400 level Collaboration Project | Lizzie Dean, Symone Robson, Eilish McGarvey, Mackenzie Skene, Justine Ledesma | Massey University | 2020
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Website prototype of how to access instructions for making the diy products.
- Justine
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Video
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Website prototype of how they can access the instructions via scanning the QR code on each mould. And also view other products.
-Justine
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Library Validations
Validation questions
WCC & Libraries
Do you guys think this idea will benefit the younger generations and help change their habits?
Do you think this initiative could be funded by WCC though the waste minimisation fund?
Would it work in libraries and would people interact with it?
Do you think the kids coming into the library would you be interested in learning the process and the crafting process?
How would you see this in a library environment?
How do workshops work in a library? What activity already exist?
How would you display these moulds?
Danielle McQuoid Quotes Yeah - we do recycling programmes here. Crafternoon activity in Miramar and Karori libraries and use recycled materials.
Awesome extension to this kind of stuff Councils would really keen for this type initiative.
Practicality - transport it back and forth InstructionsVinyl bags that people take their vinyl home Waitohi selection of things based on a subject - we can have the moulds with a bunch of books relating to recycling and sustainability.
Age - who are you targeting? 8-11 they had to come up with stories and were super concerned with two things - the environment and overpopulation. Really interesting. They are actually really aware and concerned about it. They not as kid-like as you may think - they’re picking up all of these social cues to take on board to frame their world.
Stephen Clothier
- Justine and Symone
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Feedback from lecturers
Talking with Lyn:
Same thing. Selling things in stores is an end result. how we get there is the question. Unless we sell to an existing company who is interesting in it.
Funding and investment: How to pitch this as a project. business canvas- Answering all the questions. Iterative development. Keep going back to the business canvas. What value we are giving. How we get it up and running. How to get a business off the ground- research. Who are the people at the end of the project that we want to be pitching to- partners, investors (3rd party).
Straight forward business model. (Ours)
How much are we gonna have to spend to get the first one? We will need some sort of investment to start with.
-Manufacturing.
-Promoting.
-How to get it up and running.
Someone already in the manufacturing similar things.
Susie Catto??- Partner with someone who already has a profile- sustainable, recycling, etc.
For-profit- but has a bigger picture component to it.
Validation. More about the business- pitching something, we have proved it this idea this way.
-Testing, user feedback, to validate the project.
Then the business model as part of it.
Always looking for partners. Someone who’s already in this space that we can work with. We can work together to develop something.
Partner somebody that created a massive pile of waste. Harvey Norman, Schools, Supermarkets, Noel Lemming.
Who are we pitching to: We can decide. State it at the start of our presentation. We can pick our audience.
Talking with Mark:
Cost??
Age is a big deal. as well as context.
Context thought about it a bit more. - Where it is. schools, home, library- in Sweden? in Christchurch. Is there power in the idea of having it is schools, like a suite that they can hire out?
Could it be placed in a library? where you can use it there but also be able to hire it out to do at home.
The subscription model is interesting-
Is it for one kid to have at home? Or a useful class resource. How would they compete against other toys that the kids would already have?
Next week have a couple of ideas of what we want to create.
The business model called add on- it’s where the first offering is very cheap and then the add ons are more expensive. eg. Nespresso, laser printer.
The context where it is - business. then school, then library setting.
Don’t have to solve the entire problem, choose one way and go with it.
Need some numbers with it.
Scalability. Different costs involved in each option. Pitch the three different options for week 6. Pitch a couple of names.
Context of 21st-century living.
Who does it influence? Where does this go? Is it something memorable? Trying to get that loop thought- eg if you plant it that tree or plant will remind you of it when you look at it.
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Email draft
Hi there,
We are a group of 4th year university students studying design at Massey University. We’re currently doing a group project in a paper called Creative Leadership in which we are learning about starting up businesses.
“We advocate kaitiakitanga for the land in which many have lived in, the here and now, and so will many after us.”
Our central idea focuses on overconsumption and how we can minimise waste in the toy industry. Our role is the production of a product including moulds and DIY kits. We aim to sell them to local libraries for them to be displayed on the shelves and available for hire with the option of a hiring cost chosen by the library. This may lead to the family wanting to purchase their own kit to have at home.
Our product is a DIY kit where the user takes recycled cardboard, breaks it down, adds a glue base to then put into the mould to create a new toy. From you, we are wanting to repurpose the cardboard that you collect to include in our kits or have a collection point where our consumers can come and collect cardboard for their project. As this is only a proof of concept project, we were wanting to see if it would be viable through partnering with you.
Our purpose is to educate kids and families through an engaging process using recycled cardboard to educate children on recycling, cradle to cradle (sustainability guide), organic waste and gives them critical waste management skills for their adolescent and adult life.
Our target audience are families with younger kids to assist them with transitioning to a more sustainable lifestyle.
If you could get back to us with any issues that you think we may have with this idea and whether you think this partnership would work that would be much appreciated.
Our deadline for the paper is 28th September so if you could get back to us before then that would be great.
Look forward to hearing from you.
Kind Regards,
As this is only a proof on concept project, We are wanting to see if you would be keen to invest your time and money on this project (hypothetically speaking). We think that by partnering with your company, it would align our values with your values and your ‘why’.
- Justine & Mackenzie
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Week 8 To Do:
-Animation
-Start final presentation
-Aluminium material/Cost
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Defining concept
Ten Pin bowling is our main idea - make to have proof of concept.
Block with like a triangle as the joining part.
Dinosaur
What we need:
Products Renders and moulds - Symone and Lizzie
Product packaging - Eilish
Poster series for locations -
Website homepage -
Personas Journey Map - rent/buy - Justine
Visit the library, take photos, locate where we can put the products - Justine & Symone
Costs - Moulds, kits, value/ mark up of the product, wages, advertising,
Information sheets/labels -
Social lean canvas research - Mackenzie
Partnerships
Funding - Ministry of the Environment, WCC, C2C
Resources - Wellington city recycling centre
Advertisement - Local libraries, Newtown, Manners Pop up, other libraries + Resources
Start up business - team of 5 - designers > admin, project manager, production manager, finance.
How it would work
1 We make the moulds to sell it to Wellington libraries
2 When customers go in and find the displays, the customer pays an extra x amount to rent. Library and business profit.
Or
2.1 Customer finds the mould kit on the library shelves and goes to the website to buy it. Library recognition/business profit.
Personas & Journey Map
Personas
1 - Family of 4. 2 kids. Gary, 8, into playing games with his family. He likes the idea of having his family being able to play with him, and also enjoy it just as much as him. Likes to teach his younger sister fun stuff.
Lucy, 6. Likes to hang out with her older brother and do things together.
Mum and Dad are both young working class people. They value their kids education, looking for ways to have a more sustainable lifestyle.
2 - Family. Single dad with two girls. Jessica, 11. She’s too cool for school and likes to hang out with her friends, though she dotes on her sister. Matilda, 7. She's learning about sustainability at school and loves it! She wants her family to get on board with the sustainable life.
Journey Map (a person going thorugh the process)
The whole process teaches kids about
Kids see the product.
Parents rent the Recraft moulds from the library.
They take it home.
Scan the QR code on mould and gather materials that it instructs.
Make the DIY product.
Play with it.
If they decide that they’ve had enough of it, they can break it back down to start a new DIY product.
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Social Lean canvas
https://leanstack.com/app/recraft/projects/551843/canvases/660465/lean
- Mackenzie
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Week 8 Feedback
Feedback 14th Sept. Week 8
Mark - It has some good momentum, our product is a very strong page. 3 slides around there are good. with the pot plant CAD, he wasn’t sure if it was a toy or something more useful. The journey map makes sense, the school library hiring thing works well, but when we got to the mould part it got kinda lost. will the posters work if its aimed at kids? what is the context??? The role of the parent in it is good. works nicely are the before during and after the concept is working well. Why do we need advertising?? Could be much simpler than advertising. Something that they do that they share, and is engaging. more than just a one-off wonder. - they will go back to do it again. confusing pitch. Everything we do is gonna compete with the shiny other option. Not competing with a kite or a PlayStation. What would a kid think is cool??? Is it just about play? Unique value proposition. Toy industry??? Need change that?? Easy to make for a gift - meaningful?
Illuminate toys by making something to give as a gift - good for Christmas present giving.
Our main thing is the educational part, not the ‘toy’ part.
Lyn - Developed well from Friday.
Suggestions turn the pitch. Has the content but not the right order. Need some punch, hit the ground running. Canvas as the second slide but hadn’t talked to it correctly. needs to be at the end. real punch at the beginning. Journey map - second or third slide. Ro-ordering would be helpful. more visuals at the start.
Used the words competitors. not the right word. talk more about initiative not competitors. Another initiative, where we fit in, where we overlap, what we could do with them. Talking to California garden world - if we do the planter. For funding - Label it with their name. create value at both ends of the chain. If these go into schools that may be interested in the product / sponsorship.
What are other things that people might actually want at home.
Reframe a little bit that’s not directly connected / about toys, more about the process - educational.
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Response from Reclaim
Hi Mackenzie,
Thanks for your enquiry below. This sounds like an awesome project encompassing all different aspects of sustainability and kaitiakitanga!
Is it only cardboard you are looking at using in your pilot project? The reason I ask is that if you really wanted to invoke sustainability, it may be worth investigating “lower value” materials, which have less marketability and have the potential to not be recycled at all (due to there being little to no outputs for them). For example, instead of cardboard, or as an extension, you could look into repurposing mixed paper waste, which has significantly lower value.
I should mention that we are relatively restricted geographically, with only reclaiming facilities in Auckland (large capacity facility), Wellington and Christchurch (smaller capacity facilities) and that Reclaim is more of an aggregator of material, as opposed to a reprocessor.
- We collect, sort and bale material; before we ship it to reprocessors, who then break the material down into it’s constituents before turning it into recycled material.
o All of the cardboard we collect is post-consumer and while it is sorted to rigorous contamination standards, there is still quite some variability in the specifics of the material collected (colour, thickness etc.). While there may be availability for a partnership, this is something that should be considered (i.e. would you market specific coloured toys etc.).
o The logistics of supplying cardboard may also pose some challenges – bales of cardboard which we supply to market are high-density and generally weigh between 300 and 500kg.
- While cardboard is a material which generally has the lowest H&S risk (no sharps, little chance of coming into contact with biohazards etc.), there may be some regulations to ensure safety of children. It may be worth looking into some cleaning processes of the material, before it is able to be used in children’s toys.
If you would like to call to discuss any of the above, please do not hesitate to do so – I am all ears! If you feel the need, we can also set up a Zoom.
Regards,
Dom Dixon
Sustainability Advisor
021985701
www.reclaim.co.nz
- Mackenzie
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Social initiatives research
NZ Industry guide to zero waste 2002 - https://www.sbc.org.nz/__data/assets/pdf_file/0005/52997/Zero-Waste-Guide.pdf
Waste management in NZ schools - https://www.education.govt.nz/school/property-and-transport/school-facilities/energy-water-and-waste-management/waste-management/
AUT sustainability initiative - https://www.auckland.ac.nz/en/science/about-the-faculty/sustainability/our-sustainability-initiatives.html
Recycling - https://www.voicesofyouth.org/blog/teaching-new-generation-about-recycling-green-initiatives-youth-tomorrow
NZ ministry of environment - https://www.mfe.govt.nz/wastefreesummer/recycle
- Mackenzie
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Talk with lyn
Talk with Lyn:
Making sure that we create products that will appeal to a large group of people.
Validation- talking to someone at the wellington libraries.
Libraries > Games > Toys > Household. Scalability- if the toy works how could it be developed and expanded in the future.
They should just supply the moulds for hire with booklets on how to make all the other things so it’ll be much easier to get the libraries to stock our product.
Focus on the DIY aspect.
Glue costs- suppliers, packaging etc. Are we gonna be making the potato starch? Wallpaper glue? Have instructions on how to make it at home so we don’t have to supply the glue.
Example: show what the kit will have/ include just as a slide for the presentation. Make it pretty so that people will want to engage with. QR code instead of printed booklets etc. All online.
Fun but frictionless as possible.
Costs: Need to figure out the scale first but since it could be small scale we can base costs of what we personally have spent on making it.
How many are we making?
How many libraries in wellington? It’ll depend on that and how many we want to supply to each library.
What do the users need when they walk out of the library with the mould - hire it out with a vice?
5 or 6 sets of moulds if we are just doing it in wellington. We could do it at uni, think about the materials that the mould will be made out of so it’ll last and be robust eg. metal.
This is not a business not yet - social initiative. So we won’t have the funds to pay ourselves wages. If we want to make it a business we will have to be selling thousands of these a year at a big price - that will make it harder for the libraries to want to buy/ stock it
Corrupertive based community project. Communities developing it.
SOCIAL INITIATIVE. Is what we should be looking at this project being rather than a business. Waste minimisation / educational thing > get funding from that.
How are we gonna clamp it? Easiest if its self contained. Tie-downs? What gives us th result for the less amount of expenditure.
Head to bunnings - see what clamps, tie downs, picture frame clamps - able to go around 4 corners of a box.
Individual ownership - brought by people for x amount. They can then send them back to us for 25% of the cost back if they decide they no longer need or want it????????
Proof - validation, waste minimisation fund, libraries, talk to parents, see if the kids would be interested - if we can do that. Show people responding to our idea that would be a good thing to have in our pitch.
Create a video or animation in the pitch to show that we have done the work for the pitch. How we can best use zoom to present our idea. Not just 8 minutes of text on a screen that people are watching as you say them.
DIY kit to buy - may be too expensive and wouldn’t appeal to a large range of people. Would probably cost over $100 to sell to make it worth it for us to create.
Would only work if we were making something that people really need.
Instead of the whole mould having clamps - have a carrier that has the clamping set that they buy and the mould is an add on.
Could schools have their own libraries that they stock these in, in relation to the curriculum. Kind of like Harold the giraffe but another version that is trying to educate on waste minimisation.
Local wellington business’ that may want to help fund our project / give a donation.
Keep it reasonably focused.
What would be the most interesting way to develop this from our point of view.
Partners, funding, donations,
We are presenting this as a pitch that we would pitch to partners, these are the sort of companies that we want to be pitching to. Find companies that talk a lot about sustainability and waste management etc.
Looking for leadership, interesting point of view etc.
Be a bit more ambitious, think bigger than just libraries bring schools back into this??
Offering things that are self-maintaining and doesn’t have to be included in the curriculum.
Two audiences would work well. Eg. Town/ public Libraries and school libraries.
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Week 8 prep
Animation video
Storyboarding - the process and how it works
Flesh out idea - library and school library renting system renting would be mould. Everything else can be accessed online via QR code
Cost (make 1 times x)
Material
Machine
Packaging/Clamping
Wages
Info sheet/label
Stats
Estimate 90% toys sold tend to be inexpensive an vibrantly coloured plastic toys. (general)
80 toys
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What we need for week 8 pitches
Content:
What's the leadership in your project?
What's the topic? The proof or validation? What's the project? Who are your partners?
Please be clear what you're pitching for. What do you need from the audience? Are you pitching for money, expertise, mentoring...?
Your pitch needs to be self-explanatory', even if the lecturers have seen it before you should treat the audience as if they're new to your work.
Other things to develop:
Add a copy of your business / social lean canvas, plus a draft 'one-pager' - the takeaway description of your business framework. The business framework should cover things like timescale, resources, project phases, MVP etc - think of it as how you'll operationalise your business / social lean model.
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Feedback from the group Week 7
Feedback from the group:
Point of difference was the moulds. Why are we using the moulds? - to teach about recycling,
Marketing? Mainly for families, could be for kids so that they convince their parents to get it for them. Target the kids
Pushing the fact that its a whole creative process. Whole user journey. Create a journey map.
Show the whole process of a kid buying it, to making it, to playing with it, to breaking it down to making something new with it.
A personal connection to it because they made it themselves. Pride of making it themselves.
Make clear of the connection to where we are getting the cardboard from etc. In the informational booklet have a list of places that we partner with where the user could go to get extra cardboard if needed.
Make sure the learning part is the main point that we forefront instead of the toy is the main thing. The toy is just the outcome from the learning point.
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