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Hero Images (Week 10)

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Task 2

Blurb: "Help Eradicate Pests From New Zealand Forests"

Task 3 (Planned Deliverable)

Primary: Posters, Billboard, Websites

Secondary: Social Media

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Week 9

Peer Support: Jasmin Rogado hms5595@autuni.ac.nz

We will share new work via email and give feedback when needed.

Best 12 Images; (will add more later today)

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Mockups with all images

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Possible Usage

Instagram Post for social marketing/awareness.

Screen Billboards

Street Billboard

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Text Revision #2

I feel as my images needed a catch phrase, such as; Start Trapping. This should give viewers a push towards trapping.

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Adding Logos

Added Predator Free NZ and DOC logos, Playing with placement.

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Shoot 2 Contact Sheets

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Shoot 1 Contact Sheets

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Next 3 Steps

Check weather forecast for next week, choose locations (12 April)

Pack and get cutouts ready for chosen date (TBC)

photograph my cut outs at various locations

I have revisited the text in my campaign, I have changed it from “Let’s only leave a paper trail” to “CUT IT OUT” I felt this had a stronger meaning.

I have created more cutouts of predators in New Zealand to give a wider view into nz predators. I have yet to photograph my campaign, the challenges I’m having is weather. Conditions need to be dry and overcast/sunny.

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Week 7 - Summarise your entire campaign/project

My aim is to promote the removal of predators in New Zealand for an imaginary client.

I can achieve this by creating images with the phrase, “cut it out”. The images will show cut outs of predators in New Zealand hopefully spreading the message that these are what we want to cut out.

the deliverables for this campaign will be online advertising, magazine fronts, and road signs such as; banners, billboards or Fence signs on regional park entrances.

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New Revised Print Outs

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Text Revision

In these images I redid the text after the feedback given. Lets leave a paper trail has different meanings that may confuse the viewers. So changing the text to "Cut It Out" has mixed meanings but leading to the same cause. Cut it out as its annoying and to stop, cut it out as in cutting the picture out however we are cutting stoats/pests out of NZ forests.

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Feedback from presentation

The wording "Lets only leave a paper trail" can be confusing for people that don't actually know what is going on

Look at making the white cutout edges smaller/thinner

maybe add a cutout line

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Photoshoot Plan for Day of Photoshoot

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Objective, Deliverables, Target Audience

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My First Iteration

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Identify a Series by another photographer.

Chris McLennan https://chrismclennanphotography.com/wildlife

add template here