abhyudayaa

[abhyudayaa]

CCR

Week 27

This is the document explaining how we critically analysed various parts of our media and implemented various concept and initiated our desired representation of emotions/intellect/art in the best possible way https://in.docworkspace.com/d/sIOvC9dz8AaLNsrEG

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DIGIPAC

Week 26

This is our digital version of our music video. And this enhances our customer outreach as our music video is more easy in terms of access and available to larger potential market segment of listeners/viewers

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SOCIAL MEDIA

this is our social media page for effective promotion of our music video." End of the beginning"

Week 25

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YOUTUBE LINK

Week 24

A YouTube release link of our music video.

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APPROVAL

Week 23

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SECOND EDIT

Week 22

We were immensely proud of our work as we finalised our clips and decided that this cut was going to be our final cut with all the desired shots and scenes put together

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FIRST EDIT

Week 21

This was the first rough cut we made together.

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SEQUENCING

Week 20

This week my team and I worked on rearranging the clips and selecting the best shots that can creat meaningful scenes and add flavors to the various emotional sequences we decided

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Shoot day 2

Week 19

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SHOOT DAY 1

Week 18

We did our shooting for our scenes in colaba on the first day.

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MUSIC PERMISSION

Week 17

This is the screenshot of the mail we had sent to the artist to announce that we are using their music and asking for their permission without plagiarising their work,by also mentioning them in the credits

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MOCK SHOOT

Week 16

This week we explored our possibilities by experimenting on different shots and angles we could use for the chosen locations

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WEEK 15

CAMERA,ANGLE,SHOTS AND MOVEMENT

Mid long shot at mid angle which is a shot on still camera to show the expressions and the body posture of the girl, displaying her feelings of loneliness. Then  the shot cross fades into the  various moments they spent first in black in white and the video plays backwards, to showcase a flashback , and how times were so different  back then, as if her whole life is o  a rewind. These are followed by a series of mid and long shots  showcasing the locations of Mumbai. This is followed a pan shot lead by a tracking shot which holds a symbolic message where the old man looks at the sketches, as if to describe the feeling of someone who has passed their stage of life which they might consider to be the more colorful and beautiful stage of their lives. The music video  uses majorly a series of side angle mid long and long shots to attract focus on the two characters in the frame and how their memories are being reflected on each location with a specific activity they used to do.

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OUTFIT AND MAKEUP

Week 14

@alevelsamairabantwal was our costume designer and she really gave very deep insights on how the emotional persona of the character and mood of the story could be conveyed through the costume. We acted in that knowledge and also shared our inputs . The clothes on the colaba shoot were monochromatic and the floral patterns added to the light and mellow mood and the characters were on holiday thus the clothing represented that through a partially Hawaiian style. This also put emphasis on the historical sense of dressing ss these floral patterns were a major fashion revolution during the British Era

Day 1 and Day 2

Day 3

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LOCATION

Week 13

This week we decided on the locations by doing a reiki of the entire Mumbai Central and the South to decide on our final shoot locations

Colaba

Versova Beach

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PLANNING

Week 12

This week Samaira,Jia and I after discussing our final concept decided on our locations which we even did reiki for on one day. We then decides what is our story line and what locations we would show sequentially to contribute to our story as a whole. We also decided on characters and what would be our narrative. We decided our story would be not just a character driven story rather our locations and scenes would emotionally be conveyed.

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MOOD BOARD

Week 11

Our team collaborated and based on the various moods we captured during our shoot we made this mood board