#you know it's good when you reach the max character limit on a text block

[w3ath3r-0f-sw34t3rz]

lyrics that only a tortured poet could write

(pt 2)

i am someone who until recent events you shared your secrets with // and your location, you forgot to turn it off // and so i watch as you walk

old habits die screaming

i move through the world with a heart broken // my longing state unspoken // and i may never open up the way i did for you

you said i needed a brave man // then proceeded to play him // until i believed it too

was it hazing for a cruel fraternity? // i pledged and i still mean it

now i wanna sell my house and set fire to all my clothes // and hire a priest to come and exorcise my demons // even if i die screaming // and i hope you hear it

i hear the whispers in your eyes // i'll make you wanna think twice // you'll find that you were never not mine

pick your poison, babe, i'm poison either way

even if it's handcuffed, i'm leavin' here with you

wise men once said // "wild winds are death to the candle"

cross your thoughtless heart // only liquor anoints you // she's the albatross // she is here to destroy you

wise men once said // "one bad seed kills the garden" // "one less temptress, one less dagger to sharpen" // locked me up in towers // but i'd visit in your dreams

and when that sky rains fire on you // and you're persona non grata // i'll tell you how i've been there too // and that none of it matters

wise men once read fake news // and they believed it

spread my wings like a parachute // i'm the albatross // i swept in at the rescue

if you wanna break my cold, cold heart // just say, "i loved you the way that you were"

i changed into goddesses, villains and fools // changed plans and lovers and outfits and rules

down that passage in time back to the moment // i crashed into you, like so many wrecks do // too impaired by my youth to know what to do

could it be enough to just float in your orbit? // can we watch our phantoms like watching wild horses?

we hereby conduct this post-mortem

and so a touch that was my birthright became foreign

come one, come all // it's happening again

we learn the right steps to different dances

lost the game of chance, what are the chances?

guess who we ran into at the shops? walking in circles like she was lost // didn't you hear? they called it all off // one gasp and then: how did it end?

say it once again with feeling // how the death rattle breathing // silenced as the soul was leaving // the deflation of our dreaming // leaving me bereft and reeling // my beloved ghost and me // sitting in a tree // D-Y-I-N-G

i can't pretend like i understand ... i still don't know // how did it end?

i feel so high school every time i look at you // i wanna find you in a crowd just to hide from you

i'll drink what you think and I'm high // from smokin' your jokes all damn night // the brink of a wrinkle in time // bittersweet sixteen suddenly

are you gonna marry, kiss or kill me? // it's just a game, but really // i'm bettin' on all three for us two

i hate it here so i will go to secret gardens in my mind // people need a key to get to, the only one is mine // i read about it in a book when i was a precocious child // no mid-sized city hopes and small-town fears // i'm there most of the year 'cause i hate it here

i hate it here so i will go to lunar valleys in my mind // when they found a better planet, only the gentle survived // i dreamed about it in the dark, the night I felt like i might die

i'm lonely, but i'm good // i'm bitter, but i swear i'm fine // i'll save all my romanticism for my inner life and i'll get lost on purpose // this place made me feel worthless // lucid dreams like electricity, the current flies through me // and in my fantasies, i rise above it

everyone knows that my mother is a saintly woman // but she used to say she wished that you were dead

i wrote a thousand songs that you find uncool // i built a legacy that you can't undo // but when i count the scars, there's a moment of truth // that there wouldn't be this if there hadn't been you

and maybe you've reframed it // and in your mind, you never beat my spirit black and blue // i don't think you've changed much

a feather taken by the wind blowing // i'm afflicted by the not knowing

i look in people's windows // transfixed by rose golden glows

does it feel alright to not know me? // i'm addicted to the "if only"

i guess a lesser woman would've lost hope // a greater woman wouldn't beg // but i looked to the sky and said please

cards on thе table // mine play out like fools in a fable // oh, it was sinking in // slow is the quicksand // poison blood from the wound of the pricked hand

and i sound like an infant // feeling like the very last drops of an ink pen // a greater woman stays cool // but i howl like a wolf at the moon // and i look unstable // gathered with a coven 'round a sorceress' table // a greater woman has faith // but even statues crumble if they're made to wait // i'm so afraid i sealed my fate // no sign of soulmates // i'm just a paperweight in shades of greige // spending my last coin so someone will tell me it'll be okay

when the first stone's thrown, there's screamin' // in the streets, there's a raging riot // when it's "burn the bitch," they're shrieking // when the truth comes out, it's quiet

i was in my tower weaving nightmares // twisting all my smiles into snarls // they say, "what doesn't kill you makes you aware" // what happens if it becomes who you are?

they knew, they knew, they knew the whole time // that i was onto somethin' // the family, the pure greed, the Christian chorus line // they all said nothin' // blood's thick, but nothin' like a payroll // bet they never spared a prayer for my soul // you can mark my words that i said it first // in a mourning warning, no one heard

said you were gonna grow up // then you were gonna come find me // words from the mouths of babes // promises oceans deep// but never to keep

are you still a mind reader? // a natural scene stealer? // i've heard great things, Peter // but life was always easier on you than it was on me

we both did the best we could do // underneath the same moon // in different galaxies

and i won't confess that i waited, but i let the lamp burn

love's never lost when perspective is earned

forgive me, Peter, please know that i tried // to hold onto the days when you were mine // but the woman who sits by the window has turned out the light

and i can confirm she made // a curious child, ever reviled // by everyone except her own father // with a quite bewitching face // splendidly selfish, charmingly helpless // excellent fun 'til you get to know her

but as she was leaving it felt like breathing ... as she was leaving it felt like freedom

all her fuckin' lives flashed before her eyes // it feels like the time she fell through the ice then came out alive

and at first blush, this is fate // when it's all roses, portrait pose // Central Park Lake in tiny rowboats // what a charming Saturday // that's when she sees the littlest leaks down in the floorboards // and she just knows she must bolt

buried down deep // and out of your reach // the secret we all vowed // to keep it from you in sweetness

you got the dragonflies above your bed // you have a favorite spot on the swing set // you have no room in your dreams for regrets // (you have no idea) // the time will arrive for the cruel and the mean // you'll learn to bounce back just like your trampoline // but now we'll curtail your curiosity

i'm not a donor but i'd give you my heart if you needed it

and the years passed like scenes of a show // the professor said to write what you know // lookin' backwards might be the only way to move forward // then the actors were hitting their marks // and the slow dance was alight with the sparks // and the tears fell // in synchronicity with the score // and at last // she knew what the agony had been for

now and then i reread the manuscript // but the story isn't mine anymore

[tanzaniiite]

can i request the trend of tiktok “the faster you get to me the more kisses you get!” with tsukishima, akaashi, bokuto and hinata? 🥺👉👈

“THE FASTER YOU GET TO ME, THE MORE KISSES YOU GET” TREND

w/ tsukishima, akaashi, bokuto, hinata & iwaizumi

requests: OPEN

warnings: talk of pee and poop in iwaizumi’s

a/n: of course you can! thanks for the request! 💓 (also the trend is used more as a prompt than it is as the main focus whoops 🤡)

i added iwaizumi bc he was requested in another ask so i just merged the two. my character limit is still four max!

who gave him the right 🥵

the salt lick himself

this dude is annoyingggg

you already knew what his reaction was gonna be,, so why bother?

welll you just wanted to be like all the other tiktok girls 👉🏽👈🏽

you wait until you see tsukki and yama walking out of the club room and towards you

you’re bracing yourself for the embarrassment

“babe! the faster you get to me, the more kisses you get!”

no shit, he stops in his tracks. yama’s just looking at him like ‘what you finna do?’

you know what he does? turns around and starts walking in THE OTHER DIRECTION

you are… baffled

when finally catch up to him, you’re pouting

“dude, what the hell?”

he glances at you, then flicks your forehead dummy hard

you’re triggered, “did you just flick me?”

this snarky mf is now laughing at you

btw yamaguchi is very uncomfortable rn

tsukishima the leans down, bean pole headass, and kisses your forehead

“sorry i don’t do dumb tik tok trends”

“it’s not dumb! you just didn’t want to kiss me”

he looks at you with an unimpressed look, as if saying, ‘we both know that’s not true’

alas you’re still pouting

yama: “haha this is me, see you guys tmmr” *leaves in awkward*

tsukishima knows your not gonna stop acting like a baby until he gives you what you want

he sighs, walks a couple feet away from you, pulls out his phone and starts recording

“say the thing”

“huh?”

“the trend thing. say it”

your eyes light up so much and tsukki smiles a bit

he’s so soft for you uwu

“the faster you get to me, the more kisses you get!”

because he’s a tall boi, it only takes him a few steps to get to you but when he does, he kisses you hard

like damn, okay sir

when he pulls away you’re flustered asf, he chuckles and stops recording

“happy?”

this poor boy wouldn’t know a tiktok trend if it punched him the face

i hate to say it, but he’s a boomer 😔🤘🏽 just like dadchi

he’s at your house picking you up for a date and your sibling is bombarding him with questions

when you come out, akaashi is like ‘oh thank goodness’

you smile at him, then wack your sibling in their side

“stop bothering him you weirdo!”

“what we’re just having a nice lil chat”

you shake your head and start to walk away but your sibling is holding akaashi back, giving him the typical ‘you hurt her, i kill you’ speech

now you know your boyfriend is great when he’s under pressure but.. this is new territory for him

you remember a trend that you saw a while back and decide to do it now

you know keiji wants your family to like him, so he’ll be conflicted between going to you or staying and listening to your siblings speech

it’s perfect really

so you pull out your phone and start recording

“baby! the faster you get to me, the sooner we can go on our date and the more kisses you’ll get”

my guy just blinks, “it is getting late..”. plus he’s not opposed to the kissing part so he starts to walk towards you

“hey! i’m not done talking to you”

‘that’s true, it would be rude of me to walk away mid conversation… if you could even call it that’ he thinks

you laugh slightly, you can practically see the gears spinning in his head

“keiji come on we don’t have all day”

“don’t you walk away from me”

akaashi sighs loudly. the longer he spends talking to your sibling the less time he has with you. if he walks away, he’s at risk of your sibling hating him. he’s stumped.

suddenly he turns to your sibling, “sorry l/n, we can continue this discussion later. y/n and i have a date that’s very time sensitive. i apologize”

he then walks to you and grabs your hand before walking off

“y’know my crackhead sibling was just mess with you right? you could’ve just walked away”

“i figured, but that’s still rude”

ugh we stan boy who has manners

“so.. um, may i get a kiss now?”

omg he’s so cute i love him 🥺

you grin and pepper his face with a bunch of kisses, making him blush slightly

tbh you don’t even need to ask, this dude is infatuated w/ you

he’ll run to you any day of the week

but what had happened was.. y’all were on a date and bokuto went to go get ice cream

but that was like 15 mins ago and you’re just sitting on the park bench looking like a fool

and ngl you were a little worried bc bokuto is so easy to distract you’re thinking he fell into a pond or something

so you go to look for him and tbh it doesn’t take long cause cmon,, it’s bokuto

he be loud asf

n e ways, there he is in all his glory playing with a German Shepard who looked like it was trying so hard not to bite him

the owner looked nervous asf but was probably too nervous to say something social anixety be like that

bokuto spots you and waves at you frantically

“hey babe! look at this dog! it’s so cute!”

ugh bless him

you send the owner an apologetic look and turn back to bokuto

“it is cute but i think you’re aggravating it.. i don’t want you to get bitten. let’s go”

“it won’t bite me!” *to dog* “right? you’re too good to bite me, yes you are, yes you are”

*inhales* this stubborn kid, so now you got to think of a new tactic

you suddenly remember that bokuto is affectionate x1 mil

he would never miss a chance to be smothered in love

this was as good a time as any to do this trend and save your bf in the process :))

you whip out your phone, “hey baby? the faster you get to me, the more kisses you get”

when i tell you his head SWIVELED

the dude is an owl confirmed 🙌🏽

literally almost trips trying to get to you, now he’s looking at you like an excited puppy ready for pats

the owner gives you thankful look and leaves

bokuto is still staring at you, waiting for his smooches

so you deliver 😌 you grab his face and kiss all around and place a final kiss on his lips

bokuto looks so happy, like he’s smiling so wide rn

all hail tiktok it rly be saving your stupid boyfriend

my bby 🥺

he loves you so so so so much

hinata will do anything for you yes anything

and the feeling is mutual, but sometimes you cannot comprehend what goes on in that mind if his

like,, you could not, for the life of you, understand why he ran into MOVING TRAFFIC

let me tell you what happened

so you were shopping with your friends (and just to clarify y’all were a strip where there’s a bunch of stores on each block)

you guys were just casual walking and then your friend pointed out that it sounded like someone was calling your name

you looked around and there was your orange fuzzy bouncing up and down on the other side of the street

“BABY! BABE! Y/N! LOOK!”

too cute i swear

you smiled and waved, “hi baby!”

“wait until i get across this street imma kiss you so hard!”

cue your friends gagging

you giggle and decide to reference a tiktok cause why not?

“the faster you get to me, the more kisses you can get!”

b-but he thought you were serious

so yes he ran into the middle of a busy street

you are traumatized, paralyzed with fear if you will, you thought your boyfriend was going to die right in front of you

when he finally reached you, you scolded him mother hen mode activated

“why the hell would you do that hinata?!”

uh oh, you used his last name.. not good

“but you said–”

“i was joking!”

oh. now he’s embarrassed and sad bc you’re mad at him

at least he thought you were until you grabbed him and hugged him tightly, “don’t ever do any dumb shit like that again, okay? you scared me”

“i won’t,, but since i did risk my life, can i get a kiss?”

“NO.”

i feel like y’all have a relationship where you guys can be mean(?) to each other w/o getting offended

so you guys are at your house watching Netflix together and he suddenly gets up and leaves your room

“where are you going?”

“gotta piss”

istg i hate the word “piss” but IK he says that instead of “pee”

n e ways you resume watching the show but your bf’s been gone for like 10 mins

you go to the bathroom and knock on the door, “hey, you good in there? it doesn’t take 10 minutes to pee”

you hear him groan, “fuck off”

and then,, it all clicks, “are you constipated?!”

“FUCK OFF”

now you’re laughing your ass of bc what the fuck

“don’t clog my toilet nasty”

“y/n i swear to god if you don’t leave me alone–”

“what? are you gonna fling your doo doo on me?”

you finally stop teasing him and go back to your room

you send him a text, ‘still constipated? 💩’

‘breaking up w/ you is looking mighty tempting rn 🥴’

‘rude 🤧 but hey, the faster you poop, the more kisses you get’

this dude left you on read

and didn’t return until 20 mins later

“damn i know my bathroom stinks now”

“shut up and give me my kisses”

you raise an eyebrow, “i– you took 20 mins”

“okay.. did you want me to get up mid shit and come to you?”

you don’t why but that shit had you cackling, you reach up and pull him close to you

you give him a couple of pecks and a deep kiss

aww he’s smiling 🥺

“i love you my lil doo doo machine”

he pushed you off your bed

tanzaniiite © 2020 — all rights reserved. do not repost, modify, or copy. do not plagiarize. thank you.

[ask-the-party-god]

SIEG! His name was sieg, I just remembered. -HNK Anon

hi hnk anon! im using this second ask of yours because its shorter, and putting your other one under the readmore to answer more extensively! X)

Okay. So I just got through the prologue, and I have a few things to say.

1. I’ve only had mash kyrielight for a day and a half, but if anything happened to her I would kill everyone in this and then myself!

youre absolutely RIGHT shes such a good girl! i love her and she only gets better and better as the same goes on! speaking of ‘better’ as it goes on, the game starts kind of slow? okay, so- the company that started fgo unsupervised, and they were making a cash-grabby game with less effort than it deserved... around the fourth singularity, though, nasu, the owner of the ip, saw the state of the game, stepped in and went like “nope, youre making this good, or youre not making it, period”, so... yeah he stepped in, put quality standards, lowered the saint quartz cost, added third skills to a lot of lower-star servants that didnt have them, reworked some other servants... also every milestone they include a quality of life change! earlier this year they increased the saint quartz you got from daily missions, then a retroactive change to interludes that gave me like, 100 pieces of it all of sudden... its good, i actually really appreciate them for that X)

2. The leveling up is a bit confusing for me.

yeah, the levelling up is, gacha levelling up, it was a bit weird at first, buuuut:

there are a few different things with exp in the game! you have your mystic code (your clothes, which have special skills), and your master level, both of which increase by just, doing any quest at all! master level determines your ap point limit, how many friends you can have, how many servants and ces you can have in your team at a time, etc... the mystic code level increases the effectivity of your mystic codes skills

theres bond level! this is how ‘close’ you are with your servant, and you raise it by fighting with those servants in your team! levels 1 through 5 unlock new information about them and new flavor text while theyre in your room! levels 6 through 9 give you rewards, like extra saint quartz, apples, etc... and if you get to level 10, you get a specific craft essence! some are like, “as long as the servant has it equipped, everyone in the team gets a buster buff”, but theres specific effects like, heracles gets a stack of 3 guts- which is insaaaaane

theres craft essences! theyre basically ‘buffs’, and levelling them up gives you some extra hp or attack, but ultimately theyre proooobably the least like, necessary thing to level up? still, you get spare craft essences out the wazoo so you probably want to feed the ones with effects you use a lot... anything with default np charge is GREAT for example, as it lets you charge up nukes all that much easier

and finally we get to servants! so you have the normal servant level up, THIS is what youd consider the classic ‘rpg level up’, but instead of levelling them up by fighting, you need items! specially, embers... feeding a servant embers and other spare servants you dont want (low rarity, pls dont feed people gold servants-), you level them up! this is a basic increase of all stats, but theres a level LIMIT! once they reach the level limit, you can ‘ascend them’ to their next stage, usually accompanied with unlocking new skills, and new cool outfits! you can ascend them up to four times, and once theyre at max ascension and max level, you CAN technically feed them holy grails (palingenesis), to break that max level limit to eventually reach 100... this is mostly unnecessary? but if theres a lower-rarity servant you REALLY like, that can put them on par with 4-stars, for example, or giving them a well needed extra boost to hp and attack

finally you have np and skills! skills are just that, servant-specific abilities! evades, healing, debuffs, buffs... levelling up skills reduces their cooldown at level 6 and 10, and generally increases their effect! np level up needs you to have multiple copies of the same servant, you can boost their np to be more damaging or to give you stronger buffs, depending on what it is

so basically, fighting will increase your master and mystic code exp, and your bond level! to actually level up servants, you have to feed them embers (you can farm them in the chaldea gate quests, or simply get them from story missions and free rolls)! to ascend them or level up their skills, you need special materials, which can drop in some free quests in singularities, be sold/drop during events, or drop from other chaldea gate free quests! not all materials are available from the beginning, so i suggest just, going through the story and upgrading your characters as you can, rather than obsessively farming to get them super high up before continuing with it

3. What’s the deal with the unregistered spirit origin currency? Because they are blocking me from getting the servants I want. That leads me to—

oh yeah no, dont worry about that, you are never, ever EVER going to use that X) basically, if you get 5 copies of the SAME 5-star, that is, if you get them to np level 5, and you get a SIXTH copy, which, again... insane odds? you will be given an unregistered spirit origin currency! basically its the way the game has of saying “sorry you keep getting this same servant so much, here, you can CHOOSE which one you want instead”

basically, insurance so you can never get a useless extra 5-star after fully upgrading a previous version of them

you gotta roll the gacha to get servants! its random! there is NO ensuring which one you will get, you just gotta try! well- there ARE occasionally events, like, twice a year, where you get to PICK a free 4-star actually

4. There are currently six servants that I want, everyone else doesn’t matter at the moment. The first is mash (so that’s one down) the second is artotia, third is Jeanne d'ark. Fourth is Jeanne alter, and firth Lancelot! And sixth- I SAW A MAID ALTER WITH A SNIPER RIFLE- WHAT? THATS COOL/FUNNY AS SHIT! I WANT THAT! (Maybe astolfo and uhhh... what was his name with the gray hair, he’s a caster- but that’s for later, the ones I listed are top priority,

lets see, six servants you want! believe me, you WILL get attached to more, but...

mash is obviously in your possession!

artoria is always, by default, in the summoning pool! theres occasionally ‘rate up’ banners, which give certain characters more weight, but ultimately, every saint quartz roll you do always has a chance of summoning her... specially right now, the more of the game you complete, the more servants you will unlock in the summoning pool, so technically shes at her highest drop rate right now

same with jeanne, shes part of the default summoning pool

jeanne ALTER is limited though! she does not appear normally, she can only be summoned when shes on a rate-up banner! i am not sure if she will be on rate-up before this, but the next banner i know she will for SURE be in is in may! oh! but- if you dont get her, there IS a 4-star, summer version that will be FREE this next summer, if you complete the summer event!

i think lancelot is also in the default summon pool!

maid alter is the summer outfit version of artoria X) i am unsure when she is available again honestly :o we had her event rerun not that long ago, so she may not be available for a while...

astolfo is in the default summoning pool AND theyre going to get a 5-star version this next year i believe! so, double stolfo!

sieg is, the free servant you get for the apocrypha event! it happened earlier this year, so i think that means theres a rerun of it still pending! eventually though, they will add a thing where you can replay events you missed and get the free servants from them, so while ideally youd wanna be playing while the event is up, theres a contingency in case you missed someone you REALLY want!

5. Please tell me how the start system works- I’m very new to this and I wanna be invested. Please help-

-HNK Anon

i think thats pretty much all there is! you get saint quartz through the story, by doing interludes, bond-levelling servants, through rewards, etc, as well as summon tickets, and you use those to roll the gacha! free friend currency only gives 3-star and under servants, while saint quartz can give you pretty much anything

theres almost always a ‘banner’ up, which offers ‘rate-up’ servants! the normal summoning pool has all the default servants and the story-locked ones you have unlocked, but the rate-ups can bypass the locks entirely! some servants are limited, so if they seem cool in a banner, you may wanna try to roll!

even if you dont get the servants you want- and believe me... it WILL happen... you WILL get more and more and more cool servants so, dont worry about that X) also a lot of lower-rarity servants are actually really good and can be used for a lot of things, so if you have a favorite, do not be afraid to level them up!

but yeah thats kind of the loop? you do stuff, get sq... roll the gacha for characters you like, level them up, do events... i honestly play mostly for the story, the main story gets really good, and the events are all charming and nice, but id be lying if i said i didnt want some specific servants... most of which are alter egos-

yeah sorry im rambling X) just... ask me anything else you may need! :D

[sociallyinsmmagency]

FACEBOOK INSTANT EXPERIENCE ADS: INCREASE ENGAGEMENT NOW

If you’re looking to rapidly increase your Facebook ad engagement, it might be time to start looking into Facebook Instant Experience Ads for your brand.

With recent research showing users spending an average of 5 hours on social media daily, your company or personal brand has a unique opportunity to grow your following, get more impressions and get more website visitors- all by utilizing Facebook Instant Experience Ads.

But what ARE Facebook Instant Experience Ads? And how do you even begin to unravel and take advantage of this opportunity in a way that unlocks its full potential?

Let’s get started.

What are Facebook Instant Experience Ads?

Facebook Instant Experience Ads, (formerly known as Facebook Canvas Ads) are the ultimate ad type when it comes to advertising strategies that will completely enthrall your audience immediately.

With instantaneous loading times, Instant experience ads provide a mobile-optimized and hard to miss, screen-size call-to-action that are as random as the companies and agencies who create them.

Facebook instant experience ads provide an opportunity for you to include a good mix of audio, video, text, still images and call-to-action graphics in a fully captivating and engaging ad.

Before it was Facebook Instant Experience, it was Canvas Ads

But it wasn’t just a quick “hey, let’s rename this!”

Nope. In fact, when Facebook renamed Canvas ads to Instant Experience ads, they added several new features, including:

Analytics functions

Ability to embed Facebook pixels

Ability to add third-party pixels for A/B testing

More design template options

Re-engagement capabilities

All of these elements work together to create the ideal mobile ad experience. One that will not easily be forgotten by your target audience. See below for an example of a Facebook Instant Experience ad:

What are Facebook Instant Experience Ads?

Facebook Instant Experience Ads, (formerly known as Facebook Canvas Ads) are the ultimate ad type when it comes to advertising strategies that will completely enthrall your audience immediately.

With instantaneous loading times, Instant experience ads provide a mobile-optimized and hard to miss, screen-size call-to-action that are as random as the companies and agencies who create them.

Facebook instant experience ads provide an opportunity for you to include a good mix of audio, video, text, still images and call-to-action graphics in a fully captivating and engaging ad.

“Are Facebook Instant Experience Ads Preferable to Other Ad Types?”

Now that we have a good understanding of WHAT a Facebook Instant Experience ad is, it’s time to compare it to the other available ad types.

One of the perks to Facebook Instant Experience ads is that it doesn’t limit you the way some of the others do. This includes an ability to advertise where and whatever you want.

In addition to this, you can:

You can deliver and tell your story effectively on the spot, with a very short loading time and a full immersion in the ad experience.

Your stories will be better thanks to the ability that a Facebook Instant Experience ad will give you through a variety of videos, text, images and more.

It loads up to 15 times faster than the other ad types and has you fully immersed in the experience before you can even think twice.

Above all, Facebook Instant Experience ads are wicked easy to create and manage thanks to templates provided by Facebook for businesses that aren’t ready to hire an agency or freelancer to manage and create their paid ads.

Users prefer Facebook Instant Experience Ads to almost any other ad type, with around 53% of users opening it watching at least half of it, with the average time being about 31 seconds. This poses a unique opportunity for businesses to promote products that might be difficult to explain in a text ad, with the added addition of drawing users in via colorful, exciting images or videos.

You can reach your advertising goals faster using Facebook Instant Experience ads. Thanks to the way the algorithm works, you’ll be able to get more conversions, more engagement and more feedback, all while easily analyzing the results.

Facebook Instant Experience Ads: Banner Blindness

Banner blindness. Believe it or not, it’s a thing and it basically translates to consumers seeing too many ads, (an average consumer sees more than 5,000 ads a day!) and not tuning into them.

Facebook Instant Experience ads combat this issue by putting your product front and center of your audience. It helps to shut out the noise and isolate your products and services to increase brand-building and sales opportunities.

Facebook Instant Experience Ad Types

Obviously, your paid ad goals are going to require different things from your Facebook Instant Experience Ads. For instance, your product advertising and subscription advertising campaigns will look entirely different and will perform entirely different than, say, a lead generation campaign or a branding campaign.

Facebook allows you to create different types of Facebook ads for different types of goals, which is awesome because tailored ads make for faster, better results and a higher ROi.

However, different ad types means getting familiar with the different Facebook Instant Experience ad types, which means you need some paid ad education. All good. We’re here to cover all of them.

Ad Type #1: Instant Storefront

This ad type allows you to showcase your products in a grid layout, which allows you to showcase your products more effectively and in one place.

Ad Type #2: Instant Form

Just like the name, this Instant Experience ad type is great for selling expensive equipment or machinery that you know a potential customer won’t purchase immediately, but would like more information on.

Ad Type #3: Instant Customer Acquisition

You’ll be able to create a mobile landing page that encourages conversions thanks to Facebook Instant Experience which will allow you to easily and quickly bring customers on board.

Ad Type #4: Instant Lookbook

Say goodbye to product catalogues and hello to Instant Experience Instant Lookbook. An effective and easy way to showcase multiple products at once in an engaging and creative way.

Ad Type #5: Instant Storytelling

An exciting, engaging and creative way for customers to learn more about products and services.

With a variety of ad types available, it doesn’t matter what types of products, services or subscriptions you might be working to advertise because there’s something for everyone.

(Although, we love this ad type specifically for subscription marketing.)

How to Create Your First Custom Facebook Instant Experience Ad

If you’re new to social paid advertising, or even just getting familiar with Facebook Instant Experience, don’t sweat. Facebook Instant Experience ad creation is extremely intuitive and easy to use.

But, to make things even easier, we’ve created a quick and easy-to-use guide to Facebook Instant Experience ad creation.

#1 Click on the Ads Manager and then “ads” within the manager, then “create”.

#2 Pick one of the ad objectives. Your choices will range from brand awareness to conversions.

#3 Name the campaign.

#4 Fill out the details! This includes details, audience, budget, schedule, copy, etc.

#5 Click “continue”

#6 Consider the ad goals and select your ad format.

#7 Name the ads.

#8 Add, arrange, name each component and smash that save button.

#9 Preview your Instant Experience ad to make sure everything checks out.

#10 Click FINISH.

It’ll probably take a run or two to get the hang of it, but once you do, you’ll be set and ready to go.

Things you will want to keep in mind: Facebook does NOT automatically crop your images/video. You’ll need to set your own specs if you want your Facebook Instant Experiences to be all that they can be.

Facebook Instant Experience Ad Specs Cheat Sheet

#1 Image size:

Full width is 1,080 pixels, and a full-height image is 1,920 pixels.

Tilt-to-pan and tap-to-expand options will allow you to use wider and taller images.

.png or .jpg or video files.

Up to 20 photos.

Adding two or more images allows you to include a carousel in your Facebook Instant Experience ad. HOWEVER: these are just images to be linked, not to be confused with a carousel ad.

#2 Video:

Minimum resolution of 720p.

Portrait orientation and not making videos full screen are the recommendations.

Recommendation is that collective run time of your videos not exceed 2 minutes, but

Facebook will allow you to run longer videos.

Videos should be used to emulate animated GIFs.

.mp4 or .mov file types only.

#3 Text Blocks:

Keep in mind that you can add multiple text blocks, but not more than 500 characters per block.

Call-to-Action on a Facebook Instant Experiences Ad: Specs

Every Facebook Instant Experience ad has a spot for one CTA, (this is a necessity) and every CTA button can appear either filled with color, or simply outlined and opaque.

If you want your CTA to stand out, (you do) we would recommend you use the button option that fills it with a different color.

Specs: Button Height: 48px

Button Text: 30 characters max. Text must fit on a single line.

Also, it might be cut off on low-resolution screens, but this isn’t always the case.

Facebook Instant Experience Ads: Best Practices

The point of this section? We don’t want you throwing valuable time down the drain trying to create an Instant Experience ad and then not getting the maximum results possible.

So it’s time to dig into the Facebook Instant Experiences best practices!

It’s Vital to Be Clear About Your Goals

When it comes to any and all ad creation, it’s beyond vital to be clear about your goals and design according to each one.

An ad optimized for conversions won’t get the same results if the goal is website visits or engagement. And this rings true for any combination of goals VS optimization, So be clear from the beginning and design accordingly.

Give the Highest Performing Instant Experience Ad a Try (You Know, For Science!)

Collection ads consist of a large header with four smaller images underneath. Executed properly, a collection ad can do an excellent job of showcasing your products and telling a unique and creative story.

With collection ads often resulting in higher click-through rates and better overall performance for your campaigns, collection ads can be a great addition to your Facebook advertising game, even in the beginning.

(Not to be confused with Facebook retargeting ads.)

Be Design and Copy Minded

The more customization that Facebook, (or anything, really) allows you to do the more chances you have of making critical design errors.

Whether you add a little too much copy, too little social advertising copy or add low resolution images, the threshold for error isn’t particularly high, which means you’ll need to be especially mindful of your design and the ways your design ideas could potentially damage your ROi.

FAQ

Hopefully we’ve covered all of your questions, but just in case, here’s some of the most frequently asked questions around Facebook Instant Experience.

“What are Facebook Instant Experience Ads Good for?”

Facebook Instant Experiences are best for:

Grabbing the attention of your target audience in a full screen experience full of high-quality content like video, text or images.

Helps tell a compelling story about your brand.

Allows you to embed a Facebook pixel.

Allows your to visually highlight specific products or services.

“What Kind of Elements Can I Add to a Facebook Instant Experience Ad?”

There are a variety of ways you can customize your Facebook Instant Experience with particular Elements. Among these elements are:

Headers

Photos

Videos

Buttons

Carousels

Text Blocks

Product Sets

Store Locators

Get specific instructions for how to add these elements HERE.

“How Do I Arrange Elements on my Facebook Instant Experience Ads?”

Facebook Instant Experience elements can be moved in any order and in any design. The two exceptions are the store locator and the header. The header must stay at the top of your Facebook Instant Experience and the store locator must stay at the bottom.

You can change the order of your elements by clicking the left side of the element title and then dragging it with your mouse to your preferred location.

You can also make them easier to see by condensing the information on the tiles. You can do this by clicking on the right side of each tile.

“Are All Facebook Instant Experiences Video Ads?”

The short answer? No. While you have the option to make your Facebook Instant Experience a video, not all Instant Experience ads are videos. The only limit is your imagination, ad spend, the specific goals for your ad campaign and the elements provided.

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