#we've been asking this question since fitf got out really

[berlinini]

I have no idea what I’m talking about but I remember seeing Louis in an Oops sweatshirt and he hinted he was going to make it for sale. This was back in like 2014. He has a long term horizon. I also remember the first black oversized hoodie sweatshirt worn by Eleanor at the X Factor// it wasn’t released until 2+ years later. I think we as fans demand immediate dopamine hits with a constant need to be fed.Louis comes across to someone that has a very long term plan that he methodically executes.

Yeah, I mean we saw him wearing the first 28OP piece at AFHF 2021 and it was finally launched in the Fall 2023.

We know he has a 5 albums plan.

But long term vision works when it's still that - vision. Once you've launched something you need to work in the real world and that means getting your product out there in a way that reaches and pleases the consumer.

Louis has a very very loyal fanbase. We'll buy 28OP whenever it comes out - but it seems like the idea behind the brand was to reach beyond the fans, for once. But now it's being handled the same way his other fan-focused stuff is being handled.

I'd pay good money to see the strategy/marketing deck.