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We looked inside some of the posts by andrealetiziapedrini-blog and here's what we found interesting.
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Final Campaign - Part 2
The second part is about the portrait that I did. My task was to take portrait of people with the product they end up choosing. There is some images with a white bowl (first part of the campaign) and others in which people where holding the product they chose (second part of the campaign). My shoot were inspired by Gillan Wearing “Signs that Say What You Want Them To Say and Not Signs that Say What Someone Else Wants You To Say” in which the photographer is taking images of people holding a sign. My aim was to keep the same consistency in all the pictures. With the help of Lydia and Jamie we also collected some significant quotes which we will add to the images.
These are the quotes we collected from that day:
1st Session
“This one looks better but they taste the same”
“is this a trick question?”
“I prefer how this one is creamier”
“Can I choose on colour?”
2nd session
“I can’t be seen around with this cheap stuff”
“I’ll go with cheaper as there is no taste difference”
“Walkers all the way”
“I don’t trust cheap brands”
“I’m obviously going to go for that”
“I wouldn’t buy this – It looks cheap”
“Based on taste I would buy this, based on looks I would buy that”
“They taste the same so for the price difference I will go for the cheaper one”
“I don’t need to try; I can just tell by looking at the content”
“The packaging does it for me – The name, quality and more”
And these are the final portraits
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Final Campaign - Part 1
The final Campaign was really successful. A lot of people joined and were interested in what we were doing. We found out that people were actually affected by packaging and price. Some people refused to taste the cheapest products and at the same time they said that they would buy some of the more expensive products because of the brand name.
This are some picture of the event by Zosia
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Research - Gillian Wearing
For the shooting during the Campaign I thought it would be interesting to look at Gillian Wearing’s work and particularly at “I’m desperate”.
Gillian Wearing OBE RA (born 1963) is an English conceptual artist, one of the Young British Artists, and winner of the annual British fine arts award, the Turner Prize, in 1997. In 2007 Wearing was elected as lifetime member of the Royal Academy of Arts in London.
In these series of images, there is a simple portrait in which the person is holding a sign saying something sharp.
I was thinking to keep the same consistency but with the difference that I will ask people to hold the product that they decide they like the most. I think it will work really well in order to keep a simple portrait in which you are able to see a bit of the environment but at the same time have something which will link them all together.
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Research - Stephen Gill
We have decided to create a portfolio of portrait images of the taste testers and add quotes next to it. I decided to look into Stephen Gill’s work as he create similar body of work in which he combine images and text.
Stephen Gill (born in 1971, Bristol, UK) became interested in photography in his early childhood, thanks to his father and interest in insects and initial obsession with collecting bits of pond life to inspect under his microscope.
In 2004 “A book of field studies” was published by Chris Boot, with photographs of Stephen Gill and words of John Ronson.
Since 1996 Stephen Gill has been making serial studies of mundane British scenes and objects including cash points, lost people, the back of advertising billboards and people traveling on the London to Southend train. His visual approach is unique, combining conceptual rigour with enormous sympathy for his human subjects, and has already been widely appreciated in Granta and the New York Times Magazine, among others. His first book confirms his status as a key young vision in contemporary photography with an introductory essay by humorist and TV filmmaker Jon Ronson.
https://www.nobodybooks.com/product/field-studies
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Research - Stephen Willats
Living with Practical Realities 1978 © Stephen Willats
Stephen Willats (born London, 1943) is a British artist. He is a pioneer of conceptual art. Since the early 1960s he has created work concerned with extending the territory in which art functions.
In “Living with Practical Realities” Stephen Willats is interested in the ways in which people construct their world in relation to the social or physical constraints that are put upon them. In this work, Stephen Willats explores the realities of living in a tower block, investigating how buildings can stand as symbols for our culture. Over six months Willats photographed and interviewed Mrs Moran, an elderly lady who was living alone in the tower block. By giving the viewer an insight into the isolation of living in a tower block, the artist hopes they will look at and understand their own cultural situation. (http://www.tate.org.uk/art/artworks/willats-living-with-practical-realities-t03296)
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Test Rehearsal
I am really happy with the test rehearsal that we did in London Road. We had a lot of people participating and people were really interested on what we were doing. Most of the people were encouraged by the free food and some were really interested in the project so we had some interesting short chat with the participants.
The results for the first session (no influence) where only the items were displayed were: 7up – 8 Tesco Lemonade – 1
Chocolate – 7 Value – 2
Mcvities Digestives – 5 Value – 5
Doritos – 12 Tesco value – 1
Cathedral City Cheddar – 5 Tesco own brand cheddar – 6
For the second half (brand and price shown) these are the results:
7up – 9 (£1.50) Tesco lemonade – 2 (17p)
Chocolate – 2 (£1) Value – 8 (45p)
McVities Digestives – 7 (£1) Tesco value Digestive – 3 (44p)
Doritos – 8 (£1.99) Tesco value – 2 (46p)
Cathedral City cheddar– 5 (£2.50) Tesco own brand cheddar – 5 (£1.40)
I think that the photos and the timelapse went really well but we had some problems with the video. Also the sign we had were “handwritten” so they were not visible enough. We decided for next time to focus on timelapse, portrait and images of the event.
vimeo
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Different roles & equipment
In order to document the test rehearsal, we needed to assign team members roles and organise what equipment we needed including the food and drinks we were thinking of using.
The roles of our group members are:
Jamie Stevens - Consent & risk assessment form
Andrealetizia Pedrini - Photographer
Zosia szulc - Videographer & sound
Lydia Short - Interviewer
The product/equipment needed will be:
Table
Food and cutlery
3 Cameras (1 for filming, 1 for timelapse and 1 for portrait)
2 Tripods (for filming and timelapse)
Consent forms
Sign for promotion and allergies
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Research - The Hidden Persuaders
“The hidden persuaders” is a book by Vance Packard written in 1957. Packard was an American journalist, social critic, and author and the book is a criticism of how our choices are influenced by other factors.
The book introduces you to the tools that are used to convince us to act, to make us unknowable puppets. Convince us to buy, to make our political choices, to adopt a lifestyle, to love a woman rather than another, etc. Actually we do not buy a cream, but beauty, not a pair of jeans but youth, not a car but prestige, not a phone but the image we want to give ourselves, we love that woman because it carries some messages. And that happens with a language that is below the apparent one, which is made up of symbols and deceptive images, manipulation of our unconscious, psychological slaughter of adults and children. The goal of the writer is to open the eyes to a society that does not realize what is happening through a really interesting critique
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Research - How colour manipulates you
Color seems so obvious. What many of us don’t realize is that psychologically, perhaps even subliminally, color influences decisions we make every day.
Color Psychology and Attraction
Red by most accounts is considered an intense color. It’s somewhat dichotomous in that red is associated with positive elements such as love, but it also signifies warning, e.g., a stop sign. Either way, the color red gets your attention. A study shows that men or women are attracted to each other by the color red, but for different reasons. In a post for Psychology Today, Jeremy Nicholson (a.k.a. “The Attraction Doctor“) cites a 2010 study by Kayser, Elliot and Feltman indicating that men were more attracted to women wearing red, despite the fact that red makes one appear heavier. These women were also seen as more attractive. Hence the song, “Lady in Red.” As for men in red, the study finds that women perceive them as sexy and of a higher social status.
The Psychology Behind the Color Black
Black, too, is often a dichotomous color. It symbolizes sophistication, power and authority. At the same time it’s also considered submissive or a sign of humility—Amish wear black as do many religious officials such as priests and ministers. Color must also be considered within context and culture. For example, within a financial context, being “in the black” is a sign of a good balance sheet (at one time associated with the term “black Friday”)… contrary to being “in the red.” Villains are often depicted in the color black, and in some cultures, the color black signifies death or mourning. Yet people who wish to appear thinner, more powerful or sophisticated choose black apparel, e.g. “black tie affair.” Similarly, people who choose a black car do for a variety of reasons. Black can be intimidating in addition to powerful, so it’s a popular color for trucks and sports cars, though if that’s not your style or within your budget, you may opt for another more affordable model, but still choose the color black. Now, when it comes to reading color, black doesn’t matter.
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Looking at locations
Find the location is one of the hardest thing because of the consent. We were looking at busy place in which people could have time to spend with us (so we exluded the city in which people are in a hurry). Our possibility were places such a Southbank centre, Leadenhall Market, Spitalfields Market, Hyde park or Oxford Street.
We decided to split the tasks in order to get the best result out of it, so Jamie messaged all the location to see if we could be able to film and photograph there. We also needed to mention that we will provide food to people which it was actually the thing which stop us the most to get the consent. Indeed, we received negative responses from all the location and we then decided to use the space in London Road at LSBU as our location.
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Final Idea
As our final idea we decided to study the consumer’s behaviour regarding food and drinks. To find out how people are affected by packaging, advert, prince or quality we decided to divide the campaign in two part: in the first one people will not able to see the packaging or price of the product so the choice will be based on taste. In the second part people will actually be able to see the whole packaging and price in order to see how much people can me influenced.
We decided to pick some of the most popular food that people eat every day. We will buy one value brand and one “finest” value.
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Survey
As a starting point we created a survey with question about how the consumer buyer behavior works and to understand what has the biggest impact on people’s buying choices.
The link to the survey: https://www.surveymonkey.co.uk/r/FQS266V
After a week, we checked the results:
We found out that people admited to be influenced by the brand name and social media (the most popular ones are Facebook or Instagram).
I was really curious about the results to this question as I personally think that people are really affected by advertisement and current trend.
And especially the quality of the advert has a big impact on the buying
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Project Idea
The idea for our Guerilla Campaign is to study the Consumer Buyer Behavior. This idea came from a video found on Youtube called “The power of Marketing”
https://www.youtube.com/watch?v=tcUBtnFxLIA
which is based on how people reacts on different types of selling. We then looked into what influence people when they are buying such as advertising, quality, price, packaging, product placement, etc. We decided to make a similar social experiment but with food and see how people react to it.
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Work experience
For our Guerilla Campaign I was asked to photograph during the event. Our idea for our project was to look at consumer buyer behaviour focusing on how people are affected by packaging, price or quality of the product when choosing food or drinks. Our campaign was split into two part in which in the first one people were not able to see the packaging or price of the product so the choice was based on taste. In the second part people were actually able to see the whole packaging and price so their choice was influenced.
My task was to take portrait of people with the product they end up choosing. There is some images with a white bowl (first part of the campaign) and others in which people where holding the product they chose (second part of the campaign). My shoot were inspired by Gillan Wearing “Signs that Say What You Want Them To Say and Not Signs that Say What Someone Else Wants You To Say” in which the photographer is taking images of people holding a sign. My aim was to keep the same consistency in all the pictures.
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Guest Lecture - Héloïse Bergman
Héloïse Bergman has been a commercial photographer for 15 years. She did a Master in fine art but she focused mostly on photography.
One of her project is called “the dying art of smoking”. She started to look into the language of smokers ,because she was really interested in how people react to this.
She couldn’t take picture in the studio at the University because smoking wasn’t allowed so she had to hire one place and set it up as a studio. She end up turning this project into a book: she made it as concertina to create a relation between the subjects. In the exhibition she set up a camera outside recording all the smokers outside and she set up a screen inside the exhibition showing what was happening.
She was giving free cigarettes at the entrance of the gallery so people were looking at the exhibition with the cigarettes in the hands. Her interest in why smoking is unhealthy, banned inside, allowed outside or as a social aspect prompted her to make this photographic series.
She also made another really intersting project called “Ta Mono - Modern Maori Warriors” which which hold a connection back to her home in New Zealand and represents the changes that have happened from the past Moan Warriors until now.
‘Tā Moko’ is the word for tattoo in Māori, which is the indigenous language of New Zealand. ‘Modern Māori Warriors’ is an acknowledgement of both Māori history as a fierce warrior race and their ongoing fight to retain their tribal lands and cultural identity in a modern world. This project is a celebration of the recent revival of traditional facial tā moko, and an exploration of the new generations of Māori who are proudly reclaiming their heritage through the wearing of tā moko. (from her website http://www.heloisebergman.com/projects/ta-moko-modern-maori-warriors/)
I think what is really interesting about the project is the way she decided to photograph them. When she introduced us the project I was thinking about a documentary project, showing the Maori in their natural habit. It really surprised me seeing portrait shoot in the studio with normal clothes but at the same time I think is a really interesting choice.
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Guest Lecture - Steffi Klenz
Stuffi Klenz studied architecture and she did a master in photography.
She started looking at old architecture images because she thinks that it shows a lot about exposure. She was interested in the german architecture and especially about gothic art.
Steffi Klenz spoke about how no over cast days are good for architectural photography, when the sky is clear and to follow the symmetry of the building which is being captured.She spoke about how there is a sense of reality in conventional architectural photography where any sense of community is non existent.
Here is the project from Stuffi Klenz “Caster” (2011)
The series “Caster” elaborates on the common vocabulary of interior design. By reconfiguring and reinventing the familiar object of domestic life such as the carpet, the series looks beyond design and function.
Another project that she show to us is called “Beun” (2015-2016)
The series begins with an associated press-image of a concentration camp in East-Germany, which she culled from a private photographic archive based in London. Steffi translated this image into a life-size model in the studio, following the same spatial arrangements and dimensions of the archive image. The reconstruction allowed her to produce a digital image of the space of the archive image.
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Guest Lecture - Dafna Talmor
Dafna Talmor is an artist and lecturer based in London whose practice encompasses photography, video, curation and collaborations.
She completed a BA in Fine Art at Goldsmiths (2001) and MA in Fine Art Photography at the Royal College of Art (2004), London and has been exhibiting work nationally and internationally since 1999.
She is currently working on a project entitled ‘Constructed Landscapes’ which she started in 2009. After her master, she focused on interior spaces but her interest moved into history of landscapes and genres of preconceptions. She started taking images of landscape while she was on holiday and she was thinking of keeping them as memories.
She then decided to play with the images and this project is the result of it. Her photographs in ‘Constructed Landscapes’ include 3 collages and montaged negatives made into a C Type Print.
I found her project really interesting because she created something just sperimenting with photographs. Many times while I am printing something wrong happen and that’s a great inspiration to try to make something good out of it.
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