annarutherfordd

[annarutherfordd]

Getting in the Christmas spirit! Happy school is finally almost over and ready for break! #utoledosocialmedia

[annarutherfordd]

My favorite aspect has been our LinkedIn assignment/project. I liked it because it helped me get my profile set up and ready to go for job hunting! #UToledosocialmedia

[annarutherfordd]

3 Important lessons I learned from the “professional use of social media” is the first being chapter 2 defining social media strategy and how it talks about how a successful social media strategy must be aligned with broader business goals. The second comes from chapter 5 Target Audience and Personas and how it talks about knowing your audience and how it’s crucial to creating relevant and creative content. The third and final being chapter 10 Metrics and Analytics and how it talks about the help of evaluating the performance of certain social media campaigns. #utoledosocialmedia

[annarutherfordd]

I have been so so sick all week and weekend! It’s taking everything in me to get these assignments done 😫 #utoledosocialmedia #wildcard

[annarutherfordd]

I comment on both EOS lotion and bath and body lotion. I don’t have any reason to complain on anything so Instead I talk about how I liked each brand and why. Neither company replied back. I am okay with that as it was positive. I feel bath and body is more department where as EOS Is more marketing. #utoledosocialmedia

[annarutherfordd]

The crowdsourcing campaign I found was Doritos “crash the Super Bowl” in this campaign, Doritos invited fans to create commercials with the best ones being featured during the Super Bowl. I think crowd sourcing like this is great because it gives consumers the opportunity to be a part of a brand and to possibly be a winner of something. Feeling like they contribute in some way:) #utoledosocialmedia 

[annarutherfordd]

Spent the weekend in Hocking Hills for my friends bachelorette party! #utoledosocialmedia

[annarutherfordd]

I looked on LinkedIn for my job choice and I found a social media role at Cisco located in North Carolina. This job would interest me as I would like to move and work in social media. Their goal is to help customers implement change into their digital business. #utoledosocialmedia

[annarutherfordd]

Currently, my favorite influencer is Alix Earle. Recognized as a mega-influencer according to the Influencer Marketing Guide, she has an impressive following of 7.1 million.

Alix is especially active on TikTok, where she’s well-known for her “Get Ready With Me” videos. Her content often explores fashion, makeup, and lifestyle, creating a relatable and engaging presence that has undoubtedly contributed to her success as an influencer.

While Alix’s relatability is a strong asset, one area she could potentially improve would have to be incorporating more personal insights or industry tips—such as fashion styling tricks, makeup techniques, or wellness advice

#utoledosocialmedia

[annarutherfordd]

Toledo hockey game in Illinois #wildcard #utoledosocialmedia

[annarutherfordd]

Programming advertising has influence my experiences a consumer by personalizing the ads I see based on my online behavior and preference for instance, after watching the video, I noticed that programming advertising allows brands to target specific demographics and interest making the advertisement more relevant.

 a specific example is when I recently browse for running shoes online soon after I started seeing targeted ads for various athletic brands on my social media feeds these ads featured shoes that match my preference and even highlighted discounts that were about to expire. #utoledosocialmedia

[annarutherfordd]

The three companies I looked at are Progressive, Lincoln, and Ulta. All of their changes are active and up to date. Some have more followers than others. For example, Ulta has the most amount of followers where as progressive had the least. They all engage with costumer comments by commenting back. After viewing the three companies. I feel Ulta does the best because they have the most followers as well as touch into trends rather than just advertising their brand. #utoledosocialmedia

[annarutherfordd]

Spent the fall break on the east coast in New Jersey #wildcard #utoledosocialmedia

[annarutherfordd]

For starters I am very distracted when it comes to my phone. I am on it more then I care to admit and a big cause of this is tiktok. My attention span is definitely becoming less and less. I find myself scrolling the most on tiktok and watching videos corrected towards me. Get ready with me, recipe making, cleaning videos. #utoledosocialmedia

[annarutherfordd]

In April 2017, Pepsi released an ad that depicted Jenner stepping in to resolve a protest with a can of Pepsi, which sparked outrage online. Social media users criticized the ad for being tone-deaf and exploitative, leading to a significant public relations crisis. Pepsi quickly pulled the ad and issued an apology.

https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html

#utoledosocialmedia

[annarutherfordd]

Homecoming weekend was so much fun! #utoledosocialmedia #wildcard

[annarutherfordd]

https://www.linkedin.com/in/anna-rutherford-3aa202204/

Here is a link to my profile!

1) profile picture and background photo✅

2) headline ✅

#utoledosocialmedia