#who also conveniently has a very stereotypical (and incorrect) name

[girlyholic]

A Needlessly Thorough Counterpost to Cybr.Grl’s Video on Jirai

So this was brought to my attention, as I have been subscribed to cybr.grl on Youtube for about a year. And when I saw the notification for a video on Jirai, I was very intrigued!

And it took very little time for my intrigue to turn into exasperation.

So, so much of this video is misinformed, and is far too charitable about Jirai as a concept, which is reckless and dangerous. I was also informed it seems that any comments disputing or disagreeing with the information in the video are being deleted.

This should be an open discussion, and when it is not allowed to be one is where I start to have a problem. Putting up a video on something that has literally killed people and then tuning out anybody who tries to bring this up is inexcusable, if that is truly what’s going on here.

However, I don’t think that everyone in this video has no idea what they’re talking about and are flat out wrong, rather, they’re going off of personal experiences and information that has some basis in reality. However, the information about Jirai being presented here either has more context to it, or is easily debunkable, and that is what I aim to achieve with this post.

BIG TW for this post, as I will be mentioning the many harms of Jirai, such as self-harm, prostitution, and both of these topics in relation to minors.

This video is entirely built upon the assertion that the Girly style is inherently tied to something negative due to its association with Jirai, which I have debunked multiple times on this blog already. To briefly reiterate why Girly gets conflated with Jirai, a viral dressup challenge about emulating the “landmine girl” stereotype linked the term to the fashion and brands started using it for marketing purposes over the popularity of said challenge. Funny enough, most of them have gone back to referring to the style as Girly again since the hype and intrigue around the term has gone down.

Fact is that Girly is the established name of the fashion, and has been for many, many years. The term Girly as its name can be traced back on the internet as far back as 2001.

In fact, here is a Wayback Machine link to an old blog for the prominent Girly brand Liz Lisa, where the clothes this brand sells are referred to as being Girly,  in the year 2006.

I have made a whole post on this “Jirai for clicks” phenomenon using Lafary as an example, but brands do this as well, for all of the same reasons. Some brands, such as DearMyLove, have only doubled down on their usage of Jirai and Ryousangata, and it unfortunately looks like this specific marketing ploy, which is aimed towards young girls in order for them to buy these products, is here to stay.

All of this indicates that Jirai is not a style on its own, but a fad, which is provable time and time again by brands and influencers going back to using Girly when it’s convenient for them.

Simply put, the truth is that there is only the “landmine” lifestyle, as it is described in the video, and there is Girly fashion. There is nothing inherently negative about the fashion.

The specific substyle of Girly that is associated heavily with landmine girls is called "Dark Girly".

But the specifics of the attitude of “Jirai” as a “style” being presented as something negative in the video is a point that’s worth examining, because it isn’t completely incorrect.

Chiara alludes to the idea that if you were to “wear Jirai” in Shinjuku, you would be more likely to get called out like a prostitute in the street if you were to hang around at night. This is true, and her reasoning behind this is also true, when she mentions the fact the landmine stereotype came from Kabuki-cho.

But the thing that is extremely glossed over in this video is how serious this aspect of the stereotype is and where it specifically came from in the first place.

This next section is where I will be discussing the topics in the trigger warning at the start of this post, so please proceed with caution.

This type of clothing became aligned with the landmine stereotype due to many incidents in Kabuki-cho of primarily underage, self-proclaimed landmine girls who were known to prostitute themselves, publicly self-harm, and sometimes even commit suicide in high numbers. Here are two articles on this exact subject as it relates to the landmine lifestyle that I have posted before.

“Even self-harm is a trend now?” - Discusses a rise in the commodification of self-harm scars as being cute, and the lengths some youths in Kabuki-cho have gone to achieve this “pien”, sickly cute aesthetic.

“An increase of "suicide cases" in Kabuki-cho, in it's background are teens who depend on numbers” - Discusses an increase of public rooftop suicides in 2021 in this area, mostly among youths and prostitutes who feel as though they are not popular or worthy enough to live.

Which brings me to another point that I would like to discuss, as it comes up as a derogatory term in these two articles, is the attitude towards Menhera that is on display from the two guests on this video.

Quite frankly, the assertion that Menhera is the dirty word here, and that Jirai is in any way preferable, is nonsense.

The only thing that’s true here is that Menhera can be abused in a derogatory manner, but it never was the intend behind its creation. Menhera has an extensive history as a positive term that mentally ill individuals came up with for themself that has since been twisted into being a derogatory term by neurotypicals. More on that here, if you are interested in a lengthier explanation of why these two terms are completely different things, and how Menhera is a mental health awareness subculture.

You are not winning by going “Menhera bad” and glossing over all the harmful aspects of Jirai as if they wouldn’t exist or get embraced within the community in Japan. Menhera may have a negative public meaning due to social stigma, but let’s not pretend that suddenly makes Jirai the good one.

Because at least the original intend of Menhera as name of a mental health community is still visible to this very day. Meanwile all we have of Jirai is the usage as an insult as well those who use it in a self-affirming manner for their self-destructive habits.

The main point I wish to end on is that the associated style, Girly, is harmless.

The thing I hate the most about this video is how it is spreading the idea that you might have to worry about a horrifying culture of romanticized self-harm being associated with your frilly clothes, as if that’s just how it is.

Going by the Shinjuku example, this is certainly a real thing that is already being assumed. Which is unfortunate on so many levels.

That doesn’t have to be how Girly is being seen in the public eye, but it sure as hell will be if people keep trying to claim that Jirai is only the name of a fashion and that Girly doesn’t exist.