#tldr queencard sucks but anyone with ears can tell you that what's fascinating is how disengaging it is the more you pick it apart

[bisexualhobi]

all jokes and hating for fun aside i do think it's commendable how fucking artificial and transparent queencard is as a comeback. it's the bts butter of girl groups. it's mass produced plastic. it doesn't even sound like a real song it's exactly what you would expect an AI to spit out if you asked it to make a generic viral chasing tiktok song. everything from its blatant tomboy mimicry – trying so hard to emulate its success because it was the first time gidle genuinely broke through the mainstream – to its point dance – which is the most non effort easy to replicate for dance challenges choreo hoping it inflates its numbers because tiktok is the only metric that matters for music anymore – to its absolutely mind numbing lyrics which include a chorus that is literally three words repeated on a loop – taking the listener hostage to force an earworm that simply doesn't occur organically.

this song is a caricature not only of gidle (who in spite of everything i do genuinely believe have good music, they just haven't made it in a long time) but of the whole kpop industry as it stands today. it's the embodiment of what people who think they're too good for kpop and write off as manufactured soulless music performed by state sanctioned puppets think all of kpop is. it's honestly astounding how the song is clearly trying so hard to hit certain marks and yet it falls abysmally flat – even to the group's fans who have done nothing but defend it day and night often arguing it's tongue in cheek and done ironically and gidle are in on the joke which... does absolutely nothing to make it better. making bad music to criticize bad music isn't exactly revolutionary, specially when it's done to achieve commercial success and top the charts by putting in the bare minimum amount of effort while exploiting every gimmick in the repertoire.