apolloassets-blog

[apolloassets-blog]

SERVICES

Residential

Commercial

Moveable Assets

Immovable Assets

Agricultural Assets

Property Valuations

Where marketing through estate agencies can last for many months or even years, the auction process takes every aspect of effective real estate marketing and dramatically compresses the sales cycle to minimise carrying costs.

Through innovative ideas, the Apollo name was asserted as being the leader in quality auctions, always ensuring market related prices.

Our comprehensive marketing strategy generates maximum market awareness and is the industry benchmark, which results in an enviable closing ratio - much higher than the industry norm! APOLLO ASSETS OFFER THE FOLLOWING COMPLETE PROPERTY SOLUTIONS:

- Free evaluation and marketing proposal

- Execution of proposed marketing plan, which will include ad placements, pole-ad posters, etc.

- Our auctioneers are highly qualified in bid calling to ensure maximum prices on the day of the auction

- After the auction, our team ensures that legal obligations between buyer and seller are met

- After the fall of the hammer, our team will offer sellers a personalised aftersales service

"Why sell my property on Auction?"

• No commission expense to the seller (commission is paid by the purchaser as per the auction rules).

• It is quick – sell your property within 4 weeks.

• Ensures maximum value – competitive bidding ensures highest selling price.

• Auctions are transparent – all terms and conditions are open to public scrutiny.

• It is the real deal – deals are achieved on a given day.

• Takes place on a fixed date.

• Auctions attract market interest – willing buyers are aware of an asset brought to market.

• Sales are “as is” (voetstoots).

• Marketing actions are focused on your property only.

• On acceptance, the purchaser pays a 10 % non-refundable deposit on the fall of the hammer price, which ensures a

definitive sale.

• After the fall of the hammer, Apollo Assets can still obtain one higher bid to ensure the maximum price for your property

Marketing the Property

Since most auctioneering companies place their emphasis on the forced sale market, they sometimes overcharge the property owners on their marketing fees and therefore profiteer on these costs.

Apollo Assets has devised an affordable and practical marketing package that really works.

Most sellers cannot afford to pay the premiums that they are quoted and then are forced to use alternatives.

Since approximately 95% of our responses come from advertisements on outdoor advertising boards and only 5% from press advertisements, we have increased the number of outdoor signboards from the industry norm of 20, to 40 boards according to the terms and conditions for outdoor advertising.

Apollo Assets believes that targeted advertising brings key buyers together.

The key to our success is to have infrastructure available to follow up all leads before and after the confirmation period.

Our agents must ensure that all our prospective buyers have seen the property to ensure that he/she makes a well-informed decision. By applying this, we ensure maximum prices.

The Auctioneering Process

Each auction will be evaluated on its own merits and requirements to determine the best marketing actions to reach the target market of the specific auction. The actions listed below are some of the options available to the client:

• After receiving our mandate, we will do an evaluation and assessment of the property and will set an auction date.

• A marketing plan is executed immediately after setting the date of the auction by means of a pre-auction campaign for a period of 3 weeks, which will maximise the property exposure.

• During this marketing period, our Apollo Assets Real Estate agents will simultaneously market the property.

• 40 x outdoor advertising boards (800 x 600 cm) are erected strategically at busy intersections. Research has shown that more than 95% of response originates from outdoor advertising boards and we have therefore doubled the number of boards in the industry norm.

• We have a large, updated and categorised SMS & email database of regular clientele to whom notifications are sent, notifying them of the specific pending open days and auctions.

• Auction days are well branded and professionally organised and managed to achieve maximum results for our clients

For more information visit: http://apolloassets.co.za

[apolloassets-blog]

Why go the 'Auction Route?'

This is the question we hear every day.  In this article, we will explain the advantages (and disadvantages) of arranging an auction on your immovable property.

The popularity of house auctions, are growing in South Africa.  Most people gets scared when they hear they have to "auction" their house, because they think of it as a sheriff auction and they think they won't get anything for their home. On the buyer's side, they think they will be able to buy the house for next to nothing.   Both these scenarios are incorrect, as the private auction route, is just another way to sell your property quickly.

There's really only one disadvantage of having an auction, and that is that the seller have to carry half of the marketing costs before the auction, which in the end, is well worth it.  This cost, depending on where your property are, covers advertising boards erected in the area, social media campaigns, email & sms campaigns, and listings on the biggest property websites.

The advantages of a private auction, is really very straight forward.

We have auctions all over Gauteng and even outside of Gauteng, which means that we concentrate on your property only.  The chances that we have 2 auctions close to each other in the same area, around the same time, are very rare.  So our Marketing Campaign focus on your property alone in the area which make it much more concentrated.

Also, the auction viewing takes place and hour before the auction.  Interested buyers will gather at the property on the auction date and time, which means the buyer can see what they will be buying.  This is also in favour of the seller, because there's no people walking through their house during impossible times to view the house.

Anyone can give a signed offer, but does this buyer have an approved bond already or does he still have to apply?  This is why the auctioneer takes a 10% deposit from the highest bidder on the day which means this buyer is serious and probably already has an approved bond.  The seller has a specific time to approve the offer, depending on the agreement with the auctioneer.

We also auction the house 'as is'.  So they buyer buys what he sees on the day.  The buyer cannot make any claims afterwards.

We hope this answer your questions regarding Private Auctions.

Apollo Assets

Marketing Deparment

For more information visit: http://apolloassets.co.za/blog-articles/17-why-auction

[apolloassets-blog]

Services

Residential

Commercial

Moveable Assets

Immovable Assets

Agricultural Assets

Property Valuations

Where marketing through estate agencies can last for many months or even years, the auction process takes every aspect of effective real estate marketing and dramatically compresses the sales cycle to minimise carrying costs.

Through innovative ideas, the Apollo name was asserted as being the leader in quality auctions, always ensuring market related prices.

Our comprehensive marketing strategy generates maximum market awareness and is the industry benchmark, which results in an enviable closing ratio - much higher than the industry norm! APOLLO ASSETS OFFER THE FOLLOWING COMPLETE PROPERTY SOLUTIONS:

- Free evaluation and marketing proposal

- Execution of proposed marketing plan, which will include ad placements, pole-ad posters, etc.

- Our auctioneers are highly qualified in bid calling to ensure maximum prices on the day of the auction

- After the auction, our team ensures that legal obligations between buyer and seller are met

- After the fall of the hammer, our team will offer sellers a personalised aftersales service

"Why sell my property on Auction?"

• No commission expense to the seller (commission is paid by the purchaser as per the auction rules).

• It is quick – sell your property within 4 weeks.

• Ensures maximum value – competitive bidding ensures highest selling price.

• Auctions are transparent – all terms and conditions are open to public scrutiny.

• It is the real deal – deals are achieved on a given day.

• Takes place on a fixed date.

• Auctions attract market interest – willing buyers are aware of an asset brought to market.

• Sales are “as is” (voetstoots).

• Marketing actions are focused on your property only.

• On acceptance, the purchaser pays a 10 % non-refundable deposit on the fall of the hammer price, which ensures a

definitive sale.

• After the fall of the hammer, Apollo Assets can still obtain one higher bid to ensure the maximum price for your property

Marketing the Property

Since most auctioneering companies place their emphasis on the forced sale market, they sometimes overcharge the property owners on their marketing fees and therefore profiteer on these costs.

Apollo Assets has devised an affordable and practical marketing package that really works.

Most sellers cannot afford to pay the premiums that they are quoted and then are forced to use alternatives.

Since approximately 95% of our responses come from advertisements on outdoor advertising boards and only 5% from press advertisements, we have increased the number of outdoor signboards from the industry norm of 20, to 40 boards according to the terms and conditions for outdoor advertising.

Apollo Assets believes that targeted advertising brings key buyers together.

The key to our success is to have infrastructure available to follow up all leads before and after the confirmation period.

Our agents must ensure that all our prospective buyers have seen the property to ensure that he/she makes a well-informed decision. By applying this, we ensure maximum prices.

The Auctioneering Process

Each auction will be evaluated on its own merits and requirements to determine the best marketing actions to reach the target market of the specific auction. The actions listed below are some of the options available to the client:

• After receiving our mandate, we will do an evaluation and assessment of the property and will set an auction date.

• A marketing plan is executed immediately after setting the date of the auction by means of a pre-auction campaign for a period of 3 weeks, which will maximise the property exposure.

• During this marketing period, our Apollo Assets Real Estate agents will simultaneously market the property.

• 40 x outdoor advertising boards (800 x 600 cm) are erected strategically at busy intersections. Research has shown that more than 95% of response originates from outdoor advertising boards and we have therefore doubled the number of boards in the industry norm.

• We have a large, updated and categorised SMS & email database of regular clientele to whom notifications are sent, notifying them of the specific pending open days and auctions.

• Auction days are well branded and professionally organised and managed to achieve maximum results for our clients.

[apolloassets-blog]

About Us

COMPANY PROFILE

When Apollo Assets (Pty Ltd.) was established, we decided to be the best in what we do - AUCTIONEERING.

We are setting the standard in all aspects of the auctioneering process. We treat each of our customers individually and according to their specific needs.

Integrity, honesty and service excellence is part of our core values. Our services include the total moveable as

well as immovable spectrum.We strive to continue building trust and to become synonymous with the auctioneering industry of

South Africa.

OUR VISION & MISSION

We strive to continue building trust and to become synonymous with the auctioneering industry of South Africa.

Our vision and mission statements incorporate our core values in everything we do:

VISION:

To grow the auction concept in South Africa within the next decade to the benefit of all stakeholders.

MISSION:

To become a leading auctioneering company of both movable and immovable assets in an ethical business way to ensure our clients get the best value for their money, regardless the size of our company.

- we will always maintain our core values. We strive to achieve this through adhering to the auctioneering code of conduct and to provide the best service to customers by way of effective advice, punctuality, reliability, honesty and in doing so - ensuring that our customers get the best deals.

Apollo Assets’ commitment to achieve this is by being the best, honest and most reliable Auctioneering Company with core values that do not change but are the foundation of our company’s culture.