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Starting today, I will illustrate my favourite cities in the world, one every day for a week. My plan is to start selling some work and build my portfolio and presence on Tumblr. I will then take on briefs that fit my style.

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Continuing my progress.

If its one thing that I have realised during this module is my design style, most notable graffiti. So here, every week I will be posting different ranges of art which will be based on my favourite hobbies such as Football, music, jazz and graffiti.

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The aim of this module was to choose 3 briefs at our free will. I decided to pick Shibuya Sushi bar, Kuhl and the X-Games for my own personal project then Jazz and Vans for competition brief. Personally, this was not a great result in terms of quality of the final outcomes. But in terms of learning and knowing where I am at and what I need to do is an experience in itself. I went into this project with high motivation and ambition, I was prepared to amazing things, but in the end, I did not know what happened, I was lost, I kind of isolated myself from everything. If anything it gives me a chance to re-evaluate this.

For the Jazz project, I wanted to recreate famous pieces of artwork that tell stories on an educational level as that is what the Monterey Jazz Festival does that is different to the rest. The campaign named “The Jazz Bug” demonstrates the musician's ability to tell a variety of stories, as jazz is a versatile subject, it is a form of escapism, it is cool, calm and chill.

I took inspiration from Henri Matisse work because I felt like this is what represents the audience of learners. The target audience, who are encouraged by creative thinking, Jazz is one of the most creative genre out there.To execute this idea, I proposed a poster and a workshop, along with direct mail with blank CDs was they can create their own music and then play it on the radio station.  The poster will dissect the artwork and tell the story of jazz and its influence on designers and people who are interested in it, hence the slogan the “Jazz Bug” This, in my opinion, a good idea, however, I left things way too late. I was taken back by it and it hindered the developmental phase, I didn’t recover and I it flopped, it is crap and I am disappointed, it does not reflect my technical ability. A great idea ruined by poor planning. Saying this you can only take the positives out of things and I learnt a lot from it.

The Shibuya project worked ok, at this point, the other projects affected me to the point it hindered my developments, an area I need to improve. The only thing salvageable about the project was the artwork. The aim of this was to rebrand a restaurant named Shibuya, a sushi restaurant opening in Leicester. The idea was to let customers experience the unique and educate them on Tokyo's art district. to this, I created a campaign called "Shibuya is yours” where it allows the customers to create pieces of art that will be displayed in the restaurant. You could also create your own sushi. To come up with this idea I did some research into the target audience and decided to market it towards creative people, as people who like sushi like to be creative, the idea gives it a personal touch. No other sushi bar has a custom made feature in the UK. I was not happy with the outcome, if I could change anything, then I would have just created more pieces of art for a real urban Japanese restaurant, but at this point, I was lost.

Not happy with the outcome.

In terms of learning outcomes, I feel like represented the brands well and understood the audience, for example, the Sushi restaurant was targeted towards a younger, artistic audience, combining the brand with a need of creativity was well executed. The other designs related well to the target audience and were executed well in terms of technical ability. The only downside with it was that I did not spend more time with tutors, I was lost, looking at everyones else work, I would change a lot of things. For example, Instead of making up a restaurant, I would have chosen a restaurant and designed many pieces of wall art. For the X-Games, I could have designed a skateboard. Just small things I was lost on. I am so disappointed, I feel upset that I did not print any workout and shown the world what I am capable of. If I had shown me on screen technical skills on the computer during work check to tutors then this project would have been fine.

I liked the logo I created for Kuhl auto shop, it is just that I did not develop it enough. Now that I have finished my main aim is to redo some of these projects, now that I know where I have gone wrong. I tried to exploit the artistic side and combine it with its awesome parts, but it just did not work. As for the x games and vans brief, it was a really simple idea did not spend as much time as I should have.

In terms of grade, I can only hope for a 2:2. 

Overall really disappointed, I felt my skills were good, but lacking content, I understood the audience but did not print anything out. I am glad I went through this experience because this will hopefully give me a kick up the backside. It is just very sad I ended the best 3 years of my life like this.

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the aim was to create an identity for a Sushi bar in Leicester named Shibuya.

I created several visuals, wall art, murals, poster designs, packaging, chopsticks packaging etc.

The artwork was inspired by the demands of the audience, Shibuya and the many things you can create with this restaurant.

Bearing in mind the vibe of Shibuya and the target audience, coupled with the location it was important to make it clear that this is a creative restaurant with endless possibilities and that is what I wanted to accomplish. I would have loved to physically design the sushi box and spray paint the murals and artwork.

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For this project, I designed: poster, brochure, stage art, direct mail, album cover, ticket and bus shelter poster. 

Another project that did not live up to the bill simply because I did not take the designs further. In terms of connecting to the audience, I think I made it clear that this is a fun festival with endless possibilities. The storyline here is that the artist is infected with a Jazz Bug and is producing the fun environment around him using a saxophone.

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Another project that I could have done better with. It has shown some good potential, with the basic illustrations and logo, but the problem starts because I didn't have a clear path and direction to take this project, Kuhl is truly an amazing auto shop that sets the bar pretty high. Their unique designs and parts which increase performance make it a hit amongst target audience, who are drift and tuner enthusiasts. In LA, there is a huge demand for Japanese parts, so I designed the campaign titles “go faster’ encourage the audience to think about upgrading bodykits, spoilers etc.

In terms of reaching out to the audience the slogan “Go Faster” connects well because it gives the audience what it demands, speed and style but legally. Doing market research it was clear that no other auto shop had a USP quite like Kuhl, with these designs at an exhibition, it's clear that this will make an impact. To make this project shine I could have physically created the mockups, in the end, I have no clue why. 

The illustration mirrors their unique vinyl designs.

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Finals for the vans festival. In total, I designed an app, poster, brochure art, album cover designs and direct mail. I do like the visuals to some extent, it does tell a story, but still, it is very annoying that I did not create it in real life, I could have painted it to make the idea pop out. 

The idea was to create an identity that would make the festival stand out by designing unique characters. Maybe if I developed the characters individually, create a series of art that represent each target audience type and have them interact with one another.

The target audience was skaters, punk rock lovers or vans lovers in general aged between 16-23. So I wanted my visuals to reflect that cartoonish but things happening, but because I underdeveloped it, it just did not work out.

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X Games finals on the computer. All in all, I am not too impressed with the finals if I'm being honest. The main idea was to design skateboards decks and an exhibition space where you could design your own deck with other artists but due to my time planning it did not come off. The target market aged between 16-25, majority skaters have a strong sense of freedom and are quite rebellious, skating is one way of showing that. Another way is graffiti, especially in LA, so I wanted my designs to be Grafitti based. Maybe if I created a model of the exhibition and designed the skateboard decks using this style, it could have worked.

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More photography and skateboard deck designs.

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some skateboarding logos. They all have their own distinctive taste and reach out their target market.

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Thrasher magazine that features amazing photography.

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nice collage and colours. It goes well with the environment. For this project, I can create an exhibition centred around awesome photography and artwork.

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more nice photography and graffiti.

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This set of photos represent the skate scene well in LA, the colours, stickerbomb all look cool. These designs and skaters are what represents the target market.

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Nice colours, design and pattern.

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One of the main features in design in skateboarding is photography. Magazines such as Thrasher, USP is the quality of the photo.My idea is to custom made graffiti at a skatepark and then take photography of it.

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Grafitti and freedom

Grafitti is usually a symbolism of freedom of expression, it is what represents skating, especially in the LA area. With this in mind, I decided to include graffiti in my design to highlight the soul of the LA skating scene.