you admire.

DON’T be coy about your KPIs

You should have a clear idea of your KPIs for your influencer collaboration, and be upfront about them. Be clear about what analytics or stats you expect to be delivered at the end of the campaign. Influencers often provide a general set of analytics, but it’s always worth stating exactly which metrics you want to see from the outset. Our ‘Targets and KPIs toolkit’ can help you develop metrics if you need guidance.

Influencer red flags

There are some negatives to watch out for when it comes to choosing an influencer so make sure you are aware of these red flags at the research stage:

Imagery: No profile image or use of stock photos

Username: Unusual or offensive usernames

Profile: Private or anonymous profiles

Followers: Influencer follows more people than follow them

Bio: Templated or copied bio

Website: No link to a website

Content: Little or no original content

Recency: The profile is very new

Types of Influencer Collaborations

There are multiple ways for a brand or organization to engage and collaborate with an influencer. Here are some ideas.

1. Event coverage

Event marketing is a perfect opportunity to engage influencers. If your event is aimed at people in a particular location or with specific interests, influencers who operate within those areas or niches are ideal for getting your event in front of your target audience.

Get them on board early to build up excitement, and allow them to conduct live coverage on the day. Here are some tips for making your virtual event a success if this is something you’re thinking about. One example is TikTok movie guy Straw Hat Goofy.

2. Gifting

49 percent of consumers depend on influencer recommendations, and gifting is your opportunity to capitalize on this. Gifting involves seeking brand exposure for the price of your product or service. Send a sample or offer them a free experience, and include information about you and your product to make it easy for them to promote you. An example here is Irish influencer James Kavanagh.

3. Video

A video collaboration could involve engaging an influencer to star in a campaign video or video series. Video content can be easily repurposed and re-distributed and you can make quality videos without hiring a professional, like the Joy of Clean account.

4. Giveaway

If you are planning a giveaway, you could engage an influencer to host the giveaway for you on their platforms, creating the visual to promote the giveaway and driving their audience to your profile.

See the example below from Twitch streamer, YouTuber and professional gamer Ninja with computer hardware manufacturer, NZXT.

5. Takeovers

This involves engaging an influencer to ‘take over’ your social channels for a period of time, allowing them to post content directly to your story, or host a live video. Make sure you and the influencer promote the takeover in advance and they cross-promote on their channels on the day. The example below is a takeover of Goop by Dr Shauna Shapiro.

6. Signal boosting

This is an example of a short-term activation that’s particularly great if you have a timely message, charitable cause or social issue you want to boost, like a new helpline or a charity event. For this initiative, it works to contact a targeted list of influencers of various sizes, ask them to boost your message and give them options — this could be as simple as sharing your post to their story.

A great example is the National Adult Literacy Agency in the UK which used Instagram influencers to promote its free distance learning services.

If you work in this sector, listen to our podcast ‘Marketing for Nonprofits’ to find out more.

How to Build an Effective Influencer Marketing Campaign

So, now that you know more about influencer marketing, how do you build an influencer marketing campaign? Here are some important steps to help you plan:

1. Set your goals and KPIs

Before you kick off any influencer campaign you need to nail down your goals or KPIs for the campaign. Are you looking to raise brand awareness, promote a new product or drive leads?

2. Confirm your budget

At this stage, you need to confirm the budget you will need for the influencer to promote your brand or product. The costs vary depending on the influencer, network and scope of the campaign. Use this media budget planner to keep track.

3. Choose your network

Make sure you choose the right platform for your audience, sector and campaign type. Is it video content you’re creating, a blog article or imagery? The content type will determine the platform as TikTok or Instagram are great for videos while a blog may do better on Twitter or LinkedIn.

4. Find your influencer

Choosing the right influencer is essential and there are several areas to consider:

Audience type and quality: Are their followers the ideal target audience you are trying to reach or engage?

Preferred social network: What social channels do they use effectively? How are these channels used by your audience?

Content quality: Do they create content that aligns with your brand values?

Authenticity: Do they appear genuine and believable when they promote products?

Brand personality: Do their communication style and personality fit with your brand values?

Engagement rates and frequency: How much engagement do they typically get from their following? How often will they feature your product? How often do they publish new content?

Fees: How do they prefer to be paid (CPA commission, CPC traffic, or flat fees)? Does this work for your budget or goals?

5. Reach out to an influencer

Once you have identified suitable influencers, make contact with them. You can do this via a ‘reach out’ email or social media, but be open, friendly, and honest about what you want and tell them a little about you and your brand. Don’t be afraid to include detailed information that will grab their attention and let them know if the collaboration is of interest to them. Once they are engaged, you should establish fees and terms and consider a contract.

6. Develop your campaign and share with your influencer

This is the fun part as you get to share the campaign assets with your chosen influencer and see what happens online! Make sure to use tracking parameters and relevant hashtags you can monitor and set a timeframe.

7. Monitor performance

With your KPIs and goals in place, you can monitor campaign performance. This can be done on the social platform and also on your website through Google Analytics or your CRM. Your influencer should also be responsible for providing data on performance.

There are some useful influencer marketing tools out there that can help in your campaign strategy. These include platforms that can automate influencer discovery, influencer outreach and even run entire campaigns.

Let’s look at the best influencer marketing tools by category so you know which ones can help at various stages.

Social listening tools

Meltwater provides a social media monitoring and engagement software that uses AI-driven analytics to examine millions of posts from social media networks, blogs and news sites to find the content of interest to you and your brand.

Talkwalker offers social listening and also provides visual recognition analysis so it can track imagery and find influencers on platforms like Instagram or Snapchat.

Influencer discovery tools

Upfluence uses software that indexes and updates influencer profiles in real-time and analyzes all their content for reach and engagement. Its Live Capture tool finds the best influencers for your brand.

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Top Secret Affiliate Marketing Strategy Using AdPlexity- No Website Required!

Today I will share with you a top-secret affiliate marketing strategy used by six-figure affiliate marketers. The best part about this strategy is that it is so straightforward; anyone can apply it without requiring a website, either!

Do you want to know how big affiliate marketers work online? Do you want to know the secret behind six-figure affiliate marketers? This article will tackle how established affiliate marketers work online to reel in big money using a straightforward strategy that requires no website.

Before moving on, I would like to mention that I have already uploaded a video discussing this strategy on my YouTube channel for those who prefer video format.

The strategy!

As I already mentioned, this strategy is so straightforward that anyone can start applying it; and remember, it does not require a website. Applying this strategy, you can start small and slowly work your way up to start making five and six figures monthly and even daily!

There are two steps to the top secret affiliate marketing strategy:

The first step is to find a successful affiliate marketing campaign.

Second, you duplicate the campaign.

By the way, if you are new to affiliate marketing, please feel free to read my article about beginners’ best affiliate marketing programs. And again, If you would rather learn by watching videos, I recommend watching my affiliate marketing tutorial playlist.

Step 1: Find a successful campaign

Starting with step one, the idea is to simply find someone who is already running a paid ad campaign.

If you want to know what paid ads are, I suggest watching my video in which I talk about how I made $25 in 24 hours using affiliate marketing and native ads.

Online, you can find many native ad platforms, such as Outbrain, MGID, Revcontent, and many other networks used to run native ads.

The plan is to find people running successful affiliate marketing campaigns through the agency of these networks. And to do that, you can manually search for these campaigns, which is very time-consuming; or you can use an ad-spy tool. Take, for instance, Adplexity.

What is Adplexity?

Adplexity is one of the best ad-spy tools out there. Using Adplexity, you can spy on mobile ads, desktop ads, push ads, native ads, e-commerce, so on and so forth. Adplexity spares you the effort of finding people’s campaigns manually as it finds and assorts ad campaigns from most to least popular.

Above, you can see the main interface of Adplexity. In the picture, you can see native ads generating the most traffic when making this video. Because we’re talking about affiliate marketing, our primary concern is obviously the affiliate marketing network. Let’s take, for example, ClickBank.

By selecting ClickBank, Adplexity will show you all the ads that are promoting ClickBank. Adplexity has a smart filter that you can adjust to view ads based on either how long they’ve been running or based on the amount of traffic they generate. Of course, you can see both the campaigns’ lifetime and the number of hits they’ve generated.

After only one glance, you will notice that certain campaigns are repeated more than once, with minor changes such as the images used. This is, of course, because some people are duplicating the same campaign.

However, you’ll also notice that the same campaigns duplicated repeatedly are still reeling in a lot of traffic because, basically, they’re successful. Using Adplexity, you can find a successful ad campaign and duplicate it.

Note:

Before we move on to step two of the top secret affiliate marketing strategy, I would like to say something. When you work online, especially when you work in affiliate marketing, you will encounter dishonest or misleading products; some people might be marketing morally ambiguous products.

They might be involved in some sketchy scams or worse, human trafficking schemes. A piece of advice, it is important not to lose track of the things that matter more than money, such as honesty, integrity, morality, and most importantly, your humanity.

Morally ambiguous choices might be alluring, but you might end up hurting someone in the process. For these reasons, I recommend that you put the time in to find legitimate products that provide value and ultimately benefit the people who will end up buying them.

Step 2: Duplicating a campaign

After choosing a successful ad campaign, the next step is to duplicate it. Adplexity shows you everything you need to know about the ad, such as the analytics, the countries in which the ad is running, the devices on which it’s running, and most importantly, the landing pages and used platforms.

Following the landing page link provided, you will see the page on which the article is running. Ultimately you will be able to see the product that this ad campaign is promoting.

You can simply copy the same campaign, making sure to personalize it as much as possible. And as a good practice, you can check the platform used to run the ad campaign to avoid using it yourself. For example, if the person running the campaign uses Revcontent, you can use Mgid or Outbrain to run your version of the same campaign.

One more thing

Another important point that I would like to touch upon in this article is tracking. Whenever you run an ads campaign, it is most important that you keep track of your progress.

I cannot stress enough how important it is to keep track of the progress of your campaign. Think of it as homework, it’s rather tedious and annoying, but it must be done, as it gives you numbers to work with.

You can track your progress using software such as Voluum or Thrivetracker.

To recap

Find a successful ad campaign using Adplexity, sign up for the same affiliate program, and duplicate the same ad campaign on different ad networks.

And remember, tracking your progress is important because it helps you assess your situation and adjust your strategy accordingly.

[ariealblogs]

How to Make Passive Income: The Secret Formula

Have you ever wondered if it's possible to relax more often, spend time with your family, maybe learn a new skill? Well, it IS possible with passive income. In this article, I will be sharing with you my secret formula for achieving that within a reasonable amount of time!📷📷Passive income is mainly income that requires minimal labor to earn and maintain. It is referred to as progressive passive income when the earner expends little effort to grow the income. To some up, it is any business activity in which the person earning does not physically participate. Other examples include rental income. This means passive income is any money earned in a manner that does not require too much effort. Several passive income-generating ideas need a lot of work, to begin with, like developing a blog or leasing property. Still, eventually, they earn money even when the owner is asleep.Passive income also includes a limited partnership or other businesses in which a person is not actively involved. In this case, the person is referred to as a silent investor, for example. Portfolio income is also considered passive income, so dividends and interest would be regarded as passive.Even if a person already has a full-time job, they would be able to welcome additional income with little to no effort on their part. Developing a way to generate passive income provides many benefits. With this extra income, you can even potentially take early retirement. Moreover, passive income is a backup plan in case you lose your day job.Without further ado, introducing the formula on how to make passive income: EGC+MON+SEO=99%PI. Don't be afraid, I'm not about to walk you through some math class nightmare. The preceding terms are really simple and are the key on how to make passive income. Read on to find out what each one means as I explain them step by step!📷 How to make Passive Income using EGC Now, for the first of our elusive terms: EGC This simply stands for evergreen content. Evergreen content is content that is always useful, like for example a guide on how to lose weight. As long as human beings care about eating healthy or losing weight, that topic will remain relevant. Other examples might include a DIY on how to make cake at home, a video on how to change your car's tires… etc. What all of these have in common is that they have been around for decades and will continue to be so for decades to come.Now, to get a bit more technical: what is content? Content can be, for example, an article in a blog like this one here or maybe a video on YouTube like the one this article is based on. Another example of content is also tools and programs like my H-Supertools. Now that you know what EGC is, you're one step closer to knowing how to make passive income!MON for the Win! Previously, we discussed EGC and the different types of content, now onto the next thing! MON is the second element of how to make passive income. It stands for monetization which is to make money using your content.For my first example, I will mention an article on my blog at H-educate. The article is titled: “How I Moved from 1K to 10K $ in 18 Months working Online! (case study)”. That article is evergreen content, I estimate it to last at least 5 years. The way I monetized it is by promoting my courses and services on it. Another way is to use affiliate links in the article. For more information on affiliate marketing, be sure to check out my affiliate marketing tutorial on YouTube. In addition to writing articles, you can also make passive income by making YouTube videos! Using my channel, I get passive income by just getting views on my videos. As shown below, they continue to get views every month and I continue to get paid for those views and you can do the same!📷 Using YouTube's analytics, you can keep track of your video's views and other useful information.Third Way to Make Passive Income:Finally, we have the third way to get passive income which is to publish tools. My website H-Supertools is a free digital marketing and SEO platform. On that website you will find ads for

different affiliate products like GetResponse, ClickFunnels, Semrush, web hosting, and email validation services…etc Using this method of promoting affiliate products with ads you can get paid per click!So, we have seen several monetization techniques by now, like using ads like Google AdSense, promoting your services, and using affiliate links. If you want to see a more in-depth discussion on monetization techniques please check out this video! 📷 We have come far in revealing the secret formula on how to make passive income, now there is just one final step.The Final Chapter: SEO Here it is, the final dilemma! You have established some evergreen content that is sure to last for many years. Also, you have applied to all the appropriate affiliate programs in order to monetize your content. Still, you wonder, why are there barely any visitors? Well, that's really simple: You are still missing the SEO!SEO is the final step in completing the formula on how to get passive income. It stands for Search Engine Optimization. If you were to google one of my tools, the Super Email Sender you will find that it's at the top of the search results. This means that the probability it will get clicked on is high!So, how can you enhance your SEO and get visitors? The answer is as always, really simple: You need to get traffic! There are 2 ways to get traffic. The first one is getting free traffic manually by using Quora for example. For more tips on how to get traffic manually please make sure to watch my video on the 7 tactics to get free traffic easily. 📷 Relax, It's Passive Income!Since our goal is to get 99% passive income it means that we don't want to spend too much time and effort everyday on getting traffic. Optimally, perhaps around 1 to 2 hours per day getting traffic is the goal. It is possible to get organic traffic from google for free and get around one thousand visitors from the first day. Be sure to check out my SEO mini-course in this video to find out how!

[ariealblogs]

7 Best Two-Tier Affiliate Programs for Digital Marketers

Two-tier affiliate marketing offers two commissions, one for your sale and one for purchase made by the affiliate you referred. And that’s exciting because you make money for the efforts made by another affiliated person. That’s why I’ve created this list of the best two-tier affiliate programs and networks for digital marketers.

There’s a huge list of such programs for almost every industry. For example, Market Health’s affiliate program offers two-tier commissions to those in the health niche.

Affiliate marketing spending will be over $8.2 by 2022 in the US alone, according to Statista. So there’s a vast potential to make more bucks as an affiliate marketer. Also, a lot of affiliate marketing tools have made it easy to do business.

Because my niche is digital marketing, this post will talk about double-tier affiliate programs for online marketers only.

But if you’re new, let’s dig a little deeper into the basics first. So let’s get started!

What is Two-Tier Affiliate Marketing Program

When you promote an affiliate product and make a sale, the merchant (the company that created the product) pays you a commission for bringing in another customer.

This is called affiliate marketing. You can ask the company about its affiliate program, where you know the commission, the process you get paid, and other related details.

And it becomes a two-tier affiliate program if it offers a commission

On your sales

and on the sales of another affiliate, you referred to the program

Yes, you guessed it right; Both the commissions are different. For example, with the A2 Hosting affiliate program, you can earn up from $55 to $125 per sale made by you and make $5 per sale made by the person you referred to its affiliate program.

And such a program that offers two-tier commissions is called a two-tier affiliate marketing program. And the person you referred to an affiliate program is called a sub-affiliate. It’s important to note that it’s not an MLM scheme at all.

Multi-level marketing often has a lot more tiers than just two. My recommendation is to run away as far as you can from the MLM world. But if it’s a two-tier program, embrace it with love.

Top 7: Best Two-Tier Affiliate Programs for Digital Marketers

I have used some of these sub-affiliate programs as a digital marketer. And I recommend you do the same if you’re interested.

Systeme.io’s Sub-Affiliate Marketing Program

Systeme.io is for everyone who makes money online, from digital marketers to entrepreneurs to freelancers. It offers all the marketing tools you need to run any business online. Sales funnels? Systeme has got it. Email marketing automation? You’re covered!

📷📷

Website builders? Done! Do you want to manage an affiliate program for your company? Systeme helps you with that as well. Why am I telling you about this? It’s because the product itself is exceptionally viable. And this is the reason you’d want to recommend it to your audience.

With Systeme.io’s two-tier affiliate program, you get

1st Tier Commission2nd Tier Commission40%5%

It means you’ll get a 5% commission on the sales made by the person you referred to its program. And you also get a 40% commission on your sales.

Systeme.io keeps rolling new products on its platform. So you have the opportunity to earn affiliate commission on a lot of products.

Builderall – Ultimate Marketing Software

This software also has all the tools you need to run an email marketing or social media campaign. But wait, there’s more. You can also do the designing, video editing, and whatnot! Building a marketing funnel is also a piece of the pie with Builderall.

📷📷

Builderall 5.0’s two-tier affiliate program offers,

1st Tier Commission2nd Tier Commission100%30%

Isn’t it tremendous? No (or very few) programs offer 100% commission on your sales and 30% commission on the sales made by your referred affiliate.

Builderall claims to be the world’s most complete and powerful digital marketing platform for internet entrepreneurs. It has the world’s top-notch support, valuable features, tools, and apps for every digital marketer. And that’s why it’s an incredible product to recommend to your audience.

WP Engine – Top Managed Hosting Service

WP Engine is a top managed hosting platform for WordPress. It offers fast, reliable, and secure business website hosting at affordable pricing. However, it’s not as inexpensive as in shared hosting plans. Every penny invested in managed hosting is worth it.

You can make up to $50 per sub-affiliate sale of WP Engine hosting plans. You referred an affiliate to WP Engine’s program who made 10 sales this month. Then you’ll earn $500 in addition to your affiliate commission.

And I believe it’s incredible when the hosting plans are extremely reliable.

Fiverr – Leading Freelance Marketplace

As a digital marketer, you always come across a situation where you need an extra hand for help. For example, you can create excellent content. But you may need a designer to make it look catchy to your audience. And your clients are also in search of freelancers.

That’s where you can refer them to Fiverr and make bucks. And you can also make money over sub-affiliate sales. Fiverr’s affiliate marketing program is super easy to get started and offers substantial commissions.

1st Tier Commission2nd Tier Commission$15-$150 CPA for various services10%

Fiverr has done a brilliant job in revising its affiliate program. And it must be profitable for the business and affiliates as well.

Inc Authority – Company Forming Business Entities

Inc Authority is a company that forms LLCs and corporations in the US. And it’s been in the business since 1989, having created over 140,000 companies in the country. As a digital marketer, you come across people who want to start fresh.

📷📷

And they may be interested in creating a company. Refer them to Inc Authority and make $80 per sale. And you also make a 1% second tier commission if you refer to a sub-affiliate who made a sale for the Inc Authority.

A2Hosting’s sub-affiliate Program

I recommend A2 Hosting because of its blazing fast hosting services with reliable uptime of 99.9%. If you also do the same, you’ll not regret it. You can make from $55 to $125 per sale and $5 per sub-affiliate sale.

📷📷

A2Hosting’s affiliate program offers:

1st Tier Commission2nd Tier Commission$55-$125 depending on the plan & tier$5

The remarkable thing about the affiliate program is that you can get started right now. You don’t need to have a huge audience, and all you need is just apply for the program. And start making money on two-tier commissions.

ClickFunnels – Funnels Marketing Software

ClickFunnels is the most popular funnel building and marketing software in the world. Do you want to sell a physical or digital product? Do you want to create an awesomely converting landing page for your business? ClickFunnels has got you covered.

📷📷

And as an affiliate, you get

1st Tier Commission2nd Tier Commission40%5%

ClickFunnels is more than just a funnel-building software. You can learn a lot more things about funnel building, marketing, and selling products and services. Lots of people have made tons of profits using the platform.

If you have not chosen your sub-affiliate program yet, why not look at some of the top affiliate networks.

Best Two-Tier Affiliate Networks for Digital Marketers (2022)

These are affiliate networks with a lot of sub-affiliate programs available on them.

ClickBank

📷📷

Clickbank is the world’s largest digital marketplace. Tons of affiliate programs enlisted there pay up to 50% in recurring commissions and second-tier commissions. The best thing about Clickbank is that it doesn’t care whether you are a beginner.

CJ Affiliate (formerly Commission Junction)

CJ is also one of the largest affiliate networks in the world, and it has thousands of advertisers on its platform. Its affiliate programs also pay up to 50% for direct sale/lead generation offers and up to 10% for affiliate referral/recruitment.

📷📷

It has a massive 50-million strong list of publisher affiliates all over the world. Besides, it offers a dedicated account rep and 30-day cookie tracking. Have a look at the CJ affiliate marketing case study to help you get started.

ShareASale

ShareASale is a big player in the affiliate marketing world, with over 16550 advertisers and over 225,000 affiliates using its platform.

📷📷

There are tons of programs listed on the platform that offer two-tier commissions. And it gives you the flexibility to promote any digital product or service.

FlexOffers

FlexOffers has over 12000 advertisers on its platform and pays publishers up to 50% recurring commission. It helps you monetize your website by offering pay-per-click ads from premium advertisers.

📷📷

FlexOffers has a dedicated team that works tirelessly to serve the best offers to its network of affiliates. And that’s why you also get to enjoy the two-tier affiliate programs.

Choose Two-Tier Affiliate Program That Suits Your Audience

What is the niche of your website or social media profile? What kind of audience have you got? These questions will help to determine the type of two-tier affiliate program that suits you best. I have enlisted the best two-tier affiliate programs for digital marketers above.

📷📷

If it’s overwhelming for you to start with all these affiliate programs, begin with Systeme.io’s sub-affiliate program. Why? It’s one of the best marketing automation software that offers 40% commission on your sales along with the second tier 5% commission. I wish you good luck!

[ariealblogs]

Facebook Ads Retargeting Strategy: Target Your Followers

Is there a plan to run an ultimate successful marketing ads campaign? Of course not. But how about running an ad campaign where you can target people who already know and trust you? Well, in this article, we are going to show you how to use a Facebook ads retargeting strategy to target the people who already follow you on Youtube. How? Read along!

What is Facebook Ads Retargeting?

Let’s suppose you are trying to sell something, any product. Who is more likely to buy you product: People who already know your brand or people who haven’t heard anything about you?

I will give you some time to answer. 3, 2, 1..

Of course, it is the people who already know your brand since they already know what you provide.

This is the same concept in running Facebook ads.

Facebook retargeting ads are one of the best features advertising provided by the platform. It allows you to reach people who are already familiar with what you offer and provide. This strategy gives your ad a great push.

But how to achieve this and what Facebook ads retargeting strategy should you use? We will come to this in a second.

But first, let us explain a small concept that we will need. A pixel.

Facebook Pixel

No, it is not the pixel you find in an image. Obviously.

A Facebook pixel is simply a piece of code you add to your website.

What does it do?

Well, it monitors people who are entering your website and saves their Facebook pages. You are now getting the point.

Anyone enters a website you have a Facebook pixel added to it, Facebook will know the profile of this user and will target him/her if you choose to run this in your ad campaign.

How to do this? Facebook provides you will a simple base code to install to your website header. You can get it when you go to your Facebook events data manager, and select the connect data sources option. Choose web, then Facebook provides you with something similar to the below. That’s it.

Ad in Action

Let’s open Facebook business site to create an ad. Let’s consider we want traffic.

After this, one of the most important things you need to consider is your audience. of course, you can choose a default audience by picking the country, the demographics, the age group, behavior, etc…

But in this case, we do not want this.

Instead, we want to create our customer audience, which is why we create a new audience.

Let’s see the options we have when creating a custom audience.

As you can see, there are multiple options you can use. But since we are talking about pixels, we pick a website.

One important notice: You should already have a website with a pixel implemented to be able to target the people who visit your website.

Let me show you our blog for example. Once we acquire the pixel from Facebook, we paste the pixel in our website as below.

Now anyone who enters our blog, even if they didn’t subscribe or do anything inside the website, we already know that they entered and we can target them in our next ads campaign. This is nice ha?

Now that I have explained the concept of Facebook Ads retargeting, let me show you a new strategy we use to retarget the people who watched our YouTube videos.

Facebook Ads Retargeting Strategy Using YouTube

Let’s take a look at our pixels.

You can see, one of our pixels is called YouTube visitors.

We surely cannot put a pixel in YouTube webpage, so how can we retarget those people?

This is very important to your ad. Those who watch your YouTube videos are very likely to purchase or click on any ad you publish. They already know you and trust your products.

Let me dive into this topic now and show you the trick.

The thing you need to use here, is a shortening URL service with a Facebook tracking option, like l-ink.me. Now I can hear the little voice in your head that is saying, look he is just writing this to market his SAAS app. Well, we are marketing it since it is a great tool, but you can create your own tool as we already show you how in the below video. We are here to help you succeed.

[ariealblogs]

Top 17 Recurring Affiliate Programs for Marketers in 2021

So you love the idea of getting paid consistently and regularly for your marketing efforts. I also do, and I love the affiliate marketing programs that keep paying me the recurring commissions. That's why I have compiled the list of the top 19 recurring affiliate programs for marketers.

Best of all – you can start promoting them right now and earn recurring money from day one. Don't believe me?

Watch this video where I walk you through step by step tutorial to making $1000 per month with affiliate marketing:

As a marketer, it is important to diversify our income stream.

For example, I have been promoting affiliate programs for more than 5 years now, and I also ventured into creating my products.

But still, you can imagine the substantial effort you require to create your product. That's why making recurring money with affiliate marketing is just perfect. Isn't it?

Top 19 Recurring Affiliate Programs for Marketers in 2022

The best affiliate programs are those that pay me regularly without any additional promotion or activity on my side. And fortunately, I have found plenty of them. So let's get started with the list right away.

Systeme.io

Systeme.io is an all-in-one marketing automation tool for any kind of business. Start promoting this awesome product if you're into digital marketing like me. Why? It's because you'll never regret promoting it.

And the customers you'll refer to Systeme.io will be thankful to you. No one on the internet but Systeme.io offers free sales funnels and other tools hosted on a custom domain. With its affiliate program, you can earn up to 40% lifetime commissions.  

Active Campaign

Active Campaign offers the best email marketing service in the industry. Go for it confidently if you're into the email marketing niche. You can also promote their affiliate program and make recurring commissions from it.

The ActiveCampaign pays a lifetime commission from 20 to 30 percent for all new customer referrals until canceled. Isn't it awesome?

Convertkit

ConvertKit is a popular email marketing service used by many professional bloggers. It offers the best email automation experience for your collection, newsletters, and more. There are tons of beautiful templates for landing pages and sales funnels.

The affiliate program pays a 30 percent recurring commission for as long as the customer stays with Convertkit. For example, if you have referred 100 customers with 1000 subscribers, you will get $870 every single month. The potential is huge!

GetResponse

GetResponse is another email marketing tool renowned for its simplified automation. Creating a landing page, sales funnel, or newsletter has never been easier than now. It's perfect for bloggers who want to drive traffic and increase subscribers.

When you join the GetResponse Affiliate Program and refer a new paying customer, you earn a 33 percent lifetime commission on the plan of their choice. But if you're interested in getting paid for only one time, the program pays $100 for every sale referred.

ClickFunnels

ClickFunnels is a popular all-in-one sales funnel-building platform that has been growing rapidly. With ClickFunnels, you can create an amazing sales funnel easily. Best of all – it's a 100% web-based application, so you don't have to download or configure anything.

ClickFunnels has tons of awesome products to boost anyone's business online. So there's a huge potential to make money with its affiliate program as well. The program offers from 20 to 40 percent recurring commission for all customers who stay on after the 14-day free trial.

LeadPages

LeadPages is a popular all-in-one landing page platform that helps marketers to increase subscribers and generate more leads. It's best suited for bloggers who want to upgrade their blog, affiliates who want to find new sources of income.

Any business owner looking to run a marketing campaign must jump on LeadPages right now. All the affiliates may earn a base lifetime commission of 10% with the opportunity to earn up to 50% commissions. That's too good to be true!

OptinMonster

You're missing big time if you haven't heard of OptinMonster. It's one of the best tools to grab your readers' attention with lightbox popups, floating bars, gamified wheels, and more.

OptinMonster has a huge list of templates to choose from. Creating visually appealing offers has never been easier than now. Start promoting it if you're a digital marketer, for it's a perfect product.

The affiliate program of OptinMonster offers a 20 percent recurring commission on all new customers. The cookie duration is 90 days, so you'll never lose a potential sale.

Teachable

Teachable is one of the best online places to sell your digital products, especially courses. Whether you're a marketer, chef, or fitness geek, you'll love referring Teachable to your audience.

The affiliate program of Teachable keeps giving you money for sending traffic only one time. The payments and tracking are secure with Teachable. The program offers a 50 percent lifetime commission on all paid plans. Isn't it way too generous?

TubeBuddy

If you're a YouTuber and create content about the platform, you want to tell your audience about the TubeBuddy. Why? It's a terrific tool made for content creators who want to hit big on YouTube.

TubeBuddy's affiliate program is quite generous and offers up to 50% recurring commissions for sales. And at the time of writing this post, they also offer Star and Legend plans for free with terms and conditions.

Before you move further, let me share the only affiliate marketing tutorial you'll ever need.

Moosend

Moosend is one of the most loved email marketing apps to help you automate your emails. You can create custom email marketing campaigns that are guaranteed to increase sales, subscriber list growth, and customer retention.

You can promote the features like drag and drop email editor and data analysis to your audience. What I like about Moosend is that you can use all the core features for free. The affiliate program offers a recurring 30% commission on all the paid customers for as long as they're active.

Aweber

Aweber offers email marketing services, powerful automation tools, built-in subscriber management features, and automatic, double opt-in subscription. What else do you or your audience want?

Aweber makes it easy to create custom campaigns guaranteed to increase sales and build your subscriber list. Aweber's Customer Referral Program offers a 30 percent recurring commission on all the active sales.

LiveChat

You struggle so hard to get the right audience on your site. Now what? What if they leave it just because they didn't get the answer to their question. That's where LiveChat jumps in! It's the best customer support software for increasing customer satisfaction, sales, and revenue.

They offer a recurring 20 percent commission on the customers who sign up for a paid plan through your link. The cookie duration is 120 days, so you never miss the chance to earn the recurring commissions.

Thinkific

Thinkific is a leading Learning Management System (LMS) that allows you to create, market, and sell your online courses. You can promote your courses with several different marketing materials, including embeddable players & course trailers.

As a marketer, you can also promote the LMS to your audience interested in creating a course. The affiliate program offers a 30 percent recurring commission on all the plans with a 90-day cookie duration. Awesome! Isn't it?

Paybis

Are you the kind of digital marketer who loves new tech and innovations? Well, I am. It doesn't have to be a marketing thing for me always. That's why I have been making tutorials about cryptocurrency on my YouTube channel.

So if you have an audience interested in cryptocurrency like me, Paybis can be an excellent promotion service. It's one of the best payment processors that helps you buy Bitcoin or any other crypto coin with your credit or debit card.

Now that's the perfect solution for tons of crypto geeks if you know what I mean. The referral program of Paybis is excellent, and if you refer a new customer, you make a 20 percent lifetime commission on all purchases.

Unbounce

Unbounce is also an all-in-one marketing automation tool. But it comes at a low price and is powered by AI.

As per the platform, The Unbounce Conversion Intelligence Platform helps you create and optimize campaigns that get more of your visitors to take action.

You can make money as a marketer with its recurring affiliate program. It offers a 20 percent recurring commission for all the monthly subscriptions through your affiliate link.

Hunter.io

Hunter.io helps you get the email addresses of officials you want to connect with.

It's an excellent email-finding solution for companies who want to reach out to potential customers. It is especially perfect for b2b businesses. Hunter.io affiliate program offers a 30 percent lifetime commission on the paid plans.

Woodpecker

Woodpecker offers all the tools for multichannel outreach, personalization, deliverability, and more. You can run advanced campaigns and observe the stats and tracking on the go. The affiliate program offers a 20 percent recurring commission on all the products.

Find More Recurring Affiliate Programs With H-Supertools

So these were the top 19 recurring affiliate programs for marketers. But if you haven't found the one for you, jump on the Top Affiliate Programs Explorer by H-Supertools right now. It's a free tool based on a table to help you find the latest affiliate programs for free.

What's the coolest thing about the tool? It's updated continuously. I work with tons of affiliate programs. And I enlist all of them on H-Supertools' Affiliate Programs Explorer. The tool lets you know the earning potential and cookie duration of different programs as well.

But wait, there's more. H-Supertools has tons of digital marketing tools that are free forever. You can do keyword research, validate your email list, and more as an affiliate marketer.

Also, you may want to dig deeper into affiliate marketing with these guides:

Affiliate Marketing Guide

SEO Guide for Beginners

Email Marketing Guide

The Ultimate Blogging Guide

You can also copy my affiliate marketing methods I've discussed in this video:

Have questions? Leave them in the comments. And I'll answer most of them in the FAQs section below.

FAQs for the Recurring Affiliate Programs (2021)

These are some of the most frequently asked questions about recurring affiliate marketing programs and commissions. Ask your question if I missed it!

What is a recurring affiliate commission?

A recurring affiliate commission makes you money as long as your referred customer stays with a company or business. Recurring affiliate programs pay you the commissions on every billing cycle on a subscription.

For example, you promoted SEMRush to a customer who got the subscription. Now you will keep on getting 40% of the plan's price every single month.

How do I promote affiliate links?

Understand your audience, create content to help them solve their problems. And then include your affiliate links so that you get paid when they click on them. You can promote your affiliate links in emails, social media posts, and more.

[ariealblogs]

Digital Marketing for Beginners: The Ultimate Guide

What is digital marketing? Why is it necessary, anyway? And how can you really succeed in it? In this guide to digital marketing for beginners, I'll break it down into pieces so that you may understand the subject better.

Digital marketing can be a trending buzzword, but it's not new at all. In 1896, the first public transmission of wireless signals occurred with radio. And that's what digital marketing is all about. It is different from traditional marketing because of the usage of wireless signals.

There are a lot of misconceptions about digital marketing. For example, some people think that online and digital marketing are the same, which isn't correct. Online marketing only involves internet connectivity, while digital marketing also involves transferring digital signals.

It means billboards, radio, and televisions are also media of digital marketing. Didn't know it already? Well, you aren't alone. Let's break a few more myths. Sounds fair? Let's get going!

What is Digital Marketing?

Digital marketing is as old as radio. It's a form of marketing in which you use digital signals to communicate with your customers, visitors, or readers. With time, digital marketing has evolved a lot, especially in recent years.

��Digital marketing is a type of marketing delivered through digital channels or electronic devices such as television, radio, search engines, websites, social media, and more. “

As you can see, modern-day digital marketing has a large number of channels. Now you see tons of apps, sites, and digital solutions rolling out every day. As per Think with Google, 48% of customers start their queries on search engines.  

And this is just one channel of digital marketing. From email to social media and from PPC to radio, you've tons of options available to market your brand or website digitally. Let's get to know why you or your business should invest in digital marketing.

Why Digital Marketing?

Every business in the world needs more sales, leads, and profits. And it needs to adopt new forms of marketing to do so. Digital marketing is old. But it didn't have tons of channels up till now. Times have changed. And businesses have shifted accordingly.

Google and social media platforms like Facebook or Instagram generate more revenue than any traditional media agency. Why? It's because they get more eyeballs. And that is the reason why digital marketing is essential without a doubt. You need to understand a few things more.

Your Customers or Readers Are Online

There are over 4.66 billion people online today. That's almost 60% of the entire population of the world. And the number is growing exponentially. And you'll see 319 million new users as the current year ends. Imagine the power of marketing your idea to those people.

Digital Marketing is Insanely Affordable with Better ROI

Digital marketing is more of online marketing now. And the cost of running an ad online is way more affordable than broadcasting a television commercial. For example, a national TV channel may cost you $120,000 to run a 30-second commercial.

While creating content and sharing it on social media may cost you a few bucks only. And you may already know that. With digital marketing, your business can get started right away. And the digital marketing investment brings in more return than investing in traditional marketing.

Your Competitors Are Already Doing It

From McDonald's to Gucci and from a local shop to an affiliate website, every business is marketing digitally. Your competitors are already doing it regardless of your industry or niche. And that's a solid reason for you to win the digital marketing game as well.

But how do you crack it down? Understand the major categories of digital marketing for that. Let's dive in!

Breakdown of Digital Marketing: 9 Major Types

You can get started with digital marketing as a beginner only if you know how to break it down. Let me do it for you. Digital marketing has 9 major types:

Content marketing

Search engine optimization

Search engine marketing

Pay-per-click advertising

Social media marketing

Email marketing

Mobile marketing

TV & radio marketing

Electronic billboards

As you can see, digital marketing is not that one area to focus on. It has several ways and channels to pull and push your products and services online. Have a look at these 10 methods to generate tons of ideas for content development

The Ultimate Guide to Digital Marketing for Beginners in 2021

As a digital marketer, you need to focus on a particular set of areas, not digital marketing as a whole. Makes sense? Let's get started now.

1. Content Marketing

Content marketing is the only marketing that has ever existed and will exist forever. From email to social media marketing and from on-page SEO to electronic billboards, content marketing spreads around every marketing effort.

Every marketing effort starts with an excellent piece of content.

Let me break a myth for you; content marketing is not just about blogs, videos, or tweets. It's about everything related to content. Even a printed flyer gets the benefits from the power of content. It's powerful because it tells the story. And we all love stories. Don't we?

Quora is one of my favorite platforms based on the content generated by users. It means your audience is there. Here's the video I've created for you to help your digital marketing efforts on Quora:

Affiliate marketing is also a kind of content marketing in which you market the content to bring in affiliate commission. Content marketing efforts include books, podcasts, videos, white papers, emails, and many more.

There are different methods of creating each one of them, but they share the basic process of creating content.

What You Need to Do

1. Set your goals based on your mission

2. Understand or establish your unique selling point

3. Know your audience and understand its cycle

4. Choose the correct type of content for your audience

5. Create a content calendar to keep on track

And here's a pro-tip for you. Use URL shortening tools to track your digital marketing efforts. Watch this video where I talk about the benefits of using URL shorteners to boost digital marketing efforts.