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In 2022, We Will Be Transitioning to Plant-Based Products

Plant-Based Eating Plans

A growing number of people are adopting diets that exclude or limit their use of animal products. This is a trend that will gather traction during the following 12 months. As a result, brands and manufacturers will have more chances to produce a greater range of plant-based products.

Plant-based diets emphasize foods originating from plants. Fruits, vegetables, nuts, seeds, grains, and beans are all examples. While it shifts the emphasis away from meat and animal products, it does not imply being vegan or vegetarian. A plant-based diet, often known as a flexitarian diet, is one in which animal products are not the main component.

Plant-Based Alternatives: Attitudes and Behavior

Plant-based products are preferred by consumers over vegan-friendly ones. Plant-based claims can be linked to naturalness claims. Vegan-friendly claims, on the other hand, may be linked with compromise. When compared to vegetarian and flexitarian diets, this is due to the stringent practices of such dietary programs.

When looking for plant-based products, consumers prioritize protein volume. For example, 60% of global customers consider protein content to be crucial when purchasing dairy substitute goods. However, there are certain reservations about these protein sources. Plant-based protein is seen by roughly two-thirds of customers to be less palatable and more expensive than animal protein. Furthermore, more than half of customers believe that plant proteins are less juicy than meat. Protein is a crucial element in plant-based goods that appeals to many people due to its numerous health benefits.

Eco-Conscious

Consumers are becoming more conscious of how their diet and lifestyle choices affect the environment. For example, 79% of worldwide meat eaters who plan to cut their meat consumption in the next 12 months cite environmental concerns as the reason. Despite health and environmental concerns, customers are hesitant to forego luxury and enjoy luxurious tastes.

Brands must continue to innovate while focusing on the sensory enjoyment of taste and texture. While brands may claim to be environmentally friendly, customers are frequently dubious of such promises. This is because they are aware of how marketers can greenwash consumers in order to persuade them of the sustainability of a product. It is not enough to declare that a product is environmentally friendly; marketers must give evidence to back up their claims.

The Influence of Covid-19

Consumers are becoming more concerned about their health. One-quarter of consumers want to adjust their diet as a result of Covid-19. Functional ingredients provide an opportunity for brands and manufacturers to enhance their utilization. This helps to improve health beyond basic diet and minimizes susceptibility to sickness.

Alternatives on the Rise

Almost half of all customers say they use dairy replacements to some extent. The primary reason for this is that they are thought to be healthier than animal-derived goods. This demonstrates that dairy substitutes are no longer a niche, as there has been little growth in the proportion of persons eating dairy alternatives in recent years. This implies that the market is well established and developed.

With rising customer trust and confidence in dairy alternatives, brands have a potential to expand beyond the core categories of milk, butter, cheese, and yogurt. Plant-based fish is predicted to develop as fish is already regarded as healthful. Consumers have expressed dissatisfaction with the scarcity of products such as chicken and seafood, with one in every three worldwide consumers consuming meat substitutes. This demonstrates that there is room for growth in the product line.

Dispelling Stereotypes

Consumers believe that plant-based foods are deficient in vitamins and taste inferior to meat and dairy items. For example, 67% of global customers who do not consume meat substitutes say they lack flavor. Customers want to know that meat substitutes have actual components that they recognize and trust. According to our findings, more than three-quarters of consumers believe that plant-based goods should be manufactured with well-known and familiar components. This means that marketers must give consumers ingredient lists that are streamlined and clear, with fewer components, without making inflated claims. By doing so, corporations will begin to dispel negative misconceptions about plant-based cuisine.