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Why Influencer Engagement is Important in Digital Marketing

The importance of industry influencers in digital marketing cannot be overstated. At a time when companies are coming up with innovative marketing strategies to attract and retain customers, they can be a crucial factor. Just think about it. Whenever you buy a product be it anything, it could be a movie ticket, a new gym membership, when you order in food. Chances are you are going to look it up…

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Being open about being open: priorities for IT in 2018

By Thomas Di Giacomo, CTO at SUSE

There are some big things set to come in 2018. In fact, we are seeing numerous significant developments in the world of enterprise IT. These include the emergence of the container infrastructure ecosystem, a continued move to hybrid cloud and the growth in software-defined infrastructure and storage. So, what is to come over the next twelve months and how should…

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TransUnion Kenya's Mobile Score Card to Clean up Mobile Loan Industry

TransUnion Kenya’s Mobile Score Card to Clean up Mobile Loan Industry

As the mobile lending industry in Kenya continues to flourish, TransUnion recently introduced the TransUnion Mobile Score Card, which provides lenders with a customizable, reliable risk view of their mobile loans.

With the Score Card, TransUnion Kenya is helping more Kenyans to become active in the economy and its related financial services industries – pushing unscrupulous loan sharks out of…

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Technologies that will enhance hotel experience in 2018

As we look forward to closing the year, Jumia Travel takes a keen look at emerging and growing hotel technologies that will shape the new year.

Voice Adaptation, anyone home?

Voice is no doubt an ongoing craze across various industries; think of Siri, Alexa, Cortana and the rest. The little complications of accents, privacy and communication barriers notwithstanding, incorporation of…

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Female Journalists in Kenya to be trained on online safety With more users now spending time online, the ways they can get compromised on the internet have gotten more numerous and sophisticated.

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Container and Cargo Tracking Systems, the new norm for transport companies.

Container and cargo Tracking Systems are the new norms for companies that transport goods across the region. In order for these companies to keep track of their valuables or products, a number of technologies have been devised to allow the precise tracking of even small containers. These technologies allow companies to transport and receive goods on a more precise timeline, saving on operating…

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Modex partners with BlockEx to launch ICO pre-sale for Smart Contract Marketplace

Modex has announced that the ICO pre-sale for its smart contract marketplace will open today in partnership with BlockEx a leader in blockchain digital asset exchange services, currently in an FCA innovation sandbox.

“We are thrilled to open the pre-sale,” comments Modex CEO Mihai Ivascu, “and to partner with BlockEx — the best fit on the market to manage the entire lifecycle of blockchain-based…

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4 Key Essentials of E-learning in Africa

The rate of technological advancement in Africa is growing rapidly. Introduction of computer and internet in the 20th century has significantly improved the way of life across the globe and in the African continent.

Africa countries are now embracing technological innovations in their operations. Technological innovation has brought new dimensions in every aspect of life and has made life easier.

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5 major facts that could drastically increase your conversion rate

Conversion rate optimization is a systematic process of increasing the percentage of your website’s visitors into customers or potential clients by making changes to your overall website for the visitors to take the desired action on a certain page within the website.

Have a look at these 5 extremely effective hacks from Website Builder for drastically increasing your conversion rates.

Using live…

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Be cautious of cyber attacks this Black Friday

It is easy to feel overwhelmed by numerous Black Friday deals seemingly to fall out of the sky. They might be very tempting but not all of them are worth, some might be cyber traps waiting for you. John Shier, a Senior Security Advisor, from Sophos shares some tips on how to make sure you don’t become a victim this Black Friday and Cyber Monday.

If an online deal or email offer with price…

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TransUnion Africa launches a mobile credit platform for the Rwandan market

TransUnion Africa, an Infomation Solutions provider for assessing and managing risk has launched a mobile credit reporting platform for the Rwandan market. Known as Menyesha which literally  means “Inform Me” in Kinyarwanda, TransUnion Africa says the platform represents a leap forward in the way historically underserved – but rapidly digitising – population can interact with lenders and other…

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#BlackFriday: Jumia Kenya Promises Best And Competitive Prices

It’s now 10 days since the Jumia Black Friday sales went live. Sales which will be running for a whole month to December 13th. During the first week, Jumia says more than 3 million customers logged onto the Jumia site to secure deals at affordable prices. 

“It’s been an exciting start to the Black Friday Festival – with customers reacting positively to the offers our partners have put forward.’’…

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Infographic: How to Maintain a Professional Online Presence as a Service Provider

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#AfricaCom2017 – Driving Digital Democracy in Africa

The 20th anniversary of Africa’s largest tech-focused event may have come and gone, but beyond the record-breaking number of visitors, exhibitors and speakers and new launches and cutting-edge products this year, the outcomes make for a lasting impression.

AfricaCom was once focused solely on the telecommunications market, but now that conversation has successfully shifted to embrace all things…

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Top WordPress Visual Design Plugins

Building out your WordPress especially when it’s your first time to use it takes a lot of time. You have to familiarize yourself, research for helpful guides and read expert tips. What’s more, there are so many beautiful themes and useful plugins you have to search and choose from. So to help you out, here are the top plugins listed in this infographic made with Vismeyou should install if you…

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OPPO launches the OPPO F5 in Kenya for Ksh.31,990.

We have previously told you that OPPO Mobile was planning to launch the OPPO F5 in Kenya, well, they finally did. The company has launched the device, which is the successor of the OPPO F3 at an event held at Radisson Blue hotel, Nairobi for Ksh.31,990.

The OPPO F5 is the company’s first Full HD+ (2160×1080) with a Full-Screen display to be unveiled in Kenya, featuring the groundbreaking A.I.…

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Beginner’s Guide to VPN Terms

Kenya is the Internet freedom-friendly country while Nairobi is dubbed as a Silicon Savannah and the next tech capital of the world. The Kenyan government doesn’t seem to engage in draconian online censorship, creating a fruitful ground for online start-ups and individual entrepreneurs seeking to enter the international market.

The use of VPNs is legal, and the demand for them is at an…