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How I Make Money as a Blogger: A Beginner’s Guide to Affiliate Marketing

How to Start Affiliate Marketing

If you’re already writing about products and services you love, why not make some money by sharing your finds with others, asks Sophie Lizard, creator of BeAFreelanceBlogger.com.

“I like that I get to earn a bit of money just by pointing people toward stuff I genuinely think they’ll want or need,” Lizard said.

“And I like introducing my readers to new resources and helpful experts they might not have heard about before.”

At BAFB, Lizard helps readers learn how to get paid to write blog posts and sells online courses, ebooks and coaching. And as an affiliate, she makes money recommending other people’s products to her readers, mostly by emailing her list of subscribers.

In its simplest terms, online affiliate marketing for bloggers means:

You write about a product or service on your blog.

You link to it with a special tracking link.

You get a commission on the sale when your readers click the link and make a purchase.

Imagine you just read the perfect how-to book on cooking Indian food, and you want to recommend it to others.

Write a blog post or email newsletter reviewing the book, and link to the book with your Amazon Associates link. If your review convinces a reader to buy, you’ll get a piece of that sale!

Affiliate marketing happens on a spectrum, from an average Joe sharing a link on his blog or social media to a massive publication making special advertising deals through marketing agencies.

Make Money

How I Make Money as a Blogger: A Beginner’s Guide to Affiliate Marketing

Penny Hoarder editor Dana Sitar makes extra money with affiliate marketing through her personal blog. Carmen Mandato/ The Penny Hoarder

Over the past few years, I’ve taken a crash course in making money blogging.I’ve experimented with freelancing, self-publishing ebooks, creating online courses, offering coaching and selling digital products.Everyone and their cousin seems to want to know the best way to make money blogging. And you want to know how to make money right away.Can you get started if…you’re not an expert on a subject? you don’t have a massive audience? you don’t want to publish books, create products or run courses? You can! Here’s a simple blueprint to make it happen.How to Start Affiliate Marketing If you’re already writing about products and services you love, why not make some money by sharing your finds with others, asks Sophie Lizard“I like that I get to earn a bit of money just by pointing people toward stuff I genuinely think they’ll want or need,” Lizard said.“And I like introducing my readers to new resources and helpful experts they might not have heard about before.”At BAFB, Lizard helps readers learn how to get paid to write blog posts and sells online courses, ebooks and coaching. And as an affiliate, she makes money recommending other people’s products to her readers, mostly by emailing her list of subscribers.In its simplest terms, online affiliate marketing for bloggers means:You write about a product or service on your blog. You link to it with a special tracking link. You get a commission on the sale when your readers click the link and make a purchase. Imagine you just read the perfect how-to book on cooking Indian food, and you want to recommend it to others.Write a blog post or email newsletter reviewing the book, and link to the book with your Amazon Associates link. If your review convinces a reader to buy, you’ll get a piece of that sale!Affiliate marketing happens on a spectrum, from an average Joe sharing a link on his blog or social media to a massive publication making special advertising deals through marketing agencies.So, how can you, as a new blogger, make money from affiliate marketing?

Why I Love Affiliate Marketing 📷 Carmen Mandato/ The Penny HoarderOf all the ways I’ve tried to make money blogging, affiliate marketing is my favorite.The number-one reason I’ve been more successful as an affiliate than as a publisher, coach or anything else is that it’s easier to sell someone else’s product than my own.Self-promotion is challenging for the person doing it — and it’s not too palatable for the person watching it.Whether it’s a tweet about a blog post or an email promoting an online course, my readers are far more receptive to my promotion of someone other than myself. And I’m much more comfortable touting someone else!

PRO TIP

Build trust with your audience by clearly disclosing that you receive a commission. The closer the disclaimer is to your recommendation, the better, according to the Federal Trade Commission.“There are always a few people who reply all excited, saying that what I just linked to is exactly what they needed — that’s a feel-good moment for me,” explains Lizard.From the reader’s point of view, this is simple: When they see you bragging about someone else, that someone instantly has some social credit. They’re good enough for you to promote.And it’s just plain less annoying for the reader when you share resources from other people than when you constantly tout your own wares.Lizard also points out that “sometimes I’ll get a grouchy email from someone who wants me to apologize for telling them about anything with a price tag.” But those are less common, and her readers overall have remained receptive to a promotional email “every month or two.”Affiliate Marketing in 2021 Why talk about affiliate marketing in 2021? Isn’t that a thing of the past?Back in the ancient times of blogging — say, 10 to 15 years ago — you could create a blog and litter it with ads and affiliate links and bring in decent money.It was fairly easy: People were looking for things on the Internet, and there wasn’t much there.In that landscape, your blog was like the one gas station on a dusty two-lane highway between Idaho and Utah.It didn’t matter that the coffee has been burning for three days and the bathrooms have a permanent puddle of (hopefully) water on the floor — people would stop, because it was the only business they’d seen for 75 miles.Now, we live in more of a Starbucks-on-every-corner era of blogging. Readers have more choices online than they can comprehend, and they’ll likely stop somewhere familiar before even knowing what’s down the block.

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