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Get Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)

Get Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)

By Katie Genovese, Marketing Director, madconNYC (Reed Exhibitions) (Not at all a) news flash: it’s been a weird year and I must confess—in the past seven months, I’ve spent a lot more time pivoting (gross, I know) in the moment than I have shoring up my 2021 strategy. Although my budget has been set for months, I am just now assessing line item allocations, exploring potential tech investments,…

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17th Annual AD Futures Pitch Competition

17th Annual AD Futures Pitch Competition

ICYMI: This November 19th2020, marked the 17th Annual Ad Futures Competition. Congratulations to our 2019 winners: John Adams High School!! Every year the ACNY Foundation hosts up to 15 NYC high school teams for our Annual AD Future’s Competition. NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing them for…

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Cyber - it’s not just for Monday anymore

Cyber – it’s not just for Monday anymore

From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo

This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash than spend it—making every purchase a little more precious. We saw this in…

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Influencer Impact on Holiday Retail

Influencer Impact on Holiday Retail

From Member James Myrick, SVP, Performance Marketing, BEN

How do you think stores/brands will entice consumers on Black Friday this year?

Influencer marketing will play a bigger role for stores and brands across verticals than ever before. With limitations on in-person filming for TV ad spots and a lack of large scale, in-person sales, brands are getting creative with their social media…

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Holiday Retail Predicted To Skyrocket

Holiday Retail Predicted To Skyrocket

From Member Evan Rutchik, US CRO at Ogury

How do you think stores/brands will entice consumers on Black Friday this year?

Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them in the environments where they are spending most of their time,…

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OOH's Biggest Opportunity Yet

OOH’s Biggest Opportunity Yet

From Club Member Kiera Wood, Senior Marketing Specialist, OUTFRONT Media

Why is it important for brands to advertise this year during the holiday season?

Although name brand product scarcity feels behind us, we still have PTSD from trying to find paper products, latest research from The Harris Poll’s September 2020 survey found that 43% of consumers are still using a mix of new and old…

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Retail Predictions: The Need For Brick and Mortar Remains

Retail Predictions: The Need For Brick and Mortar Remains

From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide

How do you think stores/brands will entice consumers on Black Friday this year?

Obviously, we anticipate mass discounts and deals, but for the brands and retailers who choose this approach, we wonder if it’s the right…

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Meet The Fellows: Ro Kalonaros

Meet The Fellows: Ro Kalonaros

Ro Kalonaros connects, elevates, and amplifies the deep collective knowledge and brilliant creative work of Omnicom’s 70,000+ employees globally to facilitate agile and efficient collaboration across the network. She spearheads the strategic direction of OMC Hive, Omnicom’s internal knowledge sharing platform, and uses the platform’s business and cultural intelligence to advise cross-functional…

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Meet The Fellows: Brittany Johnson

Meet The Fellows: Brittany Johnson

Brittany Johnson is a Content Supervisor at Spark Foundry. She is a St. Louis native (Go Cards!) and a Loyola University of Chicago alum. She began her career in multicultural media strategy, and her passions led her to branded content & entertainment. Brittany’s previous clients include Procter & Gamble (P&G), State Farm, Wrigley, and Citi Bank. What she enjoys the most about her work is…

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Meet The Fellows: Laura Marie Mariel

Meet The Fellows: Laura Marie Mariel

Laura Marie Mariel is an award-winning Senior Art Director with nearly a decade of advertising experience. She’s worked on both national and international clients including, but not limited to, Nissan, Smucker’s, State Farm, Applebee’s, PreparationH and Always. She’s garnered global recognition from some of the most prestigious festivals, including New York Festival, D&AD and Clio. Currently,…

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Meet The Fellows: Pilar Mera

Meet The Fellows: Pilar Mera

Pilar Mera is the Director of Trade Marketing for the NBCUniversal Hispanic Group  (Telemundo, Telemundo Deportes & Universo) where she and her team develop the go-to market plans for the NBCUniversal One Platform through strategic trade communications. 

She previously focused on NBCUniversal Entertainment Group (USA, SYFY, and WWE) where she led client experiences for San Diego Comic-Con and…

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Meet The Fellows: Imani Albert

Meet The Fellows: Imani Albert

Imani Albert is a social media manager and strategist at VMLY&R New York, a global full-service creative agency. Previously, Imani worked as a social media strategist at global PR agency, FleishmanHillard. Through culture-first thinking, Imani has worked with brands across apparel, food & beverage, entertainment, beauty, and more, to create social campaigns that make a lasting impact.

Her work…

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Meet The Fellows: Nancy Nguyen

Meet The Fellows: Nancy Nguyen

Nancy Nguyen is a brand strategist and social activist who uses creative storytelling to uplift marginalized narratives, shift perspectives, and make a difference in the world. Nancy has produced multimedia campaigns (print/digital/video/events/Influencers) for brands like Target, Amazon, HBO, NBC, Elizabeth Arden, Dove, Kraft, and more.

While not working in media and advertising, Nancy is a…

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Meet The Fellows: Lavon Coker

Meet The Fellows: Lavon Coker

Lavon is an executor, problem solver, and natural collaborator. She excels at transforming abstract ideas into rich multi-faceted marketing experiences and is unafraid of addressing inevitable challenges. Lavon launched her Advertising career at CBS Radio’s 92.3NOW, a New York City-based network, anchored by lead personality Nick Cannon. Here, she was able to learn the fundamentals of the…

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Meet The Fellows: Arielle Wiltz

Meet The Fellows: Arielle Wiltz

Arielle Wiltz

is currently an Interaction (UX) Designer at Morgan Stanley, where she works on the Wealth Management team as a Design lead on one of their products. Before Morgan Stanley, she worked at frog Design, a transformative design agency – designing

systems for brands, products, and services. Her previous design work includes

clients in New York City and the U.K. such as HBO Max,…

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Meet The Fellows: Donna Dei-Baning

Meet The Fellows: Donna Dei-Baning

Donna Dei-Baning is the Associate Director of Insights at Carat where she is responsible for identifying and understanding the individuals most critical to clients’ business goals. She brings the voice of the consumer to all client work and ensures that there is an emotional connection throughout the media planning process through to execution.

Prior to joining Carat, she was part of the…

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Meet The Fellows: Kristen Dufauchard

Meet The Fellows: Kristen Dufauchard

Kristen Dufauchard is a marketing and communications leader with over ten years of experience designing and delivering campaigns for colleges, universities, government organizations, businesses, and international brands. She currently serves as the Associate Director of Communications for the NYU Libraries. Her role is responsible for leading the global division’s newly formed Department of…