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Horizon

[Photo by Joshua Earle on Unsplash]

The implied line of the apparent horizon peacefully but steadily takes us into the infinite.

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Kanizsa Triangle

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Negative line: the negation of a line by virtue of a line.

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Mulino Bianco Cracker Salati (1)

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This package graphic design is classic, simple, and informative as to the quality of the ingredients. The product is the protagonist of the design.

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Mulino Bianco Cracker Salati (2)

[Picture taken from the product owned]

This package graphic design adds to the previous one an element of playfulness, it attracts more attention through its lovely colour composition, and it transports one into the ideal home, surrounded by friendly, prolific, and peaceful nature.

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Humphreys Pub & Garden

[Picture taken from the street in Ranelagh]

The great combination of two primary colours (red and yellow) makes this logo look energetic. However, the addition of the secondary colour green may be problematic for whom considers such a triad “a laughably ugly, they are colours that clash.” Turning to the graphic elements of the logo, to the ‘cocktail glass,’ I believe that given that Humphreys Pub is not a cocktail bar but rather a typical Irish pub, a pint glass in place of the cocktail glass would have been more representative of the business.  

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D’Royal Brows & Beauty

[Picture taken from the street in Ranelagh]

The graphic element of this logo (the crown) recalls well (part of) the name of the business. The logo’s colour combination is balanced. Indeed, violet goes well with yellow (its complementary colour) as well as with orange (which is complementary to blue, the analogous of violet). However, all the colours look a little too dull.

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Poster – Theatre Workshop

[Picture taken from the street in Ranelagh]

Nice colourful and cheerful poster, well designed to captivate especially kids. However, there is gender imbalance in the picture: one boy against eight girls. Moreover, the boy is wearing a superman costume, and is placed in front of the eight girls – as if he, the male, is the leader of, and idolised by, the latter, the females. The picture’s rhetoric is really quite outdated.

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Poster – Dance Studio

[Picture taken from the street in Ranelagh]

Very nice and modern typographic choices, which match the style of Hip Hop dance – especially the word ‘dance’ placed in the lower right corner of the poster.

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Dior 1

(Picture taken from Vogue [2022, August])

This photograph is beautifully geometrically composed.

The oblique lines that are visible behind and below the model converge toward her thus guiding the spectator’s sight. All about her, her dress and her shoes is geometrical, like the cubicle in which she is placed, and the triangular pedestal on which she stands. Her posture, which sees her right arm and left leg as projected forward, provides movement to the picture while securing visual balance and symmetry.

This is an outfit for organised and systematic people, who are also passionate individuals – passion being recalled by the beautiful red colour pervading the entire photograph.

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Dior 2

(Picture taken from Vogue [2022, August])

This photograph is a piece of art.

All about the model is mysterious: if eyes are the window to the soul, the model’s soul is only faintly graspable like her just about visible eyes. Her soul is not entirely revealable because she is a masterpiece, an eternally reinterpretable and outstanding work of art. However, she is not only the beautiful ‘what’ of a piece of art; she is also a real human being, she is half like us who are looking at her. She reveals her humanness by partially exiting the frame, by claiming a comfortable support for her elbow – a triangularly shaped support like the one placed underneath the model of the previous picture, to whom she is linked being both Dior’s creatures.

This outfit if for passionate people (like the red colour here also dominating), for mysterious and artistic souls.

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Shower of light

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Light is a key element in photography. It can turn the most boring subjects into something mesmerising…

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Chandelier with lighting

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…or it can turn a mesmerising subject

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Chandelier without lighting

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…into a boring one.

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Empty silhouettes of light

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But what if light is the actual subject of the photograph?

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Pablo Picasso

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We have artists…

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James Nizam

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We have art.

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Kalnapilis

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The green background recalls the beer’s label green. Modern typeface and good choice of fonts for the name of the beer as well as for the two sentences “time to get together” and “we’re for the real things”. As to the latter sentence, there is an ambiguity – which I believe is intentional:  the locution composed by the subject “we” and the contracted verb “are”, i.e., “we’re”, can be read, at a first glance, also as the past simple of ‘to be’, i.e., “were”. This ambiguity gives rise to two different, and yet, complementary,  messages:

1. “Time to get together. We’re for the real things”

Kalnapilis promotes socialisation and encourages people to build ‘real’, rather than ‘virtual’, relationship. How? It cuts off digital reality.

2. “Time to get together were for the real things”.

Only in the past, according to Kalnapilis, people were able to relate with one another in a real way because they were meeting in person, for example, before a glass of beer. Nowadays, there are only fictious relations construed via digital tools. Nevertheless, Kalnapilis brings back the past by cutting off digital reality.