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EMPD Mastery Journal 2

While I was in Mastery Class with Eric Miles, I remember my main goals were to start my own business, and also to be able to learn about the various different aspects of the entertainment industry as it pertains to legal business and media distributions. I have a lot being in this class, and I love seeing how tied together everything fit between Mastery and Entertainment Media Publishing & Distribution classes. I briefly learned in Mastery about how through and careful you must be when presenting your business or concepts of a film or treatment, because of unsolicited material and how you may not be taken seriously with studio heads or agents, especially in a film festival where every other artist or content creator vies to garner attention. The cross-over to this class was an easy transition.  I remember in week 1 where we talked about how to make a proper query letter, one that would entice publishers about your novel or written piece, whether it be film or television piece. In Week 2, we spoke about Licensing and Distribution and the different types of presses, kits, and treatments that you would have to create in order to further lure in producers and executives, we also spoke on the importance of building character arcs so your characters can be unforgettable and appealing to your readers. In Week 4, it brings all of the concepts that we learned from week 1-4, in order to help us to be wiser in whether we would want to go the route with working directly with the publishing companies or if we would want to self-distribute. I also learned a lot additionally with how one should conduct one’s self in pitch meetings, Professor Craft also mentions in her book on how to be well-prepared for one. She talks about having two solid pitch ideas/concepts because the Development Executive might ask more questions about your plot line as well as your character arc, and if he/she would like you to be more in-depth with explaining the concepts of your story, it is always good to have a backup concept or story that you can pitch to the Development Executive. Professor Craft also went on to explain about the different websites that help authors, novelists, and filmmakers self-distribute their content: from FilmBaby, Lulus, Distribber, Createspace, along with other POD or aggregator websites. I cannot begin to explain how much I have thoroughly enjoyed this class and how it greatly challenged me to expand my business and ways that I can retain the most profit when publishing and distributing my work. 

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AEL “July 18″ Mastery Journal

From week 1-4, I believe that the Advanced Entertainment Law was a course that taught a lot of protecting yourself from liabilities, especially as a start-up company. It also touched on various subjects on how you can globally network and further promote your company by researching and targeting markets correctly. It went into detail about the importance of market research when determining geographic, demographics, and the target market that you wish to access with your business. In the course, I also liked the way that we had to research famous cases that had liability issues such as the Panavision vs. Toeepen case regarding that trademark issue. I like the fact that we also have to come up with research on various US Supreme Court cases and decisions regarding how it will affect our future businesses.  

I also loved for the final week in AEL how Professor Willard had us researching a court case that deals with the liabilities that our start-up businesses may face as it grows. We had to apply that court opinion to our business which I found was hard to do, however, very rewarding for the students because of the problem solving and troubleshooting that goes with applying the concepts that you have learned in the case to your business model and how you can avoid legal battles with your surrounding competition.  

From the requirements, interpretations, releases, and breaches I have found myself evaluation all of the existing and binding contracts that I am now obligated to. I have to be very cautious moving forward. Advanced intellectual property is the greatest takeaway from this course. In today’s advanced society, it is nearly inevitable to run into IP issues and liabilities with a start-up company. There has to be strict guidelines in place in order to prevent lawsuits; negative publicity; and controversy. You also have to protect yourself, as a business owner and increase revenue. Help your company grow by investing into stock market, flipping houses, or even buying out other companies. You need to put a valuation on your company to extend its lifespan. 

I was excited to see in the end how everything came together in the class, as far as the different exercises that we had to partake in: registering a trademark, copyright, and patent. The importance of creating a recognizable brand and company logo, and most importantly, learning from other companies’ mistakes, as well as applying decided court cases and opinions to your business model and how you can take precautions in order to ensure the safety and longevity of your company.

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4.4 Digital Leadership Portfolio

Bio:

Suzie Jean is an avid reader and writer. She graduated from Full Sail University with a BS in Film and is currently finishing up her MS in Entertainment Business. She is currently running a small event-planning business, Suzie Jean Events, Inc. In her free time, she travels and garners writing inspirations from wherever her adventures take her.

Achievements:

-Worked NYFW (New York Fashion Week) multiple times with famous designer Edwing D’Angelo.

-Worked production internationally.

-Attained BS in Film.

Education:

BS in Film (Full Sail University)- Sept. 2016

MS in Entertainment Business (Full Sail University)- expected grad date August 2018.

Goals:

I aspire to have a television show produced on a big network with I being the show creator and show runner.

Reading Lists:

Script magazine, The Writer’s Digest, Variety Magazine, The Hollywood Reporter, and Entertainment Weekly. 

Portfolio Link: www.suziejeanevents.com

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AEL1808 Mastery Journal

Advanced Entertainment Law was a course that taught a lot of protecting yourself from liabilities, especially as a start-up company. It went into detail about the importance of market research when determining geographic, demographics, and the target market that you wish to access with your business. In the course, I also liked the way that we had to research famous cases that had liability issues such as the Panavision vs. Toeepen case regarding that trademark issue. I like the fact that we also have to come up with research on various US Supreme Court cases and decisions regarding how it will affect our future businesses.  

From the requirements, interpretations, releases, and breaches I have found myself evaluation all of the existing and binding contracts that I am now obligated to. I have to be very cautious moving forward. Advanced intellectual property is the greatest takeaway from this course. In today’s advanced society, it is nearly inevitable to run into IP issues and liabilities with a start-up company. There has to be strict guidelines in place in order to prevent lawsuits; negative publicity; and controversy. You also have to protect yourself, as a business owner and increase revenue. Help your company grow by investing into stock market, flipping houses, or even buying out other companies. You need to put a valuation on your company to extend its lifespan. 

I was excited to see in the end how everything came together in the class, as far as the different exercises that we had to partake in: registering a trademark, copyright, and patent. The importance of creating a recognizable brand and company logo, and most importantly, learning from other companies mistakes.

All in all, I really enjoyed being a part of Cassi’s class, she taught a lot of perseverance and finding other options when everything else fails.

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Business Development: Mastery Journal

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Entertainment Publishing and Distribution Mastery Journal

I have learned a lot being in this class, everything ranging from agents and publishers, the difference between them and how you can work each one to your advantage. I remember in week 1 where we talked about how to make a proper query letter, one that would entice publishers about your novel or written piece, whether it be film or television piece. In Week 2, we spoke about Licensing and Distribution and the different types of presses, kits, and treatments that you would have to create in order to further lure in producers and executives, we also spoke on the importance of building character arcs so your characters can be unforgettable and appealing to your readers. In Week 4, it brings all of the concepts that we learned from week 1-4, in order to help us to be wiser in whether we would want to go the route with working directly with the publishing companies or if we would want to self-distribute. I also learned a lot additionally with how one should conduct one’s self in pitch meetings, Professor Craft also mentions in her book on how to be well-prepared for one. She talks about having two solid pitch ideas/concepts because the Development Executive might ask more questions about your plot line as well as your character arc, and if he/she would like you to be more in-depth with explaining the concepts of your story, it is always good to have a backup concept or story that you can pitch to the Development Executive. Professor Craft also went on to explain about the different websites that help authors, novelists, and filmmakers self-distribute their content, from Lulus, Distribber, Createspace, along with other POD or aggregator websites. I cannot begin to explain how much I have thoroughly enjoyed this class and how it greatly challenged me to expand my business and ways that I can retain the most profit when publishing and distributing my work. 

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Entertainment Law Mastery Journal

Like most students in the EMBS program, I knew that I would gain a lot of insight into how the course worked, valuable advice and best practices in the entertainment industry would come in handy with everything I have learned in this course. Four weeks was not enough time I feel to learn everything that this class had to offer, however, the amount of information that I received was not only very helpful for our professional careers but also for giving real-world experience and scenarios that business companies face everyday in the real world. From the requirements, interpretations, releases, and breaches I have found myself evaluation all of the existing and binding contracts that I am now obligated to. I have to be very cautious moving forward. Advanced intellectual property is the greatest takeaway from this course. In today’s advanced society, it is nearly inevitable to run into IP issues and liabilities with a start-up company. There has to be strict guidelines in place in order to prevent lawsuits; negative publicity; and controversy. You also have to protect yourself, as a business owner and increase revenue. Help your company grow by investing into stock market, flipping houses, or even buying out other companies. You need to put a valuation on your company to extend its lifespan. 

I was excited to see in the end how everything came together in the class, as far as the different exercises that we had to partake in: registering a trademark, copyright, and patent. The importance of creating a recognizable brand and company logo, and most importantly, learning from other companies mistakes.

All in all, I really enjoyed being apart of Cassi’s class, she was a great teacher who really made sure that we were on point with everything as well as giving us the knowledge and tools in order to properly engage in the first steps of operating and maintaining our own business.  

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Pam Mastery Journal

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Brand and Marketing Integration

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Negotiation and Deal-Making Mastery Journal

I am so happy to have had this class because I feel as if there is a great deal of important information that I have learned within this class. When negotiating I have learned that it is important to respect the fellow negotiator’s status, as well as to prevent negative emotions. Give each other autonomy, be willing to compromise and be flexible when making deals because you might not always end up getting what you want. You have to find a way in order to manipulate your opponent without them realizing. I feel as if a great book that will go along with this class is Dale Carnegie’s, “ How to Win Friends and Influence People.” The book speaks on different principles that you can try out when dealing with people. Some of these parts include, “How to Win Others to Your Way of Thinking, “6 Ways to Make People Like You.” Dale talks about how, “a person’s name is the sweetest sound they can hear.” He also talks about how smiling is a fundamental in getting people to like you. We also talked about different legal processes in the class, which resulted in alternative dispute resolution, such as arbitration and mediation. Those concepts were integral processes that are being used in the entertainment industry today. We talked about recent strikes that went in the WGA, where writers’ felt as if they were not being compensated enough for their work or even credited. There was a big strike that went on where legal teams had to be hired and alternative dispute resolution was done in order to avoid a lengthy and expensive trial. The industry negotiated and compromised until they increased the writers’ wages, gave them a little credit where it was due and that was the end of the strike. The writers still had more that they wanted to be honored in the deal however, that will take more time within the industry as writers become more in demand.

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Instagram for Business (2015)

I have learned a lot of things from this Lynda video, “Developing Business Strategies using Instagram.” This videos talks about having Instagram as a way to becoming a global brand, it talks about how Instagram has over 300 million users and is used across the world.  This gives your brand access to over 300 million people. It also talks about how Instagram allows you to search for your competitors and allows you to create content based on how popular their page is, it gives you an idea of how to make your own page popular. Also, it talks about the optimization of your profile and how it is very important to optimize your profile, by adding your description and website if you have a business. These videos also talk about the use of hash-tags. Hash-tags are used to tell a user how you feel about a photo. There are millions of hash-tags used on Instagram. There is a website: top-hashtags.com/Instagram and this features the top hash-tags, the most used hash-tags on Instagram. It also talks about reviewing Instagram activity, how many likes you have and who viewed your photos. It helps because it enables you to garner connections and see what content your followers like. Then that will help you to edit your page based on that. For example: If you post 10 pictures but have only one of the 10 photos have the most likes, you can then check out that photo and see what content that photo possesses in order to gain those many likes, you can now edit your page and tailor it to make photos that will gain you followers. It also talks about how you can link your Facebook and Instagram together in order to boost your posts on FB. Also, he talks about feedback and how it is very important to gauge your success on Instagram by these factors: Likes, Follows, Comments, and Feedback. These are all important for your brand on Instagram.

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Mastery Journal

My name is Suzie Jean and I am very happy with all the things that I have learned so far. In this Entertainment Business Finance class I have learned how much it costs to start up a business, how to properly format your business models as well. I learned about net profit, returns, commissions, etc. I learned about annual reports as well and had to calculate the company’s numbers and such. The company I did was WWE (World of Wrestling Entertainment) that is now a billion-dollar company. I also learned about how expensive and pricey insurance cost was, as well with employment benefits and the like. I also learned about the value of time and money as well. I had to do a break-even and investment assignment as well that taught me a lot about investments and the like and always to be in the green (positive) and not the red (negative). I also did Pro-Forma Financials, which was basically a whole spreadsheet of how much my company would cost from start to finish, including a lot of loans and investments from investors. It is a lot of informative things that I have learned while being in this class. The only negative thing that I might add to this class is the fact that I wish I had more time with the assignments because they can get a little bit complicated and hard. The other thing would be that I find the discussions boring and useless, and long-winded as well. I wish that we could get straight to the work and be done with it. Other than that I feel as if the class was very informative and helpful with giving me a true evaluation of what it is to be an entrepreneur and what it really takes to run a company. It takes more than just money. It takes hard work and dedication.

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4.3 Mastery Journal

I learned in this class how to brand yourself and your company through various business companies and brands. I learned that you could also trademark your company through the United States government in order to fully validate your company and brand. This class has taught me a lot of valuable lessons, especially when it comes to the different methods that you have to go through in order to fully become a company.

First, you first have to think of a memorable image or logo that people can remember and associate you with. Secondly, you have to come up with the name of the company; it has to be something that explains the purpose of your company and what it does. You always have to have something that people need and want, that is always how you build your customer/client base. Once you figure that out you become expendable, you become a true business.

Now, after all that is done, you must trademark your logo and business name and create an LLC for it. This in turn will make your company become an official brand and company. You then create your website and design it as well. You have to be intelligent and not rush into things also. For a lot of companies have quickly risen and fall to the wayside because they don’t have a business model that they created and then follow. You have to plan these things out and not rush into them. Once you show people that you are serious with what you are trying to accomplish and you prove that you have the grit and tenacity that it takes to run a company, funding will follow. That is a proven fact that has happened throughout time.  Make sure that you have all these things in place and then your greatness is bound to happen.

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PTM Mastery Journal

From this PTM course, I learned how to manage a small business through business models, canvas, and project management. I also learned about my personality and how I am a very influential person. I learned that I was bright and vivacious as well as a smooth talker. I also learned about PLOM. Plan, Lead, Organize, and Monitor. These are essential milestones for building a project.

 I also learned that the Project Manager gets fired if they do not complete the task at hand, via the show “The Apprentice,” with our current president, Donald J. Trump. I also learned about myself, the tasks that I can do in the business. I learned how to plan for a real business and to further expand my horizons. I also didn’t know that I was a compelling person who could be a potential business, brand, and boss someday. I also learned how to manage a team, which is very important for me.

 Now with my makeup line, I will stick to everything that I have learned. I will make sure that I have quality teammates. I will be competitive as likened unto a shark. I will also learn how to be cunning when dealing in business. I really thank Lester Frederick, my teacher for giving me a lot of insight in this course. His useful share of quotes has changed my life. I learned “to organize, not agonize,” as his great teacher once said.  I have also learned to never let other people decide decisions for me, or else it will turn into a train wreck. I need to think of solutions that will help me in the long run. I have to be smart, like Piers Morgan and think outside of the box. Again, I’m very grateful for the knowledge bestowed on me in this class.

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Slide Presentation

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Dr. Hill Krishnan challenges us to push past the stereotypical labels that have been put on us, to write your own label. 

Inspirational video: Week #4 

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LinkedIn Screenshot

LinkedIn url link: https://www.linkedin.com/in/suzie-jean-953818101

Tumblr Link: http://305suziej.tumblr.com