annaroamer

[annaroamer]

Examples of excellent and adequate social media posts

Jazmin (Jaz) Welch’s Instagram post is an example of an accessible, informative, educational and entertaining post. Jaz is a book designer, which means she organizes a manuscript’s text in a book format for printing, which could seem like a dry and tedious task. Jaz, however, has found ways to connect with her client base in a highly captivating way. The screenshot from her Instagram page features Jaz educating her followers and clients about progressive trends in graphic design. The comment shows that this is Episode #40, evidence that she posts regularly to engage readers. By featuring books by other authors, she successfully networks and attracts more followers. Her video includes live captions to accommodate people with hearing impairment, and the comments section features image descriptions for anyone with vision impairment. Being involved, posting often, and managing her image are important strategies for personal branding. Jaz features herself in the post, meaning she ‘promotes both ‘authenticity’ and business-targeted self-presentation.’ By being ‘purposeful about promoting and presenting herself’, she has garnered over 2000 followers for her one-person small freelance business FLECK.

@fleckcreative

On the other hand, the City of Toronto’s Facebook post does not fully fulfill the precept of ‘when in doubt, hire a (design) expert’ and follow their guidance. While using a large black font on a yellow background makes it easy to read for people with vision impairments, the combination of yellow and black traditionally signifies warning or danger [i].  Using black font on a white background would have been more pleasing to the eye. Additionally, the illustration at the bottom of the yellow square depicts people who appear older, leaving room for the assumption that the tax relief is only meant for older generations. Furthermore, the link to toronto.ca/taxandutilityrelief, leads to a broken page, which does not allow for ‘the greatest levels of participation possible.’

[i] Understanding safety signs and symbols in the workplace. (n.d.). Retrieved September 14, 2023, from https://www.bradycanada.ca/resources/safety-signs-symbols-standards