arenzworks-blog

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PPC Versus SEO

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PPC Versus SEO

When it comes down to boosting the traffic to a website, there are two methods that can be employed – pay-per-click (PPC) advertising and search engine optimisation (SEO). It’s best to consider the basic differences between these two. Paid ads appear at the top of a page, above the organic ads that appear via SEO. The other difference is that PPC ads have a cost for each click. Organic traffic obtained from SEO is free of cost. Both of these when integrated together obtain maximum benefits.

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Digital Marketing

When a company uses digital methods i.e. electronic products and/or services to carry out the marketing, it is carrying out nothing but digital marketing. That is its simplest definition. At a closer and in-depth look, it involves many processes, chief among them being search engine optimisation (SEO), search engine marketing (SEM), online content like websites and blogging, social media management, social listening, mobile marketing, web analytics, and email/newsletter marketing.

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Digital Marketing in mumbai

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Conversion Rate Optimisation

This is the method by which you optimize each sponsored ad, the general design, and landing pages of your website to convert visitors into customers. The idea is to obtain the highest percentage of visitors to convert. The advantage of CRO is that without increasing advertising spends it increases profits from sales.

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Digital Campaign

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Digital Campaign

The detailed digital strategy that is made for content marketing with the use of graphical and textual tools, which makes a certain brand more recognizable to the end user, is nothing but a digital campaign. After this, the content is promoted, the results are observed and analysed

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Search Engine Marketing

This strategy as part of a bigger digital marketing plan, involves the promotion of websites by increasing their visibility and traffic, via paid ads that appear on search engine results pages like Google, Bing, Yahoo and others. SEM utilises both paid and unpaid advertising to promote a certain brand.

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Digital Marketing

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Digital Marketing

This term though in use since the past few years, has been around for about 100 years. It might be surprising, but digital marketing has not come up since the internet. To be clearer, digital marketing involves marketing of any product or service that uses electronic devices and services. Therefore, it can be done both online and offline.

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Social Media Marketing is crucial to a brand's success

So how does Social Media Marketing (SMM) help your brand? Brand awareness, generating website traffic, building conversions, and developing a platform for effectively communicating and interacting with the audience - are some of the biggest advantages of SMM.

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Web Design the Arenzworks way !

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Web Design the Arenzworks way

At Arenzworks , we see the skills and disciplines involved in the creation and maintenance of websites to come up with a Web Design. Everything about the website - the way it looks, the way it is designed, the content, the colours, layouts, the fonts, the text structures, graphics, illustrations, images, the conceptualising, the planning, and the execution - all come under the purview of Web Design. --

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Digital Marketing

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Digital Marketing: Beyond labels and jargon

Simply put, digital marketing is when you use digital technologies, methods, and media to market your brand, company, or even yourself. The marketing objectives vary amongst brands. And all techniques starting from maintaining an updated company website, engaging via social media presence, online advertising, email marketing, to search engine marketing - work in tandem to achieve the maximum results.