annarutherfordd

[annarutherfordd]

I have been so so sick all week and weekend! It’s taking everything in me to get these assignments done 😫 #utoledosocialmedia #wildcard

[annarutherfordd]

I comment on both EOS lotion and bath and body lotion. I don’t have any reason to complain on anything so Instead I talk about how I liked each brand and why. Neither company replied back. I am okay with that as it was positive. I feel bath and body is more department where as EOS Is more marketing. #utoledosocialmedia

[annarutherfordd]

The crowdsourcing campaign I found was Doritos “crash the Super Bowl” in this campaign, Doritos invited fans to create commercials with the best ones being featured during the Super Bowl. I think crowd sourcing like this is great because it gives consumers the opportunity to be a part of a brand and to possibly be a winner of something. Feeling like they contribute in some way:) #utoledosocialmedia 

[annarutherfordd]

Spent the weekend in Hocking Hills for my friends bachelorette party! #utoledosocialmedia

[annarutherfordd]

I looked on LinkedIn for my job choice and I found a social media role at Cisco located in North Carolina. This job would interest me as I would like to move and work in social media. Their goal is to help customers implement change into their digital business. #utoledosocialmedia

[annarutherfordd]

Currently, my favorite influencer is Alix Earle. Recognized as a mega-influencer according to the Influencer Marketing Guide, she has an impressive following of 7.1 million.

Alix is especially active on TikTok, where she’s well-known for her “Get Ready With Me” videos. Her content often explores fashion, makeup, and lifestyle, creating a relatable and engaging presence that has undoubtedly contributed to her success as an influencer.

While Alix’s relatability is a strong asset, one area she could potentially improve would have to be incorporating more personal insights or industry tips—such as fashion styling tricks, makeup techniques, or wellness advice

#utoledosocialmedia

[annarutherfordd]

Toledo hockey game in Illinois #wildcard #utoledosocialmedia

[annarutherfordd]

Programming advertising has influence my experiences a consumer by personalizing the ads I see based on my online behavior and preference for instance, after watching the video, I noticed that programming advertising allows brands to target specific demographics and interest making the advertisement more relevant.

 a specific example is when I recently browse for running shoes online soon after I started seeing targeted ads for various athletic brands on my social media feeds these ads featured shoes that match my preference and even highlighted discounts that were about to expire. #utoledosocialmedia

[annarutherfordd]

The three companies I looked at are Progressive, Lincoln, and Ulta. All of their changes are active and up to date. Some have more followers than others. For example, Ulta has the most amount of followers where as progressive had the least. They all engage with costumer comments by commenting back. After viewing the three companies. I feel Ulta does the best because they have the most followers as well as touch into trends rather than just advertising their brand. #utoledosocialmedia

[annarutherfordd]

Spent the fall break on the east coast in New Jersey #wildcard #utoledosocialmedia

[annarutherfordd]

For starters I am very distracted when it comes to my phone. I am on it more then I care to admit and a big cause of this is tiktok. My attention span is definitely becoming less and less. I find myself scrolling the most on tiktok and watching videos corrected towards me. Get ready with me, recipe making, cleaning videos. #utoledosocialmedia

[annarutherfordd]

In April 2017, Pepsi released an ad that depicted Jenner stepping in to resolve a protest with a can of Pepsi, which sparked outrage online. Social media users criticized the ad for being tone-deaf and exploitative, leading to a significant public relations crisis. Pepsi quickly pulled the ad and issued an apology.

https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html

#utoledosocialmedia

[annarutherfordd]

Homecoming weekend was so much fun! #utoledosocialmedia #wildcard

[annarutherfordd]

https://www.linkedin.com/in/anna-rutherford-3aa202204/

Here is a link to my profile!

1) profile picture and background photo✅

2) headline ✅

#utoledosocialmedia

[annarutherfordd]

A significant takeaway from “What Happens on Campus Stays on YouTube” is the importance of managing your digital footprint carefully as online actions and posts can have long-term consequences on personal and professional opportunities. The book emphasizes that once something is shared online, it can be difficult if not impossible to remove. #utoledosocialmedia 

[annarutherfordd]

Getting excited for soup season! Think I’m gonna try to cook up some lasagna soup this week! 😋 #utoledosocialmedia #wildcard

[annarutherfordd]

I think social media will play a HUGE role in my future career. I enjoy everything social media has to offer and I love the creative sides of things. I know I will be looking for a marketing job with somewhat of a focus on social media here in the near future! Specifically TikTok or Instagram! #utoledosocialmedia